Branding and Identity - Logo Guidelines - Consistency and Confidence

[@RockYourBrand]

If you would like me to create a set of logo guidelines for your logo, you can make a request via my contact form at pixelsink.com

[@burkesbuoyancyaid8111]

This is great advice - I knew this was important, just as it is for writing - your organisation needs a consistent tone of voice. What I didn't consider was having a planned solution for putting your logo in a square slot etc. Even very strong and big brands can have these problems. I worked 20 years ago for Marks & Spencer when they were trying to get back control of their branding. Their packaging was outsourced to various suppliers. And this meant different versions of the M&S logo everywhere. They were spending millions on trying to get back some consistency. At that time, they were trying to outlaw the use of the M with the middle part going down to the floor / base of the letters... now I'm amused to see all versions of their logo is in fact this "outlawed" version. Which goes to show that it's worth getting one of these cheat sheets done early on before things get out of control.

[@anuragmalpani6270]

hi man i'm new to your channel and really appreciate your ideas and all thank you🙌

[@vin7499]

Mc Donalds yellow Pantone PMS 123 C, Pantone color used for prints. If I want to paint on wall what is code for wall paint

[@onuohaudeagha1255]

Hi, could you do a video on Pantone colour mode?

[@RockYourBrand]

Hey Onuoha, If you do a search on my channel for Pantone, I have a few videos on that subject :)

[@SaveenaKannanchath]

Thanks Col! Great content as always. I really like the new thumbnail. 🤩 A large chunk of my clientele come to me specifically for rebranding. Most of them initially choose a cheap design solution and when they don’t see it working, they approach me. Could you maybe broach the topic of handling clients who come for damage repair, especially when you have to salvage the brand using a badly designed and pre-registered/ trademarked logo? More so when they cannot, for whatever reason, change the trademark; or, they actually like what I, the designer, considers bad design?

[@dariogeorge8680]

Hey, nice video, as usual. May I ask what part of Scotland are you from? Cheers!

[@RockYourBrand]

I’m on the east coast Dario, in Dundee.

[@onuohaudeagha1255]

Is that a real client project you shared, Mr Col? Also, I saw that you used Google fonts. Is that okay for a real client project?

[@RockYourBrand]

Google fonts are free for commercial use. So yes, you can use them for client projects :)