Building ARGs and interactive digital stories - IEN Live Immersive Design Symposium 2023

Thomas Florence (Artistic Director at But Why?), Matthew Hawn (CEO of Fictioneers) and Andy Barnes (Director of Entourage) discuss the current and future state of Alternate Reality Games (ARGs) in immersive productions.
The panel discuss a myriad of topics, spanning from the types of audiences and audience members at ARG productions, the uses and limits of AI in ARGs, and best practices in using transmedia approaches for an engaging narrative show.
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This talk was recorded at the Immersive Experience Network's Live Immersive Design Symposium in October 2023, and is supported by Arts Council England and IEN Industry Partners: Illusion Design & Construction, Mance Communications, White Light, Unlocked Vision, Clockwork Dog, d&b audiotechnik, Scene2, Little Lion Entertainment , Entourage, and Vista Insurance.