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Branding helps readers find your books and enables you to build a long-term career as a writer - but many authors get branding all wrong. In today's show, Kristine Kathryn Rusch explains what branding really is and how to build your author brand in the most sustainable way.
Kristine Kathryn Rusch is an international best-selling and multi-award-winning author of so many books in so many genres under many different names.
She's also an award-winning editor and her weekly business Rusch blog posts at KrisWrites.com are essential reading for Indies. Kris's latest non-fiction book is Creating Your Author Brand.
When to think about author branding and when to leave it alone
What ‘author brand’ means, and what it doesn’t
When to use different author pen-names for different genres
Honoring your readers and the author name they’re used to
Communicating clearly to readers about where a series book fits in their awareness of your writing
The basics of author branding and why consistency matters
How to encourage readers’ loyalty to a brand
What goes into an author’s brand mission statement
The difference between brand image and brand identity
You can find Kristine Kathryn Rusch at KrisWrites.com and on Twitter @KristineRusch
You can always find the show notes and links at: www.thecreative...