The First Music Deal Small Artist and Managers Should Know

[@doce.c.1365]

I gotta have 51% at least but this convo helps because right now I’ve got 100% of NOTHING!!!

[@Dupree90]

This is such a much needed conversation and probably needs 2-3 parts w/ certain subjects REPEATED. Most artists…(I’d say 95-98%) have absolutely no idea or concept of business and think they’re the most important part because they’re front facing. This is why 120k songs are uploaded to DSPs a day and over 70 percent of them have ZERO PLAYS 🗣. The artists couldn’t even get their friends and family to play it once but they’d be the ones w/ a screw face to the idea of a manager getting 50/50. They don’t even want to create content but undermine all business aspects outside of writing and recording. Well done gentlemen, and thank you.

[@AyoMillz]

A lot of artist aren't gonna like what he's saying because in my experience - the artist is the most selfish in the business. However; he's telling the truth. Most artist DON'T have a budget when they start out for their manager to use and get things done (think a company that hires someone with the position and title of manager). So inevitably; most artist start off looking for a manager who is also capable and willing to be an investor. A person should be compensated for their time along with recouping resources they put into helping an artist. From my experience; management contracts today include this dynamic compensation (stating the starting compensation and what it lowers or rises to based on the gross income from the previous year). If you desire the typical 25% or lower take from your manager; come with a budget for them to spend. Simple.

[@4theloveoffashion959]

If a artist is coming with a budget, then they’ll only give you 10%. The world needs music, not managers and that’s a fact. The entire BUSINESS OF MUSIC is built around MUSIC, not managers. Record labels can finesse artist because they come with big status, big résumé, massive clout, big connections AT RADIO and if needed BIG BIG BIG BUDGETS. Managers are taking a risk so there should be a clause in the contract as a form of reasonable insurance in the future that if the artist does blow up they can get their initial investment money back and 10% to 20% profit on the money they invested (the stock market gives you between 5% to 8% on your money). Other than that the 50% conversation will get a bad spirited manager nowhere. Greed doesn’t work out well in business at a high-level.

[@hawns5192]

I agree but we not waiting until the artist reaches a weekend level, break that down too. Listen to what these guys are saying Artist. You don’t have to reach a high level of popularity to make the bread in this business. You only have to know how to squeeze money out of every opportunity. I worked as a chef all my life, there are no 50/50 ventures, someone has the advantage

[@MediaMediator]

Exactly

[@RuslanKD]

One of my favorite episodes!

[@ILoveRevivalTv]

lol my boy 😂

[@yuneergainz117]

Great topic. But speaking of managers, what happened to that upload with Joyner’s manager Drew with what it takes to put on a tour? That was insightful

[@doce.c.1365]

Great conversation!

[@Joejoyoyoyo]

Managers are in a non-exclusive contract. So idk about that… @2:24 right now. Might update later on Edit: @5:26 we are not partners, the artist is the boss, or business owner/ceo, really Edit: @18:29 ah, okay. This I agree with more… Edit: @22:25 yes, on the commission

[@osana_ad]

I agree, and I'm an artist as long we accept most managers can't take you where you need to go. Surprised it's considered a wild take especially if you trust the manager.

[@SmoovePapito]

Would love to & would ALWAYS go 50/50 with someone that’s in the trenches out the mud with me that’s making the same sacrifices as me to get to a certain goal 💯 anybody with a disagreement with that is DELUSIONAL ‼️

[@SonOfUnagi]

Consider that managers can manage multiple artists, whereas artists will have exclusivity clauses with their management many times. I’m funding everything with my share

[@AdeleMcAlear]

You didn’t watch the whole video. They address that.

[@YariBeatsMedia]

Exhaustive industry reforming to something better ideally 🎉

[@Wrldisursz]

In search of a music manager

[@geetatv]

I Mean!

[@VngelChxno]

Honestly, in the beginning stages of an artist career. I overstand this arrangement, here’s what I believe is the fucking lie is. If you grind with artist from the very beginning stages of their career, investing money and time. Then they become an “TheWeeknd” level artist, how many are really going be cool with that percentage dropping as more money comes in. The managers stance is more than likely going to be theyve been here from the very beginning. Hell they’ll probably say just he said that pig just as much into if not more and you’re asking me to take less ?” That’s the reality most would carry, we see it all the time. Now they’re in court. Yeah, it sounds kind of cool on paper. But the reality is …. This isn’t how it’s going to work in the MUSIC INDUSTRY

[@theothermebutwhoami]

No business grows on 50% margins 37% to taxes 50% or more to build out the infrastructure 13% of actual revenue for the artist Majority of management revenue should be created through commission based opportunities. Nor is management co-owner of anything. The product = music & tangible assets outside of music. Unless management is executive producing, management are typically operators. Smaller portions of equity might be negotiable depending on the capability of the talent being hired. Otherwise, salary is most appropriate.

[@thedicesman]

Educate us 🎉

[@JoeCattt]

perhaps let's also get some bowie bonds lol love the idea but do you know how hard it is to get an artist to incorporate let alone understand what they are doing. GREAT IDEA btw.

[@MrBigo27]

I disagree, the restaurant comparison is not legit. I can find anyone that can cook, I can’t find anyone talented enough to be able to make money in music. First if an artist is not making anything yet, so they need a manager yet? Next if that manager has pull to where he might can make things happen, the manager should get 20% at the most. Now if that manager is also an investor in the art, not his flights or gas money, then his percentage should go up. That manger should just 360% with the artist at 20% and get a lexie of all the revenues he helps generate. Also, sign a clause that would have some termination protocols in place.

