How the Media has Changed our Morals

We don’t realize how pervasive advertising is because we are so acclimatized to it, but in reality, it underpins and influences so much of our society.
We like to think that we have an understanding with the advertising industry wherein, they remain confined to their specifically allocated times and places, like billboards and commercial breaks, and then they leave us alone when we’re preoccupied with our tv shows or our social media feeds.
Our culture has dramatically changed over the past 70 years and our values have dramatically changed. We’ve gone from believing in common and objective truths and morals to being more persuaded by relativistic ones, as in what’s right for you isn’t necessarily right for me.
We’ve gone from holding up individuals who represent nobility and virtue to being obsessed with people who are merely nice to look at but vapid in every other way.
This shift has occurred, coincidentally, right along side the rise and dramatic spread of media built upon advertising. For generations they’ve used their messaging to convince us to let go of the ideals that make it harder to sell us stuff we don’t need. And in place, they’ve been convincing us to adopt a value system that is obsessed with being fashionable and cool.
Think about it, a person who cares about being a good steward of the money and resources they’ve been given in life, a person who cares about exercising wise and prudential judgement, a person who cares about being disciplined in the face of temptation which are timeless traditional values is not the kind of person that will easily run out to drop $1000 on the new iPhone just because it now comes in rose gold and will make your friends jealous.
A person who cares, primarily, about being cool, however; is helpless before a slick marketing campaign that promises to satisfy their need to be cool and cutting edge if they just get the latest model.
Our obsession with being cool has been instilled in us by people that care nothing for our happiness. Our values have been sold to us by people who don’t care about actual moral values, as long as you’re buying what they’re selling.
Please comment with your ideas about the video and if you find it interesting, please share it and subscribe.
Twitter: / briankeepsworth
Facebook: / brianholdsworthmedia
Business: www.holdsworth...

[@rachelg.236]

Excellent video. I recently quit all social media with the exception of KZbin. My life has been better ever since.

[@truthseekin4559]

Same Rachel, it’s been great! Love.

[@RandolphCrane]

Honestly, I have never understood how people can idolise other people. I don't get what is so special about Madonna, Lady Gaga, Rihanna, One Direction (RIP), Justin Timberlake, Vin Diesel etc. that people worship them literally as their gods. I can understand that some people have a talent, and that some people appreciate that, and like what those people are doing. But making them out to be flawless beings, even gods, is alien to me. If you are Catholic, you understand the human condicion, and more than that: You undertand that everyone is a sinner, no matter their merits, and that you shouldn't put your faith in men, but in God. The psalms frequently talk about that, and the Old Testament Canticles do as well (Breviarium Romanum).

But these men (women) are gods to these idiots, so they put their faith in them. Everyone has gods. It is just a case of which gods you choose. The real God who asks something from you in return (love) or celebrities, who ask for little except money for recordings and tickets and give back nothing more than entertainment and titillation.

[@TrakeM118]

No one is thinking that Madonna or Lady Gaga are gods. People don't worship them the way white evangelical christians worship and follow people like Donald Trump, Roy Moore, Bret Kavenaugh, Brian Kemp and others. I don't know a lot about the specific people you mention, but I doubt any of them teach that gay people should have less rights than you do like the Bible does. I doubt they prey on children like Roy Moore. I doubt they are completely morally bankrupt like Donald Trump. I doubt that they've tried to make it more difficult to vote if you're not white like Brian Kemp. I suspect they are more moral and more worth being held up as virtuous than white evangelical christianity.

[@michaelflores9220]

Catholicism teaches that Jesus is a person too. Ironic.

