SpongeBob Anchor Arms Logo Design | It's Showtime Ep. 1

Today, we're going to be creating a logo and packaging design for Spongebob Anchor Arms!
My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
The Process
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I'll be using Adobe Illustrator CC and Photoshop CC to create the logo and packaging design. We'll design everything from scratch, including: choosing fonts, picking color schemes, coming up with logo design concepts and creating custom illustrations.
Logo Design - We'll start with the logo and overall branding. This will include using some icons to come up with concepts, iterating on our logo's layout till it is compact and legible, adding color, and doing some custom digital painting to match the look of the show.
Packaging Design - We'll start with a cardboard mockup and come up with a simple design that matches the aesthetic of the rest of the TV series. We'll paint a custom background, create custom icons, and layout all the information in a way that creates good hierarchy and visual interest.
Popup Presentation - We'll wrap up the video by creating a fully custom popup stand to display our product. This will include a lot of digital painting, photo editing, composition design, and even some post processing and color grading.
Thanks so much for watching, and make sure to let me know what other movies, games, and TV shows you'd like me to make something from!
Work Request
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partnerwithbrandon.com/
Critique Request
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[e-mail]
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)

[@BrandonShep]

1) What movie, TV show, or game should I do next? 2) What is your favorite moment from SpongeBob? :)

[@darthnaega4132]

I'd like to see the packaging of the avengers Ben&Jerry icecream.

[@SpaceshipKev]

@@darthnaega4132 I second that!

[@RichardCrouchley]

Could bee cool to see what you would do with the Assassin's Creed Franchise

[@desertfoxxx]

I'd like to see your take on some retro designs, maybe Pulp Fiction?

[@JulietteCortes]

Matt Groening Futurama have lot of craziest products...

[@sincereinspo]

I never realized the importance of shadows until I started watching your videos!

[@BrandonShep]

Adding lighting and shadows certainly goes a long way in adding depth and interest to pretty much any image. Thanks for watching!

[@sleeptwitch8950]

When he starts doing the shadowing.. it's such a huge difference

[@amandacourtney3519]

I knew you need shadows in drawings the second I started drawing

[@kingkeesietv]

@@amandacourtney3519 exactly

[@amandacourtney3519]

@@kingkeesietv yeah it’s obvious what do you see in irl and even basically anything in art, shadows, You don’t always see lighting in cartoon drawings and shows so that’s why i didn’t do lighting until later

[@gnbman]

You nailed the SpongeBob aesthetic. You could have convinced me Sherm Cohen himself had designed all this.

[@tcity6334]

You're super-talented, man. It's a blast watching you work. I'm learning design and I've been watching a lot of design channels this past year, and you're clearly far more talented than almost all the big design KZbinrs. Keep up the great work.

[@BrandonShep]

Wow, thanks so much for the kind words dude! You are awesome, and I wish you all the best on your journey of learning design!

[@dh4444]

@@BrandonShep as a prospective design student, you’re my biggest inspiration ❤

[@sarowie]

I think the best part is clearly someone enjoying the process and being totally immersed into the world and story he is building. And off-course, really solid skills to pull of the forming vision.

[@YoYo-xn8vx]

Love this series idea! It's like Binging with Babish but with graphic design instead of food :D

[@BrandonShep]

Exactly! His channel was a big inspiration for this series :)

[@JimmyTRUELOVE]

THIS IS SO TRUE!

[@18sznz]

You’re much appreciated for this comment ✊🏾

[@austincde]

Lol!

[@CricetoFunni]

It's amazing how just changing the outlines to a darker version of the main color made it match the show so much, and adding the textured charcoal brush made it even more accurate. Awesome work.

[@darthnaega4132]

Every video of yours is a blast to watch! You deserve more recognition.

[@BrandonShep]

Glad you like them man! Thanks 😄

[@Nico-jd1ib]

Couldn't agree more...Keep up the good work!

[@drywater2228]

Most people don't realize how much effort, skill, knowledge and time this requires. Give it a go, see how far you'll make it. Take my Like, good sir, take my goddamn Like.

[@shanthi-the-bard]

Man, the logo is pure brilliance! For the box design, when you had the logo centered, I thought maybe you could have added the features as cartoon-ad-style spiky bubbles (kind of like the "As seen on TV!" type thing). With those, you could have put them in various places around the logo..."Just add air!" "Strength levels!" "Hairy mode!" Just enjoying going through all your videos!

[@punjabitashan3509]

I never comment on videos, but your creativity forced me to do this, really amazed by your creativity, keep it up :)

[@BrandonShep]

Thank you so much, Punjabi! Feel free to leave a comment on this channel anytime :)

[@jackiet6387]

As a fellow graphic designer and UI designer I am amazed by everything you do! These are on repeat all day for me for inspiration!

