Brand Equity

[@christianamunzi8682]

Thank you very much Professor. I am preparing an exam where I am requested to be knowledgable of Brand equity. For me your lesson was very useful. Regards Christiana MScBA student of Tor Vergata University Rome

[@islamosama3200]

Christiana Munzi hi I am doing an assignment in brand equity in pharmaceutical industries, could we share resources, regards

[@abhinaybisht6640]

@@islamosama3200 Kya chutiya bana Raha hai xD

[@shahbazbasheer8709]

Thank you so much professor ! Myself Marketing Manager working in Hospital Industry & measuring the brand there are lot of pattern & your video just provide me an idea & inputs to add in my monthly reports, more area to be focused. keep posted interesting videos like this

[@mukund2374]

Fantastic lecture

[@mandy4040]

Perfect through. Thanks

[@jahanzaibmashkoor5929]

Iam highly thankful for the video, kindly answer my inquiry Q: is brand equity measure by the users only or through overall market share and awareness. What about a local mobile brand that offers services within a country and has a great amount of users and share volume. So what will that brand's equity be ?

[@azizfajir6057]

Thank you alot for efforts

[@seshasai3750]

very god and more informative

[@sifunisositwala7974]

very helpful and informative

[@SujeetPunekar]

Hi Sir, Amazing content and very good delivery of it. Recently I am seeing lot many add related to Parle company and I got interested in it to know why those adds. I think I got many of my answers. Can I request you to do a case study and explain same. Looking forward.

[@stormbreaker5327]

I watched this video 1.speed.. Cuz chicha you talk too slowly

[@AntiWar2024]

You should be ashamed of calling yourself a Professor of Brand Management. Besides pronouncing simple words like "SALIENCE" wrong, you have demolished Brand Salience Model of Kevin Keller Lane by giving a strange and absolutely wrong interpretation. This shows you have no idea about what this all is about... Please do read good books before lecturing on topics that you have no idea about.

[@kassimshueb1833]

respect is important in our life, so keep off these words you have written. know that social media is a centre to treat your personality hence this shows you have no respect for others.

[@abhinaybisht6640]

@@kassimshueb1833 Zia shah is right. Tum hi mandbuddhi ho -.-

[@soumikparida7623]

He has also given an absurd description of Y&R's BAV model. I feel sorry for his students.

[@alexdewilde934]

Wahahaha all these fake comments Most of what you explained was: "If you buy product from a brand" "The brand is happy" "You now know the brand"