[@amaokoro7000]

@@TrakeM118 why are acting as if it's a precept of evangelical christianity to like trump , Christianity is Christianity if ur going to attack a certain denomination attack the beliefs don't attack based on a flimsy stereotype , it's not a white Christian thing it's a conservative thing ,and not all conservatives like trump.And people definitely do worship celebrities , ppl call it stanning now but there is definitely still a culture of celeb worship , you can't just focus it on the right wing figures just to get at Christianity in some way. And there's nowhere in the Bible where it gives homosexual people less rights it undeniably condemns homosexual actions but noone is discriminated against by virtue of being attracted to the same sex , they are punished for homosexual acts which a person who is attracted to the opposite sex would be punished for aswell if they performed them , I'm not saying that's right or wrong but at least get the beliefs u hold in contempt right before holding it in contempt

[@amaokoro7000]

@@TrakeM118 also white evangelical Christianity isn't a thing there aren't different flavours of Christianity based on race there are denominations based on belief, it's kinda weird how ur just isolating the white like there aren't plenty of minorities that love trump , that whole argument was based on a stereotype that's like me starting an argument on the premise all black ppl love chicken

[@charlesmann2042]

This is the most profound and important video I have ever seen on KZbin. I hope this becomes viral. Thanks for the time and thought that went into putting this together.

[@BrianHoldsworth]

That means a lot Charles. Thanks for watching.

[@thevagabondsgambit]

LET'S MAKE IT VIRAL, GM2p: GO! tvg/ph

[@goodgirlkay]

It didn't go viral because it's actually vapid bullshit.

[@mindimoom9142]

@@goodgirlkay it didn't go viral because it's the truth and people don't want to hear the truth.

[@SaleSarajlija]

The whole value system is based on I-Me-Myself emphasis, especially today in this post-modern individualistic culture of ours, whether secular or "spiritual-but-not-religious". My own faith has helped me recognize that the world does not end there. Perhaps it begins there, but it cannot end there. The Gospel is clear that we need to look at a larger context and to look at others, too, and this is why I wholeheartedly agree with you, Brian! Good work:)

[@sammysam2615]

Values? Morals? Who's? Yours? If you actually believe what you have in your heart, then continue to do so. If you feel the need to make adjustments accordingly, do so. But don't blame the media. And I am not saying that's what you feel or believe is the case. But if it were to be true, we make our own choices. Our decisions are what define our lives. First work on one self, then look to help others, even if their values, morals, beliefs, views are different than our own. Once we separate the two, we can hope to change the world for all of mankind, and not just for the beliefs of ourselves

[@csapienza001]

That's why the title of a documentary on this subject is titled The Century of the Self

[@michaelflores9220]

The whole value system? Then why do we still arrest people or stealing, murder, etc?

[@lindalambert8727]

I am seventy one and I feel so free now. When I was young I was a slave to my appearance and fashion. It is a relief to be comfortable in my own skin. Your video is absolutely right.

[@abrahampalmer1153]

Ik I love getting older myself we become so much wiser and more careful about what choices we made in life.

[@melaniegriesemer]

Wow you are absolutely right. It’s so true, and so sad. I just want everyone to read “Way to Happiness” by Fulton Sheen to get back on track of what’s really important

[@BrianHoldsworth]

Always the top comment Melanie! How do you do it?

[@melaniegriesemer]

Brian Holdsworth really!? I have no idea! Now I’m curious what other videos I get the top comment haha

[@jayedavidson8414]

Let me tell you... people were obsessed with status before TV.

[@blindtruth4614]

Problem is what may be important to you might not be important to the next person, also what you find happiness it might not be what the next person finds gives them happiness.

[@plusbonus9017]

Thank you, I appreciate a book recommendation and will seek it out. Ta.

[@raeannewoodman9375]

I will be 57 years old later this year. My husband and I have not owned a television set since we were in our early forties. I imagine that is one of the reasons that advertisers are no longer marketing to our generation.

