Pancake Packaging Design | FULL DESIGN PROCESS (Pt. 1)

We’re designing a completely custom, professional Packaging Design just like it was for a real client!
My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
This is Part 1 of 3 in a series where we are designing the packaging for an old-fashioned Pancake Mix brand.
Part 2 (Back of bag): • Pancake Packaging Desi...
Part 3 (Mockup + Presentation): • Pancake Packaging Desi...
I’m going to give you an in-depth walkthrough of my design process such as:
0:00 - Intro
1:48 - Coming up with Concepts
3:52 - Laying out Information
4:59 - Sourcing Graphic Assets
7:06 - Creating Custom Typography
10:10 - Designing Icons
14:01 - Advanced Photo Manipulation to build a Scene
23:01 - Color Correction and Grading
Work Request
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partnerwithbrandon.com/
Critique Request
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[e-mail]
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)

[@deboraagnes6759]

I dont realize that i’ve been watching this for almost 30 minutes without even getting bored

[@BrandonShep]

That's a good sign :) Thanks for watching!

[@Yozo_official]

Same

[@maximalgeflext]

omg same

[@bossmr5215]

Can anyone suggest some more design channels on KZbin like this. Please

[@Yozo_official]

Sorry, idk @boas Mr

[@foxcatcher40]

Hands down the most informative design process channel out there

[@BrandonShep]

Too kind. Appreciate you for watching!

[@saix_unicorn]

i would have propose you another channel that is also very good, but it's in french xd

[@jarayablack3619]

​@@saix_unicornwho is it?

[@saix_unicorn]

@@jarayablack3619 BALO (@baloprisonnier)

[@JuxtapositionRed]

Someone called you the Bob Ross of photoshop, and I couldn't agree more. Your videos are so relaxing and informative, 25 minutes feels like 5. Cant wait for the next upload!

[@yanama466]

I definitely agree! It is really easy to understand the way he explains

[@highdefinition450]

Not nearly as soothing tho lol

[@thereale.t.9887]

Benny productions is 10x better

[@JuxtapositionRed]

@@thereale.t.9887 too ADHD most of the time. I prefer slower pace 🤷‍♂️

[@beep2997]

Even though he is more energetic than Bob Ross I kind of agree

[@nuadu03]

This popped up on my feed randomly and I can't stop watching your videos. I'm not even into designing myself, but it's just so entertaining!

[@randoavis2]

same

[@vionicsxvii]

samee, so entertaining

[@sasvkeee._]

ikr

[@sharlaorton2943]

exactly your amazing

[@nox.youtube]

same

[@BrandonShep]

Hey guys, some of you wanted a project that I went a little deeper into my process on, so I've been working for the past couple of weeks on this new in-depth video series! Would love to know what you think about this style of video. It's a little longer than normal, so I hope that's okay. Don't forget to share this series with someone who could benefit from it!

[@HamzaSajid123]

We absolutely LOVE THESE!

[@emmanuelpeters8214]

Definitely awesome!

[@Coolwhale486]

love your content!

[@16chameleon16]

You've taught me more in one video than my teachers have taught me in a semester! Amazing and informative video!

[@BrandonShep]

Glad it was helpful!

[@elijahmarshall2074]

One thing I notice is that when the package is opened the logo is cut in half. Other than that though this is such a great break down video.

[@KGohill007]

just blown away at the mastery of your craft. Your talk-through of WHY you are doing things (composition/grouping/hierarchy/focal point/highlights/shadows) is where the knowledge nuggets are for me. Don't stop!

[@stevenreubenstone8833]

This might be the most satisfying video ive ever watched

[@BrandonShep]

Glad you liked it, Steven 😀. What kind of other videos would you like to see?

[@dailycarss]

Heart of a graphic designer & mind of a photo editor

[@alveakoh77]

The design honestly looks like a game poster. It's so detailed and refreshing in the eyes. I mean delicious.

