Building a 6- Figure Candle Business from Scratch w/ Dude Candle (from home)

I hope you enjoy this highly requested collaboration with Matt, owner of Dude Candle. Matt's journey from the automotive industry (still a passion of his) to building his own candle brand from scratch. Everything... and I mean EVERYTHING, he has done himself. Get to see some behind the scenes, workflow, brand development, marketing, and more directly from Matt, himself.
While originally recorded as an in-person video, we had to re-record and put together a new video after the content was so rudely stolen. Big shout out to Matt for doing this. Thanks for watching!
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[@therealunclep]

It amazes me how open you guys are about how you do things and how you encourage others who want to start their own businesses. You truly seem to be wanting to help others to become successful. You are not worried about adding more competitors to the industry. Good for you and Matt. Those of us starting out greatly appreciate you guys!

[@jed88]

I know right! So refreshing.

[@east1487]

I've lived long enough to know that if something is meant for you... it will be yours.. this is in all areas of life. No matter how "saturated" an industry is, if you believe in yourself and your product. It doesn't matter. I know not everyone thinks this way. I've always shared opportunities with others, never fearing that they'll "steal" the opportunity from me. But I also strive to look for the good in people and all things. 😊❤.. good luck to anyone looking to start a new business

[@prophetessoftroy]

There is more valuable business insight in this 30(ish) minute video than in many full courses at business school. Thank you both so much for sharing this with the community!

[@BlackTieBarn]

Wow, thank you!

[@dudecandle]

Haha! Thank you. I’m glad I could contribute to the community!

[@a1droneshots]

I wrote something similar above and then I read this... same content wit different words. Nice!

[@chadscozycorner]

This video is exactly what my life is like. My name is Chad and I own Cozy Home Wax Company. I am a full time Mechanic and have been running my candle business for almost 2 years now. I would not change anything, I love operating and owning my own business. Everything Matt talked about is exactly what I have been through. I am not yet to the profit level that Matt is at, but I know I will get there. I loved the branding tissue paper idea that he uses. I will definitely look into that. The way Matt makes his candles and his process is very similar to how I make my candles and wax melts along with other unique creations. Thanks for posting this video Wade, there's a lot of great branding and process ideas here.

[@dudecandle]

I'm sure I speak for Wade when I say thank you. This was a fun collaboration! Although six figures sure sounds great, that's not all profit! With the way of the world today, so much when into ensuring I had inventory and supplies this year to ensure my own supply chain moving forward. Wish you the best!

[@amandaseebohm3458]

My favorite part was to keep quiet about what you are doing. I get so excited and talk about ideas- then defeat myself when I can’t get to it. Too many ideas. Thanks! This was great. I also need to rethink branding after watching this! I aspire to the level you’ve created.

[@BlackTieBarn]

❤️

[@georgianasalter]

I was just talking to myself about talking too much about my ideas.

[@avharper8839]

This was a very inspiring video with Dude Candle company owner….. thanks for sharing, everybody. Thanks for salvaging and remaking this video. And thanks to Wade…..😊

[@BlackTieBarn]

Our pleasure!

[@travismelkonian9152]

I really enjoy all your videos, but wow, this one hit home. I work full time anywhere from 45-50 hours a week, and there are some days I get home and candles just aren’t a priority. This really helped hit home what’s needed to succeed. One of the things I love about both your products is the amount of pride put into everything that goes into it. Great job guys!!

[@dudecandle]

Thank you so much. Yeah, it’s definitely a challenge but having the determination to keep pushing is the ONLY way to succeed. There are so many nights that it’s the last thing I want to do, but I know that my extra effort is what separates me from falling or succeeding. 😊

[@BlackTieBarn]

Thanks Travis!

[@PeterJDYoung]

I agree. This video was extra inspirational. I love the gym, and some days I'm like no way. When I push, at the end I'm excited. My candle business will need that same mindset. Especially working a 10 hour day.

[@kattaylor9294]

@@dudecandle I agree. I work a full time job too. I need to push myself more but some nights.. I'm so done I go to bed and veg. But... That being said I'm new and don't have the $ to put into adds. Grow as I can. Thank you so much for inspiring me to push more.❤

[@marthagichia]

@@dudecandle Soo true.

[@AgingLikeAFineWine]

I often ask my other family members to watch Wade's videos with me, so they can catch some of my vision. This video is one I have enlisted my family to watch again with me this evening. You both are such tremendous inspiration. Both Matt and Wade have top notch branding, and the organization Matt has created in his small space is stellar. Loved this video.