[@Lady_de_Lis]

The opposite can cause problems as well though. It can be detrimental to reject trying to "be cool" as well. As an example, I have been socially challenged basically since I learned to talk. As a kid, I didn't realize it, but it became clearer to me, as I got older, that I was somehow different--even lesser--than my peers in some crucial way. (I was confirmed to have ADHD--though not medicated. But I believe it also is likely that I have something like a mild form of Nonverbal Learning Disorder or Aspergers, though I've never been tested). Because of this, I did not really understand how to behave properly with other kids and was eventually the recipient of intense, non-stop bullying. There were several years in elementary school where I had no friends at all. Only my parents and older adults brought me any comfort or showed me kindness, and I found myself rejecting my peers more and more--especially the girls my age who were my primary bullies. (I am deeply thankful this all occured during an era before widespread internet usage as well. I don't even want to know how bad it would have been if not.) I began to associate "girly" behavior with evil, because the ones who had been so vicious and cruel to me were usually especially girly girls. I began to reject femininity in general, seeing as something that was only for the kinds of terrible girls I didn't want to be like. When I finally started making friends again, they were generally other girls who were more masculine and strange with poorer social skills like myself. I began to associate that behavior with "good people". I started to see anything that was "cool" as bad and anything "uncool" as virtuous. I refused to wear make up, dresses, or high heeled shoes. I refused to "obsess over boys" as I viewed it, and just generally ignore them entirely. And I refused to attend big social functions, like prom or homecoming, etc. I was constantly accused of being a lesbian, even though I am not, based on how I dressed and behaved. This only reinforced my hatred for the feminine, as it was seen as the the only "valid" way a heterosexual girl can be. That was offensive to me because it basically implied that the cruel vicious girls who constantly tormented me were supposedly more valid as women than me. It wasn't until MANY years later, as I gradually and painstakingly developed better social skills (still not very good social skills, mind you, but far improved) that I began to start questioning my hatred for the feminine and actually embrace my feminine side and find more feminine friends and role models to look up to, and just generally let go of my built up resentment and hurt from all those years of mistreatment. But because of all that time I spent determined to be as "uncool" as possible deprived me of many opportunities and delayed my maturity as a person as well. I am significantly behind most people my age in terms of my development because of it. I'm not saying kids need to obsess over what's "cool". But it is important for kids to feel that drive to grow and improve themselves which is typically fueled by the need to feel "cool." The trick is to orient that drive on positive things rather than negative ones, and to ensure a good moderation of such desires so that it doesn't go overboard.

[@joeb3874]

Well said, it is a sad way the world works.

[@elsef6798]

Wise message and well said. I just dont agree with the thought that (emotional) maturity comes mainly by raising a family. There are many non- parents over 40 and 50 that have the gone through the same maturity in regards to values. It comes with life experience and the ability to reflect and stay critical. Also I know parents that are very materialistic and ideal consumers in the eyes of companies - they shop constantly to stay cool and have their children and family be cool. Targetting young consumers in advertising probably comes from the sad fact that in a youth obsessed culture youth is cool to all ages and so youth affiliation is effective towards more age groups. Plus targetting consumers early on are building blocks for creating life long product relationships and brand loyalty. And of course it is more profitable to sell something to someone for 6 decades than 3.

[@joannabuk]

You mature fast when you become a father or a mother. That's a rule!

[@jazibali4387]

Our money can be used for so much good. As a Muslim I 100% agree with you, our society would rather spend there money and useless things instead of giving charity.

[@pdh7436]

A great video that reminds me of two notable phrases. From the late, great Bishop Sheen, "They talk about need to be "with it". But what is "it"? That anonymous force that drives Souls to hell"! And from my sales experience, "If 30 seconds can still you a bar of soap or a candy bar, and 60 seconds can still you a car or vacation, then 3 hours a night for several years can sell you a lifestyle"!

[@danielu.4957]

I saw a few of your videos and you are way underrated, my friend. I'm not an english native speaker, but your eloquency make it easy for me to understand your view on every topic.

