Brand Identity and Packaging Process

[@dylanbritz4248]

This is 6 minutes of gold. Just got an entire branding process outlined in my head, which I could never find on google. Time to take notes!

[@nstarkd9951]

totally agree.

[@derrickgrey362]

In a few years this is old but gold

[@bambowers8177]

Facts bruv

[@markb.8460]

Entire packaging process* maybe

[@RisingmOOnStudio]

Yes bro so true

[@in-housedesign1910]

Soft spoken because her ideas are so big. Get it Min.

[@TheFuturAcademy]

Maximum

[@syedreza72]

She is quiet but her designs are so Loud... Loved all the design actually. If i were the client i would have become confused which one to chose and which one not. 😅

[@kajalbaliyan2010]

Inspiring how she digged into the process so deep. Hail mighty Min 🙌

[@nstarkd9951]

Long may Min design :D

[@gaschneidr]

@@nstarkd9951 lol good one

[@nickgarter7389]

All hail! 🙌🙌

[@McHoffro]

As a current graphic design student, I absolutely love these kinds of videos. Showing process work, thoughts and critiques and forward movement on projects. Keep them coming!

[@MyLivingLife]

"Her name is Min but she is MIGHTY" This video is proof of that! LOVED the process and thank you for sharing it in so much detail!

[@qingyangliu1777]

The Word Min in Chinese is “敏”or“民”……Maybe she is a Chinese

[@TheBeasteri]

Just wanted to say a big thank you to Chris and Min for sharing this, and everyone at the Futur. Stuff like this is HUGE for someone like me. I spent my four years getting an engineering degree only to discover i don't like it, and want to do graphic design, but i can't afford to take 4 more years of school to learn it. I'm trying to teach myself with your videos on my few free nights a week. By breaking it down to a process like this, you really help me focus my efforts when I'm designing.

[@yogeshdabhi2295]

Same story bro #relatable 🤘

[@dinselamores3584]

To be honest, when i started graphic design, I have always looked up to the theme, composition and especially the typography that you guys (the futur) work with. After a couple of months with you guys, I came to know that the legend thats been influencing the way I design things is no other than Min the Mighty. I am so grateful that I found graphic design in the hands of the futur. To Min, thank you so much for the designs that you share in this platform and the inspiration you give to young graphic designers like me! Dinsel 🇵🇭

[@xvanegas89]

I don't think you guys realize how valuable this video is for designers, particularly new ones.

[@TheFuturAcademy]

we have an idea. ;)

[@yosoydavide]

She's so quiet and yet the amount of amazing work she put out. I'm blown away by how methodic and creative her work was. I'd love to learn from her. Thank you, Chris, and The Futur. I've improved my methodology and the value of my work. I am charging now 10x more than I charged six month ago. From landing clients to presenting projects, you've really changed my life. Thanks a lot!

[@muhammadrazaalikhan6988]

OMG, Minhye is here !!!!!! I've been waiting for her episode since the Typography Critique you did with her a long time ago. Please make more videos like this with her. I absolutely love her work.

[@wasiuraji5550]

Only if energizer are watching, will rather paid for those design as no battery package come close to it, outstanding. This is exclusive design process to the core. Thank Master Chris Do✨

[@TheFuturAcademy]

Thanks

[@Exnihilo37]

I love this. A class in my college had to do this package challenge. I had a different teacher and it wasn’t apart of the course. I love seeing where the futur connects the dots that college left out. All the small stuff I’ve learned from you has really improved my designs. Keep up the great work!

[@anammorar]

I'm grateful designers exist. I studied this career on high school, but won't dedicate it for the rest on my life, only as a hobby to increase my creativity mixed with drawing & writing. As soon as I get money, I will definitely buy your courses. For now, as I've been doing since 2017, will keep watching your videos to put the info in practice

[@byshiri1751]

You need to get @Min on more of these videos. She doesn't say much but her work does all the talking 🙌🏾

[@TheFuturAcademy]

She’s amazing

[@rickylucas]

Goat

[@dave3k]

I've been on a Futur Academy binge and seen a few clips of Min, she is amazing and so so creative. I'd love to see a video about her and her creative process. Basically more Min!!!!

