Branding and Packaging Design | Food Illustration

Today we'll do some branding and packaging design with graphic illustrations!
My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
The Process
---------------------
The goal will be branding and packaging design for a fictional frozen yogurt company, Yogo.
We will look at the branding and identity process for a food company and create some nice product illustrations. I'll be doing the logo, graphic illustration, and mockup design in Photoshop CC.
Work Request
----------------------
partnerwithbrandon.com
Critique Request
----------------------
[e-mail]
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)

[@BrandonShep]

This is a bit of a different kind of video, so I'd love to know if you guys want more illustration content! ▶ Don't forget about getting your 10 free assets from Adobe Stock with the link in the description :)

[@danielughanlumen9879]

Hey Brandon amazing video, what fonts did you use for the flavour and the logo

[@BrandonShep]

Thanks a lot! The Flavor font was "Bloomer", and the Frozen Yogurt font was "ARCO Typography"

[@danielughanlumen9879]

It's was something different and fun at the same time

[@danielughanlumen9879]

@@BrandonShep thank you

[@BertanAKIN]

Anything you do seems to be different and fun. Keep doing good work mate. Well done!

[@moonstoone6546]

Honestly, this man's drawing skills are very underappreciated

[@nickjunior3201]

50 likes and no replies lemme fix that

[@Shibu_069]

57 likes and 1 reply lemme fix that

[@nickjunior3201]

@@Shibu_069 why are you copying me

[@Shibu_069]

@@nickjunior3201 likewise, you have copied thousands of others 😝

[@nickjunior3201]

@@Shibu_069 but on the same comment

[@captaincheesy7668]

You should design book covers! I think that'd be a fun video! also keep up the good work, I love your videos.

[@sloppypoo-]

like a cook book?

[@innerFOXYT]

@@sloppypoo- like a fun science book i guess

[@OttrPopAnimations]

@@sloppypoo- any

[@sloppypoo-]

@@innerFOXYT bro what did i say wrong?

[@innerFOXYT]

@@sloppypoo- what? I said nothing😅

[@brenokkj]

If I saw frozen yogurt that looks like this in a store, I would buy them. The illustrations are amazing!

[@m8mcintosh818]

I share your videos with my friends who graduated advertising. Said “I love this guy. He’s so chill and talented.”

[@BrandonShep]

Awesome! Thanks so much for the support and sharing the vids. It really helps a lot :)

[@Blueberyrock]

😀

[@valeriekhomyak6157]

Omg you make it look so easy!! Good job love your content

[@BharathRaj]

Dude, you're one of my favorite Designer on KZbin right now! Keep on going and I guarantee you this channel is gonna go HUGE!

[@BrandonShep]

Thanks for the confidence! Let's hope you're right 😄

[@avinashaher540]

Yes bro I never seen before like this graphic designing

[@PirateTheCat.]

All of you’re videos make me so hungry

[@Jul._.777]

For real!!!

[@melaniebaldwin2766]

@@BrandonShep He was definitely right 😁

[@danielughanlumen9879]

I appreciate that you take your time to explain your process, hope you do an Adobe live video so we see more in-depth work

[@BrandonShep]

That would be awesome!

[@fattytfrompsd3901]

Been binge watching. These are legitimately abridged master classes. Keep up the great work, and we’ll try to keep up!

[@FOBsinCanada]

What I love about your videos is that your design starts off so rough, but you're able to transform it into something that looks fantastic. This is something I struggle with since I find it hard to imagine the end result from the start. So I have to ask: how do you prepare for a design before you start making it in Photoshop? If you have any particular approach, I think we'd all appreciate seeing how you think!