[@BlackTieBarn]

100% agree. And thank you!

[@georgianasalter]

Ha! I was just asking both of my sons to watch Wade's video with me no less than a minute ago.

[@sandraredmond7911]

It's the processing small footprint part for me...the setup is genius ❤! Thanks Matt and Wade, I am inspired once again!

[@dudecandle]

Then I’m done. Can I sleep now? Lol. Thank you!

[@shiningstarsoup]

Hi Matt! Loved hearing your story, you were very transparent, honest, and informative. I appreciate you sharing everything and you're very inspirational! Thank you to Wade as well for having your story be a part of his channel.

[@dudecandle]

Thank you! Super glad this really resonated with so many. The responses have been overwhelming emotionally and I’m so grateful to Wade for this opportunity. Keep watching!

[@rhea5211]

​@@dudecandle needed to hear that last part! I also am a full time worker running a candle biz on the side with a storefront...the burnout creeps up at times and it's easy to forget how lucky I am to be integrated with all the qualities to run a one woman show! 😊

[@ms_taree7335]

I love that packing peanuts thingy idea ~ I love this packaging so much!

[@BlackTieBarn]

Right?!?!

[@Mxzyck]

I saw that was like wow talk about creative! Lol

[@ms_taree7335]

@@BlackTieBarn For sure! It feels like a nice Saturday when you have everything done and sit down to a whiskey something something ~ 🥃

[@kimgardner7028]

Loved this! Very informitive and inspriring!

[@newtoncavalcanti6414]

Great video! Thanks Wade!

[@empathicone21]

A big thank you. This is a great video, just what I was looking for. You two did a great job putting it together. Have a Merry Christmas and Happy New Year! Many blessings to all.

[@cleckleysclassclass5895]

Another awesome and inspiring video! Tysm😊

[@adrianadw]

Thanks for sharing, and congrats 😊

[@TheMjones31]

i appreciate this. i needed this

[@user-hb1ge5vz4d]

This was fantastic and so inspirational. I love how organized your home studio is!

[@jana.polukord]

Thank you! Your brand is amazing!

[@ishapeitsok]

This is the most value packed video on starting any scenting brand. thanks yall

[@dabee3786]

Thank you both so much, what a great video! I feel like I just received 30 minutes of free coaching with a bonus of extra motivation! Definitely will be repeat watching this video, and great job to both of you for what you’ve accomplished and for being willing to share 😊

[@BlackTieBarn]

Glad you enjoyed it!

[@christals5340]

Love love love your branding!

[@NelsonInteriorSoapery]

Thank you for helping so many people. So nice to see.

[@tynishafelton1095]

This video was awesome, great and inspiring. I always learn a lot from you videos and guest. Keep doing what you do!!!

[@EricaCantwell]

!This was beautiful information and very encouraging! Thank you so much for sharing!

[@holly1296]

This was an amazing video, thank you! Candles, entrepreneurship, ATVs, and off-road... these are all the things I LOVE, too! What a neat guy and a great story!

[@lunablu1128]

AMAZING Video! Thank you for sharing, this is the BEST advice that I have received.

[@alainmiclette7634]

Dude that real talk is just amazingly generous...much respect man, much respect!

[@TartsandTealights]

Thanks guys this was inspiring and informative! Congrats & God Bless!

[@clara-christymrad]

That was really helpful 🙌🏻 keep it up 💪🏻

[@LifeWithBrizzle]

Hey Wade. Thank you so much for this video ❤❤ it was very helpful. I love to see where he started from and where he is now. I’m so happy for him🎉🎉🎉

[@MyBohoChicStyle]

Great information guys! Thanks so much for sharing your journeys with us and being our inspiration!! 😍

[@Mrs_Bananacake]

You have no idea how overjoyed/happy/excited I am that I stumbled upon this video! It’s so much great information in this video that I needed to hear but didn’t know I needed to hear! I’m currently in the process of starting my candle/soap/scrubs/rubs business! And I not only want to make products everyone can use but I also want to make products specifically tailored to men because so many ppl associate scents and smelling good to mainly feminine consumers, when really men love candles that smell good and they like smelling good too! So…seeing this video made but men, promoted by men just made me so happy and let me know that my ideas are on the right track…I just need to figure out how I’m going to execute my ideas! So I thank the both of you for this! I’m going to email this video to myself so I can always have it and know where it’s at and can go back and reference it when I need to! Ok..I’ve talked too much ✌🏽 but THANKS AGAIN AND I WISH YOU BOTH ALL OF THE SUCCESS THAT YOU DREAM OF AND MORE 👋🏽 bye 😊

