Major Label's Marketing Techniques Used To Break Artists | Chat With Virgin EMI Senior Marketer

[@Burstimo]

For artists looking to break quicker, Burstimo's Membership gives you access to Spotify playlist curators, A&Rs, Major industry opportunities, advanced tutorials for breaking an artist, contact databases and more: www.members.burstimo.co/membership

[@davidsebastienmusic]

Bookmarks, could be interesting to you as well: Talking about Mute(indie label) and the tasks she had in the label: 5:14 18:50 things done with a new signed artist 21:10 guidance for artists with their content 25:00 the importance of a narrative /an artists content / the image an artist portrays through his social media in his non-music content

[@yaboiavery5986]

Thank you king

[@davidsebastienmusic]

@@yaboiavery5986 you're welcome brother

[@snezycolins4125]

Thanks for helping

[@shocken90]

This is exactly what I wanted to learn about and couldnt find anything that specifically handled this topic. You guys are fantastic.

[@Burstimo]

Hoping it's useful!

[@avlissoficial]

lazy_herodotus same!!!! Thank you guys ! Big fan

[@ProfessorSaibertin]

#this : D Thx guys!

[@dangr7407]

As a brand new artist I can definitely say it's incredibly difficult to just get someone you know to listen to your music. I'm here in America and it seems the industry culture is pretty different in the UK. It seems like you guys more value creativity and genuine talent. Here in the States managers and A&R really only want artists with at least 10k monthly listeners before they even try to engage them.

[@dalepulliam8917]

Yeah man. Totally agree. You need a team to handle the business side of things while the artist works on the music. What are your socials?

[@ronbahia]

I am from Brazil and the market is much more hard since Brazil is not a rock cultural country but more a "local country music"

[@LauraIberti]

It's 9am on a sunday and I watched the whole thing, almost taking notes. This videos has so much data! Felt like I was taking an online class or something!

[@enlinnea8716]

me the same jajaja xD

[@stephenallenmusic]

" What is your non-musical content what makes you interesting " She hit the nail on the head. As an artist, we must not forget we still have to be relatable with people who are not musicians. Show personally and interest in other things in life and stop making seem like all we do is music. I never buy or listen to music now without looking the artist up first to see what they are like no matter how popular they are.

[@Burstimo]

You know it! People buy into the story and the style of the artist just as much as the music itself

[@ricflomusic]

Artist sells values. So have an idea what that is an double down

[@ines7556]

So well said, that's basically the reason why people are becoming K-Pop fans. Since a very long time those people have understood how important that is and they be thriving

[@shhh.im.thinking3069]

Why though? I never waste time with researching artists. If the music is good, I listen. If not, I don't.

[@krikarica]

Excellent interview. Main take away so far; There’s levels to this shit. The amount of data and knowledge of market behavior these major labels have most be mind blowing.

[@Burstimo]

So true

[@VihanDamaris]

Thank you, very interesting!

[@LucasLucasMusic]

You know a puzzle, riddle or secret I wanted to solve and its related to this video? What did Interscope do to explode Billie Eilesh, the steps, the action. I do agree that she is a marketable sweeheart. Cute, young, knows how to sing, and catchy tunes but to be on top of the world by 17? its just surreal. You could put any kid and upload a fantastic song on soundcloud and I bet that nothing would happen. Do it burstimo!

[@Burstimo]

Deal

[@aboutelectronicmusic]

Indeed. Thats the big mystery.

[@orlock20]

Money. The marketing money for the big named artists is about $3 million per album and $1 million per single. That money is a loan against the artist. That's why there are many charting artists that went broke. Shirley Manson from Garbage, a massive band in the 1990s, explained in a video interview how the band's label was screwing them over. Also understand label networking. While payola is illegal for radio, it's not illegal for TV shows, DJs, online "influencers" etc. Once that money vanishes, so does the artist. Look at Lorde and Adele for instance. They were "everywhere" when their projects were out and once they were over they seemed to have vanished from even the tabloids.

