Creating a Brand Identity: From Start to Finish

How I can help you ⬇️
👉 Wow your clients with easy-to-customize templates
www.abiconnick.co.uk/templates
👉 Transform into a highly-skilled, confident logo designer
www.abiconnick.co.uk/pencil-t...
👉 Elevate your biz with these FREE resources
www.abiconnick.co.uk/free-res...
👉Free weekly tips, advice & exclusive videos:
www.abiconnick.co.uk/newsletter
----------------------------------------------------------------------
After more content from me? ⬇️
Instagram: / itsabiconnick
TikTok: / abiconnick
Disclaimer: some links in the descriptions of my videos may be affiliate links which means I receive a small commission. it is no cost to you to use the links, it is totally free.

[@abiconnick]

Oh hey!! Hope you enjoy the video, really enjoyed designing this one!! What type of business or product do you want to see me design next on the channel? 👀 How I can help you ⬇ 👉 Wow your clients with easy-to-customize templates www.abiconnick.co.uk/templates 👉 Transform into a highly-skilled, confident logo designer www.abiconnick.co.uk/pencil-tool-course 👉 Elevate your biz with these FREE resources www.abiconnick.co.uk/free-resources 👉 Where I get all my mock-ups & fonts: 1.envato.market/abidesign 👉Free weekly tips, advice & exclusive videos: www.abiconnick.co.uk/newsletter ---------------------------------------------------------------------- After more content from me? ⬇ Instagram: instagram.com/itsabiconnick TikTok: www.tiktok.com/@abiconnick Disclaimer: some links in the descriptions of my videos may be affiliate links which means I receive a small commission. it is no cost to you to use the links, it is totally free.

[@mayjanedoquila]

I think I haven't seen a lot about beauty and fashion. I don't know if that's part of your niche. Hope you'll consider this ;)

[@jeriviedelacruz1109]

What if the client does not like our work? What we should do or say?

[@abiconnick]

@@mayjanedoquila 100% up for the challenge, I'll make a note of it! Thanks for the idea! :)

[@abiconnick]

@@jeriviedelacruz1109 This is quite a board question as there are so many factors that can change the situation, do they just want something changed? If so that all depends on the number of revisions you've allowed them in the contract, if the brand strategy stage is done right you and the client should be on the same wavelength, so there shouldn't be a situation where they completely hate your design.

[@cheuliaa]

would love to see you rebranding some of your followers' brand/business 🤭

[@Natalia_Cherryvan19]

I am 24 and trying to get into graphic design. I have been feeling super overwhelmed with how to approach creating a brand identity, and a lot of the videos or articles I've seen weren't very helpful for me. So glad that I found your channel yesterday because honestly you are incredible at teaching! This is such an informative video, the amount of things I learned in 16 minutes is crazy. Thank you so much Abi, I have instantly subscribed :)

[@abiconnick]

So happy to hear this 😊Thank you!

[@noriyaat]

Heyy, I wonder if I can have your insta acc so we can talk about graphic design cuz I'm literally on the same path as you so I really wanna know what you think

[@designswithAk]

Hey I m new to graphic design as well. Her videos are super helpful!

[@joudfakih8836]

I’m 24 and trying to get into branding too! Any tips or course recommendations? Anything that helped you!

[@farisjinn5570]

You guys have a discord channel or a group or something..... I'm also 24 and into branding...

[@DebbyFlandes]

You know this video is amazing because 15 minutes felt like two minutes you're an absolutely inspiration for myself I'm just 17 years old and you help me to find a purpose in my life as a graphic designer

[@abiconnick]

Think this is one of the best compliments I could get 😂 Always put a lot of effort into making the videos super engaging, so glad to hear it!! Love hearing this, so glad I can be an inspiration, thank you 💛😊

[@abiconnick]

Also, you got this 💛 Working in design is so fulfilling, the joy I get out of helping businesses create their perfect brand and getting to be so creative really is so fun, I wish you all the best on your journey! 😊

[@harmonyosgood2033]

I feel the same way!!! I just graduated college with my degree in graphic design and Abi helps to keep my inspired! You got this Debby!

