Boycotting Woke Harley Davidson Will Backfire On YOU

[@OldNotDead-Club]

Check out the website for great supporter gear www.oldnotdead.club/shop Follow me on Instagram @_OldNotDead Join our community - Old Not Dead Face Book Group facebook.com/groups/oldnotdead

[@kennyh5083]

You don't know what your talking about!

[@OldNotDead-Club]

@@kennyh5083 sure, explain it to me then based on what i said in the video

[@johnnypoprock1]

​@@kennyh5083 At least be respectful.

[@michaelphillips2079]

​@@kennyh5083He knows EXACTLY what he's talking about. Harley isn't the fundamental problem, and if you had done your research you would know that. And I'll reiterate what others have said, you can at least disagree respectfully.

[@chuckFlynn-z9o]

@@OldNotDead-Club well I tried getting on instagram they may not let me in so that’s fine . I’ll just follow you on utube lol. I’m not very good in this computerized world

[@rjoetting7594]

Boycotting John Deer and Farm Supply here in the USA did work, and when they changed their policies, their sales came back. All Harley-Davidson has to do is the same as the previous company's did, and their support will return. If you don't take a stand, then other companies will continue to force their ideologies on people who don't think as they do. Here in the USA, our Constitutional Republic dictates the rights of the individual, not the collective. That's why we are not a democracy and we are a Constitutional Republic.

[@harmgregory4560]

or not.

[@jmackinjersey1]

@@harmgregory4560 Or not, what?

[@davidbunch1080]

The whole planet , USA included, is an oligarchy. @ 8:50, the facts start.

[@chopdog]

How can it backfire on me if I no longer care if the company survives? They have sucked the loyalty out of me. Harley employees can find other jobs, just like I've had to do a few times in the past.

[@Litehousenation]

I've been laid off twice myself.. 🇺🇸

[@robertbean129]

Not boycotting them is. Encouraging the nonsense. These companies need to stay out of politics.

[@stensballe3683]

What are politics even my friend? Have u ever heard of the Jacobins during the french revolution? Have u ever stopped to think anout who and why “politics” even came about? I can help u, its rich and royal families who made it up. 💀

[@Christian675rx]

Missing the point dude

[@WarAuthority]

The whole point is to have consequences for bad actions. Bud light was once the #1 beer, and now they've been humbled by their stupidity. That can occur with any company if they push this non-sense. This hurts everyone, Being known as the ceo of a crippled brand hurts them in every way possible. Who wants the risk of anyone in management who's caused such damage.

[@OldNotDead-Club]

@@WarAuthority OMG you didnt even watch or listen to make that comment

[@WarAuthority]

@@OldNotDead-Club Breezed through your talking points but it's mostly nonsensical bs about how people don't care enough to force change, blah blah blah. People vote with their money. Doesn't matter who or what is driving these companies they can only go so far before it slaps them in the face. You can only f around long enough before karma kicks them in the teeth. Be it another world war, or a civil war, or just a cultural flip. You're saying people didn't care so all this just reached to this level. People have been very vocal about these issues for years, you can only do so much when other people are brainwashed to vote one way. 2016 in the US taught us a lot about media, and how it functions in politics. Fake news was put on notice, regular people who took neither side were now on a side. With everything going on people are sick and tired of everything going on. You're going to see change one way or another. -but to say nothing can happen to any of these companies, or people who run them is just naive.

[@greaternysailing8088]

We’d still be British subjects if this guys advised George Washington. Boycott will effect change. Your power is in your spending and voting.

[@jmackinjersey1]

He's Australian, what do you expect?

[@denniscross2515]

He's soft.

[@brendas2659]

100% correct.

[@michaelphillips2079]

Boycotts have effected no change whatsoever. It's political grass roots activism that does that, per people like Robbie Starbuck.

[@rwnomad6985]

One man was cast into a fire by the tyrant king, the spectacle was met with horror by a small bird. It spread its wings and soared to a nearby river, where it filled its beak with water. The bird carried these meagre drops to where the fire was lit before going back for more. The water it fetched was of course, not enough to quell the raging flames. An arrogant crow mocked the bird's scurrying efforts and haughtily told him: ‘How can you hope to douse the fire with such little water. Surely you realize that there is nothing you can do?’ The bird remained unperturbed and calmly replied: ‘When I meet with God, He will not ask me whether I was able to put out the fire, He will only inquire whether I did my part to see that it was extinguished.’ Starbucks, Mc Donalds are loosing their sales. There are reasons. Are those, who are boycotting suffering? No. They switched to local, small brands with much better quality food. Can you fight these Vanguards and Black Rocks? Surely. You just need to want.

[@johnconnors3883]

excellent comment

[@davidmurray9193]

Brilliantly well said

[@sidthompso8097]

@roamingwolf6985 masterful my friend

[@gregv2821]

Awesome

[@fatdaddy-viii-8672]

@@rwnomad6985 Amen & indeed!

[@charlesscholton5252]

I do not boycott, I just completely walk away.

[@DanaFox1Tbabe]

Bye 👋🏼

[@pantera29palms]

Boycotting is walking away…

[@charlesscholton5252]

@@pantera29palms I mean in terms of permanently being done and no turning back.

[@johnschoonmaker-tm3ll]

Yes, I agree walk away and forget them, there are other bikes.

[@Jetblackt120]

Yeah…that’s called boycotting 😂

[@daveruff47]

Sorry dude. Boycott them.

[@MonsieurToffeln]

I don't see the Japanese giving a shit about wokeness

[@MiltonBaron-l1i]

They care about sales leave the people to decide these matters. Good for them!

[@lassassin2239]

That's bcuz the klr650 a stupid readable they don't care about harley lol

[@ArneAsada69]

Japan is a homogeneous society. U.S. is a melting pot of different nationalities, cultures, and religions.

[@jmackinjersey1]

Uhm, you might want to look into that a little bit more. You'll be surprised at how they are doing it, but at a more subdued manner.

[@Tig3rj]

Because in Japan 98% are all the same ethnic and think alike! In US, how many different ethnics, cultures, religions are there here??? Many! Watch the video "Why Can't Japan Accept Mixed-Race?" from Oriental Pearl where the one girl is Mix Japanese and yet the Japanese culture thinks she is a foreigner yet she was born and raised in Japan.

[@ZaraLou-b3w]

If you don't stand for something, you'll fall for anything... I own 2 pre-woke Harleys, they will be the last Harleys I own. And as for buying $50 (USD) T-shirts, that will be one boycott I can easily get behind....