[@snowsurfer12m]

There’s an article that talks about it. Not sure if it was NY times. But they took years to build her brand, by using singles as feelers then waiting until the buzz was big enough to drop the album

[@effisummerscreative]

Moses Syldort I wanna read it! That makes sense though, she has what comes across as an incredibly authentic brand and her visuals are spot on 🙌 Plus the timing was absolutely perfect for her sound.

[@andrearieta8291]

This deserves SO MANY MORE views.

[@Burstimo]

Just you wait!

[@eyedentv]

Let's cherish it before it gets massive then andre;)

[@darkskinwhite]

shhhhhhh

[@dndwes6071]

Only the real ones come for knowledge. It's chess not checkers.

[@Sayitaintjake]

@@Burstimo no it doesn't, don't blow up the spot

[@karolinakaycpa]

Dear Liberty and Burstimo, thank you for that interesting interview! Your content is very useful not only for unsigned artists but also their managers :) You're legends

[@Burstimo]

Thank you!

[@BALTAOFC]

Are you a manager ?

[@Mojacaine]

@@BALTAOFC lmao you read my mind

[@Mojacaine]

@@BALTAOFC to answer your question though, yes! She manages alt/indie rock

[@MyAkachi]

I never watch these interviews fully. Always bookmark for later. But this one? I cleared my diary and watched it all in one sitting. Great work.

[@beatsbythekilo]

This was so interesting and informative! I almost didnt watch! Good thing i herld on for more than 5 seconds! ALL OF YOU Are GREAT! Signing In From South Philly ( Philadelphia ) USA.. This is one of my favorite music business shows! So many Gems!!

[@RememberingGames]

My god, working with someone like that must be an artist's dream! Super down to earth, I love it.

[@ZeLuJ]

Absolutely

[@Burstimo]

She's a marketing genius!

[@josegtan6841]

yeah, now Im glad Ez Mil signed with them...

[@iixmusic]

True

[@samirapnl9534]

take your music and music video to another level!

[@LydiaWalker]

This is incredibly helpful information to me, as I was just hired as a marketing director for a new record label. Hearing the big picture and about the journey of marketing an artist to succeed is really inspiring. Thank you for this in depth conversation

[@itsjimmychen]

This video is exactly what I needed. A precise and no bullshit interview about the techniques major labels use!!! BRAVOOOOO

[@thesuncollective1475]

Really great..I watched it live but came back ..there's so much to take in ..Thank you and thank you Liberty insightful gold..it really helps get perspective.

[@MorganOliviaMusic]

Value value VALUE! THANK YOU! 😭🙏🏼❤️

[@joeholmes2002]

Burstimo content just gets better and better, it is invaluable!! I'm actually considering, as a songwriter that works collaboratively with high artist influence, to start managing and marketing for the artists I work with. I'll be using my notes from Burstimo!

[@Burstimo]

Nice one, let us know how you get on

[@joeholmes2002]

@gid instagram.com/joeholmes2002

[@monikaperyt831]

Finally, I found essential content about the music industry! Thank You so much guys for your work. I think I'm becoming your Fan.

[@biancapalomin9762]

Absolutely Wow! As a starting solo artist, I can somethings be clueless on how to go about certain things. Thank you for all the insight on what and how to approach certain social media platforms. You Rock! 😎🤘

[@travis_straightcash]

What’s your Instagram ? I’m also an upcoming artist myself

[@biancapalomin9762]

@@travis_straightcash @biancapalominmusic

[@Burstimo]

You're welcome!

[@maeckie55]

Interesting interview, thank you. Its so sad that music does not sell by itself and that theres so much business involved. Theres an old saying: "Music industry destroys music", it still is true. The music is whats important, and thats created by the artist. Everything else is just leeching on the content makers to make some dollars. This system is not promoting the artists creativity. It is exploting musicians and favouring business studies students. Money has no role in art. I know this is idealistic and not realstic, but one has to stand up for it. Quality in music is not defined nor set in stone by spotify/youtube-charts, it is defined by the listeners experience. The less interference a label provides between artist and listener, by influencing releases, doing social marketing strategies and so on, the end product is all the more honest. And i mean real honesty not business honesty, which elevates itself above everything else.

