Building Brand Technology | Charl Laubscher, Danny Pemberton, Adnaan Narot | Medium Day 2023

As a group that prides itself on being Hypercollaborative™ and doing Work that Works™, Charl Laubscher, Danny Pemberton, and Adnaan Narot have been trying to figure out how to create brands that their clients can actually use - not just something that looks good as a case study. They discuss how they don't just give their demonstrably creative clients some creative, but tools to create with.
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