[@BrandonShep]

Great question, John! 1) I usually start by making sure I understand the design brief well, because a brief gives you the most important thing - Constraints. It's much easier to be creative within a set of boundaries than if you have endless possibilities. 2) Then, I head over to Pinterest and make a moodboard of other designs/styles that inspire me. It's important to draw inspiration from areas other than the one you're working on. For ex. for a packaging design, I may look at examples of web design or magazine layouts. Pull from all areas, and you'll be able to borrow techniques that others don't often find because they have tunnel vision. 3) I try to think of one core element of the design, whether that be the title, a featured graphic, a color scheme, and then build on that. You have to have a center to start with that you can expand on. 4) Then, try a bunch of things. Never just sit and stare at your screen. If an idea pops into your head, just do it instantly. Push things as far and as crazy as you can. This is where creativity actually happens. 5) You'll often find a piece of gold in Step 4. Once you have it, focus on it and conform the whole design around it. Always ask how each element will be perceived and utilized by the end user/customer. Make slight improvements till you end up with something you're happy with. And don't be afraid to throw away what you have if it's not working. 6) Get other people's opinions on it. That's the only way we grow :)

[@FOBsinCanada]

@@BrandonShep Wow, thanks for taking the time to answer my question so thoroughly! I really like the fourth point you made. I struggle a lot with conceptualizing before designing, which is a huge flaw because creativity is spontaneous, not planned. Keep up the phenomenal videos!

[@DramaticDialogue]

Brandon, thank you for this! As a designer expanding into packaging design, your laid back style and explaining it without over explaining is perfect!! Thank you!!!!

[@dennissillas9559]

It looks incredible, it seems that everything looks like a flat drawing and the shadows and lights make everything change. I love your videos. 🖤

[@BrandonShep]

Lighting is half the battle sometimes :)

[@originalni_popisovac]

use normal emojis

[@QuantumScratcher]

@@originalni_popisovac if you're talking about them looking different from what you're used to, KZbin uses a different style (Noto Color [sic] Emoji)

[@williammiller6330]

I feel like the illustrated shadows take away a bit.

[@hazeltree7738]

​@@originalni_popisovac Yes sir. Any future emoji use violations will be reported to you immediately so you may deal with them

[@bizzlebuilderboss101]

No joke, if this was a real purchasable product, I’d buy it. Looks great with the design! 😁 your doing great Brandon. Keep up the great work

[@UnsuccessfulRobloxAnti-Virus]

Me too!

[@omarelgendy516]

Yogo is actually a real thing, it’s an Australian yogurt dessert, but sadly it doesn’t have the designs that Brandon made

[@GretaEG]

It'd be cool to have starbursts coming from the back of the coconut, banana, and dragonfruit images to draw more attention. I think especially for the banana you need that. It has plenty of shading but not enough light.

[@anaquijano4256]

I've watched a look of tutorials and so far yours is the easiest to follow. You made it look like doing it is just a piece of cake. I'll definitely watch all your upcoming videos.

[@rgerber]

I love how he reduces any drawing to it's very basic shapes and just adds a tiny bit of details and shading and then it starts becoming so JUICY

[@romidahomey]

You're so effortlessly good with all that you do on your channel. You're one of my favourite designer & I watch your videos many times to understand better. Post videos more often, please! You're amazing!

[@BrandonShep]

Thanks so much, Romi! More coming soon :)

[@TheRulerRoderickSutton]

I’d BUY from the packaging alone! I guess that’s the POWER of great Brand Design…

[@CATALANSOCCERTV]

My biggest complaint about your channel is that there isn’t another 200 videos to watch! Love your work and the way you showcase it! ❤

[@kioku618]

You make everything so cleanly. It's amazing to watch. I don't understand how people even do that.

[@janastalag]

I love how you made the illustrations really easily! This is my first video and I’m definitely gonna check out more 🤩

[@sagunmdr]

These ended up absolutely fantastic! Loved how you explained the process behind every change.

[@HelenaCross]

These designs are super cute! Stumbled onto these videos and love seeing the process 😁

[@otakukun1015]

The quality of your content and the production of your video is insane. I've been binging your video all day and I learned a lot.

