Harley’s Nightmare: The DEI Backlash

Harley Davidson launches a new culture within its workplace fueled by the demands of Wall Street and its customers are not happy with this new direction. This week I take a deep dive into the origins of DEI and ESG at the motor company in 2007 to the social axiom it has become today.
------
Thank you to J&P Cycles for partnering with me. Those using this link j-and-p-cycles... will help toss a few bucks into my tip jar with a purchase. The tips help with the expenses of running a channel, every little bit helps make this and each episode possible, thank you for your support!
------
Get Free Shipping and Save 10% off every day at J&P Cycles, Revzilla and Cycle Gear. Use this link to save $20 off a RPM membership j-and-p-cycles...
------
Build your own custom riding jersey! (Use my discount code CW24-20 for 20% off) www.CanvasMX.com
------
My Vests and Gloves are by First MFG (25% Discount with code KENNYQUESTSHOW) www.firstmfg.c...
------
My Boots (the most comfortable I've ever worn): Indie Ridge The Crow Riding Boots: amzn.to/3uRDdiu
---
Live in Central Florida? Visit Pedro @WandererMoto here on You Tube or @wanderer_customs on IG for your motorcycle repair and maintenance needs and tell him Kenny Quest sent ya!
-------
Social Media:
Instagram @kennyquestshow
Facebook @kennyquestshow
Email: [e-mail]
--------
The Bikes:
2021 Harley Davidson XL883N aka "Snakester"
1996 Harley Davidson FLSTN aka "Frankenglide"
------

[@jaydetroit6325]

To my Caucasian Harley brothers.......the term WOKE was never meant for White folks. Blacks look confused when you use it. It was started in the late 80s early 90s for conscious Black folks to recognize those of us where were aware of what's going on politically, financially, socially, and historically. Test my hypothesis: to use the word WOKE the antithesis would be SLEEP. Therefore for all my White brothers, if you call yourself "SLEEP".......well, that don't make no sense. But for Blafolks to call another SLEEP means they're totally not aware or oblivious to what's going on. And please do not include Black folks in with DEI or anything Rainbow!

[@KennyQuestShow]

Thank you for weighing in. From what I can gather the DEI stuff has been about including genders (social construct for how you feel you identify) and generally lesser qualified individuals of all races, creeds and sex (biological construct)in hiring practices in exchange for a higher ESG score.

[@jaydetroit6325]

@@KennyQuestShow thank you for replying and not being offended. The assumption is that no one is capable of performing a job except a White Man. That's the dog whistle everyone else hears. I totally agree however, with the rainbow stuff is not cool and has nothing to do with Harleys whatsoever. It's a shame that all these American brands are controlled by foreign interests outside of the culture. In terms of the word WOKE it just sounds weird when White guys use it.

[@KennyQuestShow]

@@jaydetroit6325 absolutely man! We’ve met so I trust what you say, you’re very wise! Did not know the origin of woke and its proper usage thank you for setting the record straight on it.

[@KennyQuestShow]

@@jaydetroit6325 I’m pinning this comment so it’s up top.

[@aluisious]

@@KennyQuestShow "lesser qualified" is idiotic bullshit. 1) No one really knows how someone is going to do at a job, in a school, whatever. You can't tell who is "the best" from several people you don't really know. 2) So when you have a company of 99 white guys and a black woman applies, and she is qualified, you pick her. You don't have any real basis to choose one of them other than you feel like you like one, which is a stupid reason to hire someone to do a job. If you want friends, go join a club.

[@thomasgarrison3949]

I'm a 69 year old Disabled American Veteran, I need a TRIKE. Last summer I was looking at a new Harley Davidson Tri-Guild, then I found out they were WOKE, so I looked at Indian & seen the DEI info on their website & that they had no Trikes. So I ended up Buying a new Rice Rocket Trike. I'm not supporting any DEI/WOKE company, its my money and I will spend it where I want to.

[@motorcitymadman146]

Same here I wont fund people that hate me.

[@KennyQuestShow]

Indian removed their DEI statement from their website yesterday but I get and support what you are saying.

[@thomasgarrison3949]

@@motorcitymadman146 Thank you.

[@thomasgarrison3949]

@@KennyQuestShow Thank you.

[@SouthernBoyzRyde]

@@thomasgarrison3949 so can I ask you what you don’t like or what part of Woke/DEI you don’t like….what does it mean to you that burns you up so much, if anyone else wants to answer this as well please do.

[@captainsoftheazulcarrib7491]

Tank Harley, let the Share Holders SUE for destruction of their value.

[@KennyQuestShow]

Can an investment fund sue? Irony is it’s the fund’s fault they require the ESG and DEI.

[@smcouplefl5145]

It’s a shame what has become of our beloved motorcycle brand.

[@KennyQuestShow]

Change isn’t always for the better.

[@rexhorning7228]

@@smcouplefl5145 If you’re watching the chessboard they are playing an evil game to control the world.

[@russelfernandes8483]

Unfortunately a great brand conveniently forgot who made them great;

[@mikes-wv3em]

NOBODY LIKES UNRELIABLE OVERPRICED CRAP

[@Comm0ut]

Much of the love was based on decades of propaganda. "Flip the patch" and "FTF" are not new. Killing off the original mom'n'pop dealers by demanding Taj Mahal dealerships FINANCED BY DEBT was a brutal trap.

[@Larry]

DEI worked so well for Budweiser after all, what could possibly go wrong?

[@KennyQuestShow]

Zeitz to himself: What me worry?

[@harriseppanen5207]

My plan to buy another Harley is cancelled indefinitely.

[@KennyQuestShow]

That goes for many of us.

[@jamesschenk]

Same for me

[@jaydetroit6325]

if they didn't promote the gay agenda would you still buy another Harley?

[@hawkdsl]

So the board of Harley-Davidson hates Harley-Davidson and the people who ride them. They're sole goal is to destroy yet another American icon.

[@KennyQuestShow]

I can’t see but one or two on that board who actually ride Harley. I could be wrong.

