You were recommended to me by a professor at CTU, and I'd consider it to be a good recommendation as your explanations are indeed very concise and clear. As someone with virtually no real marketing background your approach is a huge help.
@briankmccarthy8 жыл бұрын
+scott_t_keller Thank you for the feedback! I'm glad you found the video helpful.
@milankaslavova18608 жыл бұрын
Excellent presentation! I shall use it tomorrow in a class session. I was a Fulbright scholar at PSU in 1990 and I am glad that the instructors there continue to be innovative in teaching.
@briankmccarthy8 жыл бұрын
+Milanka Slavova Thanks you for much for your comment. Much appreciated. It's great to hear from a PSU Viking!
@ravisuno7 жыл бұрын
I have been teaching marketing for more than a decade now, the video is excellent as it starts from basics and then moves further to provide practical examples, thanks for sharing . it is proving to be useful in my sessions as well
@howtomakemoneyonline30737 жыл бұрын
It's taken me a while to appreciate how good KZbin is. Thanks for the video
@HealthWiseExercise3 жыл бұрын
My professor provided the link to your video. Excellent, clear and concise information. Thank you!
@briankmccarthy3 жыл бұрын
Glad it was helpful!
@rossthomson94636 жыл бұрын
Excellent video
@womenwhorockwithsuccessmed25196 жыл бұрын
All of your tutorials are great and well broken down so that the student can understand the metrics of the topic.
@rogeliomanzur62506 жыл бұрын
Pricing is one of most significant aspects of marketing and perception of an overall business value. Pricing automatically generates a perception of the brand and immediately sends a message to the client about the perception of value the company has for the brand. The pricing methods discussed; cost focused, competition focused, and customer value based, helped define pros and cons of each approach. Cost because it only factors how much the company spent, fails to take into account what the competition is doing. Competition based pricing somewhat ignores the client value and is likely to promote a price war which hurts margins. Customer based helps understand the client requests and possibly be a good method which can ultimately draw attention and bigger competition which can later turn into a price war issue. Pricing execution understands how much the customer is actually paying after discounts, promotions, etc… The best pricing execution takes into account both aspects of pricing, the methods and execution, in order to set a price and ensure that price is executed. Having worked in the hotel industry, I noticed that the revenue maximization departments help with pricing and follow these methods proposed. Any business I create will ensure these pricing methods and execution techniques will be implemented to ensure the most optimal ever evolving price for our service/products.
@Confet137 жыл бұрын
I'm also learning marketing but from French School, and I wanted to thank you for your very great videos and explanations
@11x1x17 жыл бұрын
This is one of the best marketing video's I've seen. It clarified many things that weren't clear to me. Thanks!
@ayman1990y8 жыл бұрын
I have a final exam and this video helped me to understand the overall of distribution channels. Liked it and thank you so much :)
@briankmccarthy8 жыл бұрын
+Ayman Alyahya You are welcome! I'm glad the video was helpful.
@TheIngPin10 жыл бұрын
Excellent use of multimedia to explain the term. Very clear presentation that had a balanced use of the concrete and abstract.
@briankmccarthy9 жыл бұрын
Thank you for your comment. I'm glad you found the video helpful.
@patrickbord797910 жыл бұрын
Thank you for your concise description. Very good example, too. Easy to follow and understand.
@briankmccarthy9 жыл бұрын
Patrick, you are welcome. Thank you for the comment.
@tapishpanwar25376 жыл бұрын
What a succinct explanation to the concept.
@briankmccarthy3 жыл бұрын
Thank you, Tapish!
@neromahathave97197 жыл бұрын
Simple and informative....This lecture video helped me for my assignment ...Thanks for uploading
@mostafaahmad36758 жыл бұрын
Sir, I must say, your videos are very useful, they're in a very simplified and entertaining way! Thank you so much for every second of time & effort you spent on doing such tutorials!
@briankmccarthy8 жыл бұрын
+Mostafa Ahmad Thank you very much for your feedback! I'm really glad to hear you find the videos helpful to you.