[@thomaswalker9516]

Interesting thoughts. Advertisement revenue is very important for media organisations. I'm from the UK and studied three big UK based companies here as part of my study of corporate finance. That said, the idea that these organisations are purposely choosing content or altering content for the aim of increasing the consumer in us, and therefore protecting future ad revenue, is a little far fetched. I agree with a lot of what you said though. I'm a similar age and now a father too....and yes how priorities change! Definitely not cool anymore (if I ever was)

[@faithbooks7906]

Excellent analysis. My response to consumerism has segued into trying to go zero waste. I've become so disgusted with the push to focus on our own convenience and self-indulgence and to have no thought whatsoever about what happens to all the waste we create. If you are interested, I started a Catholics for Zero Waste group on facebook. It's kind of tangentially related to what you are talking about. God bless!

[@michaelflores9220]

I'ma an ex-catholic atheist and I've never understood why my father wanted to set up the tv to also have internet and such.

[@dosmastrify]

6:00, we used to look up to Picard. Now we watch Kardashian

[@jackcimino8822]

dosmastrify You mean Jean-Luc Picard?

[@grangermontag1824]

We used to look up to George Washington before we had Picard

[@georgewallace6525]

Morals are a personal responsibility. As an adult it is your maturity that gives you the ability to make correct. By passing the responsibility for your actions into another party, you give up your morality. I watch the news. I am able to decide for myself when a story is biased. Mature adults look at facts and don't blame others for their actions.

[@lorenabonazi2536]

It's not even about turning people into mindless consumers, it's about dumbing them down. Companies can only do what's legal, so the root of the problem are the Law makers.

[@ca4882]

Great, as always

[@druidriley3163]

If a company you use doesn't produce a product, you are their product.

[@nancycastillo371]

Than you. You are right.

[@adamhovey407]

I've never owned an iPhone, and I never will, I'm fine with my basic Android phone, in fact it's what I watched this video on. Honestly, for the price of an iPhone, you can get a pretty good laptop. I think that what I'm worried more about in my thirties, I worry more about things that I might actually need. I'm not too worried about soft drinks, because I drink more water and coffee than anything else though, and I am fine with store brands. I rarely watch television, usually EWTN, if I do maybe sometimes a sporting event, or older Simpsons episodes but that's maybe an hour or two a week. I try to translate the daily Mass readings from French into English, from a Bible app on my phone, and there are advertisements on that Bible app. It's really weird, because it advertises things for the Latter-day Saint Church, AKA Mormons, for a Catholic Bible app. I don't have any kids, I'm not married, and I don't own my own property, and those are all good things and all things that I would like to do, but to be honest with you when I have money, I don't go around spending it on everything I possibly can. You know, gas isn't free. I did like this video, I'm out of work right now so not much I can do to support it financially. I will share it though. I'm not too worried about advertising revenue on Facebook, I haven't had one since 2015. I've noticed that the older I get, the more I worry about practical matters too, which is probably why I haven't shaved since I had a job interview like a month ago.

[@jusayenso8186]

Adam...Interesting comment. I have good reasons to believe you're way ahead of the learning curve. Following the "norm" will slowly rewire most people's brain.

[@cabellero1120]

Thats not difficult to understand They target young people because they know they care about superficial stuff. a 12 year old might say "Mom, can i have 1 of these...because all the kids in my class have 1" ( we've all been there) Whereas a 55 year old man would be of the opinion Who gives a sh*t? I don't need that to feel good about who i am!"

[@daviddestefanis2989]

If you were a nerd in highschool, you realized pretty much all of this at that stage of your life. I mean, I agree with you, I'm not knocking you. But I have never bought a new phone, a cool car, or a even a cool pair of shoes. I wear socks and flops. I wear sweat pants with a collared shirt. I'm 28 years old, and I just don't care about 'being cool'. Never have. I should add that I like classical music. So, I've been to 2 concerts of modern bands twice in my life. I barely know who celebrities or musicians even are.

[@glenbailey5576]

I heard this concept many years ago regarding TV. i.e. the primary purpose of television was not to entertain, but to sell product. That's probably about the same time I stopped watching TV.