[@TakingbackCanadawithKatie]

It sure seems that way - that they’re doing it deliberately. It’s an interesting perspective.

[@hawkdsl]

@@KennyQuestShow That board list is like the hall of fame of wokeness. I hadn't payed any attention to the top floor of Harley for a very long time. I got my bike when Willy G and company was in charge (and not to long after getting it back from AMF). What's in there now is literally carpetbaggers.

[@aidananstey9848]

@@hawkdsl Making bikes is now of secondary concern to them, social engineering is their primary goal. I can picture them getting great satisfaction while sitting in their boardrooms laughing knowing what their "basket of deplorable" customers were actually funding with every purchase.

[@tonygonzalez6706]

Great video

[@robertjeffery6100]

I’ve been riding Harley since1977 spent my last dollar in a Harley dealership There are many used bikes to purchase and millions of aftermarket parts and shops to spend my money at…. See yah gay Davidson

[@KennyQuestShow]

Definitely tons of used options out there!

[@CatManDoodin]

@@robertjeffery6100 I finally got one them cocksmokers

[@CatManDoodin]

@@robertjeffery6100 oh shit sorry I gotta be good

[@CatManDoodin]

@@robertjeffery6100 I'm New

[@CatManDoodin]

@@robertjeffery6100 Right

[@shovel_head80]

I am 64 years old and own Harley’s all my life. The last bike I bought new 2014 RK and I also owns a 1980 fxwg and 59 flh . I will never buy anything or walk into a stealership. F’m

[@KennyQuestShow]

One could state easily that all of the good Harley’s have already been made.

[@CatManDoodin]

@@shovel_head80 I deal with my buddies or find it myself. Hate corporations

[@cdistasio]

Agree 👍💯

[@damonbehnke5817]

Won't buy puma now either

[@KennyQuestShow]

😂

[@JayBee-cr8jm]

I heard they have JEWS working on assembly line in Tomahawk. Better watch out. Those bikes will turn your kids gay.

[@darrinatorrr]

Nascar banned flags at races and have never recovered

[@KennyQuestShow]

Good point!

[@justincook181]

Did they actually suffer losses for banning the Rebel flag? I was hoping they did, but was under the impression they unfortunately didn’t.

[@permutatechguy]

I hope Harley pays attention and turns from social issues and then takes their millions they give to DEI stuff, turning it back into a better product. Go woke go broke. I wouldn’t buy a new bike from them myself for many reasons but this is another

[@KennyQuestShow]

Once the sales slip changes will come about!

[@nightdipper5178]

Too late. No way for HD to unpack the fudge now.

[@gentlemangator4489]

Excellent video, I learned a few things about Harley corporate. Not pretty.

[@KennyQuestShow]

Thank you for watching. Hoping HD will revamp its policies.

[@stevenrice8439]

HD’s support of organizations who lobby for transitioning children is a big issue for me. No problem with them sponsoring rides for gay people but kid attended drag shows and the like is reason to boycott new Harley Davidson bikes and merch.

[@KennyQuestShow]

100%! This is how they condition perversion as normal

[@1joshjosh1]

You have no problem with children going through transition? Ok

[@stevenrice8439]

@@1joshjosh1 That's my biggest problem with HD. They are giving our money to the corruption and mutilation of children.

[@KennyQuestShow]

@@1joshjosh1 I have a huge problem with that

[@stevenrice8439]

@@1joshjosh1 I think you misunderstood my comment. The abuse they are putting kids through with transitioning is my biggest problem with what HD is doing. Children do not belong at drag shows, pride parades, etc. They are also too young to be medically altered for life.

[@choppermontana8212]

Harley riders used to mock "Rice Burners". Now Harley is moving the majority of their production to Thailand... Harley Davidsons are now officially Rice Burners.

[@KennyQuestShow]

That is ironic!

[@Embargoman]

True

[@WolfinWolvesClothing713]

Three bikes is not the majority, and that factory was there since 2017. Nobody made a big deal about that until this all started. We need to get this crap completely out of our culture. It's ruining the whole country.

[@aluisious]

I must have a spaghetti burner. Twice as fast as any Harley that's struggling to idle properly, at least while it's running.

[@KennyQuestShow]

@@aluisious Ducati!

[@nonyabuznuss2944]

DEI stands for "Didn't Earn It"

[@KennyQuestShow]

Correct!

[@eggheadrocks8224]

Theres about 10% of us who have owned certain Harley models just because we love the bike and how it rides, while the other 90% own whatever Harley is "trendy" or whatever Harley they can get because of the simple fact that its a "Harley" and cool to have one. I will be riding my Harley until I can't ride anymore, I will not give Harley Corporate one more red cent, but not going to drop something I truly love for anyone's political opinion or "feelings"

[@KennyQuestShow]

I believe most of us feel the same way. Maybe more than 10%. Thanks for sharing your thoughts!

[@SparyZWanTuhNayHo]

This!

[@BadPaul33]

Exactly!!!!

[@judithomas5814]

Rainbow Harley Davidson now

[@mikes-wv3em]

ITS ALWAYS BEEN A HARDLEY ABLESON

[@RLHauk]

Time to buy an American made Indian Motorcycle.

[@KennyQuestShow]

I guess. Or buy a pre-woke Harley which means pre-Zeitz 2006 or older and that means a 5 speed transmission.

[@WolfinWolvesClothing713]

Indian is woke too. Polaris is owned by the same vanguard, black rock, etc... pushes dei, so does indian. They just took down their policies off the site 2 days ago. Deleting a paragraph does not delete culture. They've made a jack daniels bike the last 4 years. Look up Jack daniels drag queen summer camp. It's everywhere. The only way to get away from it is to push it out of our culture. Unfortunately that's a long road.

[@fmpabxx7834]

@RLHauk Buy a purse to hold your tampons while you're at it sucker 😝. 5 or even 10 Years from now,I don't ever wanna see your ass fuck with anything Harley again. Not a coffee mug,not a poster,not a Tshirt. Good riddens fallen comrad 🫡. Enjoy your Scout Bobber 🤣

[@RLHauk]

@@BeardedBavarianBiker. I heard they have backed off their program due to the Harley problem. At least they are made in the USA.