[@lukabilbao5098]

you are a fucking idiot

[@dwinmusic]

Thank you Liberty this has changed my life and made me more Confident on marketing tools i be telling myself to do

[@HaasSpitta]

This is literally the content I’ve been trying to find for years. Thank you so much

[@barryanderson8740]

Love this. “It’s small wins. What do we win THIS week?” Thanks for the fascinating interview, you guys! 🎧🙌

[@Burstimo]

You're welcome!

[@KateGrealy1]

She's such a great example of slogging it out in building a career, and is clearly a brilliant operator. Great interview

[@adamyt0]

incredible interview, more like this pls love it

[@Burstimo]

coming soon

[@raularaujostrw]

Wow. This was absolutely brilliant... watched every minute of it. Subscribed. Let’s grow, people. 💪 👨‍🎤

[@Burstimo]

Glad to hear! Thanks for subscribing

[@maximthefox]

"urban roster"

[@josegtan6841]

so informative... here because of indie artist Ez Mil...

[@squidcatbass]

Such great insight! Thanks for the helpful information

[@matthewv789]

This was great, so much information, and her discussion of first steps for a developing artist confirmed everything I’d planned to do when managing a new artist (and what not to bother with just yet), so now I feel more confident that I know what I’m doing!

[@BoddhiSatva]

Very interesting interview.

[@dizgoband]

great conversation, thanks for the information!

[@redcurrantrecords]

Agree, sign up to all platforms, if you get radio play and people like your song they will look at your socials, if you're not there you may be loosing one or many fans.

[@TJiscool1]

An excellent listen... This is the stuff we all should know.

[@chasemillions3752]

Why i am not surprised that there having Tea Time in London 🤣😂

[@Burstimo]

Of course!

[@BonnieBeatsMusic]

These interviews are so invaluable, thank you !

[@zig-zag2118]

As a hobbyist, I often get overwhelmed with the complexities of and rapid shifts within the music industry. It's refreshing and motivating to realise that even the pros can't always keep up. Great content. Thanks for sharing. And big up to Liberty for genuine and generous engagement in the chat.

[@bubbleheadlishish24]

This was amazing information. So insightful and helpful for an Independent artist like myself. So many gold nuggets I took a lot away from this and will use it to help improve my marketing strategy.

[@Burstimo]

Glad you found it informative

[@ZeLuJ]

It’s all about marketability

[@smtonlinevideos]

Great video. Thanks for this!

[@Xalser]

Awesome interview, so much knowledge!

[@Burstimo]

Thanks!

[@TheDustypiano]

Excited about the video. Out of interest, do you think you could do a video for older musicians? I noticed you done one for young musicians. I'm wondering if you could give advice for the older musician, who has the create skills for good songwriting, but has reached the age of when things get more difficult. When you have kids, debt, gigging and tours starts becoming a impossible thought, finding people to work with gets harder, finding time, keeping to date with new trends becomes harder because your not the 'NEW THING' anymore. I think it be a interested video that not many KZbin channels have covered, and tips and advice on this would be awesome! Just a thought :) Awesome channel! Keep up the Awesome content.

[@Burstimo]

Sure thing!

[@ManicMarxman]

I've bookmarked 18:50. Very insightful regarding developing and building an artist.

[@pvtruestmusic]

loved this - Pv Truest

[@thebigo8500]

#Oursideonlymarketingagency

[@QPView]

Great video! Full of great tips.

[@craigwestwood1]

More nuggets of wisdom... such a packed interview full of knowledge, I watched it twice! Great stuff!! 👍🏻

[@Realness112]

This is great information and has help a lot thanks!!