[@levisando]

You might enjoy doing this experiment, assuming you still have access to a TV and content to watch on it. adam.nz/2001/zen-tv-experiment/

[@AndrewKendall71]

As a graphic designer and fellow marketing professional, I say yes, 100%. I would like to suggest how important it is that - in order to make the determination you've invited at the end of the video - we need to have a faith filter for whatever we "let in." Christian people tend to think, "I love Jesus and his Church. I listen to good teaching and the reading of the word of the Lord. So, if I think X is bad and Y is good, I'm right, right?" But the enemy of our souls has always been more subtle than that, working around our spiritual and mental defenses with some ease. We need to do better at stopping a thing and considering it in light of God's truth before we let it in. Indeed, very important topic.

[@shayaandanish5831]

Wait. The beginning of the video gives me the impression that I at my age of 17 ought to have kept superficiality as a high value but I didn't and wouldn't either

[@profeh3346]

As an older person who doesn’t buy what media is pushing - I and nobody I know wears leisure suits. For us it’s jeans flip flops and crocs! So your future isn’t as bleak as you may think! 😜

[@attollousa34]

Ironically Brian, I was watching your video which was interrupted by.... advertising!

[@nickwaves6420]

That was really informative. Thank you!

[@sue-by7sh]

Read the Hidden Persuaders, by Vance Packard, came out in 1957.

[@blindtruth4614]

Good video Mr. Holdsworth, I think that the people who think they are immune to advertising are going to be the ones who are actually most likely to be vulnerable to it. Successful businesses are not run by stupid people they know just how powerful advertising is and just how influential it can be either on a conscious or subconscious level and peer pressure is also very real especially when you are younger.

[@limepiper3650]

This is 100% true. I was going to show my daughter the movie Hocus-pocus but remembered that it constantly makes fun of a 16 year old boy that was a virgin. Virginity is seen in our society as a problem or something that is shameful when it should be the other way around.

[@michaelflores9220]

I'm 28. When I was around 13 or so my school showed a video warning against teen pregnancy and showing it's consequences.

[@raz6630]

Some very good points this video needs more views.

[@raymonddonahue7282]

Excellent video. Thanks

[@Zones33]

Just found you videos, and you're amazing! You earned my Sub.

[@BrianHoldsworth]

Thanks for watching and following along!

[@tomjeffers07]

You! Are amazing!! Big UP!!!

[@IgnacioAgramonte]

YOU ARE SO RIGHT. GOD BLESS. !!!!!!!!!!!!!!!!!!!

[@christusvincit6696]

This is accurate!!

[@2012loveyourself]

You are definitely on my list of “ top 10 smartest” . Thanks

[@BrianHoldsworth]

Thanks. I'd be interested to hear who else is on the list.

[@mediamorals5951]

I found this video because it has a similar name to my channel. Although I make videos that focus on the positive aspects of media, there is also a big problem with how it is prioritizing what you speak about. Social media in particular is a source of peer pressure and the struggle to fit in. However, in an effort to remain optimistic about the future I suggest we also look at the positives of movies and books and such.

[@CIyphord]

Everyone's fine with blaming the media but when someone points out who owns the media everyone loses their mind

[@stephenmerritt5750]

Oh, I almost forgot the most important aspect in the merger of politics and advertising. The media, (newspaper, Internet, etc ), first get to pick the TOPIC. When you pick up a newspaper the first thing you notice is that the topics for discussion are already picked for you. Think about it, how narrow minded is that?? Propaganda isn't what you're being told, it lies in what is left out of the conversation. The media doesn't lie, it purposely doesn't tell the truth.

[@jusayenso8186]

Stephen.....I know exactly about what you pointed out. Get people involved in taking sides on all kinds of "learning" topics. But the most beneficial topics and answers are rarely mentioned. Meanwhile, most everyone is sidetracked.

[@rogermccollough8787]

completely right

[@dimek1943]

I'm glad I found this channel, these videos are all VERY good

[@bowenshen2742]

Nice video! It makes me realise how true your theory is especially when at the end you suddenly start advertising for the sponsor lol

[@sonofphilip8229]

Homosexuality ties very nicely into the consumerist culture as well because it's just another for of giving into temptations thus weakening your ability to say no in other aspects of the Big Sell.