[@emmanueletim1248]

@@abiconnick I'm 17 as well and i have learnt a lot from you already Keep up the good work Abi

[@nicstone3336]

Completely agree x

[@janeenmccoy4610]

I love how you slay this video from beginning to end, all of it was just fully engaging and hell a fun, I also love how vibrant you are, as you presented! Great work Abi, ur super, super awesome!

[@abiconnick]

Appreciate the kind words, thank you! 😊Comment made my day!! 💛

[@mariamosama1920]

thank you! I love that you are sharing the way you think in a loud voice, this is inspiring!

[@mariamangion21]

I found your channel months ago, and ever since I've fallen in love with your videos! I love every video you put out. They all fill me up with so much joy 🤩 If I could describe your videos in one word l'd say, inspiring. It's just the vibes it gives!! I love the aesthetic, and I love you! 💕❤️

[@abiconnick]

So glad you stumbled across my channel!!!🤭🧡 thank you so much, that’s made my day! Glad to have you on this journey with me! X

[@unseenworld3969]

same here but not videos. Her ❤❤❤❤

[@DamnedFella]

As someone who never really gone to design school and pretty much have no idea how to design brand identity, this video helps me a lot. The insight in this video is just, needless to say, top notch. I'm sure that I'm going to learn a lot from your channel.

[@abiconnick]

So glad to hear it was helpful 😊 I appreciate the kind words!

[@prov31vw]

Abi, this was amazing. Everything I needed and more. It’s just not enough to be a creative. We need processes, good business sense, clear communication skills, interviewing and organizational skills, boundaries, etc. You make it look easy ❤

[@abiconnick]

Thank you Melinda! Yes, processes are so important as we aren't always going to feel creative, but if we just start then it all starts to flow! Really appreciate your comment, thank you 😊💛

[@amestp]

I'm an in-house graphic designer and it's my current goal to further my career and build my portfolio with projects I'm truly passionate about. This video is incredibly helpful. Thank you Abi!

[@abiconnick]

Glad it was helpful 😊 wish you al the best!

[@cloudnyn9773]

This channel has made me fall back in love with design! Thank you 🙏 💕

[@abiconnick]

Love hearing this! So glad I've been able to help 💛😊

[@stellahkamau1805]

i have never felt so much joy once i came across you! You are currently my favourite always looking foward to your videos.

[@abiconnick]

Ahhh this is amazing to hear, thank you!!! Appreciate the support 💛

[@nutmegpptx]

OMG thank you so much for this!!! really love your videos and the value that you give in each video is just *chefs kiss* PERFECT!

[@abiconnick]

You're so welcome! Glad I can be of help, thank you for your kind words 😊😊

[@sammmiii13]

I’ve just started a diploma in graphic design and am trying to find awesome creators to inspire and push me!!! I’ve just discovered your channel and I’m obsessed! Love your work!

[@abiconnick]

So happy to hear! Thank you 😊

[@abemambote]

This is brilliant! Super helpful, I've been looking to find a more streamlined designing process for a while now and this just hits the spot! Thank you for this, you're amazing at what you do!

[@abiconnick]

Glad it was helpful! I appreciate the kind words 😊

[@tchupstudio]

You are fantastic Abi ! You make Tuesdays extra fun 🤩 always so inspiring and educational! Thank you ♥️

[@abiconnick]

Aw thank you, love hearing this! 💛 Really appreciate you kind words and support 😊

[@randomnessofthescope9704]

Absolutely great work Abby, your entire process and talent blew me away. I've been trying to figure out organizing my creative tendencies into a career and your video was another guide for a path I plan to take. I'm subscribed now, keep the greatness coming 👏

[@abiconnick]

oh wow thank you, really glad I've been able to help, appreciate the kind words :)

[@dieypslackiert]

I have no intention on becoming a graphic designer myself but still i'm binging your videos because i adore your thought process throughout designing, i love the results and your personality is just the sweetest ♥

[@abiconnick]

aw thank you, really appreciate it! 😊

[@alexaharrison1041]

Thank you SO MUCH! This was everything I was looking for, and such a delight to watch 🍓

[@abiconnick]

So glad you found it helpful 😊

[@jahidratul9416]

Oh abi... I love to see your videos. The way of your design process just make me more effective. Thank you abi for share your creative ideas with us. I'm glad to be a subscriber of yours.

