Thank you for sharing.

❤❤

Great interview. Dont talk about features, talk about benefits, thats what customers care about 🙌

No books are there in the link

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Is this from a larger video I could watch?

Great video. Keep it up. I just subscribed

Very good video

The TESLA part hasn't aged well☠️

great video - refreshing

Thank you Stephen for the continued guidance. Much appreciated.

While teaching brand bro build his own. ❤

Is it ok to emphasize different aspects of your offering when communicating to your audience instead of bamboozling with everything?

Many thanks for continued education

Branding is about making a business more appealing to a certain group of people than the competitors (to influence buying decisions). It goes beyond Logo and Website. It comes after understanding your audience. Brand identity is everything how the brand shows up visually. The visual assets: the Logo, the font, the colour palette, image style. Brand strategy is the plan behind the brand. How they connect with the audience in a way that is different from the competitorsnand that will let them pick you over the competitors. Brand DNA (who the brand is internally, what do they hold dear) Purpose Mission Vision Values Target Audience Know the exact segment you want to target. Positioning Strategy What your competitors are offering the audience? What they like but they ain't getting? Then, strike Show up to the market and target something different. Brand Personality This goes back to understanding the target audience. This will decide how you show up, communicate, interact , your tone, voice and how to appeal to who they are. personality Verbal Identity The tone or voice of your brand. More edgy, professional, casual, relaxed, eco friendly or soft. Brand Messaging What message are you putting out there? What are you saying to them and how you want to distribute that to them. Brand Story Your audience do not care about your story. Sorry. The story should sort of revolve around them. You can use other past clients’ story. Brand Name and Tagline It tells your audience who you are and what you are offering. It helps you solidify your position. Try and throw a hook. Let it align with your position. Visual Identity Logo…website…all It should be the last.

This is very helpful! Thank you for keeping it simple and straightforward.

Bro basically got lucky

Thank you very much for sharing this amazingly beautiful podcast 😊👍💙. I really enjoyed it 💛💜💚thank you very much Seth with all my appreciation and respect 🖤💛

Great examples, thank you.

Hi there,i just discovered u ,and u are amazing! Actually I have first time basis tagline development! I thought i got it but after this video not soo sure. I will gladly welcome your opinion. ☺️

You are my celebrity

where can i see a real life example of this applied? have you published any?

You know how i know that you guys are legit? Because i just hunted your channel down from seeing your videos over a year ago. I knew what your brand looked like and as soon as i seen this thumbnail after searching brand identity i thought “ahh..found em”

Nice work , Please make a video about Online Brand strategy that you think is needed in 2025

Hello What Colors would you choose for a alimentary health products such as honey, nigella, etc… don’t tell me green 🤣 thank you for your help !

Brand positioning - how you distinguish yourself to your customers from competitors - what's different about you - define how your brand is different and why your audience should care

Why did we set one avatar profile instead of the Ideal customer? I mean avatar is too specific and we are probably gonna advertise to different avatars under the same ideal customer also why did we set a specific pain point in positioning statement and not more wide pain? it seems a bit strictive for the headlines (value proposition) we can use for our ads

Soo much value in there, I have a question Why do we set a UVP in positioning statement if we are goanna make a different value as headlines in ads

Thank you for this … I made few strategic marketing decisions for my start up after listening to this …. Some gem tips to think about here ! ❤️

At 7.01 "Brochures" is misspelt as "Borchures". Please correct this; in an otherwise wonderful slide, this stands out like a sore thumb.

Very educational and full of knowledge video!! Thanks for sharing..these are all we need to know!💓

When you talk about corporate identity in fact you talk about corporate design. Identity is the characteristic outcome of a strategy.

Thank you so much, I am on a journey on understanding how brand awareness plays into sales, this has just expanded my knowledge base and when I present to clients I will be that much more confident, because the direct impact of brand awareness is usually shown over time, there will be exceptions but the tip on understanding your user's journey to interacting with you product is so obvious but you highlighted it so well. Evergreen content gold. Good on you mate.

Hi. Very informative video. Please suggest me a best about these topics ( brand strategy) including all these points you presented in this video. Because I am going to start my own manufacturing company like a cosmetic product and cleaning product in Pakistan. And will do a b2b b2c d2c business and promotion as well. I need your suggestions about the book. as you know Pakistan is emerging market. I want to build a strong brand against competitors. Hope to hear from you soon. Thanks

Thank you so much for your content! Even though this video was posted 4 years ago, it's still very relevant. At this point in my branding journey, I've used AI (which wasn't available 4 years ago) to find details about my target audience. I started by Googling, "Who is (my competitor's name) taget audience?" I got a lot of information this way. Then I repeated for 9 more potential competitors. Then I compared the answers and found that they were very similar. I also Googled, "What are the pain points of (industry) shoppers?". Then I changed the phrase "pain points" with other words like wants, needs, desires, motivations, disappointments, fears, etc - I tried a bunch of descriptive words - and I got a wealth of information that I then put together into a document. Some of the same points kept coming up again and again, and other points really surprised me - things I never would have thought of - thereby providing possible branding messages. Though this process was very thorough, it still didn't touch on the journey a customer makes or the emotional connections. Your videos are awesome! Such a wealth of information. Have to say, love your accent, too!

Pure gold. Thank you so much

you look like Diago Jotta Liverpool player😁🤩

Thankyou for helping me so much for my upcoming exam ✨

Thanks Steve for pricing insights

Thanks for giving this kind of valuable of info im really grateful

Thanku for valuable info please keep making such kinds of videos

Jungian archetypes come from the zodiac

This is gold. Thanks alot. Are there any session that show the ties in Business startegy, Brand startegy and Communications strategy. Also, for a Go-to-Market plan where does the DNA reflects? Thank you

What is your brand?

Sound advise

Yes. Marketing is about facilitating buying decisions.

This video was so good and give most necessary information. thank you