Building LaLiga in a cricket loving nation | Duologues with Manish Sharma ft. Jose Antonio Cachaza

As the second most celebrated football tournament globally, LaLiga has gained widespread acceptance, including in India, where it aims to capture the hearts of football enthusiasts. In this episode of Duologues, I am joined by Jose Antonio Cachaza, Managing Director of LaLiga India, who is driving a mission to elevate football's status to that of cricket and encourage the youth to embrace the game's spirit.
Join us for an intriguing conversation as we uncover the story behind LaLiga's success, explore the purpose behind their rebranding, and discuss how LaLiga collaborates closely with football associations to promote and nurture Indian football.
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00:00 - 00:58 - Introduction
00:59 - 03:18 - How is LaLiga growing in India?
03:19 - 07:21: Why is LaLiga going for a rebranding?
07:22 - 11:03: LaLiga’s mission in India
11:04 - 12:41: The winning strategy of LaLiga in India
12:42 - 15:10 - Commonalities between India and Spain
15:11 - 16:49 - What makes India special?
16:50 - 20:36 - Pushing India’s dreams in football
20:37 - 22:07- Cricket or football? - the advantages of both
22:08 - 25:36 - Jose’s career journey
25:37 - 28:00 - Finding opportunities in adversities
28:01 - 28:45: Striking the right work-life balance
28:46 - 29:44: Higher purpose
29:55 - 30:39: Conclusion