[@a6gittiworld]

Great interview 🙏🏼

[@tymaz9]

Best channel for a young artist for sure ❗️

[@brandozd]

34:10 A KZbin ad counts as a view when you watch 30sec of it, not 5sec

[@Payusnomind]

And that's only for In-stream ads. Discovery ads count as a view once a user clicks.

[@pbenson56fran]

Wow! The EMI Marketer said some key words and it lead me to You Tube Creator. I've been there for a few hours. Thank you. I will have to put this video in watch later. I have two videos I need to put up. Wow! Thank you again.

[@hakiymsnaturalthings441]

The 3 F’s Family , Fans , and followers definitely pay attention to this in your social media campaigns .

[@AltoKeyMusic]

Great video - would be interested to know more about how the A&R side of TikTok develops!

[@samsmusichub]

Liberty has a very fun story, and lots to share. Thanks for having her on!

[@sisimilemndzebele9567]

Watched the whole video... amazing content

[@Burstimo]

Thanks!

[@gianlucapampagnin6174]

This is amazing. There's so much to do, so much to learn, so much to experiment! Thanks for sharing, love from Italy

[@archives9324]

Really great content, please keep doing what you're doing👏

[@OfficialXeuphoria]

Incredible video well done guys

[@knkyofficial]

Very very valid points were made by her. Love this !

[@Obalurge]

You guys do the most, can I get to work with you directly? I'm from Africa

[@emperor-sexystylishboss9095]

The truth is a farmer may not be good at hunting even if in that farm he sees hunters doing it. If u care about music never let go great vibe by advicing the wrong thing to the right person . The time i spend making music is the time given to the furture of the music industry if u know what i mean. I will be working wit u guys by Gods grace. My prayers for your leadership in this thing you give all your hearts

[@PolarShine_]

The record label is an artist's pimp. Plain and simple

[@uclinhtran3343]

Thank you so much,,,,,,

[@cococreamnyomouth5780]

That was hecdik 😊 you guys are really helping the helpers

[@MrMachoman47]

Back for my monthly comment on how much your growth is amazing me! 25k... insane

[@Burstimo]

It's been a crazy few months!

[@TheDevinShamel]

Amazing video and I thank you all so much for it! This is the kind of information and knowledge I’d otherwise have no means of hearing and learning from someone as accomplished as her. This is some invaluable stuff! I seriously can’t thank you all enough for this.

[@CIRCLEOFTONE]

Great content. With great power comes great responsibility. Modern day payola results in Ed Sheeran breaking records in the industry. I just wish more payola (marketing money) would be spent on pushing less milk toast music.

[@djgonky1]

Wow, what a Women!❤️

[@Solingosso]

Finally watched it all. Real real good resource. No crap. I definetly got a lot of Gems out of it. I will put it in work. Thanks for sharing

[@adambianco-melbournecompos2325]

Is it worth spending money to get companies to promote my music on social media? I'm not sure where to start.

[@Benjaminstorset]

watched the whole vid!

[@royalcar]

Lovely!! Cheers from San Diego, CA!!! #Music #TheBusiness

[@AmnesiaxBeats]

royalcar I’m in DAGO too

[@EmpireOfLightTV]

Such a great video. Thank you!

[@Rozay]

This Is Very Useful Thank You For Such Great Content , You Helped alot. 🙏

[@LuchoPai]

once again thanks so much very interesting

[@igothousemusicfever]

This is very informative. Thank you for sharing

[@JaneWillowMusic]

Who else like Lewis Capaldi has great content on social media. I'm kind of curious now. Preferably in folk/country if possible.

[@Good.creator.musician]

The times are changing. I wonder how relevant this is?

[@AngelQuiroz]

The wisdom that this lady has is gold

[@bubbleheadlishish24]

Agreed!!

[@Burstimo]

She is fire

[@vedatbeyaz4274]

please make more content for record label marketing

[@VixTwenty]

Brilliant interview

[@bboymac84]

I learned so much!! I watch the whole thing!!