[@abiconnick]

My pleasure 😊 Thank you for your kind comment, appreciate it!

[@vanshikagargg]

Absolutely love every bit of this video!!

[@troyneale4521]

Thanks for sharing your gift! This video is amazing! You took me by the hand and carried me on a journey and I love the destination.

[@abiconnick]

Glad it was helpful! :)

[@briannacaikens]

I love your channel so much and have learned so much from it!! Would love to see a video going over the kinds of questions you ask your clients and/or survey you have them fill out before the first step of mood boarding. Essentially, what was your process with the client that allowed you to create that brief?:) Thank you so much Abi!!!

[@abiconnick]

Aw thank you! So I have a dedicated video on mood boards here that might help: kzbin.info/www/bejne/bp65qnV5r8mdpZo and I also have a freebie on my website you can download that gives you questions to ask your clients here: www.abiconnick.co.uk/product-page/client-questionnaire hope that helps! 😊💛

[@KarenHernandez-uo2mm]

I haven't even started watching the full video and i'm already excited! she said all of that i needed to hear in the first minutes haha

[@abiconnick]

So nice to hear! Glad your enjoying the video ☺️

[@clemislame2585]

everything you do looks fantastic ahh. i'm watching your videos because i have to create a juice brand packaging for my assignment at uni for strategic branding and you have helped so much xx

[@abiconnick]

Thank you, appreciate it! Glad to hear I've been able to help in some way! Have a new packaging video coming out tomorrow which is super fun! 😊

[@killianmerdrignac2077]

Always great content from you Abi, thanks for helping us growing in this amazing industry 🙏

[@abiconnick]

My pleasure!! Glad to know I've been able to help 😊

[@lindacolindres5164]

THANK YOU! I love how you explain everything step to step, it really helped me a LOT!!!!

[@abiconnick]

Really appreciate it thanks! A lot of effort and time goes into the videos to ensure it’s informative but also engaging, so great to hear this! 😊

[@jamiedesign1492]

You're amazing Abi ❤ Thank you

[@abiconnick]

Thank you :)

[@makeupjaycee4549]

Hey I just wanted to come on here and tell you that no matter what I’m looking for regarding me rebranding, you are always my go to, I’ll click on another’s video and I always end up right back on your channel. Thank you for all the gems you are truly a gem!

[@abiconnick]

Appreciate this so much, thank you 😊

[@daniellebee9]

Watching your videos is like magic!

[@abiconnick]

Thank you for your kind words! A lot of work goes into them so appreciate it😊

[@ianph4565]

You are amazing! I am extremely envious of your talent and creativity.

[@abiconnick]

Aw thank you!

[@LearnWith_IsaacMichael]

this is so amazing and educational, i just got the idea for pattern headache i have been having for long, thanks for sharing

[@abiconnick]

Glad it was helpful!

[@abiolamichael3169]

You have done great justice to making brand strategy and presentation easy. I love the breakdown

[@abiconnick]

I appreciate that, thank you 😊

[@lenyjaneromero2546]

Thanks abi! I enjoy watching your videos. This really helps me learn the step-by-step process of building my skill set. 😍 I really appreciate you showing the process since I am an aspiring to be a GD.

[@abiconnick]

Glad it was helpful 😊

[@alexandervanlohen4229]

Thanks again for this great content - it's always a pleasure and a big learning!

[@abiconnick]

My pleasure! Glad I get the chance to be of help 😊

[@btywt]

I found your page about a year ago and have loved seeing the progress! I would love to see more of the behind the scenes towards the end. Such as what you do if clients choose packaging, and the types of files and how you ensure they use them properly! 😊

[@abiconnick]

Really appreciate the support, thank you 💛(we have come a long way!) Yes of course, been asked about this a few times actually, working on putting something out soon 😊

[@ailinyael7535]

Wow, I'm absolutely in love with this video. Thank you a lot for this inspirational video 🤩

[@abiconnick]

Thank you 😊

[@raabemartins7894]

thank you very much! I started as a freelancer graphic designer at 2021, out of needing a job. Now I want to improve my skills and become more confident, earning more clients etc. Your videos are helping me a lot, I'm very grateful!

