Burnie Vlog: How Does Rooster Teeth Make Money? | Rooster Teeth

[@personifyingchaos]

I came to KZbin to distract myself from my entrepreneurship final assignment. It didn't work, but I have new ideas about how to proceed with this business plan, so I kinda have to thank you, Burnie

[@ianw8479]

personifyingchaos u got this

[@burnie]

I would like a 10% commission on your grade.

[@joekaput747]

Burnie Burns you just dropped personifyingchaos down a whole letter grade. how dare you, good sir.

[@sylvrwolflol]

+Burnie Burns I'm surprised you have the time to engage with the community in the comments. We all appreciate it greatly! ^w^

[@burnie]

I'm usually in my vids comments for the first hour or so.

[@almostobjective8814]

Congrats Burnie! What started as some blokes in a bedroom is now beloved by 9,000,000!

[@burnie]

If only everything I did in the bedroom was loved as much.

[@tarterus0117]

Sick burns.

[@jfcwtfusernames]

Hey! We like Ashley!

[@JohnPeacekeeper]

I think it's an even bigger number than that, considering some might be subbed to just Achievement Hunter or Lets Play :>

[@wastedangelematis]

i see what u did there

[@josh-ym8oi]

Anybody else just have the highest respect for Matt

[@burnie]

He's OK.

[@goosebread6873]

+Burnie Burns Hey Burnie guess what, honey doesn't spoil

[@ante900310]

Man i love Matt he has such a great character. It's such a waste he isn't much in videos anymore!

[@PaulMab9]

Ante I im thankful that he puts in the work so that the other folks can focus more on what they need to do.

[@dennett316]

Makes it all the more special when he does get a chance to show up.

[@ante900310]

True

[@williamthibeau1122]

He is you just have to watch the older ones

[@TheNJMO]

william thibeau it's almost like he said is isn't in videos "anymore". Don't be stupid.

[@grindcorebabyxoxo]

I'm a first member but find the website to be slow and cumbersome. I like how KZbin keeps track of what I've watched, my place in the video, the playlists, etc... that being said, I'm happy and LOVE to be a first member to support y'all and watch Theater Mode, among many other shows :D

[@grindcorebabyxoxo]

Vysair ? Not sure I understand. Been on KZbin and Roosterteeth since the beginning... KZbin hasn't done anything but go up in terms of usability.

[@Psychlopic]

If you use Chrome, I highly recommend trying out the RT Enhancement Suite or BetterRT extensions. I find they make the videos a bit smoother, and they remember video progress amongst other things. I actually watch most of the RT content on the site (Using the Roosterteeth.com/Schedule as a base and tracker).

[@Satherian]

I'm the same, man. A big factor is how many other content creators I watch: SovietWomble, Yogscast, Kibler, Last Week Tonight, etc. While I love to support RT's personal stuff, KZbin being an all-in-one package is just too good.

[@KasaiKouhai]

Psychlopic remind me on Tuesday to get this in my computer

[@Psychlopic]

I imagine it would be a lot easier (not to mention more reliable) just to make a reminder for yourself in your phone or calendar. I'll most likely forget it anyway. Also, a bit weird to just ask a stranger like me to remind you of something as if I'm Siri or Google Now or something.

[@Solar424]

How to get on Burnie's good side: Step 1: Give him candy That's it

[@JohnPeacekeeper]

Or beer.

[@turnerjensen2620]

Or just any alcohol in general

[@Atestinal]

The same steps also apply to "How to kidnap Burnie", minus renting a white van with tinted windows.

[@Eorzat]

Or a sandwich.

[@1100MC]

a sandwich is a 100% guarantee if it's Burnie.

[@MacRay14]

The way both RT and Funhaus tackle this question really makes me feel good about being a fan. I really appreciate the graciousness and honesty with the way it is always answered. I totally understand it is hard to discuss money but you guys do a great job and we all ask these sorts of things because we want to know what the best way we can help is. I appreciate you all and I can genuinely say my life wouldn't be the same without the incredible content produced on a daily basis. Thanks for this inside look, Burnie.

[@alias588]

I bet there's a hidden 6th source of revenue that outperforms all the others...Joel's Gold.

