The Key Ingredient To Break Artists | 4 Ways To Make it Happen

This doesn't get talked about much on our channel, mainly because it takes a special kind of artist to be able to make it happen.
When you're able to get people talking about you that's when you start to truly break as an artist, you'll find that most artists break through word of mouth and this is due to how robust and effective it is as a marketing method. There will never be a stronger form of marketing than word of mouth, and that is especially true in music.
This isn't a technique that is easy to do from home, there are viral videos you can make from your bedroom but in reality to really do something that gets people talking you're going to need to get out there, there are no hacks to it, it's about getting a bit of luck then knowing how to navigate marketing in order to ride that luck in to headlining Glastonbury.
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We're a music marketing agency, working to ensure artists across the globe can promote their music effectively, securing fans, streams and followers. Learn how to grow your fanbase with modern marketing techniques used daily for artists at all levels in their career. Whether you're just about to release your debut song or you're a charting major label artist, our tips ensure every artist can get their music the exposure it deserves.
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[@rustyandtherobotband3731]

It's also sad that people are afraid to like something until others approve

[@ZigDaKid]

yeah me and a friend refer to it as Clout Bias and we made a SubReddit all about it

[@trevormckinney8995]

Anthony Fantano fans in a nutshell.

[@MadazzaMusik]

I liked cause someone else did. what does it mean

[@tenchakras764]

technically I think it's called Social Proof... it's a psychological thing where people are more likely to do something if some others have done it before.

[@ZigDaKid]

Ten Chakras kinda like if your friends jumped off a cliff XD tbf I get it and understand it but it’s pretty annoying cause it reinforces the whole rich get richer and the poor stay poor kinda thing

[@Emmajordan1998]

Another tip! KZbin is a fantastic (and easy) way to show your personality and daily life to your fans! Doing vlogs or behind the scenes content will make people excited for your upcoming releases! If I love an artist’s personality I will definitely try to see them live! Now I just need to follow my own advice 😅😭

[@itsZeldaJeane]

Ahahah I totally get you. I keep giving advices to fellow artists but can't always take them for myself. But it's so hard when it comes to ourselves sometimes, isn't it ? I started KZbin like 2 months ago only (constantly finally) and I think it's such an amazing platform for sharing your own personality. Let's keep going and we'll make it !

[@trusno7751]

Exactly 🎯🎯

[@Emmajordan1998]

Estelle Alais it is hard!! Good job with being consistent- that is the key to success in this business! Yes let’s keep growing! We can do it!💕

[@WAVYFUTURE]

For real! I'm trying to build up right now on spotify, youtube, insta...ugh its a grind, but persistence is key. Just subbed to your page by the way. Cool music. I'd love if you checked out my instrumental page sometime. All the best, Wavy.

[@bhaveshtochabbra6853]

@@Emmajordan1998 i see you in every Burstimo video. You are a regular viewer. Thats cool. I like your music. Hope you get more ATTENTION!!🌸

[@VioletRobots]

They say PR always comes before advertising. PR is what builds the brand, marketing is what protects it. I believe in this.

[@Jamieamusic]

Being genuine and consistent is highly underrated. Can be sad to see people being actors in the music scene!

[@transcendmeta]

I was JUST about to chime in with “if you have to try to be a certain way then it’s still trash”. Also that line that people are sheep was so cringe. Sigh. Authenticity will always reign supreme.

[@kingbill4674]

Word of mouth is so true I found out about Kodak, X and speaker knockers with word out mouth before they blew up

[@shainsaw3698]

“People are sheep” sad but true. The effect of contagion is real.

[@DEADSMILES]

This video literally took the stress off my shoulders and made me feel better as an artist! Build up the great music first, THEN worry about trying to break out! 🔥🔥🔥🔥

[@Barncore]

To be honest, this concept is probably the most important concept talked about on this channel. It's ALL about word of mouth. It's all about this big social matrix we find ourselves in. That should be the thing that artists hold at the front of their mind when it comes to branding and marketing. Learning about all the techniques & tools & resources & strategies is all well and good, but at the end of the day THIS word of mouth thing is the CHIEF concept of all of the techniques. Really like the philosophical videos like this tbh. Perspective is everything -- they're like "codes" -- people can innovate better based on their philosophies/principles/perspectives that they hold in their mind, moreso than the techniques to "hack" algorithms and shit like that

[@axel.lessio]

It's cool how you make all of your content approachable by artists but it's actually backed by proven marketing concepts that come from outside the music business, I think it's your distinctive element and I love that!

[@itsZeldaJeane]

Always amazing tips for us. It's weird because a while ago I was so scared of starting this whole thing, like getting people to talk about me, keeping conversations open, constantly being present (without spamming !) and now I just don't care, I'm doing this for myself and for the people who will love it. So I must continue building the momentum ! And I think it clicked in my mind thanks to your videos. Thank you guys !