[@rickherman4539]

I have 3 pre woke Harleys

[@davidhill588]

pre woke harleys are like a gay guy before he comes out.. same difference..

[@rickherman4539]

@@davidhill588 pretty brave

[@davidhill588]

@rickherman4539 going to trade my pre-woke harley in in about an hour. got a shit ton of clothes and other merchandise if you know anyone interested

[@davidhill588]

@@rickherman4539 yeah it's like finding out the woman you have been married to for 10 years was born with a penis.

[@frankopanklaric]

No one has a "right" to your money. If they can't give you a product you want then just walk on by.

[@RedDogTexas]

You are wrong. The only way to express our disagreement with Harley's WOKE policies is to stay away from the dealerships and spending our money supporting the independent shops and suppliers instead of buying from H-D. You are sounding like a company man to me.

[@LiveWire_Guy]

I agree that he's both wrong and he's sounding like a HD shill. We are in a war. HD and he--with his defense of HD--are cowards who don't that the stomach for the righteous fight. They are the French in WWII surrendering to the Nazis. They are the "cheese eating surrender monkeys" we deride. I am going to call "the motor company" Vichy Davidson. If they don't have the balls to fight, their "tough guy" images is just posing and they deserve the rightful scorn the French got for aiding and abetting the Nazis.

[@dismaljester]

Talk to dealerships. The ones I've heard from tend to have the same problems and frustrations with the moco that you do... The dealerships are your neighbors. The moco does not care about you as a customer, most dealerships do.

[@leonardobacchi1464]

My opinion is that Indian will become THE iconic USA bike in the future. Harley has made a mistake with this woke orientation and Polaris will take advantage on it. Moreover: Indian can satisfy both issues: the masculine aspect of the bikers, because Indians were great warriors, and, at the same time, show respect for native americans, now a minority, which fits very well into the woke narrative.

[@september1683]

Spitting in the face of the buyer and non-brainwashed customer is not good for most companies. Isn't it enough that universities have now degenerated into cadre schools for socialism? Why does a company like Harley Davidson have to bow to this trend? The woke movement has already caused enough damage in the western world. Anyone who goes along with it is also guilty. Boycott them to the limit!

[@rollandklontz]

No corporation is being forced to go "woke" or to implement dei policies. Corporations only understand the bottom dollar. Boycotting them is the only option.

[@OldNotDead-Club]

Lol

[@willemdiepeveen2580]

@@OldNotDead-Club someone hasn’t got all the lights on ……….

[@OldNotDead-Club]

@@willemdiepeveen2580 FAAAARK you are either stupid or you just commenting without watching the video

[@willemdiepeveen2580]

@@OldNotDead-Club excuse me ? I was talking about @rollandklontz but okay, I'll take it ...../?

[@OldNotDead-Club]

@@willemdiepeveen2580 lol sorry - you tagged me on the reply so i thought it was for me?

[@klz4377]

The larger problem: Weak men make hard times. This is how we got to this point.

[@dang2473]

Hopefully what follows is that hard times will once again make strong men!

[@xdtac9]

@@dang2473 Yes the survivors will be.........

[@carlmizell5930]

@@klz4377 a country will have this kind of society when the country has a long period of time without military conflicts. A ( cleaning).

[@Hellbentbiker]

⁠@@carlmizell5930I guess you didn’t serve because it hasn’t been that long. It doesn’t clean anything anyway because the weak and soft men never go fight.

[@carlmizell5930]

@@Hellbentbiker the longer our country goes without military conflicts or a war like (Vietnam) the less appreciative the young people of our country appreciate the freedoms our volunteer military gives our citizens.

[@NeverDoubtMe23]

People whose whole identity is being a Harley rider are hard coping right now by making excuses on why not to boycott.... It is like listening to an addict say he has his drinking problem under control...sad.

[@brucem8129]

I'm a owner, no excuses, but I won't buy another.

[@komtar7457]

I'm impressed by Harley Davidson's clever but simple marketing. Since its inception, Harley Davidson has marketed an image that targets the insecurities and vulnerabilities of some men by presenting a product that gives those men the illusion of personal power, ruggedness, strength, toughness, coolness, masculinity, virility, and rebellion. These are primal traits that some men want more of, and Harley Davidson knows how to provide illusions that convince those men to buy Harley Davidson products. Loud pipes, black leather, chains, "interesting" costumes and accessories, tattoos, boots, beards, and beer don't embody greater power, but they give some men the hallucination of it. The more insecure and needy the man, the more attracted he will be to the image. You will read what real power is later in this post. Harley riders are rolling advertisements to the men whom Harley Davidson marketers want to target, and those marketers have engineered this brilliantly, as explained below. Some Harley riders might believe that the riders, themselves, created the lifestyle, the attitude, and the identity that make up the image, but the image was actually engineered by Harley Davidson, the company that sells the products and that engineered the seed for all of the aftermarket ideas and mods. Want someone to fall for an idea? Then make them think they came up with the idea themselves. Any sense of individuality or rebellion that Harley riders have is actually conformance to Harley Davidson's long-term marketing plan. Harley Davidson has put its customers exactly where they want them. What about men who use products that are not sold by Harley Davidson, like Indian or aftermarket suppliers? Sorry. The image, identity, and lifestyle were still engineered by Harley Davidson's marketers. A man who is represented by who he truly is rather than by an illusion or image of himself is a powerful man, because an illusion or image is not only artificial, it's weak. A powerful man is independent of props, façades, and groups. Some men are attracted to an image to the level that the image becomes a significant part of his identity, and some men lose the ability to clearly distinguish between the image and himself. This is what Harley Davidson counts on. And because the image has become his identity, abandoning the image becomes a kind of death for him, and there's no better way to control a man than by fear of death (and by not letting him realize that you're controlling him). The degree to which some men have reacted to Harley Davidson's recent proposed actions and decisions reveals the degree to which these men have felt threatened, yet these men don't realize the real reason why they feel threatened. Riders' reactions to Harley products and the engineered image are what Harley Davidson wants to know, because the marketing team plays off of those reactions to adapt their marketing strategy. "Go Woke, Go Broke?" Remember, Harley Davidson isn't a person, even though the business might have been named after real people. It's a company, and executives at Harley won't be harmed if they are fired or resign or if Harley goes broke. Not only have they already banked their salaries and bonuses, they'll just move to another company. Their success (yes, success) with Harley will still stand in their favor. When a company goes broke or executives leave, it doesn't mean the executives lose their shirts. When a single person, a board of directors, or other C-suite executives at a company can provoke such a dramatic response from thousands of customers via a decision, action, or other flick of a pen, that's not only success, that's power. When they can cause an uproar without breaking a sweat, that's power. Whom do they have power over? The followers. Genuine strength, power, and identity aren't traits of followers. Genuine strength, power, and identity stand independently on their own and don't need to be displayed for validation. As for freedom, followers aren't free, they're bound. Have you figured out yet who is really being played here, guys? I tell ya, Harley Davidson's marketing tactics are absolutely brilliant.

