We need to discuss Daniel Lee's 2023 Burberry... *EXCUSE ME?!!*

Well, wasn't this a shock?! I've been waiting for Daniel Lee's 2023 Burberry to drop online so I could have a real look through each piece and see if there was anything fabulous and little did I know Daniel Lee had a surprise in his back pocket.. the pricing. There's some parallel's to be made between Bottega's golden boy and new Burberry that I find fascinating and I have a rant about the pricing...ENJOY!
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[@jeanwoodyatt7456]

“It’s not even that nice” should be the tag line for this collection😂 I’m so disappointed with the pieces and pricing. I won’t even let myself considering the pieces I actually like bc the prices are pretty delusional

[@CassieThorpe]

🙌🏽🙌🏽

[@MariaKonieczna]

But to be fair, a lot of designer things are very well described by “not even that nice” 😂 with a horrendous price tag too. Sometimes I just wonder how have those brands gotten all the way up to the top 😅

[@Ik47bangbang]

This comment is EXACTLY how every Burberry fan feels

[@alexanderbihn]

Charging 14k for a viscose dress should be criminal! 😂

[@CAM-nn4bx]

“Straight to sale” … oh I’m with you honey 😂 Good Luck Burberry, you are gonna need it !! x

[@WhiteQueenP]

I personally think Burberry is trying to go in a direction where they absolutely can't win. They have a really great strength - the trench. Burberry, at least for everyone outside of the UK, has always been synonymous with British heritage pieces. The trench, the scarf, even rubber boots, and very simple wool items (like knits or wool-felt skirts). That's what people have always gone to Burberry for - ONE good trench that will last them 20 years and a Burberry plaid scarf. It's really tricky to innovate when you're known for basically one thing. They're trying to appeal to customers that AREN'T Burberry customers, who have never bought anything from the brand, while pushing their longtime customers to the curb. The people who shop at Burberry won't buy these items and they won't pay these prices, while the people who don't shop at Burberry won't care because for these prices they'll go somewhere else! It's a terrible move.

[@WhiteQueenP]

Also £14,900 for a 100% VISCOSE dress?? Like lol come on man at LEAST a poplin cotton... why am I paying £15k for plastic...

[@patr70]

They're outlets bring in much of their revenue.. in America the Asians *Love* buying stuff from the Burberry Outlets

[@kinglyyasin5985]

@@WhiteQueenPwell viscose isn’t plastic it’s a natural Fibre but that don’t make it 14k😂

[@WhiteQueenP]

@@kinglyyasin5985 Very true! I confused it with polyester. It’s still a synthetic fabric, so definitely not worth that price - even a real silk dress wouldn’t be worth that 😂

[@sandraboyce4817]

@@WhiteQueenP A lot of designers use polyester

[@dva5610]

Makes the Row look so affordable and they’re in more luxe materials

[@detraslaughter4770]

The entire video just absolutely sent me. Lol The straight to sale aside😂

[@CassieThorpe]

Well I’m glad you had a giggle 😂😂

[@Skyebright1]

Poor swan top ;)

[@darrylbannon8933]

When I see 'blend' in the description I fear the hidden plastics. A price rise of 5-7% makes sense to start the repositioning strategy. However, a skirt (not 100% wool) going from £700 to £1400 is a stretch too far. They may have done focus groups to ascertain the appetite from the Far East Markets to meet these prices. But they could have been stealth-like in their approach. Or they might want to completely break the chav label.

[@sepultina]

Agree 💯 blend at this price tag? No thanks

[@darrylbannon2727]

@@sepultina it is if they don’t get that people with money want to avoid plastics and want cashmere for those prices.

[@jenniliu556]

"Do you want me to itch for $1900" 😂😂😂. Love, love, love your very honest opinion.

