Music Branding: 3 EASY Ways to Build Your Brand

The music industry is a tough one to crack but it's easier once you've got a strong artist brand.
The branding of an artist consists of their story, their values, their style and once those are perfected, fan growth is exponential.
In this video, Maddy explains how you can define your artist brand, to ensure you're reaching as many people as possible and growing your fanbase.
Outro Song:
HANNIE - Drama
Follow us:
Instagram: @Burstimo
Twitter: @BurstimoMusic
Facebook: @Burstimo
Read detailed music promotion tips:
burstimo.com/unsigned-advice/
Listen to our podcast:
open.spotify.com/show/2myDi0W...

[@chwezimadeit]

I discovered this channel 4days ago and I have been listening and watching to almost every video. Its worth it and thank u

[@Burstimo]

Thank YOU!

[@parijatsingh5858]

Same here! This is stuff no one in their right mind would give away for free! What the hell!

[@chwezimadeit]

@@parijatsingh5858 i guess we are the lucky generation

[@kissmekeekee]

I'm pretty much in the same boat haha

[@parijatsingh5858]

@@chwezimadeit Yep! We're in that time where everything has become open and it's challenging because you have to be really creative and incorporating everything, but the competition is relatively thin! We just have to push hard!

[@jackdrew1946]

I find that branding can sometimes be overlooked and artists are left wondering why people aren't connecting with their content as much as their music, and it really comes down to the fact that PEOPLE grow brands and if there's not a solid brand to get your teeth stuck into, then there's nothing to set yourself out from the very crowded market

[@craigwilliams2375]

kzbin.info/www/bejne/eXW8nWaYhbaWipo

[@adriendelasalle8981]

This channel is just so true, and good ...

[@AprilKeez]

Regina Spektor has been a favorite of mine for a long time! She is adorable, clever, and creative, which comes across in every inch of her branding. She wears blacks and dark blues, often with sailor stripes, but always has that splash of bright red. Her music has moments of serious, beautiful lyric writing mixed with her silly attempt at making dolphin noises. She’s not afraid to experiment. It’s all so specific to her!

[@axel.lessio]

It's so important to be yourself and not think that we could all simply copy what Lewis Capaldi or any other artist did to blow up. Lately on Instagram I'm trying to be myself a lot more and tell my story as it is, besides making music: I'm a young father who loves his daughter madly, I work remotely so I travel often, and I freaking love cooking and food in general. As a result I'm able to post a lot more great content more frequently and my engagement is growing steadily. I found a great balance between what goes in the feed vs. the stories, and this vlog type of strategy is really starting to work for me. And here's the best part: I get my followers with classic rock covers, so they start to follow because they love music, and then they stay for the story. We'll see how many of them come to my debut gig and stream my next releases, but I do have a good vibe about it.

[@Burstimo]

Love it! Being authentic and telling your real story will always win

[@Lanraymusic]

I wanna say what you’re doing on this channel is literally outstanding. I’ve only seen about 4 videos so far and it’s like I’m learning new things - about my music, about the music industry, ideas to even grow myself. I just wanna say thank you for having this channel. Thank you big time!!

[@Redshi1515]

Really glad I discovered this channel and subbed, you both have been giving me the necessary knowledge and confidence to do this the right way and build my career from the ground up. Thank you.

[@JimmysGG]

I've been watching a lot of your videos for some weeks now and they are a real treasure. Thanks for inspiring all of us fellow artists, since was a kid I always dreamt of making and sharing music and after this kind of vids now I know I can make that dream even bigger and better. Music heals friends, let's keep all pushing onward!

[@tylermcclain606]

Rob Zombies branding is insanely good. He hasn’t had a good album or movie in over a decade, and STILL headlines every festival he plays at. Why?- the Zombie brand. Genius.

[@theSUProject]

His show is insane too. You can see him and his band genuinely enjoy performing, they have fun on stage, they make eye contact with the public, they smile at them. I don't listen to their music on a regular basis, but I won't miss an opportunity to see them live!

[@KofiTaylor-qg1hg]

Thank you so much Burstimo... you guys are helping a lot of us find our feet as artist, for me personally, I’m grateful 🙏🏾

[@amika4143]

Maddy, you and Alex are our career angels! We love you so much do you realise that? Seriously I feel like you are my very close friends and your guidance is helping me a lot day by day! Thank you for making sense of this chaos in the emerging independent artist world for us! God bless you!

