Graphic Design Career Advice | Q&A Ep. 1

[@chineloemeia6921]

I would love to see your old work. I love to see the evolution of artists and designers, it makes me feel more hopeful that I can evolve as well!

[@BrandonShep]

Lol, I think we all feel this way. As they say, it only takes 10 years to become an overnight success 😉

[@zachchristensen8051]

I was just wondering yesterday why I hadn't seen an upload from you in a little while. You are one of my favorite people to watch on KZbin and you seem like a very genuine person. Keep going! Your quick growth clearly speaks for itself.

[@BrandonShep]

Thanks a lot, Zach! Really appreciate your support 😄. Uploads will be coming on a more regular basis very soon.

[@xXBlackHawk1912Xx]

WAIT a second 😵! I saw a few of your videos and thought you where one of the bigger KZbinrs in the design genre. 5060 subscribers is mindblowing low. You deserve at least 100 times as much dude, your videos are amazing and such a high quality! Keep it up man!! Great work

[@Street_Productions123]

This man is so wholesome, I love your work! 😊

[@finalstage8059]

I would definetly love to see more of ypur work Brandon!

[@QuietTurtle]

I’m learning so much from your videos over package design, logos, and much more! Also there is some things in Photoshop I was afraid to mess with but now I feel so encouraged to mess with it. Thanks for your incredible work! I get so happy and I’m working to do some personal projects because of this channels inspiration!

[@BrandonShep]

That is awesome! Never be afraid to try something new or do something you're unfamiliar with. That's the only way we get better after all 😄

[@QuietTurtle]

@@BrandonShep understood 👍🏾 thank you, have a blessed day

[@BrandonShep]

Hope you guys enjoy my first Q&A! Let me know if you'd like to see more videos like this. Also, don't forget to share it with your friends (and enemies)!

[@CristalitOfficial]

I rly wanna see that part 2:)

[@01David010]

Part 2?

[@01David010]

How do i get more into it (packaging), it is noticeable that you have experience i like your work/art, what do you recomend me?

[@Lycoplays]

I 100% want a video of how you got to where you are. I'm a graphic design student at the moment and my wife and I want to build a business with our combined skillsets. Your info would be incredibly helpful. Also, thank you for doing these! :)

[@BrandonShep]

Awesome! I'll definitely be making one then :) Glad these are helpful

[@mixolydian45]

Agreed. Would love to see that.

[@atajqtsawa3293]

Brandon, come back to us, hope that you are well. Your content is the best I've seen so far on youtube!

[@elliremenillej]

A design course from you would be awesome!!! Looking forward to it!

[@BrandonShep]

Great to hear! I'll be working on some very soon. Any type of content, in particular, that you'd like to see in a course?

[@elliremenillej]

@@BrandonShep more in-depth techniques would be nice! And how to finalize these project files for send-off to clients. Thank you so much for your awesome videos. I'm a graphic designer but I've always been mediocre. Lately, your videos have been helping me improve and build a new portfolio.

[@paranoiaxoxo2471]

Your videos are the best and I am learning so much! Long live!

[@BrandonShep]

So happy to hear that 🙂

[@vicious_panda]

Hi Brandon, I'd love to see a video on how you started out and the evolution of your skills/style. I love watching your videos, they're so creative, informative and fun!

[@julianbeck2408]

That has to be one of the most helpful and eye-opening videos concerning business and design I've seen in a long time, especially the answer to the last question. Thank you again for giving an insight to your mind and how it creates design ideas. Fantastic! Your content has so much value it's incredible. I'll keep on following your channel, found a gem there.

[@BrandonShep]

So glad to hear that, Julian! Thanks again for sending in your question :)

[@enzogarcia4581]

Thanks Brandon! You definitely shed more light on the topic of big vs small clients/projects.

[@BrandonShep]

Glad is was helpful, Enzo! Thanks for asking such a great question :)

[@paulinagarciaalvarez8373]

Can you please make a video of your journey on grafic design!!

[@ganyu2636]

Thank you for this video! Very informative and helpful as all your videos. I rarely ever comment, but I just had to let you know that you’re an inspiration to me :)

[@BrandonShep]

Thanks for commenting! So happy you like my videos, and I wish you the very best on your design journey 😄

[@itsbossin]

I dunno how I haven't come across your channel earlier.. truly love your genuine content! ❤

[@kri_wo]

I learn so much from all your videos because of the way you explain your thought process through a problem, thank you!!