[@CassieThorpe]

😂😂😂

[@bringela4531]

Thank you Cassie. I am totally disappointed , Burberry has completely lost its “ Britishness” 😢. I don’t want to be “trained “ into buying what feels like a case of lost identity in lesser quality materials. Rebranding is not always a good thing and certainly not in such drastic measures where everything feels like a Burberry version of Botega 😢 such a shame!

[@Viviano_Magami]

Can i ask, what is burberry "britishness" image look like!?? As a non-english, burberry are known for their brown tartan pattern, other than that i dont what..

[@itsmeLori]

I have a friend who worked in Burberry corporate and was warning me years ago they were keen on making this transition-didn’t think it would be this much of a jump up!

[@asunbeam5479]

I think a huge issue for me is that it has been common knowledge for decades that most of burberry is factory-made in china. Bottega can get away with these prices because they have been known for exceptional quality, customer service, and lovely leather.... Personally, I rank burberry with the likes of coach in my mind

[@jenniferaird_]

majority of their wool items are made and assembled in Scotland, same with Chanel too

[@user-hj1wp1dt2g]

I think I was subconsciously also not seeing Burberry as equal to the likes of Chanel LV etc which is strange because it definitely has the potential with the heritage and the history of the brand. maybe this explains why. I wouldnt go as low as coach but its definitely somewhere around the middle

[@asunbeam5479]

@@jenniferaird_ Didn't realize! I thought it was just cashmere items that were made in scotland

[@jenniferaird_]

@@asunbeam5479 no worries! It is predominantly the cashmere items tbf

[@angelsareout1822]

Yes, in fact Coach may even be a bit better.

[@jolies5329]

Wow! 50,000£ for a RTW dress is absurd. You can get a couture dress, made to measure for you, at that price!🤨

[@MelanieNeland-dj7pz]

Right?!? Like a custom Christian Soriano gown for probably less 😂

[@mandybernhardt4664]

I think that’s a pricing error surely….

[@aniapalus9530]

Yes it's crazy. An error like Mandy said but it was there long enough! You could get couture for less. This dress is so basic!

[@user-hj1wp1dt2g]

oohhhh no wonder! that makes a lot more sense@@mandybernhardt4664

[@ah5721]

Hell give me access to a fabric district and I charge you 50$ for 35 hrs of work (1,750 ) + 7 yards of fabric(enough to make a ball gown sized swishy skirt and long drapey sleeves , with tulle and lining ) at $70/yard + $100 in notions + taxes I can make a custom dress for $ 2,000! in 3 weeks .

[@vanessaomenezes]

I agree with you Cassie! I used to buy a lot of Burberry pieces because I am a classical lady and I know the brand quality. However, lately, it has been too expensive and I do not see any added value.

[@MichelleP-J]

Cassie! Your folded arms at 12:37 as you walk through the shop is my mood for the day! You must do that walk-through video! 😂😂😂😂

[@elizabethheyn5365]

€50,000 for a dress I see everywhere from the charity shops to Shein??

[@BernardArnaultLVMH]

Burberry acting a little different since Succession threw the shade **sips tea**

[@brwnbutterfly9967]

Cassie, great video! When I think of the feather trim shoes, they should have remained a runway fantasy. I cannot believe the brand put them into production for sale. We can all blame Loewe for ridiculous shoes. 😭

[@SeayMyWorld]

Had they spend more time on the creating to die for designs and generating a bigger buzz this might not feel so ridiculous. But here we are questioning whether or not Daniel Lee killed this brand, I mean the world is in a recession.

[@mamad5686]

I'm sorry ugly is ugly whether we're in a recession or not 😅😂

[@SeayMyWorld]

​@@mamad5686😂😂😂

[@mimidarkbloomxo]

the first skirt that you talk about actually has a lot of design and construction that is very smart, but you dont see it until you put on the skirt. it looks very straight on a hanger, but when you put it on, the pleats on the back create shape once the body fills in the skirt. it looks very figure flattering and cool because it is such a traditional simple style but the design is really great. im a stylist and just got to see the burberry fw23 collection for the first time a few weeks ago and everyone inclufing me loves it in person.