[@steweythecatdog]

Thank you Matt and Wade...Congratulations. This was very informative and eye opening. Truly a blessing to have watched this. I just started and am in the testing phase. Thank you for showing every aspect of the process. Many blessing for you both. I'm so grateful 🙏 ❤❤

[@jenniferohjennie]

Loved this! This was so informative and inspiring. He gave a lot of insight and put things in to perspective. This has been a rough week for me, but this gave me a but of a boost. Love having a community that has the knowledge, help and understanding of all that goes in to this.

[@SoCalSurfer69]

Thanks Matt! Great video! I am looking for that side gig and candle making is one of them and I am also looking a candles for guys.

[@raqueldi3028]

Thank you Wade for all the work you do for us as starting candle making these videos have helped me sooo much!!! You’ve have been like a mentor for me that keep me continue in this path, my family doesn’t believe in what I’m doing and sometimes to be honest it’s not easy for me but I go and watch your videos and you get me back into this beautiful path I’m trying to be in. THANK YOU AGAIN!!! ❤️‼️‼️‼️

[@tradergirl7067]

I was sooo hoping you got your stuff back somehow.. awesome video!!!❤

[@kellylaliberte548]

I really enjoyed this. I am just a hobbyist--I've made a few candles for fun after visiting a candle bar for my birthday--but I have learned so much from watching Wade's videos. I love seeing the subscriber reviews and Matt's was so impressive in terms of the theme and thoughtful attention to branding and materials that I was excited to watch this one. Thanks for putting it together (twice!)

[@beckydavidson329]

This is great 👍 very inspiring, and informative. Thank you, and congrats 👏

[@TheCountryChandler2023]

Thank you so much!!!!

[@cherylwashington2427]

Such an awesome way of getting others expertise put on the platform. I love this. Continue what you do Wade. And Matt, your work ethics are one of a kind. Much continued success with your business.

[@robertblakely8489]

wow! great video love all your content wade thanks.

[@sallyradcliffe-hh6ud]

So inspiring. Thank you

[@CarynCraggs]

What a great video, Matt seems like an awesome guy. So much information, it is great that you both offer so much information to other candle makers or in my case (newbie).

[@Neoncollects]

I am currently in the beginning stages of creating a candle/brand. I believe I have a pretty cool idea with the candles that I am creating! Watching Matt is pretty inspirational and motivating! Great video, Wade!

[@candlewhisperer]

Wade Thomas Great video I love this Dude!!! Great inspirational advice!!!

[@gorillacandles]

Hi Matt, Love the setup and organization. - Jason

[@nhonor6322]

What an INSPIRATION!!!

[@mmegwen]

Such a great video! Loved the presentation, content, so thorough. Thank you!

[@BlackTieBarn]

❤️❤️

[@vinothpulendiran775]

This is some of the best advice, pointers, takeaways, and examples of a well designed business I've come across in a while. I'm slowly building up to launching my own side business, it's refreshing to see someone with high standards for their products, because frankly I was starting to think I was getting way over my head for wanting to deliver more in product details.

[@kimhansen6754]

Smart to pull back and reassess when things aren’t clear or working properly. Great focus on branding too. This is a reflection of the clarity Matt has! Bravo! I would like to know the process of designing the custom boxes. This would be a great video. I find it very overwhelming, and who did the print work?

[@thesmileisles]

Such a great and inspiring video! Lots of great tips not just on a candle business, but starting and growing any kind of start up. Thank you for all of these tips!

[@dudecandle]

Thank you! 😊

[@tyggrlili26]

Aw what great information! Thank you both Wade and Matt! Great video!

[@dudecandle]

Thank you! Definitely appreciate that!

[@joniinnocenti431]

I really really enjoyed this video. Thanks Wade and Matt!

[@BlackTieBarn]

Our pleasure!

[@tiathompson9159]

Really getting a lot out of these kinds of videos, meeting other candle makers running businesses and what it all looks like for them. Thanks Wade and Matt.

[@BlackTieBarn]

Glad you like them! More to come I hope

[@beataskonieczna9314]

Thank you for sharing. There are so many valuable details in this video.

[@BlackTieBarn]

Glad it was helpful!