[@breadboyshaun]

So good, gleaning them gold! I've been a graphic designer for a few years now, with not prior official training nor went to any design class / schools. Learning everything from scratch without pointers has been such a struggle but this, THIS channel has been amazing! Appreciate all these precious content! BIG FAT BOLD THANK YOU FROM ME!

[@zimamoon]

Min did a wonderful job. Most of the mockups are so nice, but her inside process is so impressive at the same time!!!

[@saddkat9495]

the level that she is in is just mind blowing!! what a great case study

[@Jameszhangdude]

Min’s designs are incredible! What a creative and thoughtful designer! I’d like to hear more from her thought process around the designs

[@siddharthdutta2511]

I'm so glad I discovered this channel. I can't stop binge watching everything. They have helped clear up my thought process alot. You're a gem for the design community. Chris, you're an amazing teacher and you make us feel we're physically there with you. Thank you guys! :)

[@YuriRadavchuk]

Totally love the case study vids. So much experience shared. The thing I'm hesitant about branding-wise is the consistency with the existing recognizable color scheme and a rabbit mascot. It immediately clicks when you look at the rabbit that it's energizer.

[@runnicdesign5272]

Energizer and Duracell have quite similar rabbit mascots. I think Energizer should stick to their 'battery man' mascot because I find it more recognizable.

[@annafilou]

Runnic Design Really? I never noticed that Energizer has a rabbit. In my mind Rabbit = Duracell.

[@YuriRadavchuk]

@@annafilou yeah, they were first, and the trademark dispute is still not done though Energizer can't seem to make the case to win it.

[@himanshujain590]

Thr kid are cute n intelligent

[@Eatonfam1]

Oh, Chris! She so talented and what an adorable personality. I think we all could use more of her. You were also very encouraging. Good to see also.

[@dreamfightersbn]

2 weeks to create all this... dang, you have my respect Min. to come up with all this ideas within a respectable among of time.

[@noahmukono]

5:09 i love what she did there. Good use of negative space. So minimal and clean.

[@habz9222]

This is so properly comprehensive. The process is golden.

[@maimohamed3590]

WOW, I'm glad I saw this in an ad so I clicked so quickly to watch the whole thing of this high value stuff, thank you so much 😎✨✨✨👌👌👌 More of these plz🙌

[@Joint145]

Gosh the quantity of her ideas is just astounding.

[@joelsonsoaresjoelsonLeal]

Great work. This is so cool. And the fact that she said sometimes she doesn't know what she is doing is awesome.

[@Milaaaaad]

You guys are the greatest!! I live in iran where education standars are pretty low, you cant imagine how usefull your content is for someone like me!!! Thank you🙏🏻

[@TheFuturAcademy]

Thank you.

[@sahir9720]

Min is amazing. Love her layouts

[@ahmedabdullah5705]

Min rules! I simply love her design for the branding course.

[@krisssuarez9047]

Really helpful!! She makes me feel good about my process and for me as a designer (hahaha) the way she says "some times I just dont know what i'm doing" is something that i think is very often in our process and sometimes I think of it as if it were a problem. Also, the time frame she went to get all the ideas (2 weeks), sketches and final product, really makes me feel better, because sometimes, i just get one week or a couple of days to come up with something presentable (not my ideal escenario) but, right now i'm working in a multiple discipline envirionment office, and theres a lot of different projects i have to work on. So. good stuff. keep it up.

[@YungPreist]

Absolutely love the process behind the thinking, it shows something that can be repeatable and teachable to others. So many times I just jump in and just start sketching and then get stuck because I have one "great" idea and then I dont want to move from that one but I need to start getting more exhaustive with my logo studies. Thanks so much for the video it was great AND GREAT JOB MIN!!! (Hope I spelled it right lol)

[@t.t.cooperphd5389]

Thank You, I am loving the length of these videos. I am usually crushing these on break at work or in between gigs at home. Keep it up!