[@MoodMuzikMgmt]

You're definitely tripping, most artists don't know what to do and smart ines know they can't do it all. To crack through it takes more than just posting on IG or releasing it to DSP. Marketing, Promotion, etc. I'm the one scaling the products, creating and marketing the product, picking bears, paying for the studio, etc. Your mentality is the ones who never make it off the ground because you think you can do it by yourself. Good luck to you

[@hawns5192]

@@MrBigo27 Chef here, 17 years. You are correct in ur assessment. If you don’t think so, you don’t know business and shouldn’t even give thought to management

[@MrBigo27]

@@MoodMuzikMgmt If that manager really had it like that. They should be able to generate the same success with any artist. While I agree it takes a lot to break an artist, but a manager should not get 50%, unless they are investing money into the artists. While true many artist don’t have a clue, I work with artist I know, but they also don’t need some inexperienced manager taking 50%. A seasoned manage wouldn’t even waste their time with a new artist with no traction.

[@MoodMuzikMgmt]

@MrBigo27 That's not how it works brother. If you believe that so be it. Unless they have an enormous amount of capital or backing. That won't happen, now if you have a veteran manager it can but the artist wouldn't have anything monetary because they would owe

[@MrBigo27]

@@MoodMuzikMgmt If the artist does not have the money, but they have a veteran manager, who is funding the artist?

[@GrindHardMusic_a_NBNF_company]

Bruh we work for free too at first lol

[@ltcolin19]

Why are you worried about a split of $0. As a manager you should be trying to create not only opportunities for the artists but yourself as well. If the artist isn’t out working as hard as you are don’t work with them. Create shows and a network for yourself then you can focus on who you want. If you don’t have opportunities to get artists paid you’re not a manager you’re just a friend & friendship is free.

[@GrindHardMusic_a_NBNF_company]

A manager should only get paid when he gets you booked ,if he’s not helping you get the money he shouldn’t get a cut

[@texjohnson9208]

A Manager should at NO POINT WHATSOEVER get 50% of any artist income. 1) A Manager represents an Artist or an Athlete or an Actor etc. This does NOT mean they are doing 50% of the work of Artist or an Athlete or an Actor etc, and therefore does NOT warrant 50% of an Artist income. 2) A Manager can be managing 3, 5, 10 or even 20 different Artists or Athletes or Actors etc ALL AT THE SAME TIME! This proves that it is IMPOSSIBLE for a Manager to claim they are doing 50% of the work that the Artist is doing. 3) How would a Manager be able to do 50% of the work of 3, 5, 10 or 50 different Artists he is Managing??? IT IS A PHYSICAL IMPOSSIBILITY! Which is why Managers do not demand 50% of any Artist income. 4) This is why 10% to 20% is a fair percentage of Artist income for a Manager to take. A Manager can recoup any financial investment he has made out of Artist income before his Manager percentage is calculated. This would be responsible. 5) Just imagine if the Artist had to pay their Manager 50%, their Label 50%, the Tax Man 40%, their Booking Agent 10%, their Publisher 30%, their Producer 50% etc, etc.....WHAT WOULD BE LEFT FOR THE BLOODY ARTIST??? WITHOUT THE ARTIST NOBODY EARNS A SINGLE PENNY!!! So stop talking a load of utter GARBAGE!

[@BrandmanNetwork]

These are a lot of points that boxes artists into bad business understanding. Your takes are assuming we're talking about artists who plan to remain workers/essentially self-employed instead of actual entrepreneurs. 50/50 agreements would be a split between proceeds to a company.

[@texjohnson9208]

@@BrandmanNetwork As I said, a Music Manager can manage 10, 50, or 100 Artists, whereas an Artist can only have ONE Manager. What you appear to be suggesting, by creating a "Company" is a scheme to swindle and cheat Artists out of their income. 1) A Record Label can create such a "Company" to take 50% of an Artist income! 2) A Music Producer can create such a "Company" to take 50% of an Artist income! 3) A Music Publisher can create such a "Company" to take 50% of an Artist income! 4) Just like A MANAGER can create such a "Company" to take 50% of an Artist income! May I please remind you that a Music Manager and a BUSINESS PARTNER are two entirely DIFFERENT things. Artists should take legal advice from an Attorney before going into any 50:50 deal with their Manager.

[@IamFree4Life]

It depends on how much the manager is doing for the artist. My husband was manager for an artist and we footed most of the expenses early on (airfare, hotel, car rentals, gas, food, web fees, all promo expenses, including a publicist at one time, venue fees etc etc etc!). We’ve had to pull back because we’re not sure if this artist is going to take off. No doubt it’s been a learning experience and if we could do it all over we absolutely 💯💯would get a larger percentage-if for nothing else, to pay for the expenses.

[@Drecokxge]

Saving creators from sht deals one day at a time

[@keiththomas111]

#84👍

[@renjen2979]

Could The. Artist. Get A Form 1099. Independent Contractor. As A Manager ? ❓🤔

[@BrandmanNetwork]

100% you can. It just depends on how you define manager and what activities they're focused on.

[@doce.c.1365]

Definitely a good needed conversation. How many people can we expect to work for free who could then be replaced with no compensation? 50 may be high but the way the dude explained may be the move. This may incentivize people to work harder with us and for us. Manager gotta be worth it though!