[@seemaverma4758]

Your music is unbelievable 💯👏👏 I saw your Spotify you got good monthly listeners too just don't give up. You got the talent just work a little more on promotion n marketting your release. Your music is fire 🔥🔥🔥👏💯💯 no doubt all u need is good promotion hats off keep making music you're awesome god bless you 💓💓💓

[@seemaverma4758]

Waiting for your new music Amika just watched your recent upload on ya KZbin channel damn that was lit 💯💯👏👏🎉🎉 you're so damn talented OMG 😱 please keep doing music 🎶🎵 you're awesome 👍👍👍👍👍👍

[@seemaverma4758]

Research about paid promotions you pay to the distributor to get yourself on Spotify that's so acknowledging 👍👍👍 Start paying for the promotion of your releases n I guarantee you'll be the next big thing 💯💯 you're awesome keep making music I'm waiting for your next drop yoo 👍👍👍👍

[@seemaverma4758]

I'm a struggling artist just like you I'll be dropping my EP soon in January 2023 n the best part about this is nobody cares 🤣 Nobody gives a shit to us independent artist nobody would tell us to do what's right they'll let us keep running in circles if you know what I'm saying 💯 🙏 Promo is the key to happiness. Major labels spend millions on promotion marketing on artists which we independent artists cannot afford but fuck it we not doing this for fame we doing this because we love it it's our passion. I'm 22 working in a bar and saving money to release my debut EP next year somewhere in March and to promote it good I'm independent so I have my own budget to promote it

[@seemaverma4758]

Keep watching this channel "Burstimo" this is the perfect and best place for us independent artists to gain knowledge on how indie artists can make living out of their passion. Maddy and Alex are great advisors I been on this channel since 2020 n to this date I'm never disappointed by them they are awesome 😎💯 Love this channel and love all of their contents just like you feel they are your close friends so do I 🙏💯

[@michel8065]

Thank you guys for doing this. You are helping a lot!

[@JojoPlaysKeys]

Just stuns me me how deep your knowledge of what is going on in this business is. Thanks a lot for sharing this, you both are amazing!

[@selahmusic1]

Such great advice, I especially like how you give us new and interesting creators to check out. The online branding is key to finding those fans that will stick with you and that is not easy to do. I've been tuning in for a few weeks now. As a touring musician you tend to neglect fully developing the online presence. Your advice has really helped me sharpen up those loose ends . Big thanks!

[@mckolo2281]

This is honestly one of the best channels for an independent artist! Just incredible!

[@AmyJoCloughMusic]

I love this channel so much. Such quality content. Thank you for reminding us of the importance of branding. I think we forget that we all have a unique story to tell. xx

[@BeQuietEntertainment]

I have been locked in on your videos. Not only do you drop knowledge/information but you don't do alot of useless talking, every point/backstory is meaningful. 🔥🔥🔥

[@TheBloodyMallard]

Thanks Burstimo. Great insights as always!

[@mattiemore]

Love this channel! Been watching every day since I found yall! :D

[@brooklynrose2081]

your voice is so soothing omg it’s 12:50 AM and you’re abt to talk me to sleep lol. great video:)))

[@zalvus7392]

AURORA, Twenty One Pilots and SayWeCanFly are some of my favs when it comes to artist/band image :)

[@fargothbosmer2059]

Zalvus also Julius richard

[@AntKneeLeafEllipse]

I've actually been wrestling with this for awhile, so I'm very happy you made this video.

[@spandanbiswas9256]

this channel gives tips and tricks which are indirectly tips,tricks and morale values for life. found this channel yesterday, now I'm addicted to this.

[@JenBirdMusic]

Terrific channel! Thanks so much for the helpful advice 🙏

[@nurpeachmusic]

Thank you so much, that was such a great video! It's really going to get me thinking.

[@sahayramusic4818]

GREAT JOB on this one!!!

[@jackmanganmusic]

Yo Burstimo! Just wanna say you guys are awesome! Really helpful info you guys share! My band Shallow Green is releasing our debut single soon, and these tips will definitely help! Much love from New Jersey, USA!🙌🏻 -Jack from Shallow Green

[@musicbyarron]

Love it, thanks guys!

[@vladroot546]

wow love this thanks so much! :P been struggling with brand but now i can sit down and sort it out thanks :P

[@oxoxoxoxo8589]

social media is definitely changing what a musician is. another great video thank you for rich content.

[@MERhiphop]

Absolutely love these videos. Thank you ,🙌💯

[@alexanderzagriychuk6535]

Thank you for sharing such brilliant knowledge for free!

[@stormguy58700]

Your content is world class, thank you 🙌🏻

[@iamivamusic]

Thanks a lot for your videos!

[@JuliaSamadhi]

Amazing ❤️ thank you so much! so useful!! ❤️

[@ProducerSnafu]

I love the content on this page and I feel guilty for only being able to leave a like.

[@Chizabam]

Dope channel, for real. Very helpful

[@zzzzimmers5046]

Thank you. This single video really helped me understand what marketing actually is. I really appreciate it.