[@joemills950]

Remember when we were proud that Harley's were American iron and American made.

[@carlmizell5930]

@@joemills950 instead of being loyal in their customers and their heritage they support the customers that su*k each other. What a nasty shame. Anti-christian and politically correct.

[@davidhill588]

yeah, now it feels like you are wearing a rainbow cape with high heels on when you ride one.. haven't ridin mine in the daylight in a month.

[@paulmoss7940]

Disagree. HD fans should buy used or aftermarket. Do not support a bad company by buying their new products. Actually , they have been circling the drain for a while. To hell with HD.

[@aammdj]

LOL~!

[@denniscross2515]

HD makes money by charging aftermarket companies for use of the Harley name and logo.

[@paulmoss7940]

@@denniscross2515 No one wants that now. Folks are de-badging their bikes.

[@komtar7457]

I'm impressed by Harley Davidson's clever but simple marketing. Since its inception, Harley Davidson has marketed an image that targets the insecurities and vulnerabilities of some men by presenting a product that gives those men the illusion of personal power, ruggedness, strength, toughness, coolness, masculinity, virility, and rebellion. These are primal traits that some men want more of, and Harley Davidson knows how to provide illusions that convince those men to buy Harley Davidson products. Loud pipes, black leather, chains, "interesting" costumes and accessories, tattoos, boots, beards, and beer don't embody greater power, but they give some men the hallucination of it. The more insecure and needy the man, the more attracted he will be to the image. You will read what real power is later in this post. Harley riders are rolling advertisements to the men whom Harley Davidson marketers want to target, and those marketers have engineered this brilliantly, as explained below. Some Harley riders might believe that the riders, themselves, created the lifestyle, the attitude, and the identity that make up the image, but the image was actually engineered by Harley Davidson, the company that sells the products and that engineered the seed for all of the aftermarket ideas and mods. Want someone to fall for an idea? Then make them think they came up with the idea themselves. Any sense of individuality or rebellion that Harley riders have is actually conformance to Harley Davidson's long-term marketing plan. Harley Davidson has put its customers exactly where they want them. What about men who use products that are not sold by Harley Davidson, like Indian or aftermarket suppliers? Sorry. The image, identity, and lifestyle were still engineered by Harley Davidson's marketers. A man who is represented by who he truly is rather than by an illusion or image of himself is a powerful man, because an illusion or image is not only artificial, it's weak. A powerful man is independent of props, façades, and groups. Some men are attracted to an image to the level that the image becomes a significant part of his identity, and some men lose the ability to clearly distinguish between the image and himself. This is what Harley Davidson counts on. And because the image has become his identity, abandoning the image becomes a kind of death for him, and there's no better way to control a man than by fear of death (and by not letting him realize that you're controlling him). The degree to which some men have reacted to Harley Davidson's recent proposed actions and decisions reveals the degree to which these men have felt threatened, yet these men don't realize the real reason why they feel threatened. Riders' reactions to Harley products and the engineered image are what Harley Davidson wants to know, because the marketing team plays off of those reactions to adapt their marketing strategy. "Go Woke, Go Broke?" Remember, Harley Davidson isn't a person, even though the business might have been named after real people. It's a company, and executives at Harley won't be harmed if they are fired or resign or if Harley goes broke. Not only have they already banked their salaries and bonuses, they'll just move to another company. Their success (yes, success) with Harley will still stand in their favor. When a company goes broke or executives leave, it doesn't mean the executives lose their shirts. When a single person, a board of directors, or other C-suite executives at a company can provoke such a dramatic response from thousands of customers via a decision, action, or other flick of a pen, that's not only success, that's power. When they can cause an uproar without breaking a sweat, that's power. Whom do they have power over? The followers. Genuine strength, power, and identity aren't traits of followers. Genuine strength, power, and identity stand independently on their own and don't need to be displayed for validation. As for freedom, followers aren't free, they're bound. Have you figured out yet who is really being played here, guys? I tell ya, Harley Davidson's marketing tactics are absolutely brilliant.

[@morningstarx5340]

Buy a used twin cam from your buddy down the road. Let the new bikes rot on the showroom floor.

[@westcoast3595]

Screw Harley. Build a motorcycle. Buy an independent build. Buy an Indian.

[@sunnydaze-z4b]

and byu yuengling

[@jayteesgear]

Good point but Indian is as woke as Harley

[@TjCaron978]

⁠@@jayteesgearif they’re woke they should change their name… remember “Indian” is “offensive”.

[@MrJruta]

@@jayteesgearyep. That’s the point everyone is missing

[@Notimetoplaywu]

Indian has always been the superior American anti woke motorcycle 🇺🇸

[@Gunga-ct9nz]

If you do not like the company do not give them your money.

[@TorqueKit]

Harley Davidson cannot survive too much Longer due to the Cost of their bikes and bike designs that riders do not want .

[@OldNotDead-Club]

As I said in the video, check the share price

[@frankfurther3828]

They make overpriced, over-teched, undertested, partially offshore, Gold Wing wannabe bikes that idle like Honda CB-350s.

[@johnludmon510]

@@OldNotDead-ClubThe share price has been kept up by the company buying back the shares things are not all rosy with the company that way.

[@johnludmon510]

The first thing I looked at was the person making accusations and what’s in it for them and do they really care about the damage they will do to the company or is it just a look what I’ve done self promotion campaign and I think it is one of them . I have sat through at work interminable hours of company core values, inclusion/anti discrimination and environmental impact presentations most of which can be summed up by the Biffa lorry driver putting all our carefully separated paper ,plastic,cans etc. Rubbish straight into the compactor in no particular order ,but we were seen to do something. This whole thing to me has more to do with where American politics is at this moment which appears to be very polarised and like the UK there are “influencers”who don’t need to rely on facts or the truth to make accusations .