[@umbralkni]

What do you mean, "I bet"? He talks about it and how well it's doing every 10 seconds. It's not very secret lol

[@kiwi159753]

Use wet bread to make them listen

[@DrewFodor]

Dude Bethany was so pissed you were wasting her time haha.

[@MrGeorgeFlorcus]

Well, at least he illustrated his point.

[@meadow10134]

Drew Fodor Bethany's a busy gal. She's got people to see, Bruces to do, and most importantly, live events to manage

[@matthewmilam4452]

Drew Fodor on a podcast Burnie said he told her to say she didn't have time, so that wasn't actually a thing she would say

[@McMan777]

Don't lie Burnie, it's Joel's money laundering scheme. ;P

[@AdvancedEon]

Thought it was that, explains his constant need to talk about gold

[@ecogeek234]

Its all the gold and oil

[@SlowJazz99]

Blood and silver runs through Rooster Teeth.

[@SirPerfectful]

And that HEADLIGHT FLUID!

[@tomawesomeface5552]

And! Never forget about the fighting pits, drug dealing and child slavery

[@ryleechris]

Thanks for the deeper dive into the business. It's really interesting to see the people behind the many moving parts of RT.

[@olnftw2392]

Chris R I

[@rrelder13]

yo Burnie that was one of the most interesting things you guys have put out. it's nice to kinda get a peek behind the curtain see how rooster teeth as business works not just as a production

[@dekkuboboo8486]

Burnie is love.... Burnie is life

[@jimmenychristmas7208]

Burnie Burns you first hehe

[@og87]

dekkubo boo True.

[@dekkuboboo8486]

i would but it will give you nightmares

[@anonymousally9783]

Gavin is love.... Gavin is life

[@sloththenuke]

Joel is love... Joel is life

[@jeyfitch6814]

My best friend used to quote season 1 of RvB quite frequently when we were in high school. And if I only knew what a juggernaut this would turn into. And how you guys have managed to stay so humble and down to earth is astounding. This is the best example of building a company and a brand done absolutely right.

[@UNSCconnor]

Everytime I see Matt in a video, I always imagine the Governor from the Walking Dead. Am I the only one?

[@Ninjapandas0010]

UnscConnor I see what you mean by that

[@RECE4ER]

I think it's the beard. xD

[@phantom3252]

I just noticed that!!!!

[@kylelapointe7294]

you know you're getting old when informational vlogs like this are more interesting then the funny content ones. thanks for the look into the company like that.

[@LexxSpade]

Loved the very frank honest answers and break down. Good information is never boring. If someone finds it boring then they just don't understand that knowing this stuff should be important to them.

[@evanstevens5373]

This was honestly the best Vlog, Roosterteeth or otherwise, I've seen in a long time. Thanks for being so informative. This video will be very beneficial to the fans. This makes me glad to say I'm a FIRST member.

[@jdetz2]

That was great! For people who are trying to make their own businesses, especially businesses wholly or mostly online this is a great model to follow! Advertising, Merchandising, Licensing, Traveling, and Subscribing. Burnie, would you ever post a larger course in online business? I think that would be valuable to a lot of people!

[@MusicMikeNation]

As someone who has grown up watching you all, from when i was a teenager to now when i am an adult; watching this was actually kind of interesting and refreshing. So thank you all for taking the time to do this. :)

[@Al3xtheMeh]

Im not trying be a sellout or anything, but I highly recommend getting a First Membership for those that truly enjoy Rooster Teeth's content. I bought my membership during first week and it's already made up for the price. The sheer amount of content that they release everyday only on their site is easily worth it on its own.

[@WeebTM2311]

It's not really worth it if you're only interested in one or two shows though

[@Destinedhellfire]

If you're only interested in one or two shows, you clearly haven't watched all their shows. They have almost a hundred spread across 5 or 6 various networks.

[@ryanplzz]

Destined Hellfire or we just don't have interest in the other shows.

[@Destinedhellfire]

I highly doubt that you've sifted through every single show that they have to determine whether they interest you or not.

[@ryanplzz]

Destined Hellfire such a fanboy. people have different interests. the only show they have that interests me in any way is theater mode. everything else I'm interested in I can watch on KZbin.