[@oliverdelarosa4790]

one one one of the greatesttttt of The Futur Academy youtube video, its just unmissable unmissable unmissable unmissable unmissable.

[@TheFuturAcademy]

Thank you

[@AlexPresa]

the typographic nerd in me is GEEEEEEEKING OUTTT RIGHT NOW!! Min that is some beautiful exploration, worthy of a great result as you have proved to show!! Keep up the great work.

[@TheFuturAcademy]

she is amazing!

[@hollowsoul666]

That is an amazingly exhaustive exploration!! What a design beast ! Well done Min

[@TheFuturAcademy]

#BeastMode

[@daosign7945]

Love meeting more of the great people that make up The Futur!

[@napostrophen]

Love the process she went through and how cool the final result was.

[@farihaferoze3551]

Thank you so much... I received a proposal to design packaging for a new product. And this video helped me a lot to understand what we should do.

[@leftwriiist]

Wow she did an amazing job.

[@cherylbrown6746]

Short sweet and to the point. FULL of information. Thanks for sharing this journey.

[@ashiebbyyx]

Awesome. This was so helpful. I wasn’t sure how you would accomplish enough info in 6 minutes, but you did an amazing job guys! Go Min!

[@alexhartan]

Great process and amazing results. I'm really digging Min

[@KingTorres96]

Just min-blowing. She's a really talented designer, I hope there are more videos with Min comin-.

[@TheFuturAcademy]

count on it.

[@bakerlanglyngdoh7158]

We want more of this type of challenge. 😁 It's short and very interesting. Helped me all of us a lot. It's just pure gold. ❤

[@jalisamarshall4706]

Such a thorough and full scale process. I definitely need to take notes of digging deeper into the ideation process. Thanks Chris and Min!

[@mouadnolstnm2907]

Dear Energizer, hire Mighty Min, NOW!!

[@nstarkd9951]

It was quite comprehensive. All process starting from sketch to finish. Plus it wasn't like 30 minutes long. I would like to see more videos like this one. Thanks.

[@TheFuturAcademy]

Coming up.

[@Technicolorbrit]

This is so helpful and super reassuring. Love seeing the start to finish, concentration of explorations at each phase and also the time check. Thanks friends!

[@karmalil4284]

Can i have an entire playlist with videos like this. this is amazing.

[@liviamuze]

I learned more in The Futur videos than in my two years in design school.

[@AlanHoey86]

This are my favourite type of Futur content.

[@rosslindsay4061]

Beautiful work, thanks as always for your time and attention guys, means a lot.

[@mero0149]

More of these please!, that is "THE PROCESS"

[@madhusharoff4372]

TFA your content is getting better and better and better and... What you are giving back I hope you receive x100 of that! THANK YOU for all this aMaZINGNeSS!

[@TheFuturAcademy]

You’re very welcome x100

[@swissives]

I love this explorations you do with established brands. Great to see what other designer can do and how fare it can be pushed. Awesome work! Looking forward to see more of this kind of videos.

[@JoshuaDMugayi]

Love this mark here 1:30 battery bars, E with motion. Great stuff

[@TheFuturAcademy]

Thank you.

[@corypalmer5495]

Yo Min is a BOSS!! My favorites are the one @3:48 and 5:30. AWESOME DESIGNS!

[@noelleneal]

more more more! absolutely love videos surrounding brand identity!

[@IndrajaSalunkhe]

Thank you Min and Chris for sharing the process. Beautiful work done by her. 😍😍 Love the episode. :)

[@TheFuturAcademy]

You're very welcome

[@SonTran-dh9db]

Minh always KILLS!!! and I don't think it's a problem that she's reserved. Her output definitely is not reserved. Going to make an educated guess that behind the scenes, her and Do have a great collaborative relationship. Push and pull that delivers excellent results. Good stuff guys/girls.