[@lailin4263]

Furry bag from Burberry makes me think of highland cattle 🤭

[@CassieThorpe]

😂😂😂

[@Skyebright1]

A coo ;)

[@maxinezanfardino7620]

I thought of Chewbacca.

[@Nieceyfromtheblock]

But highland cows are cute tho

[@Mal1050E]

The prices actually haven’t changed much since Riccardo Tisici was there - the only reason they are doing this is to create more of idea of exclusivity and brand elevation so that the £2000 hand bag next to this £50,000 dress. I think the real problem here was that Ricardo Tisici was a castastrophic mistake for the brand. Christopher Bailey worked hard to bring the brand into the top echelons of luxury fashion, all this work was destroyed by Riccardo and so much brand equity was last.

[@valerieblouch5409]

Your biting wit kills me!!😂 love this review so much!! I've always thought of Burbury as upscale basics. Which they excel at. My Dad always said, Know your vehicle and don't ask it to do something it can't. Sage advice for us all.💞

[@staccatolo]

Back when Burberry had the three tiers: Brit, London, Porsum, there was a jacket on the men’s side that was made of “Mississippian Alligator” and was priced at 75K USD 😳. I never thought I’d see the day where 5 figure prices were a norm for Burberry.

[@Mal1050E]

Yep I remember the £200,000 trench coat made it alligator 🐊

[@ah5721]

that wild because alligators isn't that bougie until somethings done to tan it - it's a swamp lizard hunted by bayou people @@Mal1050E

[@user-ue1qt6ky4s]

Thank you, Cassie! ❤❤ This is exactly how I felt about this new collection and pricing. Kind of sad, because I love the brand and own few pieces from the previous collections. I am curious to see how well ( if at all ) this collection and the new direction of Burberry do.

[@zot2698]

I think the strategy might be to increase the price of the ready-to-wear, so that the price increase on the accessories is more tolerable. As Cassie said, the accessories are where the money is. Ready to wear just set up the tone. Just a theory anyway. lol

[@SimonSolomon-nu7ii]

I agree it was very much Louis vuittons strategy to price the rtw so high that a bag seems like good value

[@leongraham469]

I’ve just watched your videos, and I think you’re absolutely amazing and articulate in your commentary with an edge. Just fabulous!

[@burberryclaretred6676]

Love the rose pouch creation

[@laurelp73]

I just couldn’t love you more. You are always so very CASSIE, telling it like it is, with no apologies. Oh, to run into you and Nii, buy you a beverage, and chitchat about whatever strikes our fancies. Never change. (“Straight to sale.” 💀😭)

[@spvccio]

Cassie, the chunky heart earrings and the little hair tie high pony moment looks so cute and beautiful on you!

[@pedjabrepedja]

Omg those facial expressions! Ca$$ie is our unintentional comedy queen and I'm here for it 💎💪

[@mandybernhardt4664]

That’s hysterical- currently off work - broken hand & ribs & the husband literally handed me a Treacle Tart as a treat !! X

[@janehex]

Great video! This is absolutely wild. I miss classic Burberry. Not to be "that girl", but when I got my Burberry trench back in the day, it was under $1000. Still have it, it's still amazing. I have a big plush cozy robe I wear in wintertime that looks a lot like that faux fur trench 😂

[@twooceansapart]

Lol!!! Cassie giving the bombastic side eye at the end ❤❤❤

[@k700i]

I was invited to the launch party in NY when last week and I think you said it so perfectly, I do have a price bracket for certain brands and I certainly didn’t understand how Burberry went above the budget that I had in my head. I did like the collection, i got at least 3 items, but to be fair; the bags didn’t really justify it for me… I don’t know, maybe it’s because I’m just not used to paying that much for Burberry. Still worth trying out some of their collection pieces though, definitely nice to the touch, but that’s just me haha 😅