[@plusbonus9017]

When you're young and trying to find a mate it's natural to preen. And like you said, when you're older the priorities change. That's maturity. Which is why our wives subconsciously object to us trying to look 'too good '. In case we send out the wrong signals......!

[@binfordtools]

Do you know where you CAN find entertainment without advertising? Books. Specifically, older books. Classics that you may have heard of at some point during your life but never read. Pick one up, shut off your notifications, and feel better.

[@joannabuk]

Excellent!

[@snaphaan5049]

Great video but have to disagree a bit about family. Parenting seems to teach you responsibility to your family but does not always teach maturity. I mean, why they high divorce rate? Lots of families are more selfish about their love and needs than single people. Kind of like "them and us" mentality. But being single sometimes forces you to reach out more to a community due to social depravity. It happened to me. Personally I think the whole "for your family" and "for your children" mindset created by Hollywood and the media has done a lot of harm to loving your neighbor. "You will sacrifice anything for your family". Does that sound familiar? Yeah, cause it's been stated ad nausea in movies. And why? Because your family becomes the chain that this satanic world uses to hold you in check. Sad but true.

[@bluesman4208]

Dude please, PLEASE MAKE A PODCAST

[@linasmarcinkevicius]

Mr. Brian you are very smart person! Thank you for video! :)

[@kenvee2166]

Well done. Let's hope you have outlined a truth about growing older that will hold and be true over and over again. I wonder...

[@samthesnowman666]

6:45 i love rose gold

[@hglundahl]

3:38 - I noticed two ads which now or these last days were up at same time. Max Havelaar - "no, I am not a banana junkie, I'm fighting for a better world" some supermarket - "you can't remove ice cream from children, so we remove additives from ice cream" (translated roughly from French) In the first one, a man is a glutton on bananas, but it's ok, so long as they are fair trade. Dito (earlier at least) a women is drinking obviously too much coffee etc. In the second one, his or her children are gluttons on ice cream, unstoppable as such by their parents, but it's ok as long as the ice cream is a healthy one. Obviously, if the ice cream is eaten very gluttonously, it won't last long enough to need preservation agents, which are one unhealthy additive. BUT ... both ads seem to imply there is nothing wrong with being a glutton as such. Won't make you physically ill (unless on unhealthy things), won't make you too horny or too irritable ... basically denying that "gula" is one of the seven or eight fountainheads of sin. Note very well that any chemically consumed addiction, thus typically alcohol, in medieval theology counted as a species of gula. Are these ads a wee bit antichristian?

[@JOINLOVENOW]

love this video! thank you:)

[@nenabunena]

I think I prefer you over a lot of other Catholic vloggers, you're very calm and soothing, not hyper positive or hyper negative, which is just too much for me since I'm an introvert. Also I'm not very fond of too much extremism, whether you're too liberally extremist or conservative extremist. I find to be Catholic is to be neither as Catholic teaching can have similarities in both yet go against both, and in that I find it to be quite balanced actually. We all tend to lean on one side or the next, and society sometimes demands us to become extremist in our leanings but Catholicism demands and teaches that we become more balanced. We can value traditional aspects of Catholicism yet at times forget its social teachings and vice versa.

[@robertstewart6956]

👍🏻👍🏻

[@theolewell7535]

Then from the jaws of dragon and beast and false prophet I saw three foul spirits come; they looked like frogs - Revelation 16,13.

[@theolewell7535]

@Podcast - SørenCast Z it does

[@GodinhoVideos]

Good video!

[@MariaPullatt]

THIS! Exactly this!

[@susanblackmith3747]

Wise words.