[@Fityfo54]

As a Business major I find this extremely interesting and would love if they made more like this!

[@RepeatingProduction]

For being CEO, Matt's office seems rather small.

[@sherman128]

That's how you know he actually does his job well. He's not concerned about looking the part because he'll be acting the part.

[@FxxGirl]

he's a man of the people

[@tyjuji]

Don't forget that he was also just one of the guys in a spare bedroom once. I doubt he'd have any delusions of grandeur.

[@tobiasreinhold7642]

You can see the same thing in their weekly monday-meeting, where they all come together to discuss what they've got planned for the week. They make sure that every structural level of the company is connected like this.

[@SemiIocon]

That's always a sign for something who is a capable employer.

[@Daxtinator]

Congratulations Burnie! I don't usually watch, let alone comment on your vlog entries but the title (and current environment) drew me in to this one. Thank you for providing a simple, straightforward glimpse into Roosterteeth's inner workings. I hope the company and community as a whole continue to grow and excellent content continues to flow.

[@TheCammunist]

What I pulled away from this video is that Matt has one hell of a hitch hikers thumb. xD

[@therealcouch94]

Thanks for this Bernie! This was an incredibly interesting video as I'm currently finishing my degree as an economics major and a finance minor. I've been a fan of y'all for years and I'm really glad that y'all's business model is as solid as it is. Keep up the great work my man!

[@owlsseeyou]

Is anyone else going to Notice they just hit 9,000,000 Subs? Grats Guys! Keep it going :D

[@connorforce01]

Burnie has worked so hard over the years to build Rooster Teeth into what it is alongside all his friends, so much so that he has the time to walk around and talk into his camera during working hours.

[@moontale9595]

I'm so obsessed with rvb that when Matt talks all I hear is Doc.

[@therealdemen247]

It wasn't boring at all. I loved hearing more about this wonderful company that I've watched grow so beautifully and organically from the ground up. Love you guys, I wish you much more prosperity in the years to come.

[@KayJay01]

9,000,000 SUBSCRIBERS

[@jessejayjones]

I love seeing behind-the-scenes with businesses and how they operate. It's an important lesson to not rely on third-parties when building your own business. Thanks for sharing Bernie, it was super helpful! :)

[@CamV3000]

Lol, what a time for this to pop into my recommended

[@tabasco.15]

HAHAHA!

[@valkyriemarie1]

This is fantastic. Good to know and hear. I find myself appreciating the RT company as a whole even more. Wish I lived close enough to possibly enjoy and contribute to the work environment first hand.

[@mypal1990]

Holy crap. Thanks for making this vlog guys! I am quite curious how RT makes the green. This really made my day.

[@ulisescabrera1058]

man Matt sure does put in so much work so that the company can work as smoothly as possible i give him a lot of respects and he seems as down to earth as burnie like i swear if i ever do get to meet them i would feel so honored because they are one of them most people who are just doing their part in the world Burnie and Matt if your reading this you guys are awesome and i wish the utmost prosperity for you both because you deserve it

[@SuperGunner09]

Was finally able to afford all the RvB blu-rays this week. Literally got delivered about 5 minutes before I watched this video.

[@burnie]

You rock.

[@Kendownplayer69]

Burnie Burns how can a 13 year old be a employee at rooster teeth

[@mitch-mlb216]

?? ?? they say this alot is just start making stuff, if you've got a back catalogue of stuff (whether it be art, music, videos, scripts) your much better off for the future and are gonna get noticed abit more.

[@linebreak-]

This answered so many questions and I actually really enjoyed it! Thanks, Burnie!

[@Eorzat]

Anyone else just scrolling through the comments looking at all of Burnie's responses?

[@auroracane5450]

Eorzat yea

[@spiney199]

Loving the transparency with your company. Its something a lot of us like to see lately. Its also something good to note for an aspiring youtuber like myself.

[@Irrelevantspace]

“We don’t want to control the way people watch content. But we’ll limit the amount of content we put on KZbin to control the traffic that goes on the site 🤣

[@jordanbrown145]

I've been watching Roosterteeth and Achievement Hunter for over six years now and love all the content they make. I just hate that I have to watch it all on KZbin because I don't have enough money to show my support in the way I want to. keep doing what you're doing as it's amazing!