[@OldNotDead-Club]

@@johnludmon510 Buy backs happen when companies have spare cash and theres nothing else thats better to buy. The buy back just decreases the number of small investors, the major players end up with a bigger % slice of the pie and eventually make more money from that.

[@damo2664]

I totally disagree I think your opinion is really weak. The only power we have against this agenda is our wallets. I will never buy another Harley. What you’re saying is just like saying I’ll keep selling Hitler gas because I don’t want the delivery guys to run out of work. We need to stand up for what is right.

[@OldNotDead-Club]

Lol you obviously either didn't watch the video or don't understand the concept?

[@damo2664]

@@OldNotDead-Club I did watch it. And I couldn’t disagree more. These people are taking away every freedom we have. It is the businesses fault if people lose their jobs. We should never fund terror which is what this is at the end of the day. I haven’t eaten McDonalds since they pushed woke books on our children a year ago. I don’t eat food that is halal blessed. I won’t be watching the olympics and I will never buy another Harley. I am a Christian I know exactly what is going on with the great reset and the new world order but I will only support business’s that support my views. Giving evil money so small businesses don’t run out of work does not make sense. I agree with some of your points but supporting evil companies does not make sense.

[@fatdaddy-viii-8672]

I hope you're right.

[@loydchambers6129]

Well pus​hing woke is agreeing to allow children. Sick sick sick . You can say the wrong people will be hurt but right now the company is sick to agree to push woke, buy the way I stopped watching football to with the past disrespect to the American flag.

[@loydchambers6129]

Lol they took out what said about children so I guess KZbin agrees it's wrong

[@thorick590]

Did the Boycott against Budweiser have any effect ? Yes, it did, the company got the message...

[@Charger1908]

Well it worked for Budweiser. As far as share holders I couldn’t give a rip. Harley is slowly moving all of their building and motor clothes out of the USA anyways. So there really aren’t any people left in the US to hurt. I’m not saying I’m going to burn my bike I’m just saying I’m not going to buy a new one or buy any parts from the company. I’ll keep my bike and I can just about build a new one with aftermarket parts. Sturgis is the largest rally in our country and Harley’s booth is empty this week. It’s already been boycotted. Tractor supply is a large company here and they went woke and after being boycotted they saw the error of their ways and got rid of DEi and all of the other crap that goes along with wokeness. So when Harley see’s their company taking a dive they will change or go bankrupt. We are not going to be nice about this shit anymore.

[@OldNotDead-Club]

Check the Budweiser parent company share price before you settle on your answer

[@CB500Xoo7]

⁠@@OldNotDead-Clubit comes down to principle. If I am going to feel like I am betraying myself by drinking a bud light or whatever then I won’t do it. Look at it this way. Younger riders or middle aged like myself looking to get another bike have many options. I’m quite shocked at your defeatist “everyone’s doing it” thought process. Our power is in spending our money and hopefully in voting and we will not go down without a fight standing up against all this crap. I do agree on other points about the media and politicians. If we the people would unite and stop bickering we could work together to stop us getting screwed over at the local, state and federal level. Miami Dade county fiscal budget for 2024 is 11.7 billion and every year they tax more and waste more.

[@WarAuthority]

@@OldNotDead-Club The #1 beer is no longer the #1 beer. Yet for whatever reason you think the share price of a parent company matters. That's a ruined brand, that could take generations to rebuild itself. They could easily lose the rest of their shared assets if they decided to double down.

[@karnijj1]

@@WarAuthority OldNotDead is exactly right. They didn't care about Budweiser, cause tons of people continued to buy beer from other brands still underneath their corporate ownership, so ultimately, they still profited. Like he said, check the parent company share price before you make your assertions.

[@sunnydaze-z4b]

i wonder if the quality will go up once they move. Maybe they can manufacture them better so that they actually run smooth and quiet without leaking oil everywhere.

[@Flamadiddle2]

Buell and the Japanese bikes are not woke. Who would have thunk that Japanese bikes would one day be considered more American than Harley? Crazy times!

[@tonyb.3902]

Yeah, the Vulcan cruiser is actually made in America

[@davidhill588]

same with cars

[@Hellbentbiker]

This is not true. Where did you get this information from? If you do a little research you will find that Honda, Kawasaki, Yamaha, Suzuki, Triumph, Ducati, BMW and Indian (yes still) are all doing the same things. It’s literally everywhere from major automotive manufacturers, retail stores, grocery stores, clothing brands, food brands, banks, sports teams, movies, music and anything else you can think of.

[@pantera29palms]

True capitalism is fueled by competition. Last time I checked, Harley Davidson does not have a monopoly on American culture and fun. Boycott whatever the F you want and go elsewhere people. 👍

[@Johnclark300]

Harley Davidson is owned by Blackrock, do your research into who Blackrock is.

[@OldNotDead-Club]

Spot on

[@132byrdman]

So this video actually confirms we need to boycott Harley Davidison. Thanks man

[@xmastoast8003]

Go woke go broke, look at Bud light, Harley needs to understand that pandering to the idiots of the world will mean loss of sales

[@OldNotDead-Club]

Lol yep check the bud light share price

[@xmastoast8003]

@@OldNotDead-Club now or during? 🤣🤣

[@bmwlane8834]

The is doing fine! Just a few blowhards crying about bud making one can of beer for a gay! Lol

[@OldNotDead-Club]

@@xmastoast8003 lol thats the point, we are fighting the wrong enemy

[@michaelcrowder9575]

lol! Haters are gonna hate!

[@Boondockinit]

I'm finished with Harley Davidson. We're selling both of our bikes. Bye bye Harley. You're WEAK.

[@kenstephens7366]

Well I DID sell my Harley , 6 months ago . I’m sorry if workers are affected . But Harley’s direction is WOKE now . Sad . And yes I bought an Indian , I think everyone wanting to buy a Harley NOT do it . And there are plenty of great options. So I don’t agree with this guy . We all should take a stand .

[@1satisfiedmind]

Nah, it won't backfire. Boycotts work, and no energy is required to not spend your money. HD has been able to turn a deaf ear to HD riders for to long. Calling corporate, tweeting, even picketing, are all things they can weather. Empty showrooms is something they can not. People aren't going to get rid of their HD, they will not buy new ones, apparel, gear. You are right about the investors/shareholders, though. But imagine if sales drop 25-50%, imagine stock prices plummeting, imagine people ignoring HD tents at Sturgis, Daytona, Myrtle Beach, and events wherever they're held. Make them sweat. Vote w your money, and vote in politics, break the mindset that you NEED a new HD to be happy. Dont be led, lead. Great video. PS Imaging if HD was actually run by people to love the bikes, not the revenue from them, imagine if they understood the culture rather than try to change it. Its easy if you try.