[@craigmcgrath8681]

Oh this all makes sense to me now! Our modern advertisers are convincing us that we need something just like the Gospel writers were trying to convince their audience of the truthfulness of what they were promoting. Both have their own agendas. Morality isn't doing away with people telling half truths. Morality is being patient and wise enough not to settle for these half truths. Use your minds friends. Don't believe something is 100% true unless you've done all your homework.

[@powerliftingcentaur]

I appreciate the thought that went into this and the articulate presenter, but I probably disagree with the message. For one thing, we can fast forward or completely eliminate commercial messages from view. In an earlier time we simply tuned things out, mentally. With regards to media in a larger sense, it is such a varied cornucopia, that it is hard to see how we are not in control of it through our choice. Some of it we engage, but we walk away from so much more. On the other hand, we all experience the sensation of being bombarded.

[@donovan8747]

Brilliant insights

[@mariabyrne7222]

To be honest, even if I did care a little about what other people thought, I wern't interested in fashion and superfical things my friends were the same and we did things together, rather worry about what we were learning. I think it more than just reponiblities that change us, worrying about who we are is well tedious and boring and as we grow older we find other interests too.

[@oambitiousone7100]

Psst: fitting in is the OPPOSITE of being cool 😏

[@dosmastrify]

8:40. Can't recall the name but it was a good doc

[@KaiTakApproach]

Hello Brian. Let me first emphatically agree with you that the termites eating away at the foundation of modern civilization are most certainly incubated in the hatchery of Cultural Relativism. The issue is one of humanity's proclivity to focus inward on their own happiness and ego satisfaction, as you mention. Where I have to disagree with you is on the point of maturity, specifically parenthood, being a cure for this solipsistic tendency. While it is likely that carefree youths will become relatively more serious as they take on family responsibilities, in almost all cases, even for more serious minded youths headed into parenthood, the focus turns inward....not outward. As responsibilities pile up and energy and freedom are limited by family obligations, parents become more limited in their attentions. Their allocation for work, play AND intellectual pursuits are all compromised and the end result is often a narrowed focus on the self, even if the elements of that focus become more "mature". Hardworking parents put the home and family first, and often justify whatever ethical or financial actions they take, no matter how detrimental to universal ethics or society as a whole, if it maintains or advances the well being and status of their family. Whereas serious single people have room to make sacrifices for the greater good, parents will often toe the line or go along with poor decisions made by their managers or authority in the interest of maintaining the status quo of their financial situation. While I agree that the answer lies in the halls of traditionalism, I believe that "family values" are themselves relativistic, at least in today's world, and it is important for people to seek a higher level of justification than personal or family interests if the wall we are facing is going to be surmounted. It is well established in social sciences that altruism toward kin is a function of genetic self interest, which is the very force that is being manipulated by those marketing interests you speak of. Ethics, by definition, are a balancing of genetic impulses and self interests against those of complete strangers, and those of society or nature as a whole. Lending too much credence to family interests is a step above pure self interest, but just one rung up in the scheme of things and still an easily susceptible locus of ethics.

[@Lunabee834]

Can someone tell me what documentary he’s talking about at the end?

[@csapienza001]

Brian, what was the name of the radio documentary you watched?

[@csapienza001]

Er, listened to?

[@uaenami]

The Social Dilemma explained in 2018

[@alexanderthegreat4512]

Can anybody tell me what documentary hes talking about?

[@andycom924]

Okay, I thought this was gonna be actually a look at the morality portrayed in media, but it was just a david telling me to follow the faith of the looord

[@dosmastrify]

0:01. They wear what was popular when they were young?

[@enriqueolmosswp2833]

You articulate very well! I’ll fallow you and I think you have what it takes to be very popular on you tube, the good kind of popular! I’m Catholic to and I recently became Republican! God bless you! Are you Republican?

[@TheTrueHolyDarkness]

Hmm. So be it. I will subscribe. -_- This video convinced me, having sampled your channel.

[@chilimacx9138]

*TIKKUN OLAM*

[@FretboardFrenzy]

Brian, I think you should set up a Patreon account or something of the kind so it’d feel more like we’re supporting you through subscription instead of through KZbin monetization ads, given that a large chunk of your viewers may not be potential clients of Holdsworth Design.