[@abiconnick]

So glad to hear that 😊 wish you all the best!

[@melvynpaulino6183]

This video is gold!

[@abiconnick]

Thank you! Glad you enjoyed it :)

[@WhatWouldKarlaSay]

I am just here to learn something new and I was oooing and ahhing. I loved seeing how a brand comes to life

[@abiconnick]

Thank you Karla! Appreciate it 😊

[@akaciasmith5196]

You are so organized and I am learning alot. I'm newly on this journey of graphic design and starting school Aug. 1st. I feel like I will be more prepared because of you so thank you!!!

[@abiconnick]

Wish you the best of luck with school! Organisation makes everything so much easier, let's you just focus on being creative and working on the design! :)

[@get_narked9399]

Incredible love the energy in this video

[@abiconnick]

ah thank you 😊

[@bonnysvan]

Thank you so much for these videos Abi!! I've just started out in graphic design and this is super helpful for me💕💕

[@abiconnick]

You're so welcome! Glad I've been able to help 😊

[@ccressida]

You are incredibly creative, I'm in awe

[@abiconnick]

Thank you so much 😊

[@jodied1997]

Thank you! You're videos are extremely helpful and I've learnt so much! ❤

[@abiconnick]

You are so welcome! Glad to hear it 😊🧡

[@jramsubiatejr.3827]

looking forward to this. huhu. thank you for always inspiring me.

[@abiconnick]

Hope you enjoy!!! I’m so glad my videos can inspire you, thank you!

[@danishchief1078]

I love your confidence! I wish I have that in times of pressure.

[@abiconnick]

Thank you, I appreciate it 😊 just comes with experience! I still have my panicky moments when imposter syndrome creeps in 😅

[@xandreceja4573]

It is a very straight forward explanation and gives a lot applicable incites. Great job!

[@abiconnick]

Thank you 😊

[@monicaoterovidal9722]

Great video. Love seeing the whole process 👌 Thanks for sharing.

[@abiconnick]

Appreciate it thank you! Glad you enjoyed the video 😊

[@verahorstmann4955]

I wish you would upload videos like these everyday haha, I love them so much! you're so inspiring, keep going!

[@abiconnick]

Don't think i'd have time to sleep 😂 Am planning on bring more of these types of video to the channel though! Really appreciate your kind words, thank you! 😊

[@user-oh8dx6rm3c]

full course in 16 minutes .... thank you very much

[@abiconnick]

Glad it was helpful 😊

[@dipikapaul5848]

This making process of your.. is just ❤

[@marwam6778]

Loved this sooo mich ❤

[@abiconnick]

Thank you 😊

[@anitakababedjian5418]

You are Awesome! loved this video. Learned so much :) Thank you!

[@abiconnick]

Glad it was helpful!😊

[@kylefrazier5173]

Great job here! I really appreciate your process! Thank you💯

[@abiconnick]

No problem, glad you enjoyed it 😊

[@Zuhkeydesigns]

Yes Abi! Please do a video about the one logo concept! Like how do you deal with revisions... what if they don't like everything you created and you have to start all over again? Great video as always love! xx

[@abiconnick]

Will do, Coming very soon! I think that's why the whole branding process is so important, if you do the brand strategy right, it shouldn't get to a point where the client doesn't like everything about the brand you've designed, but I will go through this is the video! 😊

[@eirini5629]

Perfect timing, just about to do my first brand identity❤️ thank you

[@abiconnick]

Love to hear it, you got this! Hope all goes well 😊💛

[@elogsews6940]

I appreciate the editing work! Beautiful 🌈❤️

[@abiconnick]

Thank you! Lot of efforts goes into the videos , so comments like this are appreciated! 😊

[@xoxosisihere]

This was PERFECT

[@abiconnick]

Thank you! Glad you enjoyed the video 😊

[@michealdavid7746]

Amazing video. I loved every minute of it. Quite informative and well explained. Thanks for sharing your awesomeness. 💯

[@abiconnick]

Glad it was helpful! I appreciate the kind words 😊

[@nicscarat438]

Thank you 😭 Im trying to start freelancing but im so lost where to start. I’ve watched your other videos but another video about the process is extremely helpful 💕 Would like to see more about competitor analysis next time 💕

[@abiconnick]

Hope the videos have been of help, remember you got this! You're never going to feel completely ready, you just have to go for it, and be fine with learning along the way! Aiming to bring out a video about the whole brand strategy (including competitor analysis soon!)

