Brandless - A Brand Built by 'Less'?

[@bingboyify]

the concept of "Brandless" is kinda similar to the Japanese "MUJI" brand??

[@jpkuehlwein1]

You could say that - as far as the idea of 'brandless,' affordable items with minimalist-modern design goes. The business model is different, though with Brandless only on e-commerce and $3 price point and Muji having been in retail business and around the world for decades.