[@rudithemusic]

I watched this video yesterday, and the message didn't quite translate. But I watched it again today and now everything about how this relates to me suddenly just clicked into place. Thank you!

[@Burstimo]

So glad to hear!

[@TrustedSiren]

I wonder if you know how many people are going to make it in music because of Burstimo. Really inspiring, thank you! An artist I think has got impeccable branding is Melanie Martinez, the toy house, playground doll/school satire has been carried throughout her start, with the half coloured hair and china doll fashion making her identifiable. My favourite artist though is Kim Petras though aha, her music and visuals are so good, and she is the first trans pop star which obviously has made her stand out, she utilises it well. Thanks again :)

[@josieburner]

my favorite artist brand is Tyler the Creator. I particularly enjoy how he can change his style so often and still stay true to himself over the years.

[@watchvidz7162]

Fonts, colors, inspirations, fav foods.... all part of ur brand

[@iRodAux]

Great composition. I love the color scheme. I am sure there will be value. Just clicked on stay fly friend

[@j-willthadamaja5367]

this was dope, mad helpful !

[@amadeusrockband9538]

Another great one thanks!

[@lightphasermusic]

Great video! Answering your question: I am following a lot of artists with good brands but I think none of them has a brand so strong like Kaguya Luna has, who is also one of my favorites. She is primarily a Japanese Vtuber, but makes her own music as well.

[@itslucakoala]

tnx for the reminder!

[@yensterling9892]

liked, thanks for sharing!

[@volaanmichaud6046]

This video was a big help! I am Volaan Michaud a newish composer and no joke thanks for making these videos. i cant relate to most of them because of the music I make but they do inspire me to do more.

[@luisbedoya4398]

Thanks, pretty inspiring video!

[@SIERETV]

I have been learning so much from you since you since the first video that saw from you.

[@thgulper9385]

Very helpful one, thanks

[@willamill1]

So so much VALUE! Thank you. Signed: 💞 your SUPERFAN😊

[@daddypluginpresents7445]

yeah this is a deep concept to me who usually thinks about 12 tones. A story is quite novel to my conventional musician thinking, but yeah YOU'RE RIGHT. THANKS

[@MrDanee22]

Very helpful advice 😊👍❤️

[@kelechukwu5606]

This was insightful

[@AdrianaOfficialNFT]

Really good!

[@theloniuspoon]

nice relaxed delivery, i could listen to your presentation voice like this for hours, super calming

[@Burstimo]

Thanks!

[@planpbeats]

boom! another one! 💣

[@xkhours]

great stuff

[@av_nte]

As a Jamaican aspiring artist these videos help me alot as it regards to branding myself as an artist

[@Burstimo]

So glad!

[@SofoniBeats]

Yes... your story is the best brand

[@miasharratt2198]

Wish I could hug you through the screen... exactly the video I needed! 🤩

[@Burstimo]

Haha glad you enjoyed it!

[@Vibesformusic]

this gives will power🙏

[@mirkobianca]

Wow! I never paid attention to all these details. Thank you so much from Italy for your advice and if you want let me know what you think about my latest single. :)

[@leonixx2048]

Great info you provide, in process of developing my daughters music content and it will be great following your technics!

[@Burstimo]

glad to hear

[@loop5187]

Thank you.

[@ThomasJakobMusic]

This video couldn't come at a better time. I've heard the Apple example so often lately. It applies to any field in marketing! We are waking up.

[@almaz4538]

Great !! Thank you ^))

[@DavidCabala]

Great Video!

[@sofiastrand2744]

Thank you guys. I discovered you a few weeks ago and been following ever since. Saw you at BBC introducing but was too shy to go up and say hi. Thank you for the useful tips. Think my favourite artist is either Ariana Grande just because I know her story or maybe like you mentioned in the video Billie Eilish.

[@Burstimo]

Thanks for subscribing! Definitely come say hi next time :) Ariana Grande's brand is FANTASTIC

[@croutoncannon]

Vulfpeck are my favourite band and have a great identity. They meme everything!

[@Burstimo]

Love them!

[@KillahToni]

Great video

[@jontygamontana]

This is nice

[@jeffreylowe7358]

The artist H.E.R. has amazing branding!

[@STRM1106]

amazing

[@95Macuin]

thank you

[@mikeleezus4209]

Hey where did you find that Steve Jobs clip? Great video as well always very informed.

[@Burstimo]

Amazing clip: kzbin.info/www/bejne/oZamqIWal9yBh7s Glad you enjoyed the video!

