Branding for Authors With Kristine Kathryn Rusch

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Branding helps readers find your books and enables you to build a long-term career as a writer - but many authors get branding all wrong. In today's show, Kristine Kathryn Rusch explains what branding really is and how to build your author brand in the most sustainable way.
Kristine Kathryn Rusch is an international best-selling and multi-award-winning author of so many books in so many genres under many different names.
She's also an award-winning editor and her weekly business Rusch blog posts at KrisWrites.com are essential reading for Indies. Kris's latest non-fiction book is Creating Your Author Brand.
When to think about author branding and when to leave it alone
What ‘author brand’ means, and what it doesn’t
When to use different author pen-names for different genres
Honoring your readers and the author name they’re used to
Communicating clearly to readers about where a series book fits in their awareness of your writing
The basics of author branding and why consistency matters
How to encourage readers’ loyalty to a brand
What goes into an author’s brand mission statement
The difference between brand image and brand identity
You can find Kristine Kathryn Rusch at KrisWrites.com and on Twitter @KristineRusch
You can always find the show notes and links at: www.thecreative...

[@steakandeggs7963]

This was a rewinder! Loved it and learned so much. I would have benefitted from some examples of good/excellent branding.

[@englishnerd5580]

I always enjoy your questions, Joanna! They’re almost always what I would want to ask.

[@thecreativepenn]

Glad they're useful :)

[@AnnaMaledonPictureBookAuthor]

I love this interview so much that I watched it a few times already in the past few weeks. Thanks a lot!

[@alannothnagle]

Wonderful inteview. Kristine is already doing what I'm trying to do - juggling different series and genres under different pen names - and her insights and experiences are extremely helpful!!

[@thecreativepenn]

Glad you found it useful :) It's always good to hear from authors who have been doing this successfully for so long!

[@milomazli]

Really amazing video!! Thank you Joanna and Kristine! It was sooo helpful! Plus love the energies girls! You both emit such good vibes!

[@thecreativepenn]

Thank you - I always love talking with Kris!

[@manymusings]

Love this interview!

[@sylviariess4024]

Thank you very much for so much brilliant and useful information. I'm myself just starting to get to the english bookmarket with the first translation of one of my books. Hope I can get the branding right from the start. :)

[@jennifferclaroscura]

Really enjoyed this interview!🗝

[@thecreativepenn]

Glad you found it useful :)

[@MsSimonsunburst]

Thanks for this video. (as always!) Was a pleasure to watch while taking my daily gym. 😎

[@thecreativepenn]

Glad you enjoyed it :)

[@julianiemeyer1010]

Gil the Arm from Larry Niven is a science fiction detective.

[@maggiepope2171]

Book covers! I once bought a new book by a favourite author only to find out that it was a book I already had but they had republished with a new cover and a completely new title. No mention that it was a reprint of an already published book. This happened a few years ago, and I'm still annoyed....

[@thecreativepenn]

They definitely should have mentioned it was Previously Published as - but it is a common practice in publishing to re-cover and even re-title books, as well as re-launch 'new debut' authors who are long term writers who 'failed' under other names.

[@adamarcher7847]

great interview thx!

[@M.H.I.A.F.T.]

Kristine seems like such a sweet person :-)

[@totadol]

Joanna's fake laughters, too many of them! only thing annoying in her videos, should do this much less if not never

[@thecreativepenn]

I never fake laugh. That is actually my laugh. I'm a happy person!