[@exploringideas8974]

Really checking out on this video has been a blessing

[@ofekbuzaglo731]

Great value and really inspiring, thank you! Keep it up!

[@abiconnick]

Thank you! Will do!

[@ashleybebley4384]

Girly this is amazing

[@abiconnick]

Thank you :)

[@mariasalem2971]

LOVE THIS - thank you so much for all your content :)

[@abiconnick]

You are so welcome!

[@shermanjackson8519]

The "M" logomark like a tooth.... I've learned so much from you, thanks so much. Love these tutorials.

[@particulasdecaos]

Wow, i have no words to express how useful this information was, you are amazing, thank you for giving us this informartion FOR FREE, you are a badass.

[@abiconnick]

Glad it was helpful! Thank you for the kind words 😊

[@hainaalfonso1579]

Abi, as a newbie Brand Identity designer, I can't thank you enough for this.

[@abiconnick]

Happy I can help! Hope you're finding the videos useful, and I will continue to make them 😊

[@Elh0x_]

Loved it! Thanks for the explanations!

[@abiconnick]

Glad it was helpful!😊

[@mncreations2857]

I know tNice tutorials is an old video but I’m new and thank god I finally found you . Thank you for such an amazing and helpful video ❤️

[@SAFilmChronicles]

We absolutely loved this. Thank you very much. ❤️😄

[@abiconnick]

Glad you enjoyed it, thank you 😊

[@xic777]

damn im in love with these processes

[@abiconnick]

More to come soon 😊

[@oshercohen7461]

this is one of my favorite design by you so far! i love the colours and the logo. the packaging is stunnig and uniqe, definitetly more inviting then the usaul brands you see on the market

[@abiconnick]

This is so lovely!!! Thank you so much, had lots of fun designing this🧡

[@oshercohen7461]

@@abiconnick it’s sure look like this, really enjoyed watching this video

[@DFCWarriorClub]

This video was very helpful thank you!

[@abiconnick]

Glad it was helpful!

[@ranjanamajumdar7302]

I'm working on my portfolio !! This was sooooo helpful!! Thank you sooo much !! loved the video

[@abiconnick]

You're so welcome! Glad I could help :) Video on it coming soon!

[@user-oc8rn9od6y]

Best 16:41 mns ever! Learned so much! I had to grab my notebook and take notes! AMAZING AND THANK YOU

[@abiconnick]

Glad it was helpful! ✏️

[@amrdaudo5551]

Got yourself a new subscriber, from Mozambique. Really enjoyed this video!

[@abiconnick]

Welcome to the channel! Appreciate the support 😊

[@waltg7817]

This is really really really valuable content 🔥

[@abiconnick]

Glad to hear, thank you 😊

[@alijalali8317]

just watched the video and learned lot of stuff I needed. thank you :*

[@abiconnick]

You're so welcome! Glad the video was helpful 😊

[@edoronwachiamakafaith8453]

Abi, I wanna hug you. Your videos are just too good. ❤

[@abiconnick]

haha well thank you, Lot of effort goes into them so glad to see it's noticed!

[@taherbeainy8202]

Thank you so much for this video. I am a designer but I never went into the branding industry which I sort of regret and now I want to get into it and understand anything related to it and this video just took a whole lot off the table of researches I'm making. It should help me have a nice idea at least of the frame of thinking I need to implement into creating a brand. Very well done explanation!

[@abiconnick]

Glad to hear the video helped 😊 I wish you all the best!

[@rabahpro8356]

incredible video love it

[@abiconnick]

Thank you 😊

[@mahnoorbaig8787]

Love love love this. Thankyou so much

[@abiconnick]

Thank you 💛😊

[@shumailasikander9009]

Super well explained.