[@thebruiser4114]

What kind of twisted logic is this? Boycotting will backfire on the consumer? I think not. Gaslighting nonsense. Better yet -- just avoid the company forever. "Fool me once...."

[@bigronwaggles404]

People are now laughing at you if you ride a HD bike, it's like painting your bike pink and putting feathers on it.

[@aammdj]

LOL!

[@dismaljester]

Found one of the folks who rides a bike only because he thinks it makes him look cool.

[@dbarrett666]

I don't ride for you or anyone else, so what it looks like to you is irrelevant, as you are, irrelevant

[@KHuggins-vy1im]

That laughing shit might just be unhealthy. At my age a life sentence ain’t worth working up a sweat over…

[@metcruza5536]

So you don't drink Coke, go to Starbucks or Costco who support DEI and LGBTQ ??? Don't think so .

[@thomaslemay8817]

Not boycotting HD is a bigger problem. When HD is gone, it will have no impact on me at all . However, having DEI people making production decisions will put my life at risk every day. So, no DEI . It is the responsibility of the shareholders to get the trash out of the board room. Shipping jobs to Thailand is a big problem.

[@harleyhawk7959]

harley didn't care about their loyal fan base as soon as they became a profitable company. It was all about the profits.

[@charlesscholton5252]

Let the shareholders and investment companies feel it. Walk away from being a customer.

[@brucem8129]

Done

[@jamesshepard4743]

Two of the largest individual shareholders of Harley Davidson stock are Vanguard ,(about 14 million shares ) and black rock , ( about 12 million shares ) two of the largest financial power houses behind the woke movement.

[@OldNotDead-Club]

that's correct

[@wave6413]

And Indian are built by Polaris. Who do you think the major shareholders are…..? So you swap from HD to Indian - the big end of town still get their dividends and bonuses. As George Carlin said “it’s a big club and you ain’t in it “

[@jamesshepard4743]

@@wave6413 if I were to get a modern American, cruiser, I would more than likely opt for the Buell super cruiser over an Indian

[@wave6413]

@@jamesshepard4743 - I saw the prototype of that bike. It’s amazing.

[@marcmcdaniel7559]

American Corporations are firing employees bc they have independent, personal views on woke issues if they offend anyone in the organization. I was a victim of this policy…best thing that ever happened to me. I was going to have a heart attack dealing with these Human Resources morons. Retired…and living again.

[@darrellteague8629]

I own a pre woke Harley. Im not going to buy anything else from them.

[@NicePantsLance]

Harley's worst quality is their customer base blindly accepting whatever the company does. Hence why they've been playing catch-up with technology, performance, and prices are as high as ever

[@fatdaddy-viii-8672]

@@NicePantsLance AMEN!

[@tonyb.3902]

What you’re missing is no one was buying blindly into Harley. They were buying into a culture and now that culture is gone which means Harley will be gone.

[@fatdaddy-viii-8672]

@@tonyb.3902 we can only hope!

[@billyoung8797]

So, all the comments disagree with you. Must be different down under. Boycotting will make a difference look at tractor supply and john deere.

[@OldNotDead-Club]

Thats why they are winning and we are losing

[@skibumm47]

Bud light went woke, lost major market share, then came crawling back with Pro American messaging, which began recouping losses. Target moved their children's trans clothing from the front of the store. The paying customer does and should have a say. Our dollars do the speaking for us. Chin up, keep up the fight in any small way you can. Courage is contagious. Remember, the Revolutionary War was won with only 3% of the total population participation.

[@BigTimberLodge]

You are trying to gaslight us, but i wouldn't figure anything else from a man who is from a country with a 2-teir policing system. Americans walked away from the UK, and it cost us then, and we are willing to walk away from Harley. Your argument is the same argument Bud-Light used about hurting the little man by boycotting the brand, but it worked. Also, let's be honest, Sturgis just ended, and this is Harley's best time of year for sales. I own 2 Harleys and am willing to sell them both and move over to Indian who was willing to drop the DEI and focus on making "American" made bikes.

[@OldNotDead-Club]

Very naive response, just because a company erases it from a website doesnt make it true. You are being played again!

[@CherylLesley-q9i]

​@@OldNotDead-ClubPeople aren't big critical thinkers now days and most of them have the attention span of a toddler

[@OldNotDead-Club]

@@CherylLesley-q9i spot on!

[@komtar7457]

I'm impressed by Harley Davidson's clever but simple marketing. Since its inception, Harley Davidson has marketed an image that targets the insecurities and vulnerabilities of some men by presenting a product that gives those men the illusion of personal power, ruggedness, strength, toughness, coolness, masculinity, virility, and rebellion. These are primal traits that some men want more of, and Harley Davidson knows how to provide illusions that convince those men to buy Harley Davidson products. Loud pipes, black leather, chains, "interesting" costumes and accessories, tattoos, boots, beards, and beer don't embody greater power, but they give some men the hallucination of it. The more insecure and needy the man, the more attracted he will be to the image. You will read what real power is later in this post. Harley riders are rolling advertisements to the men whom Harley Davidson marketers want to target, and those marketers have engineered this brilliantly, as explained below. Some Harley riders might believe that the riders, themselves, created the lifestyle, the attitude, and the identity that make up the image, but the image was actually engineered by Harley Davidson, the company that sells the products and that engineered the seed for all of the aftermarket ideas and mods. Want someone to fall for an idea? Then make them think they came up with the idea themselves. Any sense of individuality or rebellion that Harley riders have is actually conformance to Harley Davidson's long-term marketing plan. Harley Davidson has put its customers exactly where they want them. What about men who use products that are not sold by Harley Davidson, like Indian or aftermarket suppliers? Sorry. The image, identity, and lifestyle were still engineered by Harley Davidson's marketers. A man who is represented by who he truly is rather than by an illusion or image of himself is a powerful man, because an illusion or image is not only artificial, it's weak. A powerful man is independent of props, façades, and groups. Some men are attracted to an image to the level that the image becomes a significant part of his identity, and some men lose the ability to clearly distinguish between the image and himself. This is what Harley Davidson counts on. And because the image has become his identity, abandoning the image becomes a kind of death for him, and there's no better way to control a man than by fear of death (and by not letting him realize that you're controlling him). The degree to which some men have reacted to Harley Davidson's recent proposed actions and decisions reveals the degree to which these men have felt threatened, yet these men don't realize the real reason why they feel threatened. Riders' reactions to Harley products and the engineered image are what Harley Davidson wants to know, because the marketing team plays off of those reactions to adapt their marketing strategy. "Go Woke, Go Broke?" Remember, Harley Davidson isn't a person, even though the business might have been named after real people. It's a company, and executives at Harley won't be harmed if they are fired or resign or if Harley goes broke. Not only have they already banked their salaries and bonuses, they'll just move to another company. Their success (yes, success) with Harley will still stand in their favor. When a company goes broke or executives leave, it doesn't mean the executives lose their shirts. When a single person, a board of directors, or other C-suite executives at a company can provoke such a dramatic response from thousands of customers via a decision, action, or other flick of a pen, that's not only success, that's power. When they can cause an uproar without breaking a sweat, that's power. Whom do they have power over? The followers. Genuine strength, power, and identity aren't traits of followers. Genuine strength, power, and identity stand independently on their own and don't need to be displayed for validation. As for freedom, followers aren't free, they're bound. Have you figured out yet who is really being played here, guys? I tell ya, Harley Davidson's marketing tactics are absolutely brilliant.