@sandhyarai5168 жыл бұрын
this is really something which gonna help me in my exam😁 thank you so much sir 😊
@briankmccarthy8 жыл бұрын
You are very welcome. Good luck on your exam!
@dineshjoshi778510 жыл бұрын
Nice explaination about channels and how to use perfect channels to sell products. I thank u sir for making this video.
@briankmccarthy10 жыл бұрын
Dinesh, thank you!
@zubairghaznavi60897 жыл бұрын
Thank you so much Dear Sir, I am teaching marketing management subject,its really helpful...i want to add one thing that we need more examples for each topics.. thank you once again.
@minervasustaita87725 жыл бұрын
excellent explanation of the topic distribution channels, I really like it and I recommend it.
@briankmccarthy5 жыл бұрын
Minerva, I'm glad you found the video helpful to you.
@medomoon4 жыл бұрын
Thank you, I very enjoyed how your presented the information, and the real life examples.
@satishmanda_23587 жыл бұрын
Good one ,very informative
@sheikhzain28517 жыл бұрын
thanks for sharing this video it will be very helpful to me
@Gabrielkjones5 жыл бұрын
Brian, thank you. Very concise and helpful.
@briankmccarthy5 жыл бұрын
Gabriel, thank you for the feedback!
@paachooandrews60068 жыл бұрын
You make marketing exciting. Thank you so much.
@briankmccarthy8 жыл бұрын
+T.K. Andrews You are welcome. Thanks for posting.
@brunoescoto96308 жыл бұрын
+T.K. Andrews Marketing is exciting ;)
@sirinaissaka93544 жыл бұрын
Very educative video, thanks
@briankmccarthy3 жыл бұрын
Thank you!
@kellyd43478 жыл бұрын
Thanks Brian, I found this video really helpful for my understanding of channels of distribution. Subscribed!
@briankmccarthy8 жыл бұрын
Thank you for the feedback and for subscribing! I'm glad you found the video helpful.
@victorm.renazcosanchez89723 жыл бұрын
Thank you for this video. Very useful information!
@briankmccarthy3 жыл бұрын
You are welcome!
@TonyMontana-pe6vf11 жыл бұрын
nice presentation, short and clear explanation.
@Lama-rt4xk9 жыл бұрын
Thanks so much for explaining , I understood channel distribution perfectly
@briankmccarthy9 жыл бұрын
lama j Thank you for the feedback. I'm glad you found the video helpful.
@homerhe79628 жыл бұрын
Thanks Brian, I will cite this into my assignment.
@briankmccarthy7 жыл бұрын
Welcome! Thanks for taking the time to comment.
@ginabraga48428 жыл бұрын
thank you for sharing
@briankmccarthy8 жыл бұрын
You are very welcome!
@TheLordsofMidlothianRVA7 жыл бұрын
Good video! Thank you, sir.
@chuimedia9 жыл бұрын
Awesome video, that was very helpful to me. I liked the clarity and simplicity of it. Thank you for sharing your knowledge on marketing channels.
@briankmccarthy9 жыл бұрын
+Chui Media I'm glad to hear you found the video helpful! Thank you for letting me know.
@brownerick1224 жыл бұрын
wow, it is explained in very simplest form, thank your for effort and time
@briankmccarthy3 жыл бұрын
You are welcome!
@neelwasantha19958 жыл бұрын
sir really interest and informative, i used this in my lectures and my student also watched ...i wish you all the best ..and upload some video clips....thanks
@briankmccarthy8 жыл бұрын
+neel wasantha Thanks for the comment! I'll try to upload some new videos soon.
@Virtuosont4 жыл бұрын
This was great, I've been looking for "what is the primary role of an ad server?" for a while now, and I think this has helped. Ever heard of - Senarper Marvelous Superiority - (Have a quick look on google cant remember the place now ) ? It is a great exclusive guide for discovering how to get paying clients using paid traffic minus the normal expense. Ive heard some interesting things about it and my mate got great results with it.
@cargadoresoriginales24608 жыл бұрын
very nice video congratulations from colombia
@briankmccarthy7 жыл бұрын
Great to hear from Colombia, Fuerza! Thank you for taking the time to comment.
