Breakout: Exposing the 3 Fatal Flaws of Marketing Measurement Sabatoging Your ROI

Measuring marketing effectiveness remains one of the industry's most thorny challenges, and today, more than ever, marketers are under pressure to show a good return on their investment. We're long past the days of measuring success based on top-of-funnel metrics like clicks alone. In this next era of marketing, there are massive opportunities for marketers and their partners alike to attack this challenge. Join Ryan McClurkin, Chief Analytics Officer at JTV, the leader in opening the world of jewelry and gemstones to everyone through their powerful platform, and Jacob Ross, CEO of PebblePost, the leader in next-generation addressable marketing through Programmatic Direct Mail, for a hard-hitting discussion on measurement, attribution, and how leading marketers can best drive and demonstrate success amid a gripping paradigm shift.
Jacob Ross
CEO, Pebblepost
Ryan McClurkin
Chief Analytics Officer, JTV