Burberry - Brand Experts react to the Rebranding (de-branding)

The last couple of years has seen the de-branding of many brands. Burberry has recently revealed its approach to de-de brand again. With a revisit to the past in a world of simplified logos we discuss if this was the right approach for such an iconic brand.
www.hyperfocus.cc
(00:00) Intro
(00:50) Background
(03:20) Devolution
(05:28) What Happened
(06:44) New logo
(08:54) Campaign
(10:44) The industry
(11:40) Conclusion
(13:42) Outro

[@JStory-cf3bq]

So clearly English pronunciations 😂thank you i can improve my English listening

[@stanislawwolod3325]

Really, it's not review. Common you can do better.

[@eriel7]

I think the video would be more entertaining if you guys had set scripts. The insights would be more impactful if they had more clear and concise structure and If you were more clear about what you want to say and analyse about Burberry. It's kinda framed as a video essay but sometimes it doesn't really feel like you guys don't know what to say and you can kind of go into a tangent sometimes so it kind of undermines the video a lil bit and make it less focused. Would love to see more of what you have in store tho!

[@the.brandreview]

thanks for the feedback, the videos were always meant to be more entertaining and conversational, we both have not discussed the brand together so you are seeing our honest reactions to the video. it’s all supposed to be unscripted and raw. that’s sometimes why we waffel and go on about other things sometimes 🤣

[@asapgareth]

Big up the ginger bradfordians 😂

[@the.brandreview]

haha! 🤘

[@mikem3789]

🧥🧥🧥 👌 Burberry.

[@mariarahelvarnhagen2729]

atrocious notre dame football

[@mariarahelvarnhagen2729]

his welsh are gwaint

[@ryder1128]

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