@brunoescoto96308 жыл бұрын
Hi! I´m already studying marketing but I find fascinating to hear different points of view. Sometimes one person my skip or miss points and I think you have a very clear way to explain things. Thanks and I already subscribe to your channel :)
@briankmccarthy8 жыл бұрын
+Bruno Scott Thank you for you feedback and for subscribing to my channel. Much appreciated!
@mayakiduniyahai7 жыл бұрын
awesome Video, you made it very easy to understand. Thanks.
@shardul29934 жыл бұрын
Wow. Sir I really like the method of your teaching. Firstly, its very sequential which helps in understanding each concept properly, as we can understand the topics individually. Secondly, the approach to each topic is very simple, besides being informative. Moreover, the examples let us understand the practical usage of the concepts.
@briankmccarthy3 жыл бұрын
Thank you very much, Shardul.
@namansoni71306 жыл бұрын
Thanks Sir! I performed well in exam because of the information you're providing! 😊
@briankmccarthy3 жыл бұрын
I am glad to hear this, Naman!
@raychaudhuri9 жыл бұрын
extremely nice...learnable to the core. thanks Brian.
@briankmccarthy8 жыл бұрын
+Suvro Raychaudhuri You are very welcome! Thank you for taking the time to comment.
@mjan69047 жыл бұрын
its the part of my research really you guide me thank you
@eknathvivekan674011 жыл бұрын
Excellent work!! Crisp and Clear!! Keep it up!! Expecting more :)
@vmehighlow44817 жыл бұрын
Brian you're a gangster, keep it up homie
@genuinereviews71267 жыл бұрын
Wow. Thank you. There is so much garbage on the internet. I wish I saw this video 3 HOURS AGO!!!!!!
@dannycraig98207 жыл бұрын
Very helpful thank you!
@LGseeker4 жыл бұрын
awsome video and visuals. Thank you!
@briankmccarthy3 жыл бұрын
Much appreciated!
@KB-jv4wn4 жыл бұрын
thank you for this great knowledge, i have learned a lot not only the thought of the content but also the meaning of some business terms :D
@briankmccarthy3 жыл бұрын
Thank you very much.
@arielbauer18765 жыл бұрын
Nice!
@vipinpatil72027 жыл бұрын
thanks a lot...... it is really helpful
@andreaananthakumaran53287 жыл бұрын
Thank you so much for making these videos. It really helps me a lot. :)
@disle510vlogs94 жыл бұрын
thank you very much for you dr
@briankmccarthy3 жыл бұрын
You are most welcome.
@fdepsantander42419 жыл бұрын
VERY WELL DONE THX
@briankmccarthy9 жыл бұрын
DALLAS WARD Dallas, thank you for the feedback!
@samdogg115 жыл бұрын
you my friend, have just scored a subscriber
@briankmccarthy5 жыл бұрын
Brett, my friend, happy to have you on-board!
@DrCastro00625 жыл бұрын
Hi Brain, I hope that you can create some videos on global marketing because we need to teach our students to also understand the impact of global marketing and globalization. Excellent videos... Thanks, Dr. Castro
@briankmccarthy5 жыл бұрын
Dr. Castro, thank you for the encouragement and support!
@jewelforgenie71157 жыл бұрын
Thanks it was very helpful
@prateektekchandani9 жыл бұрын
sir , I really like your videos ,they are informative and interesting And I hope you upload more videos thanks :)
@briankmccarthy9 жыл бұрын
prateek tekchandani Thank you for the feedback! Please check out my channel for more videos. kzbin.info
@robynkeys-smith96139 жыл бұрын
Well presented, thank you
@briankmccarthy9 жыл бұрын
robyn Keys-Smith Robyn, thank you very much for the feedback!
@robynkeys-smith96139 жыл бұрын
You are Welcome
@biraucatalin41268 жыл бұрын
Thank you very much for this video, all best :)
@briankmccarthy8 жыл бұрын
Thank you for your comment. I'm glad you found the video worthwhile!