[@heathenwarrior2522]

@@RLHauk can't do that. It's called Indian. It doesn't represent the white straight Christian bigot world

[@peterk3391]

Go WOKE Go BROKE sickening the way HD are now. Goodbye HD.

[@KennyQuestShow]

☝🏼

[@scootar097]

The 2024 Harley's have a vibrating seat...that's just weird.

[@jamesschenk]

They always had vibrating seats

[@wesinbama]

My 2023 Kawasaki KLR650 Adventure was built in Thailand and is less than half the cost of a Pan American, more reliable, and cheaper to run and service. I'm sure Kawasaki moved the production of the bike from Japan to Thailand for the same reasons as Harley, but if I'm going to get a bike built overseas, I'd rather have a Japanese bike like a Kawasaki, Yamaha, or Honda. It is a FACT that Japanese bikes are more reliable than an American one, and most of the Japanese Corporations don't put up with all this DEI crap. They are interested in making a quality product and making a profit, that's it.

[@KennyQuestShow]

We don’t know if the plant in Thailand is being used by other brands, we also don’t know what’s behind the case covers adorning the revmax engine, there could be more shared resources than we know of. HD has past partnerships with Hero corp and other Asian motor manufacturers. As for your KLR comparison, your facts are there but a Pan America is not an apples to apples comparison, the KLR is a workhorse.

[@wesinbama]

@@KennyQuestShow fair enough. I wanted a 'dual sport'/'Adventure' bike, and IMO the KLR is the best bang for the buck in that category. The PanAmerican I believe was Harley's first attempt at a dual sport, or adventure bike. But I could be mistaken. If Harley can get a change in management, I would suggest they venture into the ATV/UTV/SXS World. Harley's former (lousy) parent company AMF ventured into that world a bit, but I think there would be a market for a Harley SXS if they can stop all this DEI CRAP.

[@KennyQuestShow]

@@wesinbama your KLR is an off road centric unit, the Panamerica is more sport touring, IMO, engine size and farkels wise it competes with the those 80/20 crowd bikes where 80 percent of riding is done on the road. As for SXS with the bar and shield, why not? It makes good sense. Rotax makes many of the Polaris engines Harley could use them for an engine then farm out the frame they could assemble here in the U.S.

[@wesinbama]

@@KennyQuestShow my Dad kept asking me why I didn’t just get a Sportster. I live in a gravel/dirt road. A Sportster wouldn’t hold up to that. Need to get the KLR into a shop and get a new tube put in, but, I live alone (except for the dogs), so no one to pick me up. I could do it myself, but not in this heat.

[@WolfinWolvesClothing713]

Half the price 1/4 of the power. When they're is a 100 times as many of them than Japanese bikes there's obviously a hundred times the chance of hearing a complaint because that's the only time people make a big deal about things. Plenty of people put 100k on many different models of Harleys with zero problems. Bring you klx back when it has 100k on it. I love kawasaki, but cmon..

[@TJ-se3ih]

Is this gonna make me dump my 07 Lowrider? No. Am I gonna burn all my HD gear? No. But I will never walk into another HD dealer, attend another event or spend another nickel on merch.

[@KennyQuestShow]

That will be felt by corporate.

[@hodaka1000]

South Park nailed it 🏳️‍🌈

[@KennyQuestShow]

🤡🤡

[@hodaka1000]

@@KennyQuestShow 🃏 🃏 🃏 🃏 🃏

[@TNZZ_650]

The bruhdurrrrrrs are offended

[@KennyQuestShow]

@@TNZZ_650 brudderrrz

[@TNZZ_650]

@@KennyQuestShow 🤣🤣🤣🤣

[@journeyofjerry3831]

My plan to buy a Pan America is now on hold for me personally. I’m going to wait and see if changes are made.

[@KennyQuestShow]

Unfortunately the Pan America will be made in Thailand in 2025, beyond that Harley hasn’t committed. I believe they are waiting to see the results of the Presidential election and whether there will be tariffs imposed will determine if they bring production back.

[@wesinbama]

Get a Kawasaki KLR650. Less than half the cost of a Pan American, and it is built in Thailand too. If you're going to buy an overseas-built bike, buy one that will last. That being said, Kawasaki does have A LOT of US-built products, like for example the MULE (The ORIGINAL UTV) which was invented by a group of US Kawasaki Dealers. The Kawasaki motor in my Bad Boy Rogue, Zero Turn was built in the US. It's sad when a Japanese Corporation builds more products in the US than an American Corporation.

[@thaney423]

​@@KennyQuestShowget a KTM 1290 Adventure way better bike! I love mine!

[@Embargoman]

Buy Indian as now Harley-Davidson now thinks about money that is all.

[@WolfinWolvesClothing713]

​@Embargoman indian is just as bad. Do some research. Dei, esg scores etc.. the only thing they have going for them is they say they'll only make them in America. Guess who else said that too?

[@tombo3342]

So your saying he grew up rich and has no idea the culture of harley davidson. So he bought his way in and intentionally wrecked one of the most powerful symbols of freedom and independence in the world. Thats what i hear here.

[@KennyQuestShow]

Intentionally wrecked? No I believe that he believes he’s doing great based on what he did at puma and the accolades and money he received as a reward. He’s doing the same plan at HD. Problem is that Pima was in Germany and his core client base wasn’t Americans. BTW he also shut down Puma factories and moved manufacturing to Asia.

[@feloniousmonk3049]

Someone that "gets it" . This guy is a plant, by design. He and the current board members need to be deported.

[@oldtimer4888]

I predicted years ago that the Harley HQ would become a gay bar. Also, HD announce a $1B stock buyback in their July, 2024 quarterly report, basically stating they will be ramming employees and customers from behind for the foreseeable future.