[@berealrelentless6237]

Estelle You HAVE Love YOURSELF #1, You do that by doing right! Live your best life, help others if possible, and always work to better yourself, only then can you help others. but more specifically for you, you love you, and it will come out in your music, your performance, and you are already a winner, cause everything else....is some noise. I'll be watching" Smile Siempre' Davy

[@fredacuneo5180]

2:23 - It's most unfortunate that in the current social climate we need to see others liking something before we share with others that we like it. Thank you for this video. Your information is so well laid out.

[@JadeMillion]

Y’all have the best content for upcoming indie artists. Thank you 🙏🏼

[@JayeDeLuminist]

Facts! ✌🏼

[@roseadventures5766]

This is a golden nugget!!!!!! Thanks guys, I love listening to your podcasts to get inspired, and this really is maybe the most untapped piece of advice out there for growing! Love you guys 💖

[@buddyduke]

You're an artist, so think creatively like you do when you make music.

[@umraansyed]

Another gem. Thanks y’all

[@FreyaKennafr]

You guys have always given great advice. All sorts of ways for growth, brand awareness, giving us that extra belief in ourselves to keep kicking it. ❤️❤️❤️

[@watchvidz7162]

My favorite marketing channel

[@worlds8843]

I love you guys.. Your content is amazing.. So helpful.. I tell myself to watch at least one video per day to improve our band. I always find myself coming to u!

[@_AnneGerald_]

Great advice ..Tend to hold myself back sometimes thinking I need to act more human. Going to my natural extreme now, can hear the talk already :)

[@deeon1024]

Yeah definitely it's just all about being natural a think and just being you

[@IgorAnicicMusicfortheWorld]

Thanks for all the helpful tips in your videos!

[@officialmaar]

Always bringing the best content

[@jessegoplen]

The way I like to break artists is to deprive them of sleep for about a week and then waterboard them while performing horrible parodies of their music.

[@mustafamirza9228]

You have opened a whole new dimension to my mind!

[@DirrtyMicz]

this was one of the best gems. ive literally been thinkin about it this week (and i know that sounds major cliche but i dont care bout how people feel about my comment. this is real talk. Im an artist myself (@Mo_Micz) and i come across thousands of FB ads everyday and new music being plugged and granted a lot of it sounds great. But still i skip the ad or pay it no mind. Maybe its cause im on my own journey and not the 'avg'listener or maybe i just dont connect with it. Ive been thinkin how all the artists i love and listen to have gotten 2 my attention. And i think 90 % is thru friends and word of mouth. And possibly live performances or even online live performances hosted on MTV or Tiny Desk or something. So Big media coverage is still a thing i guess. It gives u more of a reputation but harder reach so thats level 10 or something. This, of course in a social media era is extremely hard 2 do, becoming "word of mouth" when there's so many good artists out there. Long story short, thats why i resonate heavily with this video at this particular moment, so THANK YOU!. and shameless plug - I get your love - mo micz droppin sept 4th.

[@maunstermusic]

QUICK VERSION: 1. Inject personality into your content.Bring the unique you into your stuff. Pick an extreme and be extreme. 2. Live shows. Make it a memorable experience. 3. Give people something to talk about. Publicity stunts.Make it represent your personality. 4. Make people feel like they know you. DM every new follower. It's cool to make friends fans and it increases how often you show up in their feeds.

[@jonathanbone]

Nice summary 😊 Have you tried the DM tip? If you have how are you finding it?

[@maunstermusic]

@@jonathanbone If you are sincere about it, it works well.

[@jonathanbone]

@@maunstermusic good to hear

[@marcelmarshall4240]

It’s interesting that no one EVER says...make extremely DOPE music. That seems to be of no consequence. Just apply these tactics..and voila...success! I wonder if people will grasp that. If the 100’s of millions of ‘artists’ apply this...why do so few rise?

[@deeon1024]

Yeah word of mouth is the most powerful marketing aspect there is!

[@FroznColors]

thanks ever so much for al these videos!

[@arcadiansounds2850]

super helpful!

[@afrosensei5308]

Number three would probably be the hardest for me. Being a stunt queen offstage doesn't come naturally. The others are doable though (the getting live gigs has been an ongoing odyssey). Good tips

[@skittelzmusic]

Interesting video.... word of mouth 📈

[@riverarrowofficial]

Great advice, thank you🙏

[@GarvitNarula]

These tips are genius, thanks man!

[@datemonthyear]

Thanks, Burstimo.

[@mrfleamino9350]

Thank you 🙏

[@LilMythic]

I just started this year and I feel like going good in the future days,thanks to Burstimo 🔥

[@critespianotuning]

You rock!

[@adriankeats4891]

Need to analyze more about publicity stunts but it's got me on fire, thinking.

[@jonathanbone]

All really good points, the idea of DMing Instagram followers is really cool and something I plan on trying.

[@MarekJakubowicz]

Great advice as aleays:)

[@ZacharyAghaizu]

Thanks! I didn't quite understand "extreme relatable and extreme unrelatable"

[@arsirey]

Good advice

[@omarhamadeh6433]

Can you guys do a video explaining royalties and shares in more detail? Also just general tips on dealing with shares when seeking new producers and/or people to collaborate with. Thanks!