[@MrInsider33]

She is so good holy moly. Will definetly try to get into artschool to become better so I can work with you guys. The only reason I'd leave europe (switzerland) for.

[@mikebutkus]

Thank you for asking Min to do this

[@juliaanne12]

Min's amazing! Any tips on how to churn out a huge volume of studies that don't look and feel the same but are still all good? I usually can't get past 3-5.

[@TheFuturAcademy]

Do an idea and let that spawn another idea. Learn to work at the speed of thought.

[@harshadaaupare]

Super nice and a real touch video for the actual brain stormy process in Graphics Design and package design.

[@historyhub845]

This 6 minutes is just Gold.wow man i loved it.

[@artemtoderian]

How good is to see all the processes that have ben made. Mighty Min!

[@landon_castro]

Absolutely love this! Breaking down the process just enough is so incredibly helpful for those just starting out, so they can fill in the gaps of the process that are very self explanatory. Hopefully more of these type of breakdowns are in the works? 😁

[@barfbangboom]

That logo at 5:08 was so clever!

[@ProfNomis]

This is such a useful video. Lots of info in a short edit. I'm pretty busy with work and life in general, so I don't have a huge amount of time to consume long videos. More like this please 👍🏻

[@corbinstack]

Beautiful work and thank you for showing it to the world.

[@jaybread22]

AMINZING! Love seeing her process. Great video!

[@oyggraphics9596]

I have been waiting to see this kind of case study from the futur..I love it. superb contents

[@FelipeTodesco]

Great exploration, loved the final battery design. Only thing I missed was a comp of the package with the battery placed inside, as it would be seen in real life.

[@TheFuturAcademy]

Yes. We agree.

[@ThereWereHeroes]

THIS IS SO INSANELY HELPFUL! please make more! Already in the typography 01 class and I'm so excited to lean from you!

[@TheFuturAcademy]

Yay. Thank you.

[@matsumoto_9562]

I had lost this video in my favorites. Am inlove

[@christosnikiforos4103]

Makes mockups for Energizer. Uses a Duracell battery. Gotta luv it!

[@MDC.Design.Motion]

Great Video! Love the insights and Mins thought process. She did an exceptional job!

[@TheFuturAcademy]

Yes she did!

[@agitoart4961]

this video was really well produced! thanks for the clean and clear content

[@abdemed7086]

Thanks for sharing it Min & Chris . Very helpful. Please more videos about design, identity & business processes.

[@Fabitalism]

Need more of these videos!

[@zenkreative9629]

This is a great video for those of us always trying to learn more. I will use this exact process for my next design job.

[@mancamoes]

Huge and so good lesson. Simple and impressive. Energized to another level of design. Thank you

[@amineelba186]

i liked her process !

[@robschmitt3171]

Great video! Your process is spot on. Love the final design!

[@kelsybaloch670]

I enjoyed your process work, Min! And great final design! Also, I like how the e's visually convey movement and energy with the typography. :)

[@novirahmatika]

what a gold! would love to see more process!

[@jim_carry]

More processes like this please, that was great.

[@spazgrafficz6113]

Min just schooled the Energizer brand. I love the work...

[@liamandrewcura7518]

Love this video! Thanks, Futur team!

[@abnerphilipe]

That’s an amazing video and it shares a precious content+value. Thx The Futur team

[@pewdoodles]

thanks for putting this up, really amazed by the flow and process of this work!

[@pitershmitter9997]

Absolutely love, Graphic Design Tutorial: Typography Design & Art Direction, style!!) 1:23 drums from Rodrigo Amarante - Tuyo (Narcos Theme Song)

[@hertz392]

Min attitude, MAX altitude. Perfect.

[@ceciliawalker1869]

This process was very helpful and gave me some new ideas to try in my process. Thanks!

[@danielmichaelpearson]

WOW!!! Superb stuff Min 10/10

[@user-tg6xn5xt8v]

Loving this type of content! More PLEASE !

[@ramalellison9205]

this is simplifies things so much. Thank you