[@KennyQuestShow]

Yeah saw that and decided not to include it on this video, it needs its own video to discuss the why and potential outcomes

[@cantstandu5910]

No H D for me anymore. INDIAN

[@KennyQuestShow]

Thunderstroke!

[@user-ir6fm3qs4o]

Sure sell your Harley… buy an Indian. Then when Indian go es “woke” too then you can sell your new Indian and loose thousands of dollars 0:43 … where does it end ? Or … if you like your Harley keep it and ride it. Be a tough guy and ride the bike you wanna ride. I don’t care what you ride. I’ll still wave 👋🏻 to ya as I ride past in the opposite lane

[@KennyQuestShow]

@@user-ir6fm3qs4o interestingly Indian removed their DEI statement from their website yesterday

[@user-ir6fm3qs4o]

@@KennyQuestShow There are a lot of knee jerk reactions these days which in the end only hurt American 🇺🇸 workers. I certainly don’t see the world as I did when I was in my mid 40s. Hopefully we can what’s best for ourselves without having to hurt others and ultimately ourselves. Life Liberty (Freedom) The pursuit of Happiness for all Americans (We the People) Indian made a solid business decision perhaps at the expense of the gay community. Live to Ride Ride to Live

[@KennyQuestShow]

@@user-ir6fm3qs4o it’s wait and see for all of this, times are changing as they do. In the end it’s all about income and positive cash flow, the metrics behind DEI and ESG are for the investment community and not for the average Harley consumer in 2024.

[@realtorgabrielabrokerboots6451]

I am a Lesbian...I ride Harleys...and I am German...AND I am SO VERY tired of the insanity of "Woke-ism". I ride a Deluxe and a Road King...I LOVE riding with my American Vets and traditional HD riders. I have ALWAYS been accepted within this community. In fact, it is the LGBTQ community that puts me down for being a conservative Lesbian! Harley-Davidson please just focus on making the coolest motorcycles on earth....nothing else....

[@KennyQuestShow]

Amen!

[@russelfernandes8483]

THIS! All they need to do is listen to their customers regarding product or product improvements they actually desire, then make good reliable products and ensure that the dealership/ownership transactional experience is the best for the customer. Hiring always, the best qualified people to develop the same. Good things will follow;

[@thangknowa3288]

Go woke, go broke. I will not be buying a new one under this DEI BS. I will keep riding my older model.

[@KennyQuestShow]

Old is gold!

[@roblow5522]

My take : I don't care if Harleys sales dropped in half. Maybe the big dogs upstairs will look for greener pastures. And whats left will kiss the customers ass instead of the customer kissing the companies ass. When your struggling you become a nicer person. For me I will keep buying old Harleys so nobody will be kissing my ass, life won't be changing much.

[@KennyQuestShow]

Old is gold!

[@user-vz6ph8hh7y]

Just build bikes and just treat people with respect. Who cares what your gender is...why is this so difficult?

[@KennyQuestShow]

🤷🏼‍♂️

[@SparyZWanTuhNayHo]

Exactly

[@allthekidsareright]

Indian is owned by Polaris. When they made the scout in 2015, they said part of their design was done to make it an easy bike to work on. I bought one in 2018, and it’s super reliable and super easy to work on. I recently bought an Indian Challenger. I will say Polaris makes a heck of an engine. They last forever, and are easy to work on. Not saying Harley doesn’t, but I’ve never been a big Harley fan. For a long time I thought of them as old man bikes. That was their clientele forever. That being said, don’t think their current wokeness fits that demographic.

[@KennyQuestShow]

It certainly does not fit. Thanks for sharing your experience with Indian. I’ve ridden and posted videos on the Springfield and the Sport Chief they are well built and fun to ride.

[@El_Peto]

@@allthekidsareright Harleys will last forever, as long as you completely rebuild the piece of shlt several times

[@sdmascar8905]

Bought a bobber in 2019 and have 33000 miles on it with no issues. Just routine maintenance

[@100percentSNAFU]

Dumb move by Harley Davidson. Because lets be honest here. Nobody NEEDS a Harley any more than they NEED a sports car. People NEED basic transportation, they WANT Harleys because of a lifestyle, an interest in motorcycle culture, or because it is an iconic American brand. People buy motorcycles, sports cars, RVs, etc for enjoyment and not out of necessity. In an economy where people have less and less disposable income, it's pretty dumb to position your company that solely produces products for enjoyment and recreation in such a way that it turns away your customer base. People will find other things to do with what little disposable income they have.

[@KennyQuestShow]

And this needs to be read by every board member at Harley-Davidson. Well said!

[@28drafting]

Time to get rid of this entire board.

[@KennyQuestShow]

Agreed 💯

[@RobertsIslandLivingAdventures]

Harley cost 39-40,000 dollars. Build what you ride. It can actually be cheaper, and cooler. We are not married to Harley. 🤷‍♂️

[@KennyQuestShow]

Build what you ride! I like that idea!

[@100percentSNAFU]

That's an awful lot for a lifestyle toy, because let's be honest, not many people are daily driving a Harley, they daily a car or a truck and ride on the weekends. Same can be said about having a sports car, as everything is so expensive now there just isn't the financial room for people to afford having a sports car or a motorcycle on the side to have for cruising on the weekends.

[@RobertsIslandLivingAdventures]

@@100percentSNAFU that’s the new biker. The old biker didn’t have that kind of money. Bought a used bike and stripped it down. That was all they had most of the time. Southern California, we could ride all year.

[@sicsempertyrannis4104]

It’s beyond boycotting. Six degrees of separation applies to these apparatchiks installed at Harley.

[@KennyQuestShow]

It’s deeply rooted.

[@columbiawarmachine9795]

I am sick of this woke shit

[@KennyQuestShow]

Yes Sir! And BTW I enjoyed your video.

