Marketing: Positioning, Differentiation, and Value Proposition

[@wise_nut]

I want every KZbin content to be like this. So clear, no meaningless second.

[@briankmccarthy]

Hazel, thank you for the feedback!

[@womenwhorockwithsuccessmed2519]

This tutorial is broken down so simple. Excellent work! Thank you

[@pristinaboy1111]

Thank you for this video mr. McCarthy. I am working now on my master thesis and it deals with competitive advantage and the differentiation strategy in the banking sector of Kosovo, so this video was helpfull and it provides a lot of valuable informations. Have a nice day and I wish you success in your job. All the best!

[@briankmccarthy]

+arian krasniqi Thank for for taking the time to leave a comment--much appreciated. Best wishes for success with your thesis.

[@zeonyimtsui55]

Perfect explanation ! Very useful for my course ! Thank you !

[@Madshank]

Perfectly explained! Accurate examples! Thank you!

[@briankmccarthy]

Gayan Rodrigo Thank you for the comment, Gayan. I'm glad you found the video helpful!

[@shiromandeenanton7853]

yes, I agree with your comment

[@pivotbroz]

Exam in two hours, cheers for the last min review

[@rishi14494]

I feel you brother!

[@JoelIABG]

Same here, a year later! how did you do? And thanks Brian!

[@nickey5349]

He's soo happy:) love it!

[@abdallahalsheeha4670]

simple and effective delivery. thanks.

[@briankmccarthy]

+Abdallah Alsheeha Thanks for the feeback!

[@anthonycoene2699]

thank you for all these videos Brian! You're really good at explaining marketing!

[@briankmccarthy]

Anthony, you are welcome!

[@divacreative7350]

This was a really great video for me, for my marketing course I'm doing.

[@briankmccarthy]

Great to hear!

[@anadalila8784]

Great video, really enjoyed the examples!

[@briankmccarthy]

Ana, thanks for your comment!

[@muhammadumair7478]

best in all thanks sir God bless you

[@briankmccarthy]

And the same to you, Muhammad!

[@amrutprajapati5797]

Thank you very much , short and effective explanation to understand terms.

[@briankmccarthy]

Amrut Prajapati Thank you for the feedback, Amrut!

[@faYte0607]

Hi Brian, Thanks so much for your videos. As a recent marketing graduate, your contents are very helpful in reviewing the marketing principles. I believe you struggled with Prius placement because of the horizontal axis spectrum. By placing Prius in-between Volvo and BMW, you are saying that Prius is more performance oriented than Volvo, which I don't find true. Perhaps Prius could be placed more towards the left a bit more. Just my thought :)

[@briankmccarthy]

Thank you very much for your comments and for sharing your thoughts on Prius placement. You make a good point!

[@antonselin5356]

Very good explanation. Specially i like the questions set to create a value proposition, it can be helpful and easy way in determinig the value of your product.

[@briankmccarthy]

+Anton Selin Anton, thank you for the feedback. I'm glad you found the video helpful.

[@quaneu9216]

great video helps lot on my midterm test👍👍 thankyou

[@briankmccarthy]

Quaneu, I'm glad my videos were helpful.

[@Ka3kiAG]

very well explained, those examples really helps in digesting the idea

[@briankmccarthy]

+Emad Appreciate the feedback! Thanks for posting.

[@Raulthomas30]

great stuff Brian...keep 'em coming :)

[@aysamuel9166]

Great content. Please do you have a course for marketing

[@SaidAli-vj6xn]

Thank you, very helpful

[@jouc5940]

Really clearly-explained, thanks a lot!

[@briankmccarthy]

Jouhayna Chabar Thanks for the comment!

[@Lanijiro]

Thank you for the video. I got some good notes.

[@briankmccarthy]

Excellent!

[@billperry2686]

Great overview!!!

[@briankmccarthy]

Thank you, Bill!

[@FrankTBird1]

Nice One Brian. Cheers. Subscribed!

[@briankmccarthy]

Andy, thanks!

[@dimitrysavolainen5592]

Thank you! Very easy described and understandable :) Two thumbs up!

[@briankmccarthy]

Dmitry Savolainen Dmitry, thank you for the feedback!

[@TheBrendon1982]

This was great, thank you

[@xingichaun007]

Very nicely done!

[@briankmccarthy]

Thank you for the feeback!

[@ThePhantomTommy]

Terrific video.

[@briankmccarthy]

+ThePhantomTommy Thank you for your comment!

[@ishukumar4866]

Do you have a video of market positioning process.

[@racheltee7688]

Thank you!

[@altahersbita1766]

can a brand position itself in few ways ?

[@briankmccarthy]

Altaher Sbita Thanks for the question. Answer: Yes, and no. Yes, but it is not a good idea. If a brand tries to stand for too much, it can be confusing to the target market and the positioning strategy may fail. Focus is the key.

[@berto2252]

Great ! Thank you

[@briankmccarthy]

You are welcome, Albert!

[@olivierjelle]

thanks for this

[@tiberias7419]

tugas kuliah bossque

[@9821248558]

thanq :)

[@briankmccarthy]

+Avinash Salunkhe You are welcome!

[@xingichaun007]

Excellent!

[@iconstone7426]

Thank you!

[@briankmccarthy]

Ayxan, you are very welcome!