[@GenericYigaFootsoldier]

Brandon casually making a masterpiece

[@mackaylathomas5173]

there’s no way that i’m just discovering your work! your creativity is BEYOND AMAZING! the way you take concepts that people normally don’t think about and design it in a unique way is the type of creativity that i want to be on! i hope that you keep making these videos for sure! also i have question, when are designing, are you using some type of tablet to draw on?? like a wacom tablet? it would be cool if you did some type of desk tour or q&a!

[@BrandonShep]

Thank you so much!! Glad you found the channel, hope you enjoy the new videos to come 😄. I almost always use a mouse throughout these videos.

[@aaqibkhan878]

​@@BrandonShep whoa! I always thought you used a pen tablet but using a mouse for such fine details, Impressive man!

[@TheSfelex]

not only your videos are extremely interesting and fun to watch, but also i learn a lot even after years in design. Amazing work mate amazing!

[@ImpoSher]

If that were in the show the animators have too much detail to do for a background object, itd work for one of those close up highly detailed bits. But it it were in tbe show itd be WAY more simplified. But for one of those detailed close up shots this is a really good logo!

[@saladking4758]

Have been binging these videos like crazy, Thank you for these videos Brandon! They are a delight to watch and learn from.

[@Itzdestiinyy]

I recently found you channel and I love it. It’s exactly what I’ve been looking for in regards to packaging and creating your own mock-ups!!

[@nice937]

Thats insane I really like it. I'd love to see Don't starve logo next. It has own specific style.

[@BrandonShep]

Cool idea, thanks for the suggestion!

[@Dragonbourn-5622]

You should’ve had the shelf support strings go into holes on the fists so it look like the fists are holding it up

[@kpapple]

Awesome. I love watching your videos to see your thought process on everything. Can't wait to see more of this series.

[@BrandonShep]

Thanks so much! Glad you're enjoying the vids

[@recidejayzzzzzzzzzzzzzzzzzz18]

highlights and shadows always makes it alive.

[@LindaFK22]

I am binge watching all of your videos now and I just gotta say, YOU ARE INCREDIBLE !!!

[@melina9099]

I love it when the design is getting better and better every sec of this video ❤️😍👏

[@wolvy9908]

how much creativity can a man have??? Amazed Bro !! Really!!!

[@jorge_rmz]

Your attention to detail is unbelievable. Great job👍🏼

[@usamakahoot5717]

Your designing skills are truly amazing. I really love your style.

[@paranoidpumpkin98]

Who are You, Who are so Wise in the Ways of Science? I'm not even a graphic designer but I'm hooked on your videos , binge watching it since yesterday . Keep up the hardwork 🫂

[@phantommmn]

i love the added plants by the display! they look like seaweed

[@mbrown521]

3:24 “and because we gave these letters a stroke”🤣😭

[@zero-zb1mm]

Wow this whole process is amazing!!! definitely sparking my interest in graphic design👍👍

[@user-iz9pm1ys1e]

Wowww!!! I really LOVE this logo design!

[@StevenCornfield]

This was great. You did a phenomenal job on the design of all of this.

[@BrandonShep]

Thanks a lot! Appreciate it

[@xjester]

Just wanted to say I love your channel. Thanks for sharing your processes. They are really entertaining and helpful!

[@BrandonShep]

Thanks for watching, Chris! Glad you like it dude

[@channlonofficial]

Beautiful.

[@unattended129]

You're a genius, man! I enjoyed this so much.

[@leahg9309]

I love this!! Can’t wait to see more!

[@iamfrisk3606]

Why do I find it fun to watch someone make design, if someone else done this it would be boring,

[@milesogley8326]

Came here from reddit, great video. Can’t believe how low your sub count is! I’m sure that won’t last long with this quality!

[@BrandonShep]

Thanks for coming over here to check it out! I only started the channel a few months ago, so things are still fairly small, but hopefully it will continue to grow 😄

[@DXKEPSD]

man the concept is mind blowing

[@totodos]

the second the bamboo was added on the shelf, the display instantly turned into a spongebob scene

[@discipledylan]

Awesome! That was one of my favorite SpongeBob episodes!

[@BrandonShep]

Me too! Definitely one of the most memorable

[@captaindesign]

Another amazing one! Please keep 'em coming!

[@BrandonShep]

Definitely will! Thanks for watching dude

[@geojoseph]

You're a great designer❤

[@SpaceshipKev]

Great video as always! Can't wait until your channel blows up!

[@BrandonShep]

Me too man lol

[@ewtoobur]

You deserve WAY more than 11K subs man!! Awesome work!