[@abiconnick]

Glad to hear! Thank you :)

[@neverthrowalone5287]

This is amazing!

[@abiconnick]

Thank you 😊

[@aneliamilanova9563]

Great video as usual

[@abiconnick]

Thank you 💛 Notion video is coming next Tuesday!! Super excited for it, it's a good one, and a lot of people have asked about the one concept method video, so I will put it on my todo list! 😊

[@iamdjjasper]

well explained, i am happy that i found this channel

[@abiconnick]

Happy to hear! Appreciate the support 😊

[@cottonwz]

Love this! 🔥

[@abiconnick]

Thank you! 😊

[@tulp_graphics]

This is great! As someone who decided to become a graphic designer at 36 years of age, I'm unable (unfortunately) to do the full study. So I'm all in to self-study, creative challenges, tutorials and really helpful videos like these. Thank you so much for sharing this! 🙏🏻

[@abiconnick]

Self studying is honestly the way to go, I have learnt so much more from learning myself than I ever did in any apprenticeship or college lesson. Wish you the best on your journey, I'm excited for you!!! Appreciate all the kind words, glad I can be of help!!! 😊

[@vietfox8916]

@@abiconnick I disagree with this. Schools and courses have structured contents following a logical order to help assimilate knowledges. This will give students a solid foundation on theorical practique and they will see the benefit in the long run. Self taught is a valid route but you may miss things here and there and you will take more time on googling and tumbling through lessons by yourself.

[@abiconnick]

@@vietfox8916 I think online courses are great, but 'traditional' teaching in design is out dated, and you don't gain any experience, it's all good and well knowing the theory side of design (it has its place) but if you don't know how to put it into action then its redundant. In any case there is no right or wrong way, but she said she is unable to go into full time education because of her situation, so a self taught route would be the better option.

[@candacetaylor27]

Holy shit. I am deeply impressed with what you just did. This is phenomenal!!!

[@abiconnick]

Love this comment haha, thank you so much!! Such fun to design 😎

[@sarahashlee5022]

Such a great video!! 👏🏽👏🏽👏🏽

[@abiconnick]

Appreciate the kind comment!! Thank you so much 🧡

[@M-se4km]

I enjoy how you structure your presentation 💯 l'm really interested in branding. Just a few days ago I collected 3 briefs to practice but honestly I did not know where to start. Loads of thanks for this!!

[@abiconnick]

Thank you! it's taken time for me to find a structure I really like, been tweaked loads of times over the years but feel like I'm finally at a place where I'm really confident and happy with it! Glad the video could help, might be worth checking out my IG I do a challenge each month where I put out a brief and anyone can enter and the audience decide the winner who gets a prize. 😊

[@wecanwork]

Great information on this topic.

[@abiconnick]

Glad it was helpful!😊

[@christiestos8104]

i love ittt! ♥♥♥

[@abiconnick]

Thank you Christi 💛😊

[@sanskaarsaini3807]

That last part with the brand video gave me goosebumps, God Damn!

[@abiconnick]

Glad you enjoyed it :)

[@prithviraj7322]

Hey abi really useful video and we would love to hear more about the one concept method. Thanks for the great job you are doing✌🏼😊

[@abiconnick]

Noted! Glad you enjoyed the video :)

[@baroninternetu3000]

If only any school teacher made a lecture as well prepared as this one for once… I feel like we would be a thousand years further as a society in a time span of 100 years. This is the best advice/tutorial I have ever seen

[@abiconnick]

Glad it was helpful, thank you :)

[@abasiedimopeter8194]

Thank you Abi

[@abiconnick]

No problem!

[@Ioannapapast]

Awesome video! I think a video of how you choose photos for your product packagind as the strawberries in the specific one would be really helpful!💚

[@abiconnick]

Thank you! I will make a note of it in the video ideas list! 😊

[@daedaluxe]

I stopped watching will patterson like 4 years ago because his videos legit just turned to pushing ads on his viewers, this kind of content is perfect, love the process, love the design, didn't mind the short ad read, good shit!

[@jonvssmh]

really nice video, thanks!

[@abiconnick]

Thank you! Glad you liked it!