Brand Building Is not Marketing

[@MuhammadNayeemFerdous]

When he said brand building is not marketing. HE LOST IT

[@kaushalpatelpatep1474]

Big fool 😂 Marketing made brand Brand made by Marketing

[@akshaythemarketer]

Yep! I will rephrase it - it's one of the key parts in the marketing

[@hiteshsutar7911]

Employee calling customer by thr name..is itself a marketing strategy..

[@anujmohanty1005]

Wahi to

[@Kathakathan11]

Not for introverts, just give me my coffee.

[@bindutiwari4263]

that's service. There's a huge difference between marketing and providing good customer experience with your service. Why do marketiers think everything is marketing?

[@Shaded_Tunes]

​@@bindutiwari4263On what basis do you think they train their people? All the regiment and policies and customer management comes under marketing bro🤦, People, Process, they both come under marketing (people here means who deliver the service to the customer, process means the way the service is delivered).

[@nycto16]

@@bindutiwari4263 science students think they do everything lol... we marketers are behind EVERYTHING.

[@life_zero_km]

At the end calling people with their name Or writing their name on cup of coffee is also marketing strategy

[@TT___L]

marketing attract couster and brand is a trust 😊

[@farhidahmed4473]

a psychological strategy

[@borderpatil6410]

Internal strategy where company itself does with help of it's employees to the existing customer and don't hire third party company for marketing.

[@shubh5621]

It's branding strategy not marketing bro

[@akshaythemarketer]

That's called smart personalization in marketing

[@akshaythemarketer]

This video hits the nail on the head! Branding goes beyond campaigns - it's about building a loyal community.

[@do-or-die5822]

He is right ..brand is not just marketing ..it is also cultural building ..it is not just one department ..

[@tigmanshutiwari3376]

brand building by employees will only happen when you have customers to serve and those customers are brought by advertising only

[@wajahataliawan1207]

When you become rich , logic less talks also become meaningful 😂😂.

[@apurva1589]

He is from IIM, speaking the basic of every business “Service” You wont visit a Big shop if it’s owner is rude and mean

[@sanuthakur5058]

​@@apurva1589his name ?

[@aka_rgn]

​@@sanuthakur5058piyush goyal I guess

[@kritikaraj5158]

@wajahataliawan1207 in bookish language brand is a name, term, sign, symbol or design or combination of all use to identify and differentiate ........on the hand Marketing refers to 'activities' a company undertakes to promote the buying and selling of a product or services... Whatever he is saying is logical......hope u understand the difference 🙏

[@amansinha2298]

​@@aka_rgnpiyush bansal

[@deepaktiwari4899]

Starbucks is Marketing From Students who Do MBA in Abroad

[@EveryThingsFunny.012]

Ive never took a sip of starbucks coffee...infact i dont even like coffee...but still i wanna try it atleast once...and its clearly cuz of its social media marketing.but i think what he wanna say is sales are not completely dependent on just advertising and brand building...loyal consumers are more important with it and it happens with the quality of product.i agree

[@sinjun.s1418]

Somebody please tell him that "Branding" is a small element that comes under a broader term called "Marketing". Please don't confuse people.

[@nycto16]

He was a science student after all, what else you expect from him? He's the proof of "science students are dumb".

[@akshaythemarketer]

Your answers make more sense then the video.

[@ziyashaikh3820]

Brand is particular identification of your company it just not creat by one function or element of company, it run by whole elements of company. Each element increase the respect growth of company

[@akshaythemarketer]

That's true! It's one of the crucial part in the marketing

[@aashitparcha9998]

He tried to sound cool! Like in those podcasts but really chose the wrong example! People literally go to Starbucks for it’s branding. Most of them go there to click a snap of their mug (Part of branding design), with logo visible, your name written. People buy their expensive mugs, you know why? Not cuz the staff called their named and asked them to buy lol! They buy it, cuz they “LOOK” good, because of all the branding on those mugs. So stupid. And blud is an investor LMAO

[@bindutiwari4263]

Are you British or are you just trying to sound cool by using BLUD

[@aashitparcha9998]

@@bindutiwari4263 great, that’s all you took away from that comment. Good going man, NGMI!