[@sashagames3160]

We wanna release our first single in about 2 months and all your guys' videos have been so helpful so far! Thank you! We have a question regarding explicit language; Do you have an idea if Spotify curators shy away from putting tracks with explicit language and explicit language in the title in playlists, or does it not matter at all? The track we want to release has the word "fucking" in the title and in the song, but it's merely used as an adjective and the overall vibe of the song isn't aggressive/negative at all. Nothing about our overall image is about explicit language and we're not planning on making our image edgy. It just works really well in the song and it's not a big deal at all to be honest. We were just thinking if it's a risk leaving it in. We see songs with the "explicit" label in all types of playlists that we think fit our single as well, but those are more established artists, so perhaps they get a pass? Thanks in advance and keep doing what you're doing! It's well appreciated!

[@Burstimo]

Depends on the playlist entirely on whether they'll feature explicit language.

[@samsmusichub]

Branding is hard but necessary.

[@julianfeijoo9807]

Que buenos consejos

[@Burstimo]

Thanks!

[@Xscapeplan01]

*I had a light bulb moment while watching this, thanks👍*

[@Bornathend]

Really inspiring... As a songwriter I’ve always preferred a halo of mystery but now I understand that through visuals I can make a difference, cause Avery musician has got a talent and that talent writes a very deep story. Talent and passion are the nuts and bolts and there is value in showing them and communicating them as this intensity is what makes life special, the pursuit of it. And people don’t have to forget what really counts....what really matters!!

[@a2bs333]

luv ur vidz

[@Burstimo]

Thankz

[@joeholmes2002]

She is my biggest inspiration, I have been so obsessed with Lady Gaga since I was little!! And it is, we know her story and her creativity!!

[@Burstimo]

She's amazing! Her brand is one of the best

[@ElvinMitra]

Hi Maddy, This is one of my favorite video that you created. this really helps alot. This inspired me to start creating content and be authentic. Thank you very much. More power to you and Burstimo.

[@Burstimo]

Glad to hear!

[@MsterLewis]

Great info, I’ll be adding this to my list of things to creat .. What camera do you use though ?

[@Burstimo]

G7X

[@YukiOtakuchan]

That's a really interesting statement. Still, by having to define an identity you're defining boundaries witch is... The worst thing when it comes to explore your creative world and truly show yourself : you are not a caricature, you can't be summed up by a style or by a song. When you're choosing to put yourself in a category, you're not being true to yourself

[@SpaceshipEarth]

REZZ, i think has the best branding!

[@DidierBampiliMusicProduction]

Nice Video

[@dise706]

I love recording music and doing shows but for some reason I always get nervous when I think about doing some content for my platforms of me just talking telling the people a little about myself and its killing me

[@teamjoffery]

Mariah Carey always stood out for me as unique, strong and dynamic individual- as an artist and a person. She was told so many times in her career that no one is going to like something she wanted to put out, and after ignoring the naysayers, reaped the benefits of doing what she felt was right for her and her brand. When Mariah put out the song "Fantasy" and wanted to put O.D.B. on it, everyone was like "What are you doingggg? People aren't going to like this." (because at the time, nobody was putting rappers into pop songs) It was a super risky move in the eyes of many. But she was really excited by the idea and did it anyways. Now how many pop songs have you seen featuring rapping as a staple, over the last 20 years? I mean come on, hiphop has had a steady climb for the longest time and now singers and rappers have come so close together that most huge pop stars are doing both. I know I do ;)

[@Burstimo]

Love it! Her brand is so strong that now she's coming back for Christmas again with the Walkers advert and her social media content and people are loving it

[@felixsmith7391]

hey Burstimo, can you guys make an analysis video of Beyoncé branding and marketing. i think the way she or her team has designed and potrayed are very interesting. it somewhat similar to the way michael jackson potray his identity, and it all end up with the brand that we know "King of Pop" and "Queen B". thank you

[@shradan]

Hey guys!! you provide such good information. I am an emerging artist, trying to build a fan base . Do you think you can make a video about Tiesto?Tiesto has been in the EDM industry over 2 decades yet he is getting bigger and bigger. He is a perfect example for every up and coming and established artist as a brand. I would highly appreciate if you can make a video on him. Thanks.

[@eftalya190]

Rosalia has an amazing brand

[@aylizzi182]

Travis Scott has a strong artist image/brand

[@tonycarrera69]

Cheers! J Balvin / The Neptunes (Pharrell & Chad Hugo) / N.E.R.D

[@IvanBekaren]

I discovered this channel 2 days ago and have watched almost every single video!!!! What's the lady presenter's name please? I love her energy 🔥 The dude is calm too. What's his name as well? Awesome info you got here. I've been taking notes too. Thank you

[@Burstimo]

Thank you! Maddy and Alex :)

[@artistrymuzik]

I don't know if you guys know the artist Andy Mineo but he is by far my favorite artist to the point I'm in his top percent of listeners on Spotify. I probably listen to him to much, jk but his branding is on point. You guys should check him out.

[@magicalempire]

i am not a musician, but like all business people we need commercial music for brands