[@columbiawarmachine9795]

@@KennyQuestShow I enjoyed your as well keep up the good fight

[@Tracer414]

My recent letter sent to Harley-Davidson Corporate: "Your decision to align with the 'Woke' movement will severely damage your companies reputation. It's baffling that a corporation as large as Harley-Davidson could make such a misguided choice. Just as Budweiser will face long-lasting repercussions for its poor decisions, so will you. Your loyal customer base is left puzzled, struggling to comprehend this level of misjudgment and why you chose to undermine your own business. Then to add insult to injury, you lied stating Harley-Davidson motorcycles sold in America would "always" be manufactured in America. Perhaps destroying this company was your intention all along. If so, congratulations-you've succeeded. Due to these recent events, and the moronic decisions made by your CEO, I will no longer purchase motorcycles, parts, apparel, or engage with your brand in any way."

[@borneandayak6725]

Harley hire activist, not CEO.

[@KennyQuestShow]

They did!

[@silversurfer3202]

🤨 My 1990 XLH 883 Sportster didn't go "Woke"....The current management of the Harley Davidson Motor Co. did 😠!!! There isn't one single part of my Sportster I can't replace from an Aftermarket Manufacturer so I don't need to do any business with the Harley Davidson company in the future. I don't need this Woke Assed company, I'm keeping my Old School Sporty so Fuk' em' 🤨.

[@KennyQuestShow]

One of the main reasons my first bike was a sportster and the reason I kept it.

[@russelfernandes8483]

This is so sad to hear, but we hear you;

[@ackamack101]

I can’t imagine a true Harley person buying from this company now. Harley is supposed to be as anti-woke as you can possibly get. This is sad to see for sure.

[@KennyQuestShow]

We’re in Dismay at the moment.

[@palirvin1871]

It seems that 90% of the public does not understand. The Corpoarate Board pursues, selects and votes the CEO into their job. The CEO does not pick themselves. If you want to pull back the cover of how this stuff happens, find out who is on the board and running the corporate board.

[@KennyQuestShow]

My video explains this and reveals how Jochen Zeitz as director and chairmen of the board installed himself to the CEO position in 2020.

[@russelfernandes8483]

No need actually to research the boards of products. If the product is not good, which will happen over time automatically if the focus is on DEI and not excellence, the product will lose favor with the customer/potential customer base;

[@willtopower2158]

I was about to trade in my Harley when I heard about their going woke. Not going to buy another Harley until I see evidence that HD has apologized for adopting this immoral program.

[@KennyQuestShow]

That’s a responsible boycot. Companies and the investors who hold their puppet strings only respond to struggling sales and shrinking profits.

[@feloniousmonk3049]

Good luck with the value of your trade in.... many other brands of motorcycle dealerships aren't taking in HD's in trade right now, the market is oversaturated with them.

[@KennyQuestShow]

@@feloniousmonk3049 creating a buyers market for used Harley’s in the process.

[@LookatmyHandle353]

Was planning and approved for $24k to purchase a Harley, was!!!!! Indian has my business. Every time I see a Harley pirate dressed in his leather, I can only see South park’s Mr Slave. Harley stands for homosexuals, enjoy your budlight!

[@KennyQuestShow]

😂😂

[@El_Peto]

People have called them Harley Fugs for decades. They dress like they're going to a f bar so

[@raycosman824]

When are companies going to learn they need to pander to the majority of its customers, not a very small minority of people that probably don’t even buy your product. Guess they will have to be shown what happens.

[@KennyQuestShow]

I agree. What I think is going on is there are members on the board and on the financial community who support DEI who felt on the outside growing up and they want to set the playing field to their advantage and fill the field with their kind.

[@MoreLikeYewTube]

Maybe bc nobody cares about the “majority” customer that is rapidly dying off and aging out anymore

[@scootersmith7362]

Looks like I will be buying a indian next..im personally done with harley,and all these woke companies

[@KennyQuestShow]

Indian removed their DEI statement from their website yesterday

[@Notimetoplaywu]

Ya , it said that they " support diverse thinking " . Indian took it down on account of assuming crybabies .

[@RevQuads]

Harley has been pricing themselves out of business for many, many years. The most overpriced brand in the world. Who they hire and what their employment policies are make no difference. They are the last gasps of a dying company. Worrying about what people's genitals look like should be low on the list.

[@KennyQuestShow]

Agreed

[@HOTDOG401]

Ive refused to deal with or purchase a Harley from a dealership since 2010. Every time I walk into the dealerships over the years its a hussle and Im left feeling unwelcome. I bought a used Harley 3 years ago and have sunk cash customizing and upgrading at a custom shop...I wont ever give a red cent to HD directly...and now I know Ill go to the grave with that conviction....sadly it is a conviction that doesnt keep the company itself alive....but why would I....the company abandoned YEARS ago the very people who made HD what it is...a blue collar passion....their bikes used to be cheap and affordable to an 18 year old kid and easy to maintain...today a new Road King with all the bells and whistles is a 50k plus bike...and the very people who truly love Harleys cant even afford them anymore....to that I say the Executives at HD can pound sand.

[@KennyQuestShow]

My blue collar Harley dream became a used EVO softail and a new Sportster. I’m happy with that If that’s all there is for me with the brand. But I want there to be something there for the next rider coming up behind me.

[@nosotrosloslobosestamosreg4115]

It's the deliberate demolition of both manly brands, spaces and ideals AND the economy.

[@KennyQuestShow]

Zeitz is laser focused on using Harley as an example for all businesses to emulate change toward sustainability, diversity, equity and inclusion to the detriment of the brand. When he’s done he’ll proclaim if Harley Davidson can be changed all businesses can change.

[@nosotrosloslobosestamosreg4115]

@@KennyQuestShow He's just a zealot, and all casualties are a sacrifice heś willing to accept.

[@KennyQuestShow]

@@nosotrosloslobosestamosreg4115 facts

[@feloniousmonk3049]

@@KennyQuestShow Zeitz is no different than Putin, except he runs a company instead of a country. Wants to force you to think how he thinks. Socialistic/Communistic. America started as a God fearing /God Trusting country. Zeitz has no allegiance to any religion, hence no moral compass to go by. He is destroying America from within, as well as an American company. He shares no core beliefs or values with most HD owners. Freedom of choice is non existent in his company.