[@seanjamesii4315]

I really love it. the walkthrough is good, the execution is even better.

[@BrandonShep]

Thanks a lot, Sean! Glad you liked it

[@jayen5751]

I have been in a design rut for awhile now, seriously like on the brink of quitting design altogether…but after coming across your video randomly, you made me fall in love with the art all over again, thank you! I now want to learn more and be a better designer!

[@BrandonShep]

That's so great to hear! I hope you keep pushing yourself and trying new things :)

[@jayen5751]

@@BrandonShep seriously, Thankyou 🙏

[@squatsby]

Every time I thought you were getting close to something finished you kept going! But just getting better and better. This was incredible to watch

[@JoshChamberlainNZ]

Brandon, your tutorials are a game changer! Clear and concise breakdown - love your work.

[@BrandonShep]

Many thanks, Josh! Plenty more coming soon :)

[@_what._.]

You're such an amazing KZbinr Package designing is one of my many passions, and you give me so much inspiration ! 💙💙

[@alexclaudiaashbysanchez7914]

Trust the process. He never fails to impress me.

[@BurnPhoenix135]

Found you on reddit and I absolutely love, love this

[@BrandonShep]

Thanks for heading over to watch it!

[@ellifsyaa]

19:00 Yes I’m glad ur contrasting theme!! Also strawberries and white chocolate just work, same with blueberries and syrup

[@buttcheeksguy]

please never stop making these videos. i learn a whole lot and they are hella enjoyable too

[@BrandonShep]

Don’t plan on stopping anytime soon! So glad you’re enjoying them :)

[@buttcheeksguy]

@@BrandonShep delighted to hear :)

[@terrax5512]

Your username, just why?

[@Frank-do1bg]

You are like the Bob Ross of design. Everything comes to together so well in the end, its always very satisfying to watch.

[@stuartlittle2962]

man, how incredible you are! i'm just watching and being amazed by every change you do, wow just wow

[@Bowzie99]

You are amazing ive been watching your videos for a while now and your really inspiring and you just keep going no matter he hate. Keep going, your amazing!

[@Thugshakerohio666]

You are inspiring me to get photo shop and make my own designs! Ty

[@MaskakoBlack]

I'm so glad you are getting the recognition you deserve 🙌

[@forgy_man311]

This guy is so genuinely entertaining I've been non stop watchin these

[@nuwanthaherath7388]

Man! the whole video is like a meditation! great tutorial!

[@bloojkl4520]

I really aspire to design like you one day! Your designs are amazing! Thank you for sharing!

[@fraicheness]

Fantastic design and the bevel & embossing of the syrup blew my mind!!

[@grahithats8283]

I love love love your work. So simple yet so informative. Please keep posting more of these videos!!!

[@BrandonShep]

Thank you! Will do!

[@vetosthename9387]

I’m not even a designer and I love when you do these vids

[@riobluespartan6350]

Your so talented its crazy

[@kaoutherakid4433]

This is brilliant Brandon! 👏🏻This kind of presentation of the design process of a packaging design brings so much value. Keep it up and we are waiting for more videos 😉(moving on to part 2 & 3 🏃🏻‍♀️😁)

[@BrandonShep]

Thanks so much for watching and for all your support, Kaouther! Hope you enjoy

[@sharlaorton2943]

😍I LOVE YOUR DESIGNING at first I didn't even like designing but after watching you I love it.Your the BEST designer EVER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[@OfficialFootyXEditzTM]

Bro this guy is crazy, i have never seen somebody use photoshop like this. W Brandon 👏👏👏

[@mr_waddle]

I am not a designer but I STILL watch these videos.

[@theosantiago3645]

The emboss part about syrup blew my mind

[@relyArf]

Your video is flawless I really hope you'll upload more videos, like cake box packaging design

[@Elias-pf7tf]

This is so satisfying, love your channel!

[@sharlaorton2943]

your my fav designer EVER!!