[@apacha2004]

this man has like hella amount of talent and creativity ...he was born to do this job

[@designbased8302]

Really dig these designs, definitely feels like something trendy that I'd see in the market today! Great process and insight.

[@edhowie4613]

Haha, right on. In the grocery store the biggest aspects to avoid is being a commodity. These designs would do a good job of that.

[@BrittanyMolloEccles]

I love the illustrated style of this video. That packaging was super cute and well thought out. I wish the dragonfruit had some of the black speckles on white since that’s pretty iconic imagery for that fruit, maybe on the flavor title text. I would love to see other videos like this. Thank you for another great upload.

[@BrandonShep]

Nice idea with the speckles! I didn't think most people were even that familiar with it for it to make much of a difference. But maybe more people know about it that I thought

[@BrittanyMolloEccles]

Brandon Shepherd I feel like it’s becoming a more trendy “millennial” flavor, but I also live in South Florida so maybe I just have more exposure to tropical fruits/ cuisine down here?

[@LineOfThy]

@@BrandonShep Dragonfruits are memorable because the poop also has seeds

[@savoyspecial23]

Your videos are excellent! I just finished watching them all. You make everything seem so logical. You do a great job explaining why you are making your decisions.

[@BrandonShep]

Glad you liked them, Andrew! Hope you enjoy the new ones to come :)

[@esclavadeCRISTO]

I'm just studying graphic design and this guy and his creations just gives me a lot of ideas, I love ur style

[@classicgamer2007]

I'm a brand new subscriber to your content, I'm a self taught 3D Generalist & Graphic Designer and really love your style and your chilled and relaxed approach. I'm slowly going through your videos and learning more and more and implementing it into my own work. Keep up the great work and I hope you get more and more recognition.

[@BrandonShep]

Welcome aboard, Johnny! Very happy to have you here, and I hope to do everything I can to help you out on your design journey 😄

[@KiaanCastillo]

I am always left in shock at how every single one of your videos are created with such high quality content alongside such concise and enthusiastic execution! Can't thank you enough for sharing your process with us :)

[@JulianaRumple]

so cool to watch how you come up with the ideas, and how you work them into the designs.

[@Denelle18]

Watched so many videos about tutorials in graphic design. Yours is just so chill, fun, and straightforward thought process. Immediately subscribed after watching your video. I hope your channel will grow more. All the love from Philippines! :)

[@zeoritie]

I really like how you're not afraid to experiment and just go along with the process! I thought YO to GO would be a cute logo name for that LOL anyway, the designs turned out 🔥🔥

[@SMoyo-md1uc]

Amazing work as always. Could you do an in-depth video on shadows and highlights as well the brushes that you use 🥺? I struggle with that a lot in Photoshop

[@BrandonShep]

I'll be making a course over that in the near future :)

[@anthonyharris416]

Bro you're rebranding and making your own brand is so cool to watch and learn how to do it like a pro keep up the grind you're going to go huge.

[@MsB1r2i3a4n5]

Just discovered this channel lately, and all I have to say is thank you.

[@ZaibateI]

awesome job! I'm always amazed how easy it looks when you do shadows and highlights and from simple object you can draw anything. could you maybe do a video about shadows and highlights in a more detailed video?

[@BrandonShep]

Thank you so much 😀 I'm planning on making a lighting/shading course in the near future

[@sheikharafatzaman6703]

been waiting eagerly for the next Brandon Shepherd video and im not disappointed

[@BrandonShep]

Glad you like it, Sheikh! I'm doing my best to find ways to upload more regularly :)

[@cracking2909]

I could watch these videos forever. Love how you explain your entire process. Subscribed.

