Brand SERPS & N-E-E-A-T | Jason Barnard Kalicube | Part 1 | ep4 Ranking Revolution Podcast

Understanding Knowledge Panels and Entity Optimization with Jason Barnard
In this episode of the Ranking Revolution podcast, host Doug Cunnington talks with Jason Barnard, entrepreneur, writer, musician, and CEO of Kalicube, about the intricacies of knowledge panels, the extended concept of N-E-E-A-T in SEO, and entity optimization.
Barnard's strategy for adjusting one's digital footprint involves an algorithm he developed, called Kalicube Pro, which helps prioritize online references for better knowledge comprehension by Google.
⭐️ Watch Part 2: • Knowledge Panel & Enti...
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The conversation also touches on why your own website is critical for controlling digital representation and how the concept of N-E-E-A-T (Notability, Expertise, Experience, Authoritativeness, Trustworthiness, and Transparency) plays a crucial role in digital marketing today.
Main Website: jasonbarnard.com
KZbin: / @kalicube
Podcast: brandedsearchandbeyond.com/
Facebook : / jasonmartinbarnard
LinkedIn: / jasonmbarnard
Jason Barnard is an entrepreneur, writer and the CEO of Kalicube. With over 25 years in digital marketing, Jason transitioned from music and TV to Google whisperer. Jason published his first book, The Fundamentals of Brand SERPs for Business, in 2022, and he has been featured on a multitude of industry publications including Forbes, Search Engine Land, Trustpilot, Wordlift, SEMrush and, of course, Kalicube :)
00:00 Welcome to the Ranking Revolution Podcast!
00:13 Diving Deep into the Knowledge Panel with Jason Barnard
02:55 Jason Barnard's Journey: From Music to SEO Mastery
06:56 Understanding Google as a Child: A Unique SEO Perspective
13:15 The Importance of a Strong Digital Footprint
20:29 Entity Optimization and the Power of N-E-E-A-T
25:53 Wrapping Up and How to Support the Show