[@jameslanning8405]

DEI is not a nightmare for HD... The 'backlash' was planned. Harley Davidson is pulling up roots from the US and will eventually end up in Thailand. It's a move that's been planned, bought and paid for, with brick and mortar buildings already up or under construction. HD claims this is a 'temporary exercise.' But who would undertake the expense of construction, that will also mean infrastructure, machinery, and then the people on a payroll. 'That don't sound so temp to me.' Meanwhile, HD has already began to close dealerships, cut off customers and ignore demands for parts and services, for bikes over 10 years old. While aftermarkets may be able to fill in the gaps, the cost of the aftermarket shop, part suppliers and machinists, is staggering. Today's market and economy has many riders parked in the garage, while they tend to the bills and food and gas in the workmobile.

[@KennyQuestShow]

This all seems plausible

[@gunshipgray4295]

Well, …..I don’t care what people do privately…..that’s none of my business..but when a company becomes publicly political and is run by a moral set of values which are morally corrupt in my opinion then I will NOT knowingly do business with them. Any company that operates in an way the is not moral to me I will not support….no matter what that company manufactures. Harley Davidson has been moving in this direction for a few years and has been publicly tainted now. I own 2 of their motorcycles and enjoy riding them. I cannot afford to purchase new ones. Indian has gone woke as well and most companies these days are woke…….I will continue to enjoy riding my motorcycles but I will NOT purchase again from Harley Davidson or any other woke company going forward. When I sell them in the future I fully expect to lose money because of the DEI, ESG nonsense issue created by the marxists who have infiltrated this country.….very sad….Zeitz is a complete idiot and he should be sacked as well as the rest of the Harley Davidson Board of Directors…..Question……why is a non American foreign national even allowed to oversee an American company ?? And be surrounded by a board of directors who hate America ?? They should all be in jail or deported.….keep politics out of the workplace !

[@KennyQuestShow]

Agreed

[@barryheyder8938]

Buy a Triumph Rocket 3 Don’t be seen on a Harley girly bike

[@KennyQuestShow]

Yes! No replacement for displacement

[@VintageThaiLadyBoy]

Triumph Rocket 3 is also made in Thailand. Look it up!

[@emendoz1]

I can’t believe that these people are as smart as they are and still make huge financial mistakes by making equally huge social mistakes.

[@KennyQuestShow]

Because they are not us, don’t think like us and don’t care about us.

[@JRH99]

I saw this coming since 2017. When I sold my Road King and bought a new Indian. Go Woke! Go Broke!

[@KennyQuestShow]

Ride safe!

[@HaXaW5150]

What's going to happen is that people will buy used bikes and keep them running with aftermarket parts. Harley as a bike ain't going nowhere as a company. Who knows?

[@KennyQuestShow]

That’s what the consensus is.

[@mosgor]

Americas first -Indian Motorcycle is the obvious option. Also, all Indians for the US market are made in the USA.

[@KennyQuestShow]

Yes they are

[@Embargoman]

Indian will always be made in the USA.

[@grumpyoldretiredcop8382]

I bought a Street Glide in 2022, before hearing about any of this. Now that it's out in the open, what Zeitz has done is to ensure that while I won't be selling my Street Glide, I also won't be buying another Harley-Davidson motorcycle nor spending any money at HD dealers for anything I can get on the aftermarket. I'll consider changing that stance when Zeitz and his ilk are ousted and Harley-Davidson returns to moral values that are American, not imported from Germany or built in Thailand.

[@KennyQuestShow]

I support this message!

[@damonbehnke5817]

All they had to do is make great bikes

[@KennyQuestShow]

Simple enough, right?

[@1cdmap]

Union wouldn't let them

[@89Joaquin99]

Great vid and informative.

[@KennyQuestShow]

Thank you!

[@brianr8581]

Barf, will someone design a time machine so I can get out of this fd up time line? Wtf is wrong with people! We need to band together to stop communism from spreading.

[@KennyQuestShow]

Right! It’s crazy

[@nightdipper5178]

I am proud to ride a built in Japan motorcycles and cars. I have a lot of pride, in not supporting the "Harley Davidson" social causes.

[@KennyQuestShow]

Noted!

[@davidlj53]

If your company follows the culture and practices of said culture you deserve what you get. HD board is the problem, they don’t know or appreciate their customer base.

[@KennyQuestShow]

This ☝🏼

[@russelfernandes8483]

If Indian Motorcycles/Polaris NOW runs a 'trade in your old Harley/cash for clunkers' kind of deal, Harley is finished;

[@KennyQuestShow]

Oh that’s a good campaign

[@moisessenti99]

DEI actually stands for Divisivenes, Exclusion, and Inequity!

[@KennyQuestShow]

It’s acronym of numerous infractions

[@ThePoisonDrummer]

Companies go overseas for two reasons to make things: 1. That place does it better (ie: Swiss watches). 2. Cheaper. HD are going overseas, not because it's better, but because it's cheaper. Places like Thailand have cheaper labor and less restrictions. So, if I don't see it from my house, it's fine? Harley has been making much of their clothes and T's forever overseas. Why no one has called them out, I don't know. Why doesn't the CEO move certain production to Germany, since he's German?

[@KennyQuestShow]

He moved Puma’s production from Germany to overseas and increased retail pricing to appear “premium”

[@KennyQuestShow]

Holy shit just realized it was you! Big fan!

[@ThePoisonDrummer]

@@KennyQuestShow Right on!

[@jamesmcgarity614]

Harley dealers and stockholders should sue the CEO and the board for finical losses

[@KennyQuestShow]

The annual stock holders meeting is the platform to vote out board members and vote for a change in management

[@EmeryMahaffey]

Who remembers what it was like when we had AMC HD bikes? Is that where HD is heading again?

[@KennyQuestShow]

AMF? It looks worse in some areas. I’d say the bikes are better these days.