[@shootuh1356]

Deep down I honestly knew I would have to start posting “video” content. After watching this you better know i’m getting on that.....A song a week(quality songs) is not enough and I am starting to realize that now. You guys provide amazing content on this channel. And in glad you are just sharing it to everyone. thank you! Side note- Check out the links on my channel if you would like new music every week! ♥️ >Alternative/rap

[@bassplayer807]

That’s physically impossible to do if you don’t have the budget of a label giving you an advance, especially for quality songs with my band, sure we write quality songs but when it comes to finding the right mixing engineers, some of these guys charge $2,000 a track to just mix, and then on top of that if you want Ted Jensen, Bob Ludwig, or Adam Ayan to Master it’s going to cost a lot, but let’s also factor in bringing a producer into the studio and paying him to structure the song better I.e ( add a pre-chorus to this song, don’t do the guitar solo during the bridge, but after it, add a build up here or there, etc.) to do that for every four batch of new songs you release a week wouldn’t be practical, but a waste of money that could be used for other things like music videos

[@asole100]

@Bass True Sound Studios charges way less for mix, and mastering. As for the producer thing that is not really needed though I'm sure it's helpful but not a good way to spend money. Don't really see the point in being an artist anyways if you're really going to sit here, and have someone tell you how to play your song.

[@bassplayer807]

Asole ❶⓿⓿ Then why do artists hire producers like Roy Thomas Baker, or Rick Rubin?

[@asole100]

Because they're uncreative, lazy, and don't know better ways to spend the money.

[@nosleepclub8823]

thank you so much for upload this interview! really helpful!

[@SoulPapiii]

almot behin the scenes i see crazy

[@SoulPapiii]

^

[@SoulPapiii]

^

[@CLIPSNEXTDOOR]

best podcast on yt

[@Burstimo]

Thanks! Big statement

[@DJKingArthur]

thank you I learned a lot. Hi from Puerto Rico 🇵🇷

[@michaeldeangoodrich]

I really enjoyed all the information. Thank you Liberty for sharing your knowledge and experience. Thank you @burstimo for the video.

[@SUNLAND247]

this video was a boss move 👍🏽

[@beatkultr]

This is the 3rd video I seen so far and was compelled to subscribed when I reached this video and I must say you have great content. Allot of the information you share here I learned over the years and you confirmed the knowledge I have and feel you're the real deal. I also picked up a few things as tips which will help me out in the near future. Thanks for sharing the tips in your videos. Ill keep watching to gain more.

[@Jay-lp5xe]

Listening to people with English accents talk is so annoying, sort of gross and boring!

[@RateOfChange]

Nobody asked

[@iamjordanpass]

The talk about declining and accelerating ratios and content, acoustic, new video, remixes, make sense when you look at the success of "Old Town Road", that had remixes, TikTok, Yes, new content ALL the time. Content is KING!

[@exokaiser]

Honestly a great channel all around.

[@johndoumba6965]

Upcoming Artist : yo dawg i got a bunch of dope beatz them worth over millions $$! Major Labels Manager : how much would you be willing to accept for handing over the full copyrights of all your work ? Upcoming Artist : dunno man , this shitz dope bruh its worth millions Major Labels Manager : how would you like a to sign right now for this $15k bank cheque ? Upcoming Artist : sure thang dawg , hand over the paperz so i sign em unfortunately this is how things mostly work out in the music business

[@DavidTramacchi]

This is such a great video thank you! Wonderful insights 👍👍

[@Burstimo]

You're welcome!

[@svexx]

THIS. What I'm learning is It's not just about resources themselves, so much as OPTIMIZING the resources. LOVE the transparency in the video. "Don't start spending money on marketing yet, if you've not built the audience yet". I assumed the marketing was TO BUILD the audience, so this was an interesting perspective. Content on KZbin seems high yield, but does the algorithm care about the music that ends up on KZbin Music from a distributor? Curious if the algorithm is different there since those videos barely seem to get views. Hope this video gets pushed up with the algorithm! FANTASTIC ADVICE!