Trends Major Labels Follow for Artist Growth | Warner Music

Ever wondered how the major labels jump on to the latest music marketing trends?
We had a chat with Anya Du Sauzay from Warner Music who explained to us how record labels promote their music using the latest industry trends.
In the episode Anya explains what is trending right now and how artists are harnessing their fan base in order to create super fans allowing them to grow with each release.
---------------------------- THINGS YOU NEED TO KNOW -------------------
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We're a music marketing agency, working to ensure artists across the globe can promote their music effectively, securing fans, streams and followers. Learn how to grow your fanbase with modern marketing techniques used daily for artists at all levels in their career. Whether you're just about to release your debut song or you're a charting major label artist, our tips ensure every artist can get their music the exposure it deserves.
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[@QTheMarkerr]

Would love to see time stamps for these podcasts. Good content!

[@AndersJensenthreeonthego]

The music industry of 2021 really has very little to do with the actual music… it’s literally all about pr and marketing, which new and upcoming artists cannot afford. This video explains a lot about why the industry has lost diversity and the radiolistener gets music from the same 15 producers all the time… 🤷‍♂️ Furthermore, labels don’t sign talents (to further develop) anymore. They only sign proven track records…

[@welovesamples6051]

Absolutely true. However, we don't need major labels to be successful. There are plenty of independent artists that do great themselves.

[@KingBabaJames]

Yep all you said is the problem the industry is facing. They need to sign new talents. Consumers are tired of the same top 10 artists of the decades. That's why they started producing 80s and 90s pop sound since 2019. Because they know that adults people has money to buy music. Adult people like oldschool music, that's what they grow up listening with their parents. Young people follow trends... make you popular. But there's research that shows young people don't buy music. That could be they don't have money to buy music. So you might be popular but not selling records. My friends spent over 1k for him and his family to see Bruno Mars in concert coming soon.My other friends spent 1700 to see James Taylor. As you can see! Adults are buying oldschool music.

[@AndersJensenthreeonthego]

@@KingBabaJames Good and interesting points indeed! As a songwriter I do hope to make it, somehow, but it most likely won’t be as a recording artist releasing pop songs. It will rather be subtly in the background writing for others (having the rights is where the money is, right?) and through syncs… sad though, that a whole generation is growing up, genuinely believing that all music is free! We, the artists should all stop working until we get paid. But the “problem” with us music people is, that we love what we do, it’s a lifestyle really, and thus we do it whether we get paid or not! And then we are taken advantage of by the “non creative” side of the industry… we’ll they are “creative” just not with anything music related!

[@ShripatiDev2]

And suddenly charts have become a thing now.... whereas it was not that important back then... Now everyone is like "Thankyou guys , my song gets higher and higher on charts" ... like they consider charts as a main thing but whereas it shouldn't be that important

[@AndersJensenthreeonthego]

@@ShripatiDev2 Because the whole industry is so focused on track records and algorithms it has become focused on charts. I write pop music. Pure and plain, straight forward pop. If I want any success at all, I have to focus on the charts. I haven’t had much success so far, but I continue to release music, because eventually interested people can go back and listen to a substantial back catalogue. I get almost no plays at the moment. Not even enough so that anyone can have an opinion about the music and the quality. So I am fairly confident that it’s all due to algorithms and the fact that to even be considered for playlists, you have to have a proven track record first. It’s ALL you are asked about. “How many followers do you have?”…. 🤷‍♂️

[@alanmakesfilm5253]

Good job guys, you are basically asking questions that you as an agency doing this work can benefit from but at the same time packaging it for the people. double win! smart

[@isabellasescape]

So excited for this one

[@TomVinOfficial]

This insight is 🔥. Thank you Burstimo for all of the free value 🙏

[@brainheartofficial]

Yooo I passed the 1000 subscribers and I must say thank you, your videos helped me a lot ❤️🙏🏻

[@naveedahmedny]

Would love to see a video talking about cryptocurrency and NFTs and how artists can be utilizing them

[@brainheartofficial]

Seriously, I learn a lot from your videos and the results are fantastic thank you for everything And I promise one day you will host me on 1 of your videos 😊❤️

[@qelo9529]

Indeed

[@noone-by8li]

Thank youuu!!! Always with amazing content

[@bashemusica]

Thank you! Saludos desde Argentina!🙌

[@SinikkaMonte]

your videos are so helpful! The KZbin video views worked really well for me and I am so grateful that you provide indie artists with all this information.

[@aariyahsymone4162]

Amazing information thank you all !

[@wilebull2769]

Up and coming artist here thanks for your inputs

[@shxwnfresh]

Love this channel 🙏🏾

[@bakriproductions8293]

Love this talk 🔥🔥🔥

[@ShripatiDev2]

Guys @Burstimo , great content. Something out the box , unique , different! Love your content! x

[@victorobi]

This was quite insightful

[@levijuneybeats]

Love these types of content 👌

[@basseq7818]

great content as always

[@achillesmusicoz]

Great interview 👍

[@LyleGallant]

very cool info.

[@ashdown1981]

Parlophone has always been a quality record label producing some awesome music. Syco on the other hand I just think of manufactured bland pop music.

