5 Factors Influencing Consumer Behaviour (+ Buying Decisions)

Discover the 5 most important factors influencing customer behavior and how you can use them in your brand & marketing strategy.
What Is Consumer Behaviour? (+ How To Influence It):
• What Is Consumer Behav...
#consumerbehaviour #brandstrategy #brandingtips
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By the end of this video, you’ll have a solid understanding of what consumer behavior is and the 5 factors influencing consumer behavior and buying decisions.
First, we’ll answer the question “What is consumer behavior?”, before we look at a quick overview of the 5 most influential buying decision factors which include:
Psychological Factors
Social Factors
Cultural Factors
Economic Factors
Personal Factors
Then, one by one, we’ll go through each of these core decision-making factors and the sub-factors of each.
0:00 5 Factors Influencing Consumer Behavior (+ Buying Decisions)
1:57 Factor #1: Psychological
2:14 Factor #1: Psychological - Motivation
3:08 Factor #1: Psychological - Perception
4:06 Factor #1: Psychological - Learning
4:55 Factor #1: Psychological - Attributes & Beliefs
5:52 Factor #2: Social
6:28 Factor #2: Social - Family
7:07 Factor #2: Social - Reference Group
7:56 Factor #3: Cultural & Tradition
8:26 Factor #3: Cultural & Tradition - Culture
8:45 Factor #3: Cultural & Tradition - Sub-Culture
9:25 Factor #3: Cultural & Tradition - Social Class
9:55 Factor #4: Economic
10:24 Factor #4: Economic - Personal Income
10:41 Factor #4: Economic - Family Income
11:06 Factor #4: Economic - Income Expectations
11:38 Factor #4: Economic - Savings Plan
12:02 Factor #5: Personal
12:23 Factor #5: Personal - Age
12:50 Factor #5: Personal - Occupation
13:10 Factor #5: Personal - Lifestyle
#factorsinfluencingconsumerbehavior #Factorsinfluencingbuyingdecisions #consumerbehavior #typesofbuyingdecisions #emotionalbuyingdecisions #lifestyle #familyincome #brandculture #brandmasteracademy #consumerbehaviour #brandstrategy #brandingtips
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[@danikmaksimov362]

By far the most comprehensive and utter video on what influences Consumer Behavior! I had trouble understanding this topic from my Marketing Textbook (due to the gigantic amount of information generally); the video has successfully reinforced my knowledge and boosted my confidence! Thank you.

[@BrandMasterAcademy]

Much appreciated 🙏

[@meganstarshak6149]

Extremely helpful! None of this comes as a surprise but this is so clearly organized and laid out. Well done.

[@BrandMasterAcademy]

Glad it was helpful!

[@NQuiz52]

AGREED!

[@katesithole8629]

You helped me to nail my assignment in less than 15mins. Very informative, thank you! 🌻

[@BrandMasterAcademy]

Glad it was helpful!

[@jackjohn123]

your information in every video is so clear and detail., thank you so much, Stephen

[@BrandMasterAcademy]

My pleasure!

[@jmlcl1986]

A real masterclass about customer segmentation, thank you very much

[@BrandMasterAcademy]

Glad it was helpful!

[@bwalyanzima7091]

Very insightful 😊

[@BrandMasterAcademy]

Glad it was helpful!

[@teamjesus1218]

Thank you so much,this is really helpful, organized and understandable.

[@BrandMasterAcademy]

Glad it was helpful!

[@swb3248]

Complete yet concise analysis. Thanks

[@BrandMasterAcademy]

👍👍

[@Brahim.Oudades]

Woow, That was so informative, Thank you so much!

[@BrandMasterAcademy]

Glad it was helpful!

[@bonitabeckles1483]

Very Informative. Thank you!

[@BrandMasterAcademy]

Glad it was helpful!

[@nfischer7854]

Fantastic masterclass!

[@BrandMasterAcademy]

Glad you think so!

[@Peter_Howard]

Thank you. Very helpful, informative and explained very well. It comes in handy for my consumer behaviour test tomorrow. 🙂a well-earned sub from me!

[@BrandMasterAcademy]

thank you 🙏

[@yaspihalis5168]

so amaizing and helpful....thank you.

[@BrandMasterAcademy]

Glad it was helpful!

[@honeymaeaquino1813]

Thank you sir. Very informative You save me from my upcoming report hehe

[@BrandMasterAcademy]

Glad to hear that

[@honzasanford]

Well made video, keep it up!

[@BrandMasterAcademy]

Thanks!

[@pikusupratim]

Very good content ... please continue to make this kind of informative content

[@BrandMasterAcademy]

Thank you

[@nycto16]

I've consumer behavior exam tomorrow 😅

[@BrandMasterAcademy]

😅😅😅

[@nycto16]

@@BrandMasterAcademy It went good!! 😇

[@muliamandiro2973]

arigatiou, subarashi. Extremely helpful

[@BrandMasterAcademy]

You're welcome!

[@villassopie4308]

shout out sayo maam shen

[@jeangenie3240]

We own a non profit for a physically vulnerable population needing 12 hour behavioral supervision with a written behavior report daily along with a 12 hour emergency care staff in case there is a fire at night and they can just play on their phone instead of changing depends or assisting the clients in the bathroom. This keeps staff because it’s difficult to find enough illlegals in new England who will do that for so little pay.

[@jeangenie3240]

The clients are isolated from society and their family are not allowed to visit because they bitch too much. Our clients can’t explain how they feel correctly because of cerebral palsy and they depend on us for everything. Despite having a decent Iq potential they can’t control their anger and they yell and swear when they don’t get what they ask for in a timely manner. We are solving behavioral issues in clients by putting them on tight schedules that sleep deprive them if they don’t take naps in their broken wheelchairs. We willl take away their phones if they ever say a bad word or get mad at anything. They signed the contract when they were outnumbered in a conference room they will be punished if they don’t like it.

[@jeangenie3240]

Their biggest passions are food because that’s all they can experiment with and we give them 3k a month to spend on it to help improve life quality they also have flat screen TVs and med beds from 5 years ago not found in other agency facility home like settings.

[@BrandMasterAcademy]

Hi Jean.. did you have a question in relation to your business or the video?

[@ilyashafiqah2474]

❤️

[@BrandMasterAcademy]

❤️❤️❤️❤️