[@kioku618]

Cool, thank you for showing us all of these steps!

[@user-mi8jw8ex5h]

Omg i cant believe how good you are at this. One suggestion: put the net weight above the pankake mix text but of course make it smaller

[@alejandrovillalobos3354]

Why does this genius does not blink? 😮

[@shanthi-the-bard]

I absolutely love your design work, and your work flow is so interesting and illuminating. I know I'm late to this (and all) your videos, but I love to watch and think about design. As with all your other designs, this one is great--my only suggestion is that putting a plate with a pancake in each top corner might make the final result a little cluttered/busy. I might, instead, have a bit of tablecloth or something draped over one corner (and either leave the other corner empty aside from the texture or else put some extremely small detail there like a folded cloth napkin or something).

[@giggdygiggdy]

Really great job. You're a great teacher and designer! Really looking forward to watching your channel grow!

[@BrandonShep]

Thanks for watching, James! More videos coming your way very soon :)

[@luannarocha2546]

This is gonna be really useful because we'll have to design a package for sometime as our project for my graphic design college this semester

[@joshuagermon2169]

Seriously easily one of if not the best design videos I’ve seen

[@BrandonShep]

Thanks for the awesome compliment, Joshua! Glad you enjoyed it

[@usmanqadri7078]

Insanely good, this is so underrated. Idk anything about package designing but I think syrup over the main focus "pancake mix" would make it even better, but thats just my opinion with no experience of package designing 😅

[@lauracristina7286]

Amazing work! Thank you for the inspiration! You are such a pleasure to listen to! This channel! is on fire 🔥

[@katherinebrunker6337]

It was so good it made me want actual pancakes

[@hyewon8367]

I was really surprised of you doing! Thank you for teaching me a lot !

[@BrandonShep]

My pleasure! 🙂

[@hastikaabeysinghe5302]

Make a video that shows you how to make a print-ready packege design. please .... 😍😍😍😍😍😍😍😍

[@MarcoValeKaz]

that was great, but I really miss the bag photo. If there was some way to add that as a layer of light at the end, I think it would make it more realistic. But great design and video, and thought process!

[@MarcoValeKaz]

Oh, I see its on another video!!! forget I said that!

[@BlackScreen401]

These are so addicting he is TOO good

[@SuggStudio]

Awesome video and design! Great job! This channel is about to blow up!

[@BrandonShep]

Thanks so much! And I hope you're right. Would love for more people to be able to see these and maybe learn something from them

[@dimitraparaskevilouka5578]

wow, amazing work and you explained it very well ..Bravo !!!

[@fanolademi6622]

This is amazing! Hope you do some more in depth videos like this one!

[@BrandonShep]

Glad you liked it, Fanolj! Do you prefer longer videos like this or shorter ones like my 5 Minute Design series?

[@azizgnieber5265]

@@BrandonShep a longer video is much better

[@harshadaaupare]

Iloved it...basically the detailing of the package.Best work !!!

[@BrandonShep]

Thank you!

[@aadilmuzammil606]

I just love your work just started following you it's so fun to watch it feels like I am back in office haha

[@hrazek]

Very interesting and insightful. You make it look very easy!

[@thebrownlizard3988]

amazing design !!!! nect time when you use the light direction circle i found out if you adjust it exactly in the middle on that circle of the dot in this light tool you will get so very very intresting results and more so so so slow away from the center, see how it goes

[@ItsPoizonous]

im glad you posted on reddit. I really like watching these kinds of vids. Awesome job, keep em coming!

[@BrandonShep]

Thanks for watching! I'll certainly be making more soon

[@KG-op3ci]

thanks the result is insane!!!

[@torrenzchannel]

So cool! You're very talented, nice job!

[@mrhristv]

I'm glad that I found you!

[@travdecoop]

love this! great work as always!

[@discipledylan]

This is great! Keep it up, Brandon!