[@kristennelson5898]

I think luxury fashion is ridiculous and so over priced but Cassie is so entertaining so I watch and I dont even know what brought me to this channel but I love how entertaining Cassie is

[@CassieThorpe]

I’m happy you’re here 🙈💖💖

[@mansoor3159]

Cassie I am always always looking forward to your vlogs so so so much and I was eagerly waiting for this video you are my inspiration and I wish you have a best week ahead💫🙂💗

[@CassieThorpe]

I hope you enjoy this one! Thank you for being here 🥹💖

[@AMarie_USA]

I really wanted to incorporate yellow into my winter wardrobe so I love that they're doing yellow and gray but... same time... I am NOT paying those prices so, yeah. They went up to Dior pricing tbh

[@imlewisblackman]

Talking about the shoes at 9:24 had me in stitches 😅🤭

[@ubiquitousflow]

Maybe Burberry still feels slighted by Succession, so they had to spike the prices 🫠

[@CassieThorpe]

Hahahaha 😂🙌🏽

[@bagsandlifestyle]

I never really paid attention to RTW for the brand. However, I did look at old Burberry trenches and handbags. The prices for the bags are similar to the last 3 years but the sizes are smaller. Forcing customers to get less for the same price. I don’t understand the price for the faux fur trench. For that price it needs to be real fur!!!!

[@feetjiefit6353]

😂😂😂😂😂👌🏽👌🏽👌🏽👌🏽👌🏽

[@Skyebright1]

Ludicrously meager ;)

[@sams3015]

This make me gulp my coffee back the wrong pipe

[@meaty7512]

GURL that ceramic jewelry and Watch stack. 10/10

[@forever-rosebud]

Hi Cassie! I totally agree with you. However, if a few celebs and influencers start wearing and promoting the brand, it's quite possible that we suddenly see Burberry becoming the "new" hit brand of 2024... One way or another, it will probably capitalize well on Daniel Lee's profile. Oh well, the insanity of it all... :))) Have a great week!

[@CassieThorpe]

Good points! We shall have to wait and see! 💖

[@KS-zd4ew]

😂 the brutal honesty of this video is very refreshing 😂

[@annacarlyle6732]

Wow they are some crazy price increases. The scarves used to be around £250/300!!! A lot will be going in the sale 😬

[@annabless2447]

Blessed good morning my beautiful Cass Cass!!! Thank you always for your fashion input and updates. Burberry is one of my favorite brands of all time but sometimes I think they get it wrong, but nevertheless i will always be a fan of the brand ❤❤❤.

[@CassieThorpe]

Good morning to you too!! 💖💖

[@NalaS]

I love your girly look here! The hair bow, the heart earrings, and your top! 😍😍 loveee

[@AisforAwesomeAsh]

Burberry was my favorite luxury house. I love their heritage colors. Idk what this new stuff is 😭😭 The new colors and silhouettes don’t fit my aesthetic, and that’s before I even look at the prices. Hopefully they keep some of the original stuff around! Pleassseeee!!!

[@maripovoas2875]

The heritage colors continue as the core of the brand… Burberry still has (lots) of pieces in archive beige!

[@bringela4531]

I so agree with you! Time to start searching the pre-loved market before IT gets depleted and prices start reflecting the new direction of the brand! Happy shopping 😊

[@mrsgliving2498]

I love the faux fur trench coat but not for 7k. I clutched my invisible pearls at the prices!

[@CassieThorpe]

SAME!

[@K33635]

“You want me to itch for 1500?” I am dead 😂😂😂 So true tho l loved your down to earth attitude throughout this video. Absolutely agree with you.much love 🥰

[@MedineKovaci]

“You want me to itch for $1500?” 😂 but honestly - you took the words out of my mouth! Haha

[@sebnoir]

totally agree with you price are so wrong Burberry is not Hermes or Channel it should not be priced like that

[@hellokitty5952]

I agree with your comment, who is the Burberry customer….so true!!