[@LadyLovelyGlam]

Thank you WADE and MATT. You guys are SO generous. What a great video. Congratulations to both of you guys on your successes.

[@BlackTieBarn]

Our pleasure!

[@lauriewilson4741]

Ty Gentlemen. So informative. Hope there’s a part 2 😊. Lots of detail starting up a small business

[@BlackTieBarn]

For sure!

[@itsjustjoelle6640]

What a great video! It gives us struggling in the testing phase a glimmer of hope!!! Way to go Dude! :)

[@BlackTieBarn]

Yes!

[@yolandabuick8476]

Thank you both for sharing this. I love all Wade's video, but now this one, this one here is great!!! Wade as always thank you for your informative videos and now Matt, you have done a great job giving us all some insight and pep talk. Thank you so much. Yolanda

[@dudecandle]

I’m sure I speak for both of us when I say this was a fun project. It came out completely different than how we originally planned but we’re both excited to share. Thank you for watching and sharing some feedback. Makes a huge difference. 😊

[@rustynails8756]

Super informative. Excellent pace and I came away with information i can.

[@BlackTieBarn]

Glad you enjoyed it!

[@ellen-kat]

I've been thinking about starting a candle business and this video is really inspiring me to go for it! 😁💓

[@LittleLakeCandleCo.]

This was a great video! Thank you guys!

[@BlackTieBarn]

Our pleasure!

[@jenniferreynoso8231]

Love the video!❤

[@ianisabelklay3518]

Wade we miss seeing your content.. looking forward to your stories on your shop opening

[@oksanaklymiuk6268]

Matt is fun :) Thank you guys (croossed) dudes for sharing all this information and not talking only about success but also about stones on the road that we can all stumble on.

[@francestully4237]

Thank you both!!!Im very early to this page and im also a beginner...Very informative...thanks again...ill probably binge watch your videos tomorrow...

[@dudecandle]

Thank you! Wade has a TON of great videos that are truly helpful. I binge watch everything I can while making candles. You can always learn something new!

[@BlackTieBarn]

Feel free! :)

[@periseanbaltimore2037]

this was incredible, thank you matt for sharing and thanks wade for posting, everyone's journey is different but some of the challenges/obstacles are the same

[@dudecandle]

😃 You're most welcome. I don't think we realized what the community response would be when this was posted. Thanks for taking the time to watch and comment!

[@arb63061]

Congratulations to Matt on a job well done, very informative. Thanks Wade for always sharing your knowledge.

[@BlackTieBarn]

Our pleasure!

[@Ladybuckner1]

These are the videos I love!!!! Transparent & Honest. So much value in everything he shared. DUDE, Thank you❤

[@dudecandle]

Thank you! Everyone’s energy keeps us going!

[@iamtemika]

I'm blown away! Wow! So many gems in this video! Love it!

[@dudecandle]

Thank you

[@kattaylor9294]

Thank you Wade and Matt for this super informative video. While I don't make candles... Yet... It was great for those of us just starting our small business. Very inspirational. Thanks again!❤

[@BlackTieBarn]

Glad you enjoyed it!

[@KitplaneEnthusiast]

Your branding is freakin amazing dude!

[@keclonis]

Very informative - especially the branding advice. Matt discovered a wonderful niche. We've been at it for 2 years - our niche is recycling distilleries/bars/gin-whisky shows empties Australia wide.... production is a little trickier.... Matt is correct - you don't need a lot of space once your organised and have the right equipment. Most impressed - learnt a lot - great content

[@sandrasosa1986]

Omg! Thanks for sharing this video. So much great information and inspiration. ❤❤thanks again

[@dudecandle]

Thank you! I'm glad it was helpful and inspirational! Thanks for taking the time to watch and comment. It means a lot to both of us!

[@MarshaABranch]

Absolutely LOVED this!!!! All the way from Barbados, a heartfelt thank you for sharing. Great advice and very inspiring.

[@BlackTieBarn]

Glad you enjoyed it!

[@cynthiajenkins2317]

This was fabulous, thank you so much. Enough talking, I gotta get busy!!!!!! super inspirational

[@BlackTieBarn]

❤️

[@marthagichia]

This was great and inspired me to keep going. Thank you!!

[@BlackTieBarn]

I'm so glad!

[@sunshineyellow707]

Thank you so much for making this happen Wade and thank you Matt. This insight was invaluable!

[@dudecandle]

Thank you! This was a fun collaboration and I’m glad we were able to get ‘er done and help the community. 😊

[@biggylow8663]

Wow goals for sure!!! its crazy how faith and the universe speaks to you exactly when you need it! keep up good work Matt! and you too Wade!