[@foghornleghorn8536]

Harley's troubles have nothing to do with DEI, they just ran out of suckers to buy their bikes.

[@KennyQuestShow]

That’s an issue, maintaining a market share.

[@mogcanalboats]

Kenny, your depth, video and intellect is stellar, also your commentary. That said, as a Buell owner (5), yes, most of us HOGs knew and had no problem with our members varied backgrounds. Hell, they even let Buellers in the HOG group. BUT Jochen Zeitz has taken to wearing his personal proclivities on his sleeve to set an H-D benchmark for us deplorables before which to prostrate ourselves in order to wear the Trade Mark H-D. As a 1 percent of the 1 percent (Buell nut) and Harley Liker, you cannot imagine how resentful of his ruse I am. He has confounded my favorite H-D dealer who has taken great care of my bikes for over 20 years. I hope he does find God at some point but for now I whole heartedly pray he and his accomplices at H-D resign. Thanks for the great video.

[@KennyQuestShow]

Thank you Mog! There are not as many people reacting to the hoodwink siege Zeitz pulled off as they are to the alphabet soup business. Next video is about how we can take back control.

[@carbonEYE007]

Damn I’m 45 just got my first Harley They got it nailed down… that being said fuck that woke administration!

[@KennyQuestShow]

I just got my first one three years ago, I’m a newer rider. it took years to make it happen and now this comes to light.

[@sooooooo8]

There are literally millions of dedicated Harley Riders, this seems like the time for a national ride to visit the CEO and stock holders and demand that this person and those persons be removed from their postions.

[@KennyQuestShow]

The annual share holders meeting is an opportunity to remove and install board members

[@robertbiondo]

I've been riding 52 yrs. Everything changes that's the only constant.

[@KennyQuestShow]

This is true. However we can assist in shaping the change, no?

[@markmabe830]

Don't buy from HD. Non believers = no subscription

[@KennyQuestShow]

The non believers of what?

[@marco00001100]

I was seriously thinking about buying a new Harley, but I refuse to support any work company. I will now buy indian

[@KennyQuestShow]

That will send a message!

[@hailslaton]

@@marco00001100 LOL. Look up Polaris geared for good.

[@Jerry-w1d]

American Harleys have been few and far between since 2020,most made in Thailand shipped back to the States and rebadged Made in America and priced higher,how do I know I quit Harley six month ago. Old Harleys for me at least I know where they came from.

[@KennyQuestShow]

I assume you worked at a Harley dealer outside the United States? You had bikes showing up with the country of origin as USA but they were really coming from Thailand?

[@Tumble96]

Start a petition to stop the woke CEO.. get him fired Hello Indian motorcycles. This too will not pass….

[@KennyQuestShow]

Great idea!

[@robertanthony5745]

@@KennyQuestShow The only way this WOKE crap is going to change is never elect another Demoncrate into office, they have been undermining our Government for 40 years, a little piece at a time until we are socialist or communist country.

[@1999fxdx]

You know, rice bikes are really, really fun to ride. Faster, cheaper, way more comfortable than most Harley’s. I know from 40,years of riding both.

[@KennyQuestShow]

Why does the Honda Fury and Suzuki M109 still only have 5 gears?

[@russelfernandes8483]

@@KennyQuestShow So you can learn on them and get them for $7K. Next they will start every time you fire them up;

[@KennyQuestShow]

@@russelfernandes8483 I get the learn on them ideology that’s why my first bike was a sportster. But the fury and m109 I feel are full sized cruisers deserving of an six speed for interstate travel

[@SparyZWanTuhNayHo]

Harley bikes are for everyone. Full stop. Race, gender (identity), religion, who you love, makes no difference to me. I'm only pissed about them offshoring production. It's an iconic American brand that should be made in America. That's what I want. Full disclosure, I'm not likely to buy a new Harley, and that's just because I like effing around on my old bikes, so none of this really impacts me except as my identity as a rider of big American twins.

[@KennyQuestShow]

The problem isn’t with the marketing of bikes to all riders and being inclusive to the riding community it’s about DEI, which is about employees being fired because they don’t fit in a certain box and replaced with someone who checks a box because of how they identify, who is likely less qualified and doesn’t ride. It’s also about supporting LGBTQ+ organizations and events who include children in their outreach and support child sex changes. United we Ride is a consumer facing campaign and a good one. DEI is an employee facing campaign and a bad one.

[@clintonhelena6767]

They really need to go back to making EVO's. Screw this woke crap. I love my real steel horse.

[@KennyQuestShow]

Yes that’s the move

[@retired_mex]

the problem is that "the Harley Davidson lifestyle" has become your identity… and HD knows it is restricting its profitability and future growth - they are abandoning you because of this

[@KennyQuestShow]

They sold the identity to us and we bought it, made it our own and now they want to reclaim it, control it.

[@retired_mex]

@@KennyQuestShow This is a sad commentary on your gullibility… but, no the movie The Wild One (1953) and the 1% outlaw MC created the identity you have adopted as a personal style or your masculinity. HD capitalized on these insecurities and your willingness to over-pay for the badging… just like big trucks, SnapOn tools and weapons, it is just marketing, HD are broadening their customer base and is fully aware you can't leave the HD family or you risk losing your identity.

[@KennyQuestShow]

@@retired_mex DEI and ESG is not about broadening customer base it’s about firing existing employees and replacing them with people not as qualified because they identify as trans or some other sexuality.

[@retired_mex]

​@@KennyQuestShow all business decisions are predicated on broadening appeal and increasing profit. a bunch of aging 50+ men masquerading as Outlaws has restricted HD growth, while you may squawk and disapprove they know you have nowhere to go

[@bradbassett1240]

Need to slap a 100% tariff on HD motorcycles coming back to America!