[@BrianHoldsworth]

Thanks. I really appreciate the offer to help out. I've thought of that, but I don't think I have enough of a following to justify it. I appreciate that not everyone can support my business directly as a client, but if you know of a parish or ministry that could, the referral can go a long way. :)

[@IAmPrion]

Why female models are more in demand than male models? Because females want to be them and males want to be with them. The older generation want to be young and the young are them

[@Powderfinger07]

Century of the Self - Bernays

[@roboboro]

I love this intro

[@lestorhaslam]

Anyone read Vance Packard’s book, The Hidden Persuaders.

[@TimeBomb014X]

I can say personally that growing up watching media that I grew to accept and support abortion as a way to free yourself from responsibility from careless unprotected sex with strangers. I can say now i no longer support this as I see it as an immoral act

[@Es0085]

70 years ago our morality was under attack 70 years ago israel became a nation... It started 70 years ago and its closer than ever before. Stay strong run the race of faith for our Lords return is at ✋.

[@numap4701]

Dear Brian Holdsworth: Where did you come from? May God bless that place and achieve "Critical Mass". You are Blessed by God. Dear People: You need to watch, " Father William Casey, God Have Mercy On Us". Our Nation WILL NOT survive if WE don't grow families like that of Brian Holdsworth. May God Bless our nation.

[@thevagabondsgambit]

Just #SkipTheAds to get to what you are after in YT, FB, Twitter, etal.! Let the "evil effects" of Advertisements be lessened in your personal lives, and the lives of the young!!! Elders, take the News and Media Channels/providers to task to POLICE THEIR SPONSORS' ADS!!! In accordance to the will of my Big Boss, GM2p; GO! Joseph theVagabond,

[@alfredhitchcock45]

Being old means you don't give a fuck anymore

[@uberN32]

the name of the slide guitar song on the end?

[@MarkTrujilloDesignsandMedia]

That's convenient. We changed our minds about things and ....the media reflects our behavior.

[@PockASqueeno]

*makes a video dissing advertisers* *posts an advertisement at the end of the video*

[@levisando]

There's a big difference between, say, a Unilever advertisement during a football game and a creator promoting their own business.

[@kitschkat8678]

@Brian Holdsworth : There is something else that bears noticing. The normalization of an "extended teenhood" well into nearly middle age or even beyond it. People who never start families, and often remain students for the entirety of their 20s, never have the experience of sacrificial love (although they still channel their desire for parenthood on pets), and therefore remain easy targets.

[@shooketh7285]

6:57 ->I still have the iPhone 7, uhm I’m fine not being cool.

[@SuperLuckao]

sheeple..herd culture..via media. we r being conditioned how to look and what to do

[@mariabyrne7222]

also not interested in showing off to people such a boring a tedious thing in life, much rather campaingn for access to things for everone. never wanted the latest thing and advertising is in my face everyday but my brain is imunne to it, I find it invasive and annoying rather than convincing.

[@carlosgaspar8447]

when you said "this shift has occurred" i almost thought you were going to make a freudian slip.

[@theresesorrell7126]

The USA.. was the country to came to your rescue in world war 2 🙏🏽🕊♥️

[@jackcimino8822]

Will you be talking about sexual morality?

[@BrianHoldsworth]

Yes, I have a couple ideas waiting to be developed. :)

[@BrianHoldsworth]

Well, there are a lot of resources out there to address that topic. Try looking up the Chastity Project or Christopher West. You might find, however; that debating topics like this doesn't really go anywhere. Sometimes the best thing you can do is live your life well with the values you have and, if you're right, others will catch on.

[@jrkleineck]

Yep... What's funny is that I've held this opinion for years now; but try and bring this up at a bar or coffee shop and people will look at you as though you were wearing an aluminum foil hat. That is, at least until you lose their attention as they go back to watching youtube videos or their twitter feeds...