[@BrandonShep]

Very happy to hear, Kristy! Thanks for the support 😄

[@janettmarie4013]

Great video as always!! It was super helpful to view your perspective on these questions. You should make a video on how to charge for projects, I know this can vary but a few tips would be appreciated. Another video idea would be on big questions you recommend designers to ask, with maybe your top 10 overlooked questions to ask clients. Lastly a “don’ts” video, where you go over mistakes you made as a beginner/ things we should avoid doing!

[@BrandonShep]

All of these are wonderful suggestions! Will add them to my Video Idea list for the future. Appreciate it 👍

[@3960417]

Where's part 2! I'm waiting for your career history! Great work as always.

[@Rajeshkumar-jg7iv]

7:28 - 7:35 - it's a super quote :-) new to this channel glad that found it early,

[@Cahangir]

Although what you suggested in this video is common sense and what a smart person would do, i appreciate it. Thanks for sparing time to be of some guidance.

[@nounmakara3069]

I really like your videos because you made design look so simple and easy and fun. I learnt a lot from your Videos.

[@airgofoto3438]

When is part 2 going to come out on how you got started with graphic design?😊🙏🙏

[@KeyserTheRedBeard]

sweet video Brandon Shepherd. I smashed that thumbs up on your video. Always keep up the awesome work.

[@RawCombat-ub2bn]

3 years later and still no follow up video as stated in this video.

[@LorenaCreepy]

Pls do this video talking about your carreer!!

[@jpegterps]

dope work man! im learning so much, thank you

[@BrandonShep]

Glad to hear it, Rory!

[@iamawls7065]

i like your videos dude , take care and stay safe

[@AntonAlberts]

Help full answerers to good questions.... but was so hoping to see my question pop up and get answered... again thanks for the great content...... I find myself stuck because there is no other channel like yours on KZbin with the vibe and creative workflow that you put out....

[@BrandonShep]

Thanks for watching, Anton! Sorry your questions weren't in the video, but I'll answer them here for you: 1) Everything you copy and paste into Photoshop from Illustrator remains as a vector if you paste it in as a Smart Object. Sometimes I'll make logos in a raster program like Photoshop or Procreate to get a hand-drawn feel, but in a real world situation, I would take those designs back into Illustrator and vectorize them (often with the Image Trace tool). All logos should be in a vector format in the end. In very rare cases like my Anchor Arms logo, the logo will use textures that can't be vectorized, so you just have to make the logo in as high of a resolution as you can to ensure proper quality at all sizes. 2) For your sports brand, you're going to have more brand power putting all of your products under a single brand, as long as they all fit within the "sports brand" industry. Make a brand that centers around a sports lifestyle and not just a particular product. That way you can add more products later on without having to change the brand.

[@AntonAlberts]

@@BrandonShep thank you so much... really appreciate your input and taking the time to answer my questions. Can I send you my logo? maybe you can use it in one of your episodes to redesign?

[@BrandonShep]

@@AntonAlberts sure thing! Go to my last logo redesign video and look in the description to get the details on how to submit your logo 👍

[@AntonAlberts]

@@BrandonShep will do thank you so much.

[@unattended129]

Yes, they're valuable. Would have been so stocked to see your vids at least on a weekly basis.

[@BrandonShep]

If only there were enough hours in the day :)

[@unattended129]

@@BrandonShep Completely understandable, my dude. You're far too big for KZbin.

[@sarachoukri549]

Very nice. I love your work Brandon.

[@BrandonShep]

Thanks, Sara!

[@JimmyTRUELOVE]

FINALLY!!!! I BEEN REFRESHIN EVERY DAY FFS

[@BrandonShep]

Lol, my bad. My schedule has been all out of wack recently. Will get back into the groove of it very shortly!

[@JimmyTRUELOVE]

Brandon Shepherd just kidding homey. Great vid, look forward to the next!

[@abra3673]

I really hope that you have detailed tuts on how to use Photoshop for designing💕

[@BrandonShep]

I mainly focus on the process of designing, not how to use the tools. There are many great resources from other people that can give you in-depth tutorials over different design tools!

[@abra3673]

Anyways, you are the best designer I've ever seen sir. Newly fan of yours from the Philippines 🇵🇭

[@vishaljadeja2089]

Hello Brandon, in the last answer you mentioned produced results, but how can we sure it produces result (success or failed )or how can we measure it ? Thank you for sharing your design process love it.