[@aidano2950]

Now my second question is "why is rvb being taken off Netflix?"

[@LoLHUBB3DG]

Because it can be watched free on KZbin and isn't exactly a big pull for Netflix?

[@nillabeany]

Meme Kap Because they gotta make room for shitty Adam Sandler movies.

[@noneofyourbusiness9489]

Where did you read that?

[@lyca7016]

I didn't even know it was on there...

[@allensloan7575]

I'm watching it right now on netflix??

[@Kielsram]

It's really cool to get an inside look on the business model of Rooster Teeth. Kinda makes me appreciate the content that's being made by you guys even more. Thanks for vlogging Bernie.

[@ChaseMcBride20]

One thing I can related to, is having more than one stream of income. The reason for that is something craps out, it won't completely destroy you, or force you to find a new job. Being 21 and married is hard but applying this and having a few sources have made me and my wife stable without a worry. If I have to leave a job or my side projects fall through a flow will still come in until I find a replacement. I'm not saying I make a lot, but it is completely doable for anyone willing to put in the extra work and time. My dream is to start a commercial business. I know if I keep it up like this I will be there soon.

[@247monsteraddict]

You guys have really grown over the years. It seems like just yesterday when pongo was taking over the office. I haven't really been keeping up with your content but it's amazing to see how far you guys have come. All these huge new studios and offices. You guys always seemed like just a bunch of whacky dudes having fun. I never thought of you as genius business men. Congrats on the success.

[@samsteronic]

0:18 - 1:03 gotta make sure to keep the expensive tesla in the frame.

[@noahf9820]

Thanks for the in-depth view of Rooster Teeth Burnie. It's been a privilege for me to watch the company grow and evolve over the past 14 years.

[@johnpatrickhale5101]

Can we just take a moment to be thankful that Fullscreen didn't make any sweeping changes to the content after the acquisition? I don't think that they get enough credit for letting RT continue to have free reign with what they do.

[@alexandermoltz5089]

Love you Burnie for making this video, I was just a little concerned with how the whole ad thing is affecting you guys and it's comforting to know you guys will just keep kicking ass. Thanks for the vid.

[@Burcol]

I would love to see a video talking about why RoosterTeeth partnered with Full Screen, and the benefits of that, if that's something you can talk about.

[@delaney5able]

I remember when my brother got me addicted to you guys on RvB now I'm addicted to y'alls game play and animared series keep up the good work yall are amazing

[@MetalPhoenix13]

Ad revenue, merch sales, sponsor revenue, ticket sales for things like RTX and Lets play Live.

[@pixelsthered]

MetalPhoenix13 donations aren't a reliable revenue stream though

[@goonsquad_official]

You do realize you didn't have to answer the title, right?

[@Sonicfalcon16]

MetalPhoenix13 i feel like most of us--no the hardcore RT fans know what RT gets money from. And its not youtube when you hsve your own site

[@ianw8479]

U forgot licensing on dvds and whatnkt

[@WhoAmIWill]

MetalPhoenix13 you forgot royalties such as RWBY in Japan or RvB on the El Ray network.

[@ntdriggers4280]

Shoutout to Rooster Teeth for making these videos. I have been watching you guys all the way from Georgia and hope to one day move over there and work for your company. Thank you guys for all you do and keep doing it.

[@leodafishy]

by selling roosters' teeth?

[@still_overthinking1665]

This is so incredibly dumb, *I Love It*

[@rollinroy1841]

LeonardoDaFishy *groans*

[@11mrOZ]

Being a subsidiary and making money are two different things

[@RuneDreamz]

I love at 11:47 when Burnie walks into the vlog.

[@Astarael2]

... That's rough buddy.

[@TheAreotrain]

Its rather interesting and appreciative seeing these blogs. Not everyday one sees the more honest and even one could say transparent side of the company.

[@doplint9945]

Guys everyone complaining about Bethany SHE WAS AT A LIVE EVENT that she had probable been planning for like a year and judging by the time the video was shot let's play live was about to start

[@RevidCargian]

Dop Lint She probably could have said something about it in a less agitated manner. Yeah, she's busy, no doubt about it. Just feels like it could have gone slightly more friendly on her end.

