Building a ₹2500 crore aromatherapy brand. Ft. Tara and Adheer, Co-Founders, Nytarra

Building India's largest and most loved, aromatherapy brand 🚀 - Nytarra.
Hosted the awesome Tara Malhotra and Adheer Awasthi on the ACLR8 podcast and talked about their vision of building a ₹2500 crore sustainable, healthy, aromatherapy brand. ❤️
We talked about:
✅ The vision and journey behind Nytarra.
✅ The size of the incense market in India and how it is cluttered with sub-par products which lead to health issues.
✅ Nytarra's 0-1 journey, their tool kit to scale D2C, how to listen to the customers and keep innovating on products.
✅ Dealing with Adheer being diagnosed with cancer on day 2 of joining the business.
✅ Building a made in India brand for the world.
✅ Their experience of the ACLR8 S24 program.
🙌 We also discussed interesting topics around Indian pop culture, like the top 4 celebrities in India and how does one build a brand for the GenZ.
Full episode out now!
Content Timelines:
00:00 - Pre-cap
01:30 - Founder intros
07:15 - About Nytarra: Building a healthy, sustainable aromatherapy brand
17:00 - Current scale of business
30:00 - Building a strong moat
34:45 - Dealing with Cancer on day 2 of joining the business
40:48 - Indianization trend and reverse brain drain.
46:10 - Top 4 celebrities in India in terms of brand value.
50:45 - How GenZ effect is impacting hiring.
55:00 - Feedback on ACLR8 S24 cohort
59:00 - Closing remarks

[@bello321321]

Adheer is a strong guy. And now he has a strong partner with him. All the best to both of them!