Social Media Listening & Online Reputation Management Explained

Master the essential media monitoring skills you need to manage your brand and protect your online reputation! Next video: "How to increase engagement and get more followers on Twitter?" • How to increase engage...
"Media Monitoring Masterclass" is brought to you by Brand24, helping you protect your online reputation with powerful media monitoring.
00:00 Media monitoring course intro
02:14 SOCIAL LISTENING KEYWORDS: How to check your reputation
05:12 AUDIENCE & REPRESENTATION: How to see what people are saying about your brand
13:01 SENTIMENT ANALYSIS: How to measure sentiment
19:28 SOCIAL LISTENING FILTERS: What are some of the filters you can use on social listening sites like Brand24?
23:06 ONLINE REPUTATION MANAGEMENT: How to protect your online reputation
28:18 DATA AND CONTEXT: Discover key topics that are associated with your brand
31:46 COMPETITOR ANALYSIS: How to conduct competitor analysis
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MEDIA MONITORING MASTERCLASS
This course will show you the fundamentals of media monitoring, which is a common strategy used in PR and reputation management. Designed for beginners, no previous knowledge or experience working with media monitoring or social media listening tools are necessary. We’ll take it from the top and introduce you to the basics of social listening, going over core concepts (like sentiment analysis and competitor analysis) and important details (including how to check your reputation online, how to see who is talking about your brand, how to see what people are saying about your brand and how to protect your online reputation) that are essential to the very fundamentals of media monitoring.
WHAT YOU WILL LEARN
By the end of this media monitoring course, you’ll learn:
◾️ How to monitor your brand (you'll be able to track public mentions of your brand across the Internet (including online spaces such as: social media, podcasts, discussion forums, blogs, news sites, review sites, newsletters and more…)
◾️ How to select social listening keywords for online reputation management
◾️ How to see who is talking about your brand
◾️ How to see what people are saying about your brand
◾️ How to identify key topics that come up in mentions or public discussions about your brand
◾️ How to measure sentiment for your brand (the positive and negative feelings that people have toward it)
◾️ How to use social listening filters to find relevant data
◾️ How to recognize the signs of a potential PR crisis (so you can stop it and do some damage control before it destroys your reputation)
◾️ How to conduct competitor analysis and compare your reputation against that of competing brands
WHAT YOU’LL NEED
◾️ Computer or laptop
◾️ Internet connection
◾️ Access to a media monitoring tool. (Start your 2-week free trial with Brand24 and follow along with the course 👉 bit.ly/MMM-Bran... )
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Master the media monitoring skills you need to manage and protect your online reputation inside the Media Monitoring Masterclass!
#Brand24 #MediaMonitoringMasterclass #OnlineReputationManagement

[@brand24]

Next video: "How to increase engagement and get more followers on Twitter?" kzbin.info/www/bejne/mJqtYZZ9h61jjs0

[@Michal.Sadowski]

Best media monitoring class out there! Kudos!

[@chia-luenlee4313]

💪 You're too kind, thanks Michal!

[@Gigawicket]

So many concepts but so easy to follow along. Great crash course.

[@chia-luenlee4313]

😊 Yay! Gracias Adam! Much appreciated*** 🙏

[@deepakfreddyxess]

Very informative & elaborate. Hands down one of the best free courses to learn about Social Media Listening.

[@swastikroy9327]

This is just awesome!! Great course and simple to understand.. Thank you CHIA... Stay healthy and Safe..

[@brand24]

Thank you Roy

[@ahmadsjohar]

I appreciate your explanation very much! 💥👏👏👏

[@mstolard375]

Great information. Glad to see a Sentiment component.

[@brand24]

Thank you for watching M Stolard! :) Hope I'll see you back!

[@raymondraphael2022]

this video is very good for a beginner like me, thankyou! can you talk about market research on the next course video?

[@marijajerinic8504]

Wow...... I came here to learn basics about social media monitoring in order to be able to potentially lend myself a job in that area..I've been through plenty of videos, but I had to give ✨feedback on this one: Very comperhensive, straight to the point. I admire the way Chia unwrapped all of these concepts with such an ease, boliling informations to their essence, very intuitive/logical/understandable and enjoyable. *also highly likely I would use this platform if it comes to the point that I need to do brand monitoring...heck I even feel like using it out of curiosity and for fun now!