[@tonyrocks951]

I've been a paying member on the site for a while. I hardly ever use the benefits but I do it because I love what y'all do.

[@therobloxmythbuster2753]

Notification people I'm kinda saving that for the next RWBY episode!!! Cannot wait though I love that series

[@SgtHawk45]

ME TOOOOO

[@Someone-oi9gv]

October can't come soon enough

[@lpsgogirl101]

Someone of course it can we just gotta put our selves into coma and wait for volume 5

[@DryRev]

been a first member for a couple years now, I watch the exclusive stuff on the RT app (chromecast it to TV) and everything else on KZbin. while you're obviously not struggling financially, I'm glad to be able support you guys.

[@Ashamedofmyself]

RT Extra Life Challenge for the future: Fit every current RT staff member in the first office.

[@adamgreen5849]

It is great to know that Rooster Teeth is going to thrive even with the KZbin problems lately. I personally love to see that Rooster Teeth is a company that not only can make me laugh, but also a company that has incredible foresight. It takes many hours of commitment and study to build the business empire you have today, and I appreciate not only the hours to create the "magic" but the hours that go on behind the curtain to advance and support the content and community that we all love. -Adam

[@phil_cassidy]

I know RT is doing well but it still makes me feel kinda guilty. I've been a fan for 6+ years but I just haven't had any disposable income to give to this company yet. I want to but I can't. Feels bad man.

[@aidantsoumbakos5519]

Phil Cassidy yeah man, Ik how you feel, but you're still giving to them by watching them on youtube, rt.com and just generally posting positive comments to better the community. It's all about the little fans, especially the ones that are on youtube

[@phil_cassidy]

Just gotta hope we make a difference!

[@ShadowFiend93]

Phil Cassidy so what I do sell yourself for rooster teeth

[@runner9528]

Phil Cassidy Nice Try, Rooster Teeth.

[@TheEpona92]

I originally became a First member to get episodes of RWBY Volume 4 early, but I decided to stick with it after the season ended because I realized just how much of your content I enjoy on a daily basis. I use it to relax during my lunch break or cheer myself up if I'm having a crappy day. So, yeah, I'm glad to hear that by doing that I'm doing one of the best things to help support the company. I'll stick with the subscription for as long as you guys are around and providing content that makes people laugh and smile! ^_^

[@TheCoBBus]

I Miss Matt... I wish he would be on the podcast at least once a year

[@coltonleitzinger9998]

Think I'm finally gonna bite the bullet and get a first subscription. Rooster teeth has been coming out with some great content. Love you guys and what you're doing.

[@barak363363]

I'm starting to fall in love with RT with every additional video I watch

[@ThatGuy-uw3yf]

Yes.

[@anonymousally9783]

Cactus.

[@1100MC]

Don't be That Guy.

[@lucassanchez9050]

congrats on 9 mil subscribers. been here since 5. Watching this channel grow and the content it creates makes my life.

[@JDemen82]

Listen Burnie, I really don't care about the analytical logistics of your business accounting. What i need to know is... 'Why did you give Lawrence (Funhaus) an emotion chip?'

[@jonathanfergluis-jorge4158]

as a person who just wants to do everything the world has to offer, I love this. Cheers Burnie.

[@Exxtrachrispy]

Yikes the algorithm strikes again

[@McMasher]

I got to double geek out with this Vlog 1 because I'm a RT fan and 2 because I'm a business major and getting to learn about the business side is freaking awesome

[@xinidae]

More Bernie vlogs :D

[@jirdfam2904]

who?

[@xinidae]

The person who made the video, I was excited to see another vlog by Burnie

[@kellingc]

I've been with you guys from Season 1 of RvB (back before full screen video, 1080p was the best we could di). I love this vlog, and thank you for showing us how the cokpany is run.

[@organicdinosaur5259]

burnie is a hot dad

[@burnie]

People with daddy issues, smash that like button.

[@bookl0ver]

Burnie Burns I mean you are a dad. Do you not consider yourself hot?