@polavenki7 жыл бұрын
Really the liked the way you explained with example. Super liked your video. Do you have any more videos on MDF & CoOp?
@rahuldara4 жыл бұрын
Great introduction Brian. Which distribution models would you recommend looking into.
@amdb55599 жыл бұрын
Thank you sir, that was very simple, easy to understand and informative.. u mention that there are 2 type of channels (direct and indirect),out of curiosity, what about Franchise? lets assume, fast food restaurants. thank you..
@briankmccarthy9 жыл бұрын
Ahmed, thanks for the question. A franchise model would be indirect since there is an intermediary between the producer and the customer.A franchise distribution model can appear to be direct because there are strict controls on the intermediary, but it is indirect since the franchises are not owned by the producer. Ahmed Bakori
@timhong38455 жыл бұрын
Thank you
@briankmccarthy5 жыл бұрын
Welcome :)
@hazemtaweel55545 жыл бұрын
thank you
@briankmccarthy5 жыл бұрын
Hazem, you are welcome!
@MrMatchyG9 жыл бұрын
So helpful! Will you have more marketing lectures coming soon?
@briankmccarthy9 жыл бұрын
MrMatchyG Thanks for the feedback! I have several marketing videos on my KZbin channel: kzbin.info
@jaxx4438 жыл бұрын
Thank you.
@annehoneyman40408 жыл бұрын
Thank you , was very helpful :)
@briankmccarthy8 жыл бұрын
+Anne Honeyman Thanks for the comment. You are welcome. :)
@linwang60619 жыл бұрын
Brian, thank you very much! the video is perfect and easy to understand ! Would you plz give me some suggection about improving the distribution of department store ?
@briankmccarthy9 жыл бұрын
魏翎 I'm glad you found the video helpful. Please tell me more about the department store and the distribution challenges.
@linwang60619 жыл бұрын
Hey Brain, It's about taking account into the rather large diversity of distribution managed by the department store, such as Debenhams.
@khoiho57218 жыл бұрын
Thanks you and it was give me a lot
@briankmccarthy8 жыл бұрын
+Tuan Khoi Ho Sy You are very welcome!
@meisterjtv70974 жыл бұрын
Are you still here mr brian? Pls upload more . like what is distribution management.
@phunguyen60598 жыл бұрын
tks so much!!
@briankmccarthy7 жыл бұрын
You are welcome!
@lukeyoung68509 жыл бұрын
Very good! I just have one question. You said that Stihl chainsaws are an indirect form of distribution, but wouldn't it be direct because Stihl saws are sold by authorized Stihl dealers?
@briankmccarthy8 жыл бұрын
+Luke Young Thank you for the question! It is indirect because Stihl does not own the dealers. For the most part, they are independent businesses.
@fokluy63177 жыл бұрын
Brian K McCarthy I hope you still reply the comment May you explain what is the purpose of Channel distribution
@olivierz.buangi26025 жыл бұрын
Sir, Thanks a lot for this simple yet very helpful content; may i have your twitter account for more?
@uchews51826 жыл бұрын
fuckin awesome dude!
@user-bb3ci3gn7s4 жыл бұрын
YESSSSS! IN ENGLISH!!! XD
@michaeldanisa1998 жыл бұрын
thanks.
@briankmccarthy8 жыл бұрын
You are very welcome.
@mohamedbelhaj57568 жыл бұрын
7 stars.
@briankmccarthy8 жыл бұрын
Is that 7 stars out of 100? :) Seriously, thank you for the comment. I'm glad you found the video helpful.
@mohamedbelhaj57568 жыл бұрын
:) I'm so happy for your reply, haha sorry it was 7 stars of 5 stars.
@aeriophoen11 жыл бұрын
Hi, i want to know what is channel strategy decision criteria, thanks ^^
@anshunidamanuri98238 жыл бұрын
Im from russia and putin hates this.
@briankmccarthy8 жыл бұрын
+Anshu Nidamanuri Please ask Vladimir to get in touch. I'm planning a video on how to avoid price wars in the crude oil industry and I'd love his input.