[@JS-jd3to]

What a great video thanku

[@tasneemshahid5134]

Awesome video!!! Covers everything

[@brand24]

Hope to hear the same from you on other videos as well!

[@JaroslawMarciuk]

Chia Rocks!

[@chia-luenlee4313]

Thank you so much Jaro!!! 🙏🙏🙏

[@ExquisiteEars92]

Awesome 👏🏿

[@brand24]

Thank you Tomy!

[@muskduh]

thanks so much

[@brand24]

You are welcome Glenn, if you have any problem we can solve, just let us know!

[@ioanagrancea6091]

Hello and thank you so much for this masterclass! I have tried to turn it into an assignment for my Media Planning students, but one specific difficulty appeared: they cannot see data for Facebook or Instagram content unless they enter login data for the brands they analyze. Yet, you were saying that we can try and analyze a brand we admire, not necessarily one we manage. Can you tell us if there is something we are missing?

[@chia-luenlee4313]

Hi Ioana, thanks so much for the comment! In terms of Facebook and Instagram, unfortunately, they officially updated their API shortly after this class was created. Now, users are required to connect and verify their FB and Insta accounts before they can monitor anything on these platforms. Your students can definitely still monitor mentions for brands they admire on Instagram (they will need to connect their Instagram Creator or Business accounts to the media monitoring app first - but it's easy and free to create one if they need to 😉). For Facebook, the official API update means that only fan page owners and administrators can connect their accounts to these tools for monitoring those pages - as a helpful exercise, maybe your students could benefit from creating a class page on FB to monitor different posts and discussions made there. I'm really sorry about that, but this is what the official API for these platforms allow now... please let me know if you have any other questions and thanks again!!

[@ioanagrancea6091]

@@chia-luenlee4313 Thank you for helping with that clarification. I had told my students you are totally reliable for answering questions that are published in the Comments section, and now your answer only confirms that. Thank you so much for the informative videos, tips, tricks, answers, for everything you do. You have truly been a blessing and a great help in my quests on this topic.

[@chia-luenlee4313]

@@ioanagrancea6091 Thank you so much Ioana!!! I'm just glad I can be helpful ~ and your response really makes all the effort and time that it takes to make these videos totally worth it! ❤️

[@jelenakomnenic5308]

The idea is great, but - if the brand is strictly oriented in one country, and the results can't be shown in that language, there is somehow no point in using this , am I right? Or am I missing something? :D

[@chia-luenlee4313]

Hi Jelena! Thanks for the comment & question :-D I would definitely recommend using a media monitoring tool that offers results in the language you need - for example, Brand24 currently monitors mentions in 93 different languages 😉. Also, the Internet just makes the world feel so much smaller these days (in a good way!) that even if a brand were to be strictly oriented in one country, it wouldn't be unusual for it to have an International user base that speaks various languages and that discusses their experiences with the brand in those languages on the web... but it totally depends on the brand / product / service... hope this helps clear things up a bit! And thanks! :-D

[@muhammadubello_lungu2622]

Good

[@brand24]

Glad to heart it from you!

[@JS-jd3to]

My brand name is very commonly used in a different context in another field entirely, what's the best way to avoid receiving this data when monitoring my brands name? I am confused about the differences of simply excluding keywords and boolean searches?

[@Mike-lm7tt]

Great sweatshirt! Where can I get one?

[@chia-luenlee4313]

Thanks Mike! Now I know what to get you for your next birthday 😜

[@brand24]

So much fun Mike :)

[@nandeqwelane4703]

Hi, does the software show data results from the specific region that the brand is in? If not, can you filter according to region where tweets or mentions are coming from?

[@cynthiaDNkoom]

Great video by all standards! How do we get more these?

[@brand24]

Just simply check newest posts on out blog! 🥰

[@feliciavaniadiva6862]

thank you so much! clear explanation and easy to follow

[@brand24]

Good to hear this feedback from you Felicia! 🔥

[@zamzamaliwehliyezamzamaliw4526]

Hi my name is zamzam I wanna monitor involution media in Health plz

[@brand24]

Have you checked free acoount?

[@reputell]

@reputell tools answer to your questions

[@brand24]

Great news :)