[@BrandonShep]

Thanks, Dylan! Will keep pushing forward

[@javoncambridge741]

i enjoyed watchin you creating an interesting presentation without geting board

[@oskarfreeski]

Content is absolutely top notch

[@n8ash82]

I love this guy! I mean the finishing part looks like SUPER realistic. And this is him 3 years ago

[@Anonymous-sz9se]

this guy has an amazing talent.

[@ali-miqdad]

You are amazing, thanks very much for the helpful information🌷🌷

[@tonnymarrufo123]

Dang, your really good!!! Makes me want to be a better designer, thank you bro!!

[@munnyl7837]

I'm sooo impressed! Lovely work!

[@BrandonShep]

Thanks!

[@pixelhavoc4950]

minor tip i've just thought of for the lighting on the mockup. If you put a black and white filter over the starting image without the front and back words, then make that semi-transparent and layer that on top of the rest of the image, you could keep the rest of the bag's texture, adding the folds and creases to the character of the design

[@janaarndt8628]

i would definetly grab this pack if it was in my convience store. I´m from germany so i don`t think i will ever see this, but damn you can sell me design lessons even though i`m a painter of walls and ceilings.. think im still gonna learn a lot , like marketing and artistry composition from your videos to use in my life. love your videos im hooked

[@ausaafraffy1608]

Amazing content really informative keep up the good work brandon.

[@BrandonShep]

Thanks so much! More videos coming soon :)

[@katrinabigelow5558]

Thats soo good reminds me of camping and making pancakes for breakfast

[@yasirjaved6677]

You are great artist. thank for sharing your experience.

[@BrandonShep]

My pleasure 😊

[@whoiskgainez]

You do magic with shadows and lighting. Would love something on that

[@BrandonShep]

I'm building an entire course on it! It's in the works as we speak :)

[@alaaalborsaly8727]

finally I've found what I was looking for thanks a lot bro you are perfect.

[@BrandonShep]

Glad you're enjoying the videos! Let me know what other type of videos you'd like to see in the future :)

[@alaaalborsaly8727]

@@BrandonShep Practical videos, We want to know what the customer is asking and what we should do as if we were in the job market and thank you so much bro

[@alexisbrown4909]

Love your videos!! Please continue

[@BrandonShep]

Thanks, Alexis! More coming very soon :)

[@tacticalmemre4760]

when I saw that logo, I imagined it on the front of an old-timey general store, like the kind you see in westerns. I feel like that would have brought out the more antique feel of the brand, espescially if it was done in a sort of charcoal-stick style

[@JTKatz07]

Other than the drop shadow overlaying the 80 pancakes logo Its very good!

[@bolognaplays6652]

Looks so good! I hope the pancakes taste good

[@hamzaourdane2414]

Amazing work !!

[@littlebonesss]

I love this!!! I learned a lot in this video. Thank you :)

[@BrandonShep]

Glad to hear it!

[@hosseinrezapour251]

I like watching your videos u seem to exactly know what are u doing

[@jechani]

this is amazing wow

[@cindynguyen7273]

Just saw your channel, thanks for the inspiration!!

[@yoyoz333]

you sir, are a wizard.

[@WesleySales1]

Amazing workflow and final result! Thanks for sharing. Please! Keep it up! :D

[@BrandonShep]

Thanks, Wesley 😄

[@balramraika7763]

watched 2 video and now i am your fan. 😄

[@Newtechexperiments]

Very Useful for me, Thanks For This Video

[@mrpersian1991]

I must watch it again at least 3 more times

[@ellifsyaa]

18:44 coolest part! I love doing this effect in ibis paint 😂

[@sharlaorton2943]

I've Learned so much from you

[@oscarortega255]

i loved this video

[@arsyamilenofa4190]

Bro, you are so talented!!

[@BrandonShep]

I appreciate that, Arsya!

[@nykkoblend7437]

Impressive. Amazing work and nice videos. You have one more sub!