[@melissaamarianos2240]

The duck hat commentary made me laugh so hard I woke up my little one in the other room 😂. Thank you for this highly entertaining video 😂😂❤❤

[@StefannieTan]

I always love your commentary. The duck printed clothing items are adorable, though.

[@CassieThorpe]

Thank you! 😊

[@therealhaalia]

The Vogue Business article on Daniel Lee's Burberry collection contains a compelling quote: "She predicts that the newness, innovation and enhanced quality of Lee’s collections will drive increased engagement, particularly with new customers, marking 'a shift from prior strategies that focused on curating the assortment to its existing customer base'." Burberry isn't interested as much in their current customer base, but are chasing a new (wealthier) customer. Time will tell if the strategy works.

[@mjj0829]

Yeah I think that is what is happening. They want to attract those who shop casually at Dior and botega not those who need to save up for a piece or wait for sale. In this case, they might not run a sale at all. Most of the top lux houses just create a small quantity, and increase the price when the batch sells out. That way, they keep the price high and the people who purchased earlier see their pieces go up in the prices as time goes by. At least that is what most of the lux houses do.

[@Jiveshen3]

"Isn't that a bit Scratchyyy!" 😅 side note... I'm really not okay with 3k plus for faux fur things 😶

[@CassieThorpe]

🙌🏽

[@ProgrammedToFunction]

The zoom in on “straight to sale” 😂😂😂

[@billyjohnson9078]

Can’t wait to shop this in Bicester August 2024! Meet ya there, Cassie!

[@glenn06]

The grandma part was hilarious 😂

[@jamesscalise4990]

the swan print top is coooool!!

[@lauraleeharbinson5012]

I picked up a jumper and skirt total £1400 and I'm really happy with them as I'll be able to mix match with other pieces but agree pricing and style very different to previous collections

[@jonsierras3636]

The quality of the new collection is definitely worth the pricing I can confirm that however, 4500 USD for trousers is insane lol

[@fraserferguson4269]

Swan print top, straight to sale 😂 I’m LOLing in public 😂😂

[@sh_rl.lr_hs]

Love lovvvveeee your eyeshadows 😍

[@chantelleowusu-appiah4625]

I love your reactions 🤣 and your outfit is 🔥

[@tonyabillings201]

This was fun. Totally agree..its all a bit crazy!! They want to see what we are willing to pay- I do like the purple Rose Clutch bag- very Bottega 😂😂. The shoes are just insane.

[@CassieThorpe]

🙌🏽💖

[@ShweMyaukMyauk]

I think the pricing is rather deluded....they forgotten they are NOT there. Even the online store/photography is Bottega

[@meminionru]

Cassie, you are right on point. The inflation makes everything goes up. Faux bag looks ridiculous, I wonder who will be paying this price for such disaster.

[@jenna2440]

I lost it at "strappy mcstrapperson" lmaoo

[@MoonRaven777]

I don’t even know what to say..💁🏻‍♀️Only one word:”RIDICULOUS!”😂

[@sheilacarlislepyreneesmom]

The prices are insane and not exciting at all! I so agree with you ❤

[@itsthereality]

Im a Burberry fan, I just bought a clutch the other day in store. Everything was gorgeous in person, but the prices have definitely jumped with the clothing since last year.

[@miemaxwell-smith1205]

Oh my gosh cass is on one! The shade to DL for Burberry! Loved it though and honestly hit the head on the nail. Scarves have NEVER been that pricey! And what the duck was that hat?! 🦆

[@hoosemanlikesbooks2421]

"straight to sale"👀 I'm stealing the phrase, i'll cite you every time is gets a laugh💗

[@Jennyetienne53]

Great vid!! You’re hilarious!!

