Branding 101: The Everyman Brand Archetype

[@Angeloh]

Just here to say thank you for giving great context to some personal branding mountain I am climbing and polishing off lol. Hope you have not given up on YT, hope you are doing ok, only asking cause i literally jumped to your home page to queue up more videos and seems no new post this year. Trust its a personal rebrand level up you wanna bring. God bless you

[@julishtv]

Hi Angeloh! Thanks for your kind words. I have not given up on KZbin :) I had a baby 🥰 but I’m already producing new content so stay tuned and thanks for being here!

[@anunnakiavcilari]

This is the best archetype video I have ever seen. Thanks. Jung would have given a like to this video :)

[@julishtv]

your comment made my day!

[@Clnid]

You deserve a lot more views. Thank you for your work!

[@julishtv]

thanks for your kind words ☺️

[@stephanieg1396]

If I don’t leave a comment then it wouldn’t be fair because your content especially this brand archetype series has been educative and impactful. Keep up the good work!

[@Peace_mkr1]

right on the money

[@sasha_nivar]

i am just now finding out about these branding and ubiquitous archytypes and I am definitely the everyman!

[@julishtv]

Hey Sasha! Great to hear you find these helpful!

[@studiosashie]

just found your channel! I'm finding it super helpful as a graphic designer :)

[@julishtv]

Hey Studio Sashie! Thank you for your kind words, I really appreciate it!

[@petitmignonstudio]

Wow! I just found your KZbin channel! I'm loving these series on archetypes, they're very well explained and it's great that you use examples! But I have a question: could a jewellery brand have this archetype of the everyman? It's usually an area more associated with the lover, the creator or the ruler. I'm curious about your opinion!

[@julishtv]

Hey there! First off, huge thanks for diving into the series and dropping such a lovely comment. Means a lot! 😊 Now, onto your super intriguing question. It's true, jewellery does usually scream 'lover', 'creator', or even 'ruler'. But it's actually totally possible to position an Everyman jewelery brand. Imagine a jewellery brand that’s all about everyday people and everyday moments. Pieces that are simple, beautiful, won't break the bank, and have that timeless vibe. It’s less about bling and more about, “Hey, everyone’s got their story, let's celebrate that!” So, think of the everyday moments we all cherish. First dates, your best friends birthday, or showing appreciation for someone in life . The jewelry from this everyman brand wouldn’t need to be flashy; it just needs to feel real. Remember, it's all about the brand's story and the values it wants to communicate. With the right messaging and positioning a jewelry brand with an everyman twist could totally stand out. Hope this perspective inspired you to create a wonderful brand

[@petitmignonstudio]

@@julishtv Actually it did! Thank you for that perspective, it´s very interesting!

[@marina.helms.]

Loving your channel!! Any tips on how to bring the everyman archetype in instagram posts? could simple home chores like washing clothes be an exemple?

[@julishtv]

Hey there, thank you for your kind words, I really appreciate it! 😊 there will be more videos on this actually, but in the meantime here are a few tips you can apply right away: → focus on being relatable Say “yes” to: sharing relatable stories, stories of struggles, shots of every-day routines, no make up, no filter pictures, pictures with friends, pictures with work groups, The “girl next door vibe” is all about connecting with others. Say “No” to: glam shots, poses on yachts, private jets or luxury. → be inclusive Show that you're welcoming to all followers, regardless of differences. Avoid too divisive or too polarising topics or imagery. → You can also use humor to connect with your followers: You can use memes, poke fun or share genuine relatable stories. Having said that, these are just a few tips, that can’t replace a full strategy, but feel free to try them out and see what works for you. Also, keep in mind that no matter how you choose to build your brand, it should feel true to who you are at your core. Take care and I hope to see you around. -julish!

[@gun2jun]

Thanks

[@callmewaya]

can we combine the every man archetype with ruler?

[@mikkomattila7444]

100%

[@julishtv]

💯! 😊