[@BlackTieBarn]

Yes! Thank you!

[@joannejensen4369]

Great video Matt.🤗🇨🇦

[@vrdubb0221]

Thank you so much for putting this together. It was great hearing the journey.

[@BlackTieBarn]

😁

[@user-ev2uh7io3o]

Thank you both for sharing this with us all. Can I ask what was done differently when you got the first over load and had to shut down? What did you do differently to restart your operation?

[@nyamekyebey1577]

Thank you both this is the best inspiration video on the internet all the best on your growth and development

[@dudecandle]

Thank you so much! Sure hope for good luck and growth!

[@BlackTieBarn]

So nice of you!

[@kimsisneros]

What an awesome video! Thank you so much. I too work a full time job and my candle business is after hours and weekends. So i get exactly what he’s talking about. However I will be launching soon. This video was so inspiring. Thanks again for all the tips and being so genuine. Way to go on your success of your business. Cheers!!!

[@dudecandle]

Thank you and good luck! Wish you the best!

[@ritahunter4653]

God bless you for this video. I learnt a lot and felt blessed for looking at it 3 minutes after it was posted when I went online to check on something else. O Lord, I thought let me look at this first, and it was worth it. 'More grease to your elbows" to both of you.

[@BlackTieBarn]

😁😁😁

[@momboss1442]

I enjoyed this video! Love all the info! Congrats on this collaboration! Matt you’re doing a great job! Can someone link the digiboil been wanting to grab one!

[@nomkamo]

Such a great brand!! We loved it since the first Wade's review! 😍🥰

[@dudecandle]

Awwww! Thank you!

[@yuffduf]

This truly a masterclass. Bravo.

[@dudecandle]

Thank you. This was exciting for both Wade and myself. 😊

[@thewaxyshoppe]

What an amazing video! Thank you Wade and Matt for the insight!

[@dudecandle]

Most welcome and thank you!

[@sallymoore6920]

Great video! Really shows how sticking with the business and running it right gives you the growth you need. It’s right on point that it takes 3 years for a small business to thrive.

[@dudecandle]

Three years? Hope you’re right cuz I could really use some sleep! Lol. Thank you!

[@ivonvalle2683]

Wade ty so much you are such an amazing fellow I love you dear.

[@user-cq4to3tb8q]

I can't thank you enough for this amazing video and your knowledge sharing! I learned a ton and it is going to force me to make changes and correct some mistakes I am currently making! Thank you thank you and all the best to you in your businesses!

[@BlackTieBarn]

❤️

[@hilaryquinn8673]

One of the best and most informative videos I’ve watched (while making bath bombs). First of all, such professional and entertaining editing! So many tips and tricks and words of wisdom to make us think. Thank you both for this. I’m onto my second batch now and will most likely watch this again. Thank you!

[@BlackTieBarn]

Thanks so much Hilary!

[@golfnfts2607]

Wade...thank you so much for this video. Roughly 2 years ago i remember watching your review on Dude Candle. During this time I was in the hype of starting my own candle business. I had some complications and stopped mid way after i had already gotten the business name, and LLC create, branding done and was 60-70 percent of the way to launch. My wedding rolled around and some financial struggles set in that I have not been able to finish the rest of the way. for the last 3-4 months I have been trying to push myself to find a way but that spark would not re-ignite. I think after watching this video and hearing this story just sparked what I was looking for and realized its time to follow through with what I set out to do for myself, my wife, and one day our family. Thank you Wade.

[@dudecandle]

That’s so exciting to hear. Wish you the best. Find that passion and don’t beat yourself up. Just keep moving forward. Remember - how do you eat an elephant? One bite at a time.

[@plooploo1]

ABSOLUTELY BRILLIANT

[@BlackTieBarn]

💯

[@LD-nb4hr]

Great video, thank you so much for doing it

[@BlackTieBarn]

Glad you enjoyed it!

[@summersky7824]

What a very inspirational video! Thank you to both of you!❤❤

[@BlackTieBarn]

Our pleasure!

[@pandakat915]

This was the kick in the behind i needed. Life has delayed my relaunch (mostly my parents health) and I’ve been feeling really down. Thank you for relighting the fire.

[@dudecandle]

Flicker and shine! Thank you and good luck!

[@PlumCrazyHomesteader]

This was exceptionally good!

[@BlackTieBarn]

❤️