[@bloodspartan300]

The jew.s.a. 🇺🇸 is also a 2 tier policing system... how do you explain qualified immunity?

[@TXLorenzo]

This guy doesn't understand how loyalty works.

[@bloodspartan300]

Hes a boomer what do you expect?

[@SB-mw1bg]

Just buy used, Harleys are all over the place. Marketplace, for example.

[@OldNotDead-Club]

Buying used is great irrespective of what HD is doing. If everyone buys used there won't be HD later on

[@lorimccaulley2117]

We are standing up to the woke establishment any way we can. Little by little day by Day. We have to start showing Courage. Courage by speaking out is the only way change is going to happen. WE can lay down now.

[@redbull5181]

Old Not Dead, said in this video " It's easier to give up Bud Light than Harley Davidson.". Apparently he has never met an alcoholic.

[@OldNotDead-Club]

Lol good point

[@chrisfrank4267]

This guy is a schill for wokeness

[@OldNotDead-Club]

Lol, did you even watch the video? Beyond your comprehension?

[@jameskellam2980]

This guy must work for the CEO of HD.

[@paddleboatman3767]

Tractor supplies caved into a boycott. Americans are a lot more pissed off. Australia is irrelevant in this. Let's see new bike sales in 12 months. Clothing sale will hurt them to. I just bought a bike so irrelevant although if buying today could make an indian look good.

[@davidbrayshaw3529]

Have you seen those new sequined HD T-Shirts and Kevlar fishnet stockings? I don't think Beverly Davidson is going out of business any time soon with fashion like that, darling.

[@martinhaskell376]

It’s funny you know, Triumph shifted much of their production to Thailand, doesn’t seem to have affected them too much…

[@bobrod5834]

The ceo just told millions of customers they can be replaced with a younger group. Hd is turning their back on the people who keep them in business. If the board doesnt realize their base is their bread and butter, i wont feed their agenda or buy their product.

[@davegayaldo]

this IS the difference in his country and ours , and that’s why his country is disarmed too …

[@colewalters5336]

Oh so we're supposed to continue to support them? Yeah right

[@JamesRomano-c1e]

yeah, your wrong....obviously you do not trade stocks. the boycott will crush the company and you are right, blackstone, vangaurd etc will move on....and so will shareholders of compsnies they manipulate....that's the great thing about capitalism...we have a choice.

[@tonyasjdhdu4267]

Harley do not understand their customers or they don't care. A large majority of bikers are conservative. We believe in earning a position, speaking your mind and standing up for what is right. This DEI and gay pride bullshit is not what we are about.

[@komtar7457]

I'm impressed by Harley Davidson's clever but simple marketing. Since its inception, Harley Davidson has marketed an image that targets the insecurities and vulnerabilities of some men by presenting a product that gives those men the illusion of personal power, ruggedness, strength, toughness, coolness, masculinity, virility, and rebellion. These are primal traits that some men want more of, and Harley Davidson knows how to provide illusions that convince those men to buy Harley Davidson products. Loud pipes, black leather, chains, "interesting" costumes and accessories, tattoos, boots, beards, and beer don't embody greater power, but they give some men the hallucination of it. The more insecure and needy the man, the more attracted he will be to the image. You will read what real power is later in this post. Harley riders are rolling advertisements to the men whom Harley Davidson marketers want to target, and those marketers have engineered this brilliantly, as explained below. Some Harley riders might believe that the riders, themselves, created the lifestyle, the attitude, and the identity that make up the image, but the image was actually engineered by Harley Davidson, the company that sells the products and that engineered the seed for all of the aftermarket ideas and mods. Want someone to fall for an idea? Then make them think they came up with the idea themselves. Any sense of individuality or rebellion that Harley riders have is actually conformance to Harley Davidson's long-term marketing plan. Harley Davidson has put its customers exactly where they want them. What about men who use products that are not sold by Harley Davidson, like Indian or aftermarket suppliers? Sorry. The image, identity, and lifestyle were still engineered by Harley Davidson's marketers. A man who is represented by who he truly is rather than by an illusion or image of himself is a powerful man, because an illusion or image is not only artificial, it's weak. A powerful man is independent of props, façades, and groups. Some men are attracted to an image to the level that the image becomes a significant part of his identity, and some men lose the ability to clearly distinguish between the image and himself. This is what Harley Davidson counts on. And because the image has become his identity, abandoning the image becomes a kind of death for him, and there's no better way to control a man than by fear of death (and by not letting him realize that you're controlling him). The degree to which some men have reacted to Harley Davidson's recent proposed actions and decisions reveals the degree to which these men have felt threatened, yet these men don't realize the real reason why they feel threatened. Riders' reactions to Harley products and the engineered image are what Harley Davidson wants to know, because the marketing team plays off of those reactions to adapt their marketing strategy. "Go Woke, Go Broke?" Remember, Harley Davidson isn't a person, even though the business might have been named after real people. It's a company, and executives at Harley won't be harmed if they are fired or resign or if Harley goes broke. Not only have they already banked their salaries and bonuses, they'll just move to another company. Their success (yes, success) with Harley will still stand in their favor. When a company goes broke or executives leave, it doesn't mean the executives lose their shirts. When a single person, a board of directors, or other C-suite executives at a company can provoke such a dramatic response from thousands of customers via a decision, action, or other flick of a pen, that's not only success, that's power. When they can cause an uproar without breaking a sweat, that's power. Whom do they have power over? The followers. Genuine strength, power, and identity aren't traits of followers. Genuine strength, power, and identity stand independently on their own and don't need to be displayed for validation. As for freedom, followers aren't free, they're bound. Have you figured out yet who is really being played here, guys? I tell ya, Harley Davidson's marketing tactics are absolutely brilliant.