[@CassieThorpe]

Thank you!! 😁🙈

[@tanyap.1585]

So funny you did this on Burberry because I literally was just looking at their site this weekend thinking this line is not cute at all and the pricing is ridiculous!!!!! Hopefully they’ll do better because right now I’m passing on this line

[@KS-zd4ew]

I just want to say 20 yrs ago women in my circle at age 20 loved Burberry checkered totes & scarfs . Fast forward today none of my friends are even talking abt Burberry / step into their shops. We are into LV Chanel BV last 10yrs honestly 😊 we live in south east Asia

[@mrgrape2166]

A Burberry jumper or cardigan or ect was always 100 percent wool. The scarves were more like €300- 600. I have 2of the wool scarves and I never paid crazy money. I won't pay 1000 + for a wool scarf. Treacle... I love treacle cake!!!I'm afraid people will not pay these new prices.... Wake up Burberry!! So happy for you cassie, up to 130,000 followers..😍😍, Maura.

[@natraybouldweds]

I treacling love this review Cassie - your thoughts are my thoughts exactly. Looks like they are trying to sell shoes to us all...

[@CassieThorpe]

I knew we'd be on the same wavelength!!

[@Tuki89]

“You want me to itch for $1500?” 😂😂😂😂😂

[@chelsea5226]

Lol, the open cousin it bag, scared me! It looked like an open monster mouth. Ps a preloved Kate spade bag is luxury to me but I love your take on fashion.

[@shoebaglady8374]

This was very entertaining 😂😂😂

[@alexis34614]

Cassie this video cracked me up 🤣

[@maxinezanfardino7620]

"Swan top.. straight to sale." 😂💀

[@CassieThorpe]

👀😂

[@lourrutiappt]

"Negative Nelly"? That's my new nickname.

[@burberryclaretred6676]

I’ll be buying the rose pouch

[@hellothere1696]

“You want me to itch for $1,500?!” LOL 😂

[@nadiner889]

When you went “straight to sale” IT SENT me 💀 💀💀💀

[@janmauro282]

Hi Cassie! I was never interested in Burberry, now at those prices, it's just a big no thank you!! Great vid, as always.💕☺️🇨🇦

[@theHOMMEstead]

Sandals at 9:25 are what Mrs Claus wears on the beach Burberry should just bring back Christopher Bailey - like give him whatever he wants to come back because that was without question Burberry's golden era

[@CassieThorpe]

😂😂😂

[@popartjunkie]

Ok so i was looking at the Burberry site yesterday and i couldn't tell if it was just me or if the prices had gotten way more expensive but now i know i wasn't just seeing things! The whole collection seemed so all over the place .

[@kit6328]

every fashion house want to suck out last penny out of our already shrinking wallace. 😬😬🙁 great v as always.❤❤

[@centre_stage5599]

Cassie we want more wedding content 😊 please

[@rosswarden1]

This white vases are amazing - where are they from ?? Xxx

[@funluxe]

Your face after seeing the size of the hot water bottle 😂😂😂

[@ggibson8356]

Fifty thousand .........!!!!!! I thought it was a typo !!!! it is a big no from me .😮

[@CassieThorpe]

MY JAW HIT THE FLOOR

[@joeysjourneys90]

Very outrageous 😮

[@Bindelanda]

I am shocked!!!😳😂😳

[@MissPirate29]

They relied that his name will bring in the hype from Bottega over. Btw skirts are usually easy and simple to make and depending on length require less fabric so prices are usually. lower. A straight mini skirt doesn't cost 1400

[@nv4699]

The orange furry clutch reminds me of the old Bugs Bunny cartoon where that monster is running around and it gets shrunk down but it's orange and even its head was shaped like that

[@jab0623]

Treacle -Those treacle colored Burberry joggers are horribly over priced! Thanks for the video Cassie!❤

[@AdamRidgway1]

The furry high heels i really like as well. Im like hmmmm. After getting the versace platforms i am addicted now.