[@dcstuban3171]

Thanks alot

[@IgansF]

Already tired listening to all the things to do 😱 Anyway, great talk! Very useful !

[@meganstrange5836]

An informative video, but what about for artists who don't have much of a following to begin with?

[@ArmageddonAmvZ]

💜

[@brainheartofficial]

Hey!dear person that's reading, never stop smiling because it's precious. I hope my music can make you smile, Love from a small KZbinr❤️

[@GraiVUTV]

are you guys still going to do the long form version of the breaking artists video?

[@AJ5TAR]

I love the new arising artist Aaron Buenafe 🔥

[@BenChaverin]

So early!!

[@FranklinFreshman]

Good video.

[@dcstuban3171]

Speeeeeeeddddd

[@SmokeyLauiee]

Jawsh 685 . Inspirational

[@quesainbolt]

Do you guys help with artist promotion? Definitely digging your content always

[@Burstimo]

We have a small agency and take on a couple of artists per month

[@quesainbolt]

@@Burstimo Thank you for this feedback 🙏🏾🙏🏾. Just reached out to your team, via your website

[@sughn.]

@@Burstimo pick meee

[@ipromisemusic]

@@Burstimo how does one go about submitting or hiring you?

[@SuperMax_____0.0_____]

Tik Tok changed the music industry ?? Wow I didnt know it was such a weak industry to be changed by social media app that will be left behind in some years by another..

[@DJJohnnyTapia]

Right, and quite simply one of the lamest social media apps out there.

[@INTER.NET_TONY]

WE NEED A CONTENT SHIFT

[@Solavation]

Isnt it contradictory to see "labels are supposed to provide you a support system for grown" when most labels will not sign you without you going viral or having a social media following? Its literally not about talent and to falsey put a narrative out saying that a label will give this support system makes her seem out of touch melanie martinez got signed with no music purely just followers

[@Roiboscrafter]

labels are interested in people talented at getting money...influencing sells, musical talent sells. Both is the sweet-spot

[@Solavation]

@@Roiboscrafter no labels are just interested in people who have the ability to generate a following. This woman is super duper far removed from building up a new act shes talking about working with coldplay and other solidified acts. This isnt going to apply to someone who is just gettting started. Most a&rs are out of touch anyway and just want to grab whats hot

[@Roiboscrafter]

@@Solavation while talent is great it is useless if you can't do anything with it. It's like, you can be a great singer but if you can't make good songs it doesn't matter. The talent they seek is in solidifying acts because that is commercially viable. Whether it is continuing an already solidified one or starting up one. They probably wanna do both.

[@Solavation]

@@Roiboscrafter how do you explain melanie martinez then lol she had no music just a social following. Yall are making excuses its not about talent its about following and who you know

[@AndersJensenthreeonthego]

Labels DO NOT sign talent. They ONLY sign proven track records…

[@RockmannMusic]

That was awesome. I hated everything about it

[@beatvillainz]

The title of this video reveals how far back the suits are from forward thinking artists and music : “Trends Major Labels Follow” - don’t allow yourselves to become a trend people.

[@prettytiff2562]

The speed and tone of the guest’s voice is giving me anxiety, great info tho

[@matthewharrington5990]

How do you claim to have a "genuinely engaged audience" When everything you stand for is artificial? If the Artist is not genuine Than everything you build will all eventually be in vain.

[@uptheantie417]

100% agreed

[@GraceSaren]

Exactly. 😊

[@TacticalMartialArts]

This video is of little help for most. If you have been picked up by a label you most certainly already have a very large solid following. Basically she says...we let the artists do it. They may pay and organize ads but they dont do anything to build a budding artist other than admin ads on social media.

[@YariBeatsMedia]

Who's willing to suffer a pay cut?

[@k.p.bolden7329]

MacBooks plays CDs.

[@bjarnyg]

19:35 nothing's off limit? you sure? in that case i wanna see her speak out against the madness of things like fluent gender and parents giving hormone treatments to their underaged "transgender" children. even if she wanted to she would never dare.

[@neosb]

Excuse me miss Anya Du Sauzay, but if you take 500 followers for nothing then, I wish you good luck. 🥂

[@offtherealm5438]

Trouble is....music fans just don't give a shit anymore. For me, trying to gain new fans is like trying to squeeze blood from a stone. Nobody is paying attention. Burstimo has never even answered me back.

[@thereallegend4lyfe]

I did the whole Gary V social media game for 8 years. Had like 750 followers on IG , had an audience on Snap, about 350 followers on Twitter. Of those numbers I could only get a few dozen to listen to my music on a semi regularly basis. When I launched a patreon, I could only get 3 ppl to sign up.

[@offtherealm5438]

@@thereallegend4lyfe I can see I'm in good company then, I salute you, and thank you for your comment.

[@offtherealm5438]

@@GR-zh4ol I make music because I'm compelled to do so.....lifelong Beatles fan, they were creative giants. It's all I can do, to create for better or for worse. It's just a hobby, but it would be nice to gain some traction once inawhile, even in a miniscule way. It would even be better if my hobby could sustain itself. Fans just don't give a shit....they've lost their passion.

[@NLP_Productions]

Just unsubscribed...I hate click bait...no important information, you are just talking about your accomplishments