"Personalization Is Now A Strategic Initiative” - What Does This Mean

“AI” and “Personalization” are the buzziest of buzz words. In this session, leaders from BevMo, Sally Beauty, and Big 5 Sporting Goods will discuss tips and tricks that elevate personalization from buzz to a successful strategic initiative, including: - Coordinating across teams and the C Suite - Breaking out of “Analysis Paralysis” - Using new technologies to launch and learn fast, while consolidating tech stacks
Chris Hansen
VP Digital Product, Sally Beauty
Chris Smith
Director of Ecommerce, Big 5 Sports
Moderator
Matt Champion
Frmr CMO, BevMo!
CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Join our events to meet other industry leaders and learn the latest ecommerce and marketing strategies: commercenext.com