[@BrandonShep]

Welcome aboard! Glad you liked it

[@tonmoykarmoker1900]

WOW! I'm just blown away by your illustration process. Love you. ❤❤❤

[@JimmyTRUELOVE]

Wish you had more followers so you could do this shit full time. The wait between vids is wayyyy too long! 🥳

[@BrandonShep]

Everybody needs to use my link and buy an Adobe Stock subscription, and then I could lol 😂

[@thejackxd23]

@@BrandonShep what about a Patreon?^^

[@BrandonShep]

@@thejackxd23 Patreon seems very hit or miss honestly, even with large channels. My current monitization strategy is: 1) Develop paid design courses 2) I'm thinking of making a private group (monthly subscription) that people could join, where I would post exclusive content, give work critique, give advice on making design your primary source of income, and overall help people succeed in the design world. Would a group like that seem valuable?

[@thejackxd23]

@@BrandonShep oeeh that are two great options! I might up for a group^^, a course aswell tbh. Maybe focused on advanced design and workflows or the why in your design or even the way of brainstorming for fun lil projects

[@BertanAKIN]

@@BrandonShep What about opening KZbin Channel up for a subscription ? That could be very nice also.

[@kittymonsta_pt6209]

youre so amazing!! this wouldve taken me foreverrr to do!

[@BrandonShep]

The editing makes it look much easier than it was lol :)

[@user-jg4ld4vp9v]

I love your illustrations of the fruit, they’re so cute!

[@Burning_Dwarf]

I like the simpler designs, before the details. Also yes a pitaya does grow on a cactus and the taste is in between a mellow kiwi and opuntia fig.

[@shelley_verheij]

You are amazing!! Can you please do Packaging Design for Tea? I would love to see that!

[@BrandonShep]

Great suggestion! I'll consider that for a future video

[@guruhoontera]

Being waiting from very long for your videos

[@BrandonShep]

It has been a while hasn't it :)

[@guruhoontera]

@@BrandonShep indeed.. Still you didn't fail to impress. I get inspired.. U make the process looks so easy. ❤️

[@CoinF1OW]

Your videos are great. Your personality is awesome. And your designs are absolutely out of this world.

[@shaneh7519]

New subscriber and I love your videos. I would 100% watch a longer version of your videos where you go into more detail into the technical side explaining techniques and stuff

[@theredbolt6918]

Please do more YOGOS

[@AlexKuz]

I just came across this channel and I think it's really majestic... I couldn't imagine all of your designs come true as for I watched some of your vids and can clearly see that if all of them build together we might be in a little bit of a problem, bit still... heck, that's amazing! Seeing every one of your works is just astonishing. Keep it up! Saying it tho you'll probably never read a com from 2 years ago video but still sending my message. You're great!

[@Renuuppugandla]

You literally saved my time i was bored and when i saw this video i was more energetic thank you brandon

[@jgoon3]

These are so fire! Its crazy how artistically gifted you are. Love the cartoon style fruits!

[@louseflyemilacemacko381]

For the banana yogurt I would write the flavour, not directly on a banana, but a banana split so people know it’s a frozen treat and banana flavoured. Also YoGo is an Aussie brand of custard, I mean seriously if you make a yogurt on the go you’d be a bloody gronk not to call it that!

[@Namesito]

a banana is growing on a coconut tree LMAO

[@YY-ug9um]

I don't know anything about design and this video was so mesmerizing to watch!!! Thanks for sharing your talent.

[@ArtWithMazzyKidsShow]

My favorite is the coconut flavor one. ❤

[@connergates9605]

Plugs Adobe Stock........then proceeds to not use stock imagery in the final project. I love it. 😂

[@BrandonShep]

lol. To be fair, the cup mockup was from Adobe Stock 🤷‍♂️

[@PlanetGamingVR]

theres a company called yogo that has frozen yogurt💀

[@yaadarkoa1929]

Nice one! You’re very talented! I am learning package design and would love to see the next phase of the process where you turn the mock-up into a print-ready layout. Hope you will hv a tutorial on that soon. Thanks for sharing!

[@furno_9]

This is too good. As all of his videos. I think the dragon fruit one would have been cool with the black dots on the text. Because they’re white with the seeds in them on the inside. These videos are too good though. And so calming

[@spyalbastru]

extremely underrated, your work deserves WAY more attention! i absolutely love them!