[@mike8748]

I mean the bud light thing seems to make a difference when people boycotted it! It is hard to predict what would happen, but if you do nothing, nothing will happen!

[@lynskyrd]

loyalty with Harley-Davidson has ALWAYS been a one-way street... now it's a dead end. My 2006 Nightrain will be my LAST Harley.

[@mitchellmckenzie8138]

I'm not boycotting Harley. I just can't afford a new bike.

[@RicoMoneybags]

dont listen to this guy... boycotting is the only way

[@johnconnors3883]

Generally agree with you but its not going to stop me from boycotting Harley Davidson, i was in the process of buying a trike but told dealer principle i wasn't going forward with the purchase, i have 4 other harleys and a Buell but enough is enough. I am small fry but had enough of this woke bullshit. Harley is gone in my view way before this, aging core customer base, increase of price per unit and reducing number of units for sale, no decent intro bike, honestly how thick are these people, look at the new triumph 400cc bike, selling hand over fist. Just look at Geelong Harley with the new franchise look, cost a bomb and all the older bikes given the arse....well its my time to give a new purchase the arse.

[@elbowsout6301]

The core customer base hasn't actually aged it's still primarily the 45 year old's that are buying them. (I just bought my first one at age 48). The latest video at "Spikes Corner" goes over this and he talks about how Harley plans to buy back $1 Billion over the next couple of years. Perhaps there hope is to go woke drive prices of shares down before they start buying them back.

[@bluddyrowdy8757]

@John A trike ? Seriously ? The advantage of a MoCycle is it fits in-between the Cars, and on footpaths ! You Lose alla that advantage with a Trike = might as well buy a Car......

[@johnconnors3883]

@@elbowsout6301 just watched it, never thought about the buy back of stock and pump the price, thanks

[@johnconnors3883]

@@bluddyrowdy8757 yep mate, can see your point but wanted to ''future proof'' for riding , i liked the look of the freewheeler, the others did nothing for me, wanted the the abillity to take my girl out in comfort.

[@bluddyrowdy8757]

@@johnconnors3883 so comfort, that still = buy a Car ? My Missus bought her own Harley, I was stoked, BUT, she reckoned it 'saved fuel' to get on the back of Mine always heheheh.. Sissy-bars are called that for a Reason, to stop the 'sissy' on the back coming orf..not that i have ever worn one, but my Missus did have the habit of sleeping on long journeys.. ( freaked me out sometimes ). We are All individuals Matey, so good on You Brother woteva You choose !

[@ssvocals]

It's not a waste of energy. It's actually no energy at all to just walk away.

[@sunnydaze-z4b]

This guy has some serious issues with reality. If you refuse to spend your money with a company, they feel it . If you think that boycotts don't work , ask bud light. No company can stay in business for long if everyone refuses to buy their products.

[@arthurpendragon1610]

No mercy. Until they fire the CEO and get rid of the woke board of directors dont buy a Harley. It will only get worse if the message is not clear.

[@tbone6293]

Boycotting worked good for the leftists over the decades. Feel bad for the workers but their company doesn’t feel bad for them at all. How many lost their jobs because of the color of their skin or who they have sex with. Most are sick of the nonsense that’s being pushed by the world economic forum. I have an older Harley and was looking at getting a new one. Not now. There are plenty of great bikes other than Harley.

[@MiltonBaron-l1i]

A guy with an Australian accent is telling me not to boycott woke Harley Davidson. Go woke go broke! brother!

[@mr-and-misses-smith]

That guys a douche bag.

[@mrman487]

I disagree completely with you. You can't make an omelet without breaking a few eggs. You're looking at an insurmountable mountain and thinking it's too big to topple. Thats quitter talk. I will keep my bike, but instead of extending my warranty and getting upgrades, I'll spend it elsewhere. I'm 54 and couldn't give a crap about Harley anymore.

[@peterturner830]

I am not defending or supporting anything around this issue. I suspect however that this clip is just one part of a HD PR exercise though.

[@ccw-cs6xb]

Wrong, boycott is the answer. For reliability, the bikes need to be rebuilt with aftermarket parts anyway.

[@mikebiddle4070]

Regardless of whether I agree or disagree, it’s nice to hear a real opinion. Also, love the bit about the fact they want us to fight amongst ourselves. Orwell’s 2 minutes of hate from 1984 is basically every news story now. If these policies are born from social media trends; then the best way to fight them is using the same method. I’m not gonna spend hours arguing with a 20 something on twitter personally. I’d rather just ride. As far as the boycott, if it is aimed at merch, it would probably accomplish more. You buy a lot more tee shirts than motorcycles

[@OldNotDead-Club]

Good point re merch, thank you

[@michaelphillips2079]

They DO want us fighting among ourselves, much like some are doing on here now.

[@OldNotDead-Club]

@@michaelphillips2079 you are correct

[@kevinsmith4585]

It takes zero energy to boycott something.

[@OldNotDead-Club]

thats is correct but human behaviour dictates that people will think "the job will be done" and the real problem will just grow

[@ssvocals]

Yes watch the video. So basically he has no idea what he's talking about. If you pay close attention to boycotting or walking away from a product you will see that often times, it doesn't affect it immediately. But it does affect it. And until they fire that CEO, things will begin to go downhill.

[@theodavies8754]

It's binary. There is either a zero or a one. As an individual you are a 1. As a sovereign being you have only yourself. People like to think they belong to something to feel less alone in a relatively large universe. Time is our most precious resource, don't waste it on trivia.

[@frankodonnell6435]

from Budweiser to clothing brands to motorcycles , boycot them

[@jayteesgear]

I’ve thought of all your points. MANY companies are using DEI to dumb down employees. Bravo on showcasing the “Tiers”. It is all true. I myself will still Boycott Harley and Indian. Unfortunately it will hurt mechanics and good dealers but they should stand tall as well. No hate my brother but I am boycotting both companies

[@Raptorace225]

You have to, man, This author is out to lunch. Boycotts do work. And yes, scumbag Polaris is just as bad as Homo-Davidson. This isn't even about stock prices or layoffs - THOSE ARE THE DISTRACTIONS. You see what this guy is doing? This about good vs evil. Plain and simple.