[@gerwin1991]

This is so insiring, love it! 😊

[@LXsalon]

You are Everything!!!! Thank you!!

[@memooalbettar6384]

dont know what to say ... you're just awesome dude!

[@robertofs]

This is incredible!

[@kioku618]

This was super fun!

[@KrazyKarthik1]

OMG u just killed it🙌

[@pheechomp7536]

Amazing presentation!

[@yanandalton4406]

I just love your channel 👍👍👍 ❤❤❤

[@pasangamage]

love this!

[@stelbertstylton]

Your art is awesome!

[@marcuadrian3338]

dude, you're brilliant

[@innache5576]

you are an incredible talent!

[@lamented-musings8932]

Great series. Please do more.

[@hugobrook366]

Your videos are such a joy to watch!

[@BrandonShep]

Really happy you like them, Hugo 😄

[@sawarlitiaret9196]

I LOVE UR CHANNEL BRO ...PLZ KEEP GOIN .DONT STOP

[@FAZBEARSUNIVERSE]

This looks so realistic

[@saraadams5047]

This made me so happy. Thank you!

[@BrandonShep]

You are so welcome!

[@othmanaouichat7303]

I really like your work bro, keep doing it 😉

[@southcrest.detailing]

Love it!

[@ilyme]

Series Ideas: Popeye's Spinach, Nuka Cola from Fallout, Garfield's Lasagna, the Pizza from Teenage Mutant Ninja Turtles, Duff Beer from The Simpsons, and Yellow Snow Cones from Monster's Inc

[@rixu469]

😂😂😂😂😂😂

[@luthfanrahmanda9691]

so sick dude! 🥰

[@michaellawrenzsaturno3331]

wow! super-talented!

[@isma474]

wow it's insane 🤯😍

[@nishitshahcrafter5076]

Truly Amazing you have enhance my creative skills and visualisation thank you so much

[@BrandonShep]

My pleasure :)

[@WizardDream]

danggggg i am loving your content. Thank you

[@BrandonShep]

Glad you enjoy it! 😄

[@pahanpasandul3659]

You need to upload more videos. Impressive!!

[@gamingflash6066]

GOD I LOVE YOUR CHANNEL !!!!!

[@HamzaARTi]

dude that's soooo good

[@vert1811]

Man i love your videos

[@esidankwa1832]

You’re so talented❤

[@TylerJWilliams]

Your channel is gold my friend!

[@B1ng0_d0g]

This is amazing 😃

[@mnvinit8517]

Truly underrated person

[@baanamalumbe4542]

awesome!

[@sweetcrazydude]

Awesome work with brushes your my inspiration to learn photoshop, wanna learn how to use brushes like you

[@saraessam7661]

YOU'RE SUPER TALENTED

[@Jakethedoge_]

Him talking: 😁😄😁 Him editing:😐😕😐

[@gokraw]

I think i'm in love with you and your work

[@BrandonShep]

Haha thanks dude! Glad you're enjoying them

[@literallyawesome9911]

i like it. i love it.

[@jung_9795]

This guy need millions of subs because of his talent 🎉❤

[@misselodieasmr9739]

Another incredible job!! I love your work; I’ve watched all your videos in a single day. Would you be willing to make a Q&A in the future?

[@BrandonShep]

Yeah, I think that would be a great idea! I may start planning something like that soon, so I can get some questions from everybody who has them

[@HyperPulse]

You should do a package for the bots in adventure time like BMO and stuff

[@sophee2063]

Insane

[@avindean2732]

Amazing video as always!

[@BrandonShep]

Thanks man!

[@bahramdae9490]

magnificent, magnificent .... wowwww

[@WsEve97]

You're really really talented

[@noorabbas1984]

Amazing its so realistic 😮😲😮😲😮😊

[@dimoskontogiannis8787]

Subscribed my guy so inspiring

[@adrianan8098]

This is so amazing!!

[@BrandonShep]

Thanks, Adriana!

[@algerianeagle9529]

MAN YOU ARE A GENIUS

[@BrandonShep]

Thanks my friend :)

[@EddieMulhern]

Great video, always look forward to these uploads. What about doing a work-up for Sploosh from the book/movie Holes?

[@BrandonShep]

Thanks for watching, Eddie! I'm immediately putting your suggestion on my to-do list. That's an awesome idea :)

[@tyrem]

Boy.. you are good!

[@Its_I_Ziggyman]

You are the guru of all gurus

[@thebrownlizard3988]

niceeeeeee love it small suggestion meter gage, red air white and the arms skin orangy color

[@kingkeesietv]

You should do Card Wars from adventure time. It'd be perfect for this series