[@multicontent7743]

Completely agreed, nobody is going to Starbucks because they call you out by your names 😂 galat example leliya bande ne

[@nycto16]

What else to expect from a science student? xD he's an engineer lol he doesn't know anything about business or specifically marketing.

[@aashitparcha9998]

@@nycto16 true that

[@Shaded_Tunes]

The problem is that thinking marketing is all about just changing brand elements and colors and symbols. Its much more than that, its about how frontline workers behave, how the overall culture of a company is, and how, it infiltrates every part of a brand. You should read the 6 Ps of marketing which it the absolute basic of any marketing course.

[@nycto16]

bro inn science walon ko kia pta commerce ka xD

[@akshaythemarketer]

Your answers make more sense then the video.

[@rounakgoswami2901]

​@@nycto16lol.. How is marketing a commerce concept. It's more of science and arts combined.

[@nycto16]

@@rounakgoswami2901 lol what? marketing is a field of commerce that has artistic and scientific elements. Marketing falls under commerce and business management. Even that "scientific" part is not pure science but management science.

[@abhishekseth7779]

this man doesn't know that branding is also a part of marketing and only changing colors of logo is not branding

[@hellogaiz171]

i think did mention a subtle explanation about this too

[@akshaythemarketer]

On point!

[@docwithmooscles2901]

Starbucks is run by Ameer "dikhne" waale logg

[@kingsofgorakhpur6559]

A middle class comment 😂

[@GypsyTippler]

Starbucks is about expectations

[@Studywithjen-rk5es]

There are some people who genuinely loves there coffee

[@sciencesantanvedas6457]

😂😂😂😂

[@YakshSingh16]

Exactly 💯

[@PratimaThimmaiah5]

Brand building is different for all businesses. Imagine a company without any marketers and excellent sales team. The. Haines reach will be very limited.

[@akshaythemarketer]

Well said Pratima!

[@the_engine_room5402]

Absolutely i disagree with his point building a brand is the biggest element or a crucial element of marketing people build brand so that general public can buy their products blindly still that product is not worth of the price but they have made their brand name so strong people will still buy it

[@akshaythemarketer]

He was not concious when he stated his point! :P

[@BrandNameIndia]

Valuable content... Make some more videos on this topic ❤

[@tc.science.2024.]

He is 100 percent correct

[@meesamshaikh]

Sir Logo ko Starbucks Tak laane main Hi Marketing Lakti Hai... Calling By Name it's a Sales Strategy not Marketing.

[@akshaythemarketer]

Partially agree

[@venkatanathareddy2232]

Who asked to call by name....that is Brand manager(part of marketing team) they create DNA of a brand,the people who invite to take coffee by name - they are one piece of DNA of a brand.

[@devverma_02200]

Marketing best tho brand best

[@doordie1062]

Just coffee for Sandeep.. Anyone remembered ??😂❤

[@UniversalTuitor]

FYI brands build through marketing branding is associated with marketing

[@akshaythemarketer]

That's true

[@Shaded_Tunes]

Brand building is a marketing endeavor. Open a marketing book. read the index and you'd know what marketing is about. Its about creating the company culture, its about creating a front end culture, its about moderating and adapting every touch point a customer can interact with the brand. That includes their stores, their social media, their company work culture, and everything the customer knows about the company. So, how is brand building different from marketing? God forbid if he has 2 different departments, one for brand building and other for marketing in his company. He's true that starbucks is showcased through its front end employees. Yes. they have a 'code of conduct' book for that, and guess what, that's made by marketing dept.

[@i.anirbanbhattacharya]

Brand says about the epicenter of business

[@akshaythemarketer]

Yes

[@kattynl]

🤦🏻‍♂️🤦🏻‍♂️ Brand building is a crucial part of marketing

[@akshaythemarketer]

Ironically, He forgot it

[@greedyhippos]

But the employee have been told to greet and serve coffee by calling the consumers by their names. To build the connect with the consumers therefore it is a marketing strategy. The starbucks employee world wide did not call each other to say " hey i tried this and the consumer liked it so u also start following". Ofcse it was well thought marketing strategy to stand out and to build the connect. Where as branding is part of marketing and not complete marketing. and indeed an integral part of marketing.

[@KunalBESRA27]

Remember guys, 7Ps of Marketing Management.

[@oo_kishor]

Brand buliding is also a marketing

[@anujagrawal1875]

Its the story that sells. Everyone can craft in its own way.