[@robindriggers6271]

If shareholders are losing money they should vote these people off the board. And usually if you mess with people’s money they do react. Look at how this worked for BUD. You are right about the media.

[@paparalph4]

I live in Milwaukee and drive a Harley. The engine plant located here, Harley is moving most of the production the plant does to Thailand. Is that going to reduce the cost of a Harley? NO! Are the workers in Thailand going to get the same wages as the workers in Milwaukee made? NO!! It's just corporate greed. I as well as several of my ridding buddies have taken our Harley emblems off our bikes, and so far any parts needed to keep our bikes running, we have some local shops that make comparable parts as well as repair shops to work on our bikes. So my bike may have started as a Harley, it may have an S&S engine and so on. Might seem small, but this can grow and maybe, just maybe Harley can buy itself back from these outside owners.

[@brentmatheson4729]

I have been looking for a touring bike for my wife and me. I do not own one. I was looking at a HD and now I am not. They are off my list. I have cash to buy and now I won't. Let's be honest. This is just the latest move in the long history of HD making poor business decisions. I teach a class in equity valuation at a university and I remember using HD as an example of a company that is so iconic yet just can't get out of its own way and make good decisions. The key thing that HD had was customer loyalty and identity. Love it or hate it, HD riders are HD riders and they owned it. Good for them. Now if that loyalty is tested again and again, the company deserves....all companies deserve to face the ramifications of ignoring their customers.

[@1wesleydb]

Im keeping my bike, I'll probably change insurance from HD to something else, I will refinance or payoff early to avoid paying HD more intrest,and buy aftermarket parts. It's not the same as switching beer but I don't want to fund hurting kids... Id rather walk

[@thekrutchinator]

I've got 3 Harleys from Shovelhead to Roadking and all used purchases so the Corporate puppets have none of my coin and I'll never buy another Harley-Davidson stubby holder ever again!

[@DriftlessinWisconsin]

I don’t give money to companies that hate me. Period. That’s capitalism for you.

[@mattdonna9677]

Some of us got wise and gave up on H-D decades ago. Their bikes are more of a status symbol. Other companies have been making better motorcycles than H-D For a long time. My Honda can beat up your Harley. 😊

[@leswhite3846]

My yamaha shits on harleys daily.

[@Chainsaw2373]

I disagree with you, look at what your approach has done to England. You have to fight on end up where they are.

[@martinhaskell376]

What’s happened in England then? I live here and I have no idea what you’re talking about…

[@dwaynestomp5462]

Fuck 'em. My '87 Softail is in tip-top shape.....

[@thekrutchinator]

My 75 Shovel still tearing up the road!

[@EdwardTillotson-hj5pk]

And you can keep it running forever without having to buy a fucking THING from the Motor Company

[@PineRidgeRez]

Evo's forever.

[@johnnycfi]

Sorry Pal, you are wrong. Never give up! Fight!

[@BangChief_AllIsOne]

Didn't watch. Saw the title n dropped in to say, you're wrong. Absolutely. Salute

[@User98938]

I used to come to this channel for Harley content. Now I come to this video every few days to see all the new disdain for you lol 😂

[@renesten2980]

One reason Harley stock price is high is due to their buying back of shares and reducing the number of shares available.

[@OldNotDead-Club]

thats correct but that just means they have plenty of cash and they have nothing outside to buy. Eventually less shares means a greater % holding for the major shareholders

[@TheDarkRodent]

I never listen to advice from a person raised in a nanny state.

[@OldNotDead-Club]

coward should be yours

[@takentimes8903]

@@OldNotDead-Club the wimpy ausy would be a better name for you. only cowards let the governments rule them.

[@lowmopar265]

Realy i dont give a shit i have a 97 heritage had for 12 yrs got a 2021ultra made in usa Im fighting Cancer so got bigger things to worry about... been riding 50 yrs trying to get few more... FTW

[@davidmurray9193]

Hope you have a speedy recovery

[@sunnydaze-z4b]

i had colon cancer and cured it with Fenbendazole. Available on Amazon. costs about 80 bucks but it works. I hope it will work for you. I wish you a fast recovery.

[@SonicMegaUltra1234]

Hang in there Bro. I beat throat cancer back in January 2022. You can beat it. Be positive and use the law of attraction. It worked for me. And ride on!

[@KHuggins-vy1im]

God bless brother.,..

[@qporiffopr]

Harley's got 7 billion in debt and only 4 billion in revenues that aren't growing. They are hosed!

[@kellanhills1972]

“Don’t boycott Harley Davidson” says the man who makes money from promoting Harley Davidson. 😂😂. Ridiculous. Boycott the woke fools. It’s the only power we have. Besides Australia is already far left and far gone.

[@libertyfreedom380]

This hasn't aged well...

[@OldNotDead-Club]

Its aged really well when you understand how companies work and you look deeper and see its not about HD

[@kevinahern7818]

Will the new electric Harley's vibrate like the old Harley's? I guess the "woke crowd" will love that.

[@KHuggins-vy1im]

I heard from a good source that the electric bike they marketed sold less than 10 world wide and dealers can’t park them inside their showrooms because of a fear of burning there business down.

[@Scott-du8eu]

"just give up its pointless also what about all their heckin jobs". Gfys

[@kirk32216]

You are correct about media quit watching in 2016. Amazing what you see and hear when you do

[@OldNotDead-Club]

Opens a new world doesn't it!

[@User98938]

Way to pick the unpopular opinion lol. Of course you need Harley for your channel to survive

[@OldNotDead-Club]

Incorrect I can do a channel on almost any subject, most would pay more

[@wboeren1]

In short, be a motorcycle family, unite in that.

[@bluddyrowdy8757]

ride On !

[@josephgriffin1065]

Harley needs its customers way more than the customers need Harley, there is nothing you can’t buy or modify outside of the company, Harley has an aftermarket support system that most other companies could only wish for.

[@foxchase1993]

Guess you were wrong..

[@OldNotDead-Club]

Look deeper its not about HD - also read the actual press release.

[@brucem8129]

I disagree with you, no disrespect, but no way will it not hurt them, Bud, TS, and others, it cost them millions. I'm not selling my bikes, I'm going to keep riding, but you are correct, this will effect the dealers. I will support the aftermarket, but HD needs to change direction. You are correct, we are the blame.

[@OldNotDead-Club]

Millions is insignificant when you have access to free money