Keller’s Brand Equity Model Explained (CBBE Resonance Pyramid)

[@toan7155]

excellent explanation ! when reading Keller's text book about CBBE, I did not fully understand the brand salience and brand performance. Thank to your explanation with simple words, it is easier for me to understand the meaning and the outcome of those steps now. Thank you very much !

[@BrandMasterAcademy]

🙏 Simplification is branding

[@seventeendiamonds]

You know so well what you are talking about that all your videos connect and are easy to understand and as ever informative.... THANK YOU for sharing 😊

[@BrandMasterAcademy]

I appreciate that!

[@seventeendiamonds]

@@BrandMasterAcademy ANYTIME 😊 I actually find myself automatically dissecting ads everywhere now and categorizing them and that helps me work on my brand better too! 😊

[@theponderingprofessor]

This channel deserves more subscribers

[@duonghiem1861]

Clear and well-put explanation. Also slick editing. How come there are only 8.5k views!?!

[@BrandMasterAcademy]

You're early to the party 😁👍

[@bidhyalama1710]

You explained it so easily...great work

[@BrandMasterAcademy]

Glad you liked it

[@orlaryan5400]

So helpful! Thanks

[@BrandMasterAcademy]

Glad it was helpful!

[@lgaete219]

Super great and helpfull video! Thank you!

[@BrandMasterAcademy]

Glad it was helpful!

[@mareenadesilva5051]

Thank you so much. It is really easy to understand your explanations. I wish my lecture can teach the way you do.. Anyway, thanks again.

[@BrandMasterAcademy]

You are most welcome

[@dhananjayyadav_]

Brand Elements: Brand Name Logo Symbol Tagline Packaging Jingles URL Characters Spokesperson

[@ElectricBurgers]

Excellent. Thank you

[@BrandMasterAcademy]

Glad it was helpful!

[@adityapawar7411]

Just amaze.. Love from India

[@BrandMasterAcademy]

👍👍👍👍🙂

[@elizabethruane9225]

This was a really great and helpful video.. Thank you! :)

[@BrandMasterAcademy]

Glad it was helpful!

[@Jonassuarezestrada]

Excelente explicación! Saludos desde Perú.

[@BrandMasterAcademy]

Glad it was helpful!

[@habibtheconsultant]

Why didn't I find this channel before?

[@BrandMasterAcademy]

👍😀

[@TR-mv7cd]

Great Vid. If we are analysing competitors would it be okay to say the same but talk about them not your own business??

[@BrandMasterAcademy]

When you say "say the same", what exactly are you referring to?

[@avornyosaviour9865]

Which communication tools can you use to build brands using this model?

[@BrandMasterAcademy]

There's the method and the mode... Your method is the way you communicate... the mode is your strategy for communication distribution... A tool can be seen as "An asset" eg your verbal Identity, or a "platform or channel", such as your Instagram page or website

[@Secrets_of_the_Forgotten]

Valuable♥️

[@BrandMasterAcademy]

Thank you

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Hazel Prairie

[@HHVideoseducationisimportant]

Please recommend some e-book to read on branding.

[@BrandMasterAcademy]

Start with The Brand Gap - Marty Neuemeir

[@HHVideoseducationisimportant]

@@BrandMasterAcademy thank you Sir

[@reservoirdograyh4n]

I remember learning this as an undergrad. Looking back at it now, its all theoretical and abstract BS with very little application to the real world, designed mainly to fill up textbooks. The study of marketing is the same BS regurgitated again and again, and over and over but in different ways and forms. You know its true.

[@BrandMasterAcademy]

You believe the discipline of marketing is bullshit? Have you ever been tasked with connecting a business with their intended audience?

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