[@LetiziaCipriani]

The definition of "trust the process"... Started with a single banana, love it!

[@bretinthemaking6897]

If all companies will hire you, the world would be a vibrant colorful one, and I love that. ❤️✨

[@rimashaji4152]

Wow, you are picking up colours instantly. ❤️❤️❤️.

[@sxdsxtxn7381]

I discovered your channel a while ago and love your content, you teach me more than any KZbin channel.

[@Rishling]

This guy trained me on how to draw at all. I love these videos.

[@earthcheese1183]

This is the first video I have seen from this channel and I am not disappointed, I will continue to watch these and probably subscribe. If these were real I would buy and collect these containers no matter how bad the actual yogurt is.

[@vickomen3697]

You make it look so easy. Pure talent right there. Keep it up.

[@AzyRockhead]

you are the best graphic designer i have seen!

[@carmengrobler6714]

I love this and the way you design and describe this. You are amazing! inspired

[@kittenjeanne777]

The power of copy and paste could never be replaced

[@goult384]

Amazing work ! I really love your design/ fruit illustration ‘ style ! Well done !

[@EllumenaticYT]

i've seen 3 video's of you and you are already my favourite youtuber.

[@MAPA3MA]

You're best packaging designer ever! That all top skills in photoshop and illustrator!

[@forfreefire9307]

i just watched your few videos and you just became my inspiration, amazing desings❤

[@nico_jpeg]

Im obsessed with your vids rn! I love it!

[@lenagordon8886]

I got lots of inspiration from this channel! Thus leading me to designing my own logo- Shot In The Dark

[@lilianalexa9505]

im literally obsessed

[@roshandeselfa5820]

The illustration work is lovely! Really enjoyed the video and learned some interesting things

[@AlexandruTanase11]

this channel is a hidden gem

[@liisa8067]

Gosh! I could watch you work all day. Absolutely incredible!!

[@BrandonShep]

Thank you so much! Really glad you like them :)

[@PrakhyaM]

I just started watching your videos, and they are amazing

[@roshandeselfa5820]

i watch and rewatch these weekly till each new episode comes out.

[@keroppib4ptista]

These designs brought out memories I forgot I had

[@keith.rose.]

Bro your designs are freaking awesome! Instant inspiration!

[@samaypingolia2410]

Learning more and more from you and expanding my thinking skills on product designing

[@rainshadows17]

I love watching these

[@ErnoSallinen]

I love these designs. So simple and fun!

[@adevikthur]

Always delivers! 👏 👏 👏

[@ronaldgarcia5300]

The three are beautiful.

[@echoklang19]

I want the coconut one SO BAD. Coconut is my favorite Ice Cream flavor already and the design you made looks so cute, I just love the colors so much x3

[@rahulnegi489]

i cant believe how this person create this amazing packaging design in few minutes , it looks like a playing game for this person

[@hilmirorn6763]

Why do I love this so much?

[@Galaxybeats876]

The arrow on the g was perfect as it represented the go

[@rhysdemazure4533]

This guy randomly showed up on my feed, now I'm hooked

[@niralimehta5742]

These explanatory videos makes me so happy ❤

[@BrandonShep]

Happy to hear it 😄

[@harshadaaupare]

Awesome.! like the concept like the color contrast you have applied all the design principles here :)

[@user-bf4eq2fc8h]

Your vids are a big help since I'm taking a package design course in school this semester. Keep it up!!

[@BrandonShep]

Great to hear, and good luck with your class! If you post any of your school work on instagram, tag me in it (@thebrandonshepherd) so I can check it out 😃

[@WildFyr]

That dragon fruit design reminds me of the design I made for a wine company. The inside of a dragon fruit has this super cool white with black specs and works really nice in a design also

[@joshjuhasz7614]

Love the way you illustrate! Keep up the good work