[@borno3981]

One day you’ll get millions of subs and views. Great video quality and content

[@BrandonShep]

I appreciate that, Nahin!

[@ianna0910]

Im sorry im a bit latee. But can I have a question as well So, iItried making logos and Packaging as well, for my Relatives Business and my Friend's So my question is. HOW do you accept the clients. Imean do you have a Specific Pattern of Questions.. Like is the Budget comes first before the Details of the Project OR the Details of the Projects first so you know how to budget and get the rate you are going to give. (please give an example of conversation of you and a client) And also, how do you Turn down a Project? Imean yes you said if they dont match the budget. Imean how you do you know that you should not accept the Project aside of the Budget. Lastly, how do you say that you cant accept the project when you talked all the project's details. Thank you so much. It would be really helpful if you get to answer this

[@SythestBF3]

Your channel is incredible and I wish this type of information was around when I graduated and pursued design seriously 4 years ago. One question I did I have though with your last answer was: How are you able to prove to them that their ROI will increase with your proposed design? I use problem solving to pitch clients but I stray away from saying ROI simply because I don't know how to easily prove that claim. Super curious because that would certainly give reason to charge higher prices.

[@BrandonShep]

Thanks for watching! As for your question, I'd say there are 3 ways to do it: 1) Base your estimate on previous jobs and the results you've achieved from those. This might be hard to do as individual businesses are so different from each other that results might vary quite wildly between them even given a similar design solution. 2) Have your client come up with an estimate based on their data. In the case of a website for example, they usually know how many customers visit the site and sales they make in a given time frame. Set a moderate goal for improvement, i.e "Our new web design will help user experience enough to bring your conversion rates from 25% to 35%. Which will bring in X-amount of revenue". As long as the goal is small enough as to seem reasonable (which clients, who are experts in their business, should be able to determine if a goal is or isn't reasonable, based on their experience), then it should be pretty easy for everyone to see the potential value created. Sometimes, clients just don't see the value until you start talking about the numbers, and then they start to see how even slight improvements can bring big returns. 3) When the project is focused around designing something that is hard to measure results from (i.e. it's hard to know how many customers a flyer brings into a business unless you physically ask each customer that walks in), determine the average value each customer brings to that business (i.e. every customer is worth $50), then, again, set a modest goal, i.e. "This flyer should be able to bring in 20 customers, so it's worth $1000." Again, that's not something you can verify, but as long as it seems reasonable, then you should be able to make a deal with the client.

[@SythestBF3]

@@BrandonShep Really appreciate you taking the time to write this out. Looking forward to utilizing your insights going forward! Thank you so much.

[@discipledylan]

This is so useful! Thanks! :)

[@BrandonShep]

Glad to hear!

[@foziaakhtar6230]

V good work. Show more work plz.

[@emanjewels7588]

Sure, Great jobs.

[@laviebreslav4112]

It's April 2024 and we are still waiting for that journey video

[@adnanislam3706]

hey, buddy hope you are fine. waiting for your next videos.

[@BrandonShep]

Thank you! Just been busy. New video coming next week :)

[@AshutosJain]

Ayy new video 🙌

[@BrandonShep]

You know it!

[@ExpressShirtself]

Here's a question. Is it illegal to have a local police dept logo in a design to sell as a message for good and not bad?

[@BrandonShep]

Using anybody else's copyrighted work is always illegal unless you get direct consent from them to do so.

[@lukechuck8988]

I'm 15 and I wanna start making money from graphic designing

[@DeeCoffee-d20]

I just like to watch your vids for fun😅

[@sailingteslasailingterra4363]

will you like to make my first product design :)

[@Aditya-cw7rd]

hlo sir, i want to learn Ai so please make some videos on basics of Ai btw ❤ from india. 1 reply plz.....

[@ДенисШкутко]

What is the name of the app?

[@FatalFlexnard]

Brandon, I'm your biggest fan. How can I go about getting your autograph?

[@BrandonShep]

All requests must be submitted in writing...

[@youcefmeh8023]

No seriously, you're cute 🥰

[@joymeneses1304]

i want new videos

[@BrandonShep]

New one drops in an hour :)

[@TDCM8619]

1:39

[@BoffinNZ]

This is a very negative comment - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - so many negatives lol

[@BrandonShep]

lol

[@BoffinNZ]

Brandon Shepherd sorry.... I just had to do it...

[@BrandonShep]

I'm glad you did