[@KennyQuestShow]

Trump may do that if ejected, that’s why it’s a one year deal at this time

[@hmgc-slhq137]

Discrimination against whites, and hetero couples are truly unconstitutional. What ever you choose in life, Great!! Run with it!! Don't discriminate against anyone!! We all walk different paths. Let those do as they wish, but don't push your thoughts on others. If you want dei? Fine, just don't push in on others and discriminate in the process. Americans are tired of being bullied by the 1% DEI or woke crowd. Tired of being told what to like, or what to do or eat, or buy. If you want to sell a product, SELL IT!!, without your beliefs attached to it. This is not a hard thing to do. Wake up businesses, if you want to stay in business, quit being jerks!!

[@KennyQuestShow]

Amen.

[@CatManDoodin]

not Thailand Jesus WTF

[@KennyQuestShow]

Yup. Someone at Harley likes Lady boys

[@CatManDoodin]

or Taiwan. Harley ment U. S. A. WTF

[@franbrinda]

Cheaper cost of operations. Asians love Harley. It’s their dream bike like Americans used to dream about. They want a piece of American made steel and horsepower, they just can’t afford it. Ironic because Harley is moving away from what made them iconic. American made.

[@VintageThaiLadyBoy]

@@KennyQuestShow 😘

[@KennyQuestShow]

@@VintageThaiLadyBoy I see your name, lol

[@danpowers9031]

I'm glad I have 20th century Harleys. I have not supported the brand in 25 years. Most of their parts are obsolete so I buy everything aftermarket.

[@KennyQuestShow]

Evo owner here, old is gold!

[@danpowers9031]

@@KennyQuestShow I have 4 blockheads, I'm good till I die.

[@KennyQuestShow]

@@danpowers9031 that’s awesome!

[@CatManDoodin]

mine was before 2004

[@KennyQuestShow]

You’re safe. Pre-woke is anything prior to Zeitz arriving in 2007

[@btominthewind]

Let's face facts, H-D has gone Woke and soon Broke, a used Harley bike now is worth crap nothing on the resale market

[@KennyQuestShow]

That creates buying opportunities for lower income and new / younger riders who choose the Harley route

[@LWVH81]

Just needs a new CEO. This guy is crazy.

[@KennyQuestShow]

He’s very different!

[@davidmccall4776]

It seems to me that the motor company is courting a segment of society that, for the most part, wouldn't think of riding a motorcycle to begin with. As for me, I'm not gonna let their social or political statements deter me from enjoying my lifelong passion for riding; life is just too short to let their marketing squabbles take even one minute of mine. ☮✌

[@KennyQuestShow]

Well said. Having followed this for the past two weeks I’m ready to get back to riding and making videos on the joys of riding

[@AlbertK-eq5gd]

DEI Directly Ending Icons

[@KennyQuestShow]

Facts

[@Nevermore_Moto]

HD published a letter walking back their DEI policy. BUT... I feel the letter contained perfectly crafted wording (like a political speech) to try and quell the masses, but I just read a lot of bullshit, meaning they won't do anything except trying to appease us with words while not actually doing anything.

[@KennyQuestShow]

They said they were “saddened” by the recent social media posts. Yeah cause you were busted. A press release was warranted but only as necessary to calm the general media pundits

[@user-kg8oc3pn8w]

Selling your soul for a buck and now a company sells it's soul for a buck.

[@KennyQuestShow]

Zeitz doesn’t believe in divinity

[@michaelmassey294]

I get the scenario - typical European corporate defined change has now infiltrated the HD company by sliding (or sliming) in under the overview of their customers. I work in a motorcycle shop and have worked on a number of motorcycles made by everyone. Harley in my mind has the most beautiful machines in terms of paint and quality ever, they also cost a lot, so there's that......but the way in which the CEO worked to get the DEI and ESG programs integrated into Harley's processes is really underhanded and he is now the focal point for this "Woke" bullshit ire of the HD customer. Absolutely disregarded the customer base and thought that what works in Europe will, of course, work in the U.S. Frequently it does not. I would guess that guns will be the next focal point as Europeans believe Americans have WAY too many guns and what better way to turn America into Europe than to neuter us. Without Americans what will Europe (especially France) do when they are invaded again? Guess WWI and WWII didn't teach them anything.

[@KennyQuestShow]

Well said. The financial people and tech people push for global economies and platforms, something’s are intrinsic to culture and motorcycles are the exception to the integrated society, bikers are about individualism and when we share we do it carefully and amongst our own.

[@09Scoundrel]

I will not stop riding my road glide but would never buy another harley because to be honest dont want one.

[@KennyQuestShow]

Noted

[@sirloin869]

Is DEI Dead? Fotor Motor Company Follows Harley Davidson in Overhaul of Company's Diversity fotor

[@KennyQuestShow]

It has it been renamed as something else. Cockroaches scatter when the lights come on.

[@randybehm5731]

And i almost bought a new Harley……. I’m looking at Indians now and wow they are amazing.

[@KennyQuestShow]

Next episode I visit the Indian dealer

[@nancyblanchard4744]

Same thing as AMF support after market it is fixing to grow more than it did under AMF

[@KennyQuestShow]

History has a way of repeating. If the market turns on the stock and Harley can’t afford to buy back its own shares then a private investment firm can swoop in just like Willie G did and bring it back to private and start the whole process over.

[@caballerocanarias5183]

HD is dead for me meanwhile they keep going like this and this German remains CEO!

[@KennyQuestShow]

He does. With apparent support of the entire board.

[@user-jv8jl3rp2i]

HD you need to fire Jochen Zeitz, dismiss your woke board, and commit to keeping the bikes made here in America! We'll keep the pressure on until we win this. An American Icon needs to be built in America NOT Asia. I'm a lifelong HD rider and a veteran. I will never buy another Harley again until you change. If you stay woke you will go broke.

[@KennyQuestShow]

Amen!

[@Walt1960]

I’m keeping my 2020 Low Rider and forgetting about a street glide. No more Harley apparel either.

[@KennyQuestShow]

Good plan

[@DD-pu9pk]

Selling both my Harleys. No bud no Harley

[@KennyQuestShow]

Noted!

[@sroberds640]

Taking the company down from the inside.

[@KennyQuestShow]

Inside out and upside down.