[@MrRhax]

I have Burnie issues. It burns when I pee

[@we_played_Hob_Gobbies_together]

i wish you were my dad

[@meadow10134]

To add onto this, I think Im in love with Ezra

[@restinpeas1284]

"Hope that wasn't too boring for you" This is literally the first RoosterTeeth vlog I've ever watched on my own (gf is a huge RT fan) and it was interesting the whole way through. Last time I really paid much attention was back when season 5 of Red vs Blue was the newest one, and I think immersion had had its first season done. I think it's crazy cool how you guys have continued to expand and find new ways to entertain more and more people. I think I'm going to try paying more attention this time around... subscribed ;)

[@VelvetEars_]

Bethany gets the job done, I like her.

[@saltydawgs387]

I love seeing Matt. I know he has always been busy since being CEO, but I always like to treasure when I like to see him being himself.

[@hachnivar8785]

rt hit 9 mill quite some time ago. You guys are like 12+ hours late.

[@burnie]

9,000,000 subs hipster

[@tntisfoodnow7325]

Hey Burnie you are the Jeff Tremaine of Rooster Teeth. You are great and I love everything you and the "staff" you employ do. Great Vlog Burnie. Keep em' coming!

[@NuclearFenix66]

Bethany seems like a nice person.

[@CodexOfXol]

NuclearFenix66 She seems very busy

[@Wheelz2004]

I just want to say i really love rooster teeth as a business, They (especially Burnie) have always been very transparent and honest with their fans. I have a first membership but i watch most content on youtube because it just seems to work better than the rooster teeth website. Keep looking out for your fans/supporters and they will look out for you no matter the situation at the time.

[@lupuskeenway8866]

Oof times a million

[@LondonLock]

times a billion

[@OffensiveFarmer]

Definitely my favourite vlog series i've ever seen.

[@mrsircharles2120]

Would Rooster Teeth be around in 2030, because If possible, I would work there.

[@WeebTM2311]

Most likely

[@trequor]

TheHairyOnion are you still in the womb? Or do you have a 13 year contract somewhere?

[@johnmichaelchance1151]

Yeah… about that

[@Satherian]

6:40 I am so happy to hear that RT follows that philosophy! Too many companies force their customers to take awkward ways to get their content!

[@nickbills4645]

Matts thumbs are super curved wtf

[@BellaStarkidEve]

Nick Bills it's called hitchhiker's thumb

[@PrivateEye10]

That actually answered some questions I have always had... It gives me a new perspective about certain things I am planning to do, thanks Burnie!

[@Timoto58]

News flash - they don't...

[@97aventador]

I recently wrote an essay about Rooster Teeth for Uni, its really fascinating learning what goes into building a company like RT and how much work Matt, Burnie and the other 200+ employees have put into it.

[@SgtHawk45]

22nd now that answered my question for how you make money

[@SgtHawk45]

This reply was made to be liked

[@jubbalubdub9361]

Seargent Hawk the video is 13 minutes long. You didn't even watch it all.

[@SgtHawk45]

Eh watching part of it confirmed to me that he gets money..... for a long time I though they did it for free...

[@Wiljayhay]

That would be very generous of them.

[@tohoni37]

I love the business side for RT. always gets me hyped! The transparency really makes you want to contribute more to them.

[@TizziQ]

This video aged like stale bread.

[@JoeyFoxtrot]

Really appreciate this kind of honest inside look. Thank you Burnie!

[@DrStoppel]

As it turns out rooster teeth makes money by not paying its staff

[@DrDogbert02]

As an analyst of businesses is nice to hear Burnie talk about such aspects of RT. I know they always talk about how they created the company but it's nice to get to know some more of the day to day business

[@therobloxmythbuster2753]

But really why do I have to wait SO lONG for the next episode I watched RWBY since it was first out!!! I love that series it is the most amazing thing I have ever seen so rooster teeth your amazing animators like really (sorry if I spelt it wrong I'm from Japan

[@crisadence3707]

THE ROBLOX Myth buster This season is over. Next season is around October, like usual.

[@therobloxmythbuster2753]

Crisadence October is my birthday month that will be amazing if it's released on my birthday best birthday present ever!!!!

[@louisnorton820]

You are just charmingly excited hahaha.

[@crisadence3707]

Louis Norton Ain't he? Lol