[@akshaythemarketer]

Agree Anuj; it's the authenticity that sells in this era.

[@SaritaDevi-oc1gp]

Seems he bunked his marketing classes during MBA😂

[@harshsawnani5106]

All he himself does is mass marketing! They keep sending you texts about these offers but actually they are just offering you average products. He doesn’t have a brand, it’s just a marketing play to keep people buying more and more.

[@GoodLifeCo.]

Completely wrong here. Much before people knew that starbucks writes name on cups, they wanted to walk in due to its prestigious brand value, built by solid marketing. Infact writing names is part of marketing strategy. After that, it would be product, that gets the consumer back again. U could have a cold coffee anywhere, but you spend that extra money, that too for a self service coffee shop, due to its brand image, (built by marketing).

[@akshaythemarketer]

Yes, your answers make more sense then the video.

[@KunalSankheEdits]

Very well said ❤

[@Phoenixtactics]

That’s the reason I never buy from his brand till date 😂

[@adritachatterjee4021]

Starbucks has built a brand value, and now most of the people go there, just because of the brand. And it is not for all the classes over there, this is just for rich kids and people. I would any day prefer good coffee, over my name being written on a cup.

[@SanjayRam-cr2bq]

Everything from idea generation to aftr sales service is marketing

[@dhruv7870]

But we can definitely say that marketing plays a really important role ! As suppose Starbucks is new so very few people know that they call your name and right your name on the glass This thing we know only through marketing ! So marketing plays an essential role . I had not visited Starbucks but i know how they look from inside what they server just because of some videos that Market Starbucks If it plays an important role that make me approx 50% of the business . What you guys say ?

[@hrushikeshsonsurkar]

Completely wrong example, they call out your name on highway thela also these day😂.. brand building is a combination of brand strategy & brand identity which marketing & sales has to follow..it's basically a guideline for sales & marketing guys..

[@sunrisepolymer]

Sunrise Polymer Manufacturer of Adhesive Tapes

[@devanshbhatia5138]

People just go to Starbucks to upload stories

[@akshaythemarketer]

Yes, they are :P

[@rushal_9828]

That's why there are 7 p's in marketing, one of which stands for people

[@akshaythemarketer]

Yep!

[@RonakAgarwal-m3k]

He himself said it. 😂

[@velerina2017]

Day 69 of telling piyush to use lipbalm 😅

[@akshaythemarketer]

Lol

[@sakshikelshikar3729]

Plz suggest in which institute brand management course is availabe. Plz reply God bless you

[@brandcom6537]

brand mgmt is the core function of marketing. he must unlearn n relearn

[@akshaythemarketer]

Yeah, you're right

[@carefullycareless4554]

bhai source video ka link de do

[@TheVillageOrama]

He is peyush bansal. Search interview by name

[@pranavlakha8103]

How about the Meesho brand (a cheap brand)?

[@GAmes-cg2uf]

But Starbucks log logo ke liye hi jaate hai

[@akshaythemarketer]

Sahi baat :P

[@adityasingh3963]

They call you by your name because you go to Starbucks very often while most Indians can't afford Starbucks everyday. So very few people are regular customers. People go to Starbucks only for Instagram post.

[@akshaythemarketer]

Haha yeah

[@thezubairrahim]

Example is Nestle instead of Starbuck

[@kira_amori]

Interesting fact is Starbucks never had any advertisement

[@OmKumarGupta-s1w]

Starbucks is only alive due to marketing:)

[@akshaythemarketer]

That's an open secret X)

[@Hollywood_worldd]

Logic is looking for emerging exit

[@RiskyBusiness-n4y]

Taste is best than other coffee brands

[@anoushkadivakar1353]

Starbucks is a social climbing brand. You go there, not because the coffee is fantastic or your cup has your name, you go there to show people around you that you belong to a certain class- with your MAC laptop on a Sunday when you have absolutely no work to do apart from posting it on social media. It's a brilliant yet pretentious branding strategy and it is definitely brewed by a bunch of brand marketing people.

[@shubhamsingh6774]

That's just your perception because you have rarely been there.

[@anoushkadivakar1353]

@@shubhamsingh6774 it's a fact. Cry about it. People who can barely afford economy cup of coffee are often seen there bec it's just the iPhone of the coffee universe. It's more for social standing than anything.

[@creatikartta]

true words

[@TullyMoore]

Yes and all of this is part of the brand and service experience. Branding and “brand building” spans far beyond recognition of a logo and trade name. It is the core and personality of your brand and everything Starbucks does builds that personality and brand loyalty. I think too many people think of a brand as its visual identity, and that could not be further from reality. This video doesn’t have a ton of direction or sound logic to it haha.

[@gopalrandheer7781]

Almost each and every hotels in india do this “name shouting” thing!! You really go to Starbucks for this?? 😂😂

[@akshaythemarketer]

Interesting perspective !

[@abhiseksharma1471]

Brand building is spending investor money and going in loss

[@akshaythemarketer]

Your comment is too broad!

[@sibgat028]

Sir focus on lenskart make it profitable

[@tarungoyal4219]

But whatever you just said come under marketing only...

[@shubham-yj2iw]

Simply he is talking abt 5c of marketing

[@souravyadav8167]

Starbucks McD are just Market

[@peace_sacrifice]

He seems confused between "BRANDING" and "Brand Building"

[@subhadippal7889]

Profit?

[@velerina2017]

I go to Starbucks because it makes it look expensive and western and modern

[@ajinkya3780]

So basically you go starbucks nad drink expensive coffee to hide your true condition so as to get "acceptance" or "recognition" from your friends and family.right?

[@aniketjoshi7518]

True

[@RobinaPeter-u9m]

Correct

[@AjayDhankar]

People hold a mic and say anything these days.

[@akshaythemarketer]

Right :P

[@pramodsoni209]

Haan main isliye hi to jaata hu starbucks taaki coffee aane par koi mera naam chillaye

[@abhishekpradhan2270]

Hi Raj, here is your 500 rupee coffee that only cost us 50

[@SolutionStoreNepal]

🎉🎉🎉🎉🎉🎉🎉

[@Arppitmishraa]

Achha

[@BinduMavi-rq8zh]

😂😂😂agar chay wala naam le ke bulaye to uski maa bhaina kr doge

[@ranjith999]

Dont buy a product that does more branding.. 😂

[@adityaguharoy8358]

Ghantaa.... Koi bhi brand chalta hey khud brand ka status mey.... Marketing build brand..... Ye banda confused hey 😂😂

[@Trend.ng6]

10 saal se bandaa still searching for profit and he teaches others😂

[@DynamicRaku]

Just like he's wearing Asics shoes

[@greattrainjourneys8076]

Brand building is not marketing?? and goes on to give example of starbucks if starbucks is not a brand then why third wave coffees or any other indian coffee joint wants to place their store next to starbucks

[@SuryaKarigar]

I don’t know what Coca Cola employees do 😢😢

[@musicalsomya]

why you are so charming!🥺🌸

[@nycto16]

kuch bhi? hum to yhan chanay bech rhy naa BBA parh ke... Branding/Brand Management is a sub-field of Marketing.

[@nycto16]

Yhi hota ha jb science ke jahil business ki baat krte hain... science walon tumlog ki bss ki nhi ha rehny do xD

[@amanjotchawla]

Starbuck’s coffee sucks, Employes too, may be in punjab.

[@Vivekjp.01]

Nah nah i ain't gonna agree with this guy

[@mohammedfaiz3276]

I mean seriously! These days they invite anyone and give a 🎤 in their hands and let them speak sh*te😂😂 Sorry for the foul language but the points in the particular short are laughable

[@finding_track]

Not agree

[@mandeepbedi4339]

Just say anything and people will listen

[@pakchannel6155]

He is wrong

[@muhammadbinmazhar]

who is he *u*k

[@mp-hq7nd]

is bro sleepy

[@Advika.Official]

It's by logo only 😂 you are just lol

[@prabhat737]

Meaning less talks 😂 interviewer ne time khrb kr lia apna. Mt bulaya kr bhai aise logo ko.

[@undeadredemption_]

Nonsense

[@textiletech1638]

Rehne de tu toh khud ka business loss mein hain

[@emonbhoi6803]

Bhai tum phle seekhlo

[@armaangani]

Bro don't know what he saying.

[@amitnandi8815]

Kuch bhi bol raha hai

[@CypresstheAwkwardCat]

Doesn’t know what he’s saying