[@ArtBeatzMusic]

🔥🔥

[@mazerbeamz]

Headed to the ferry now...

[@DjDaltonBeatMaker]

A show 👌🏽

[@heathceccato2953]

Touring is probably the most important exposure. I'm amazed musos expect anything without it.

[@drhugsTV]

It's really hard to get new followers/suscribers here in Venezuela, and paying for adds or radio stations... just if you are rich. I just uploaded a single and I'm looking everywhere for advices on how to get better or how to get more views, it was nice to learn something from you, you sound like if we were just friends talking, thanks for your advices, I'm gonna try it all. (even starting a brawl)

[@osana_ad]

Moral of the story: Start brawls in Malls and public places

[@yvngnova8949]

Right, so start more fights, got it.

[@av_nte]

I'm coming #InAWorld

[@DjDaltonBeatMaker]

A friend 👌🏽

[@HANGNAIL]

🤔 Well, then where did the "friend" hear about them? Another "friend", and so on and so on down the line until it traces back to one of the band members? 😂

[@ZigDaKid]

Good Question

[@HowardCharlesUK]

Weird to think that Oasis' breakthrough moment was fighting on a boat 😂

[@guitaristssuck8979]

It would be weird if it was all because of their music

[@berryatyourbathroom]

It certainly wasn't their breakthrough. It just was one story of many. And I believe Oasis would have been a lot bigger if they weren't acting like assholes back then.

[@guitaristssuck8979]

@@berryatyourbathroom they became too big for what they deserved anyway

[@LegPuppy]

Punk PR! Alice Cooper did the best stunt of all time, his PR people hired a lorry with a massive image of him with a snake wrapped around him and deliberately broke down in Picadilly Circus, it made front page news and his tour sold out. Genius!

[@STONEDECISION]

Before I listen content. I let the ads run at least 30 seconds. I watch you guys content even though you ignore me. Thanks. Just respect since I consume ur content.

[@corporalquigg7873]

This makes a lot of sense and can totally agree. I have never once found an artist from spotify or streaming services. Most of the artists the streaming services suggest are garbage anyway.

[@wandaworx1217]

dude you look like that guy that plays the 4o yr old virgin..awesome video thanks

[@jamescassidy3995]

Aside from the nightmare uncertainty of future gigs due to COVID, gigs have always been unbelievably hard to get. We play anything & anywhere halfway decent that we can afford to play, which may connect us with new people, we play as an acoustic duo, no band so as to keep costs down & because we can keep to a couple of guitars / most low key so called “intimate” gigs which are conceivably accessible to musicians have no stage / you’re standing in front of the dart board next to the toilets / or a small stage area, often with people eating in front of you. Not only is there ZERO pay & often not even free drinks, we have often had to pay to buy tickets for friends & family who have travelled many miles to support us. On average these gigs have taken months of begging, blagging & conniving to pull off, we show up with thousands of pounds worth of guitars (musicians:- needless to say don’t take your eyes off your guitar for a second at these places!) & each gig within 100 mile radius costs us around £100 basic / petrol / parking or up to £150+ if we hire a van to bring a keyboard. We try to play a good show to a small audience despite these venue’s crappy old mics, monitors & PA / often no lights & a 5 minute soundcheck if you’re lucky. There are always a few kind souls touched by our songs & music who make it feel worthwhile at the time & yes, they probably share via word of mouth to a few friends & if you can blag another gig a few months later hopefully they may show up. They may mention the gig on Facebook & their friends may momentarily glimpse their post. We certainly feel obliged to buy them a couple of drinks for their support & are more than happy to talk to anyone who listened & didn’t shout throughout our set for their jokes & conversations to be heard over our beautiful, delicate songs. ✊️🎸

[@rodd1000]

Not sure what venues you play but turn to city gigs on the recognised circuit, usually have a good PA and sound man. Yeah you share the night with 3 or 4 other bands but that’s how you network. Playing small town and village pubs is slog and pointless if you’re an original artist (unless you have a large local following).

[@jamescassidy3995]

RODD -: Yes you’re right, but we’ve been trying to get the non paid gigs in London for around 18 months before COVID & been almost entirely ignored by the bookers, which was unfortunately what we expected. You’ll have to take my word for it that we’re a great band with 2 world class albums & numerous (again costly) BBC Radio Live sessions under our belts! We’ll keep trying even though the London gigs would cost us more to play than our gigs in Kent. I might try starting a fight on a ferry though.✌️🎸✨

[@BrysonPrice]

Do you think that fans seeing and interacting with artists live streaming is comparable to seeing somebody play live these days?

[@alexandermatthewsmusic]

Did you say "not artists that have good music" at the beginning? So me..... but I can trick people into liking it? If their friends are told it's good? cool ! I will try this! thanks!

[@eamusick484]

one of you your videos i watched made some sense at least

[@worldmusichouseWMH]

How likely is it for a Music Channel to grow?

[@_AnneGerald_]

Also going to brawl some people

[@tharan8385]

Tips start at 3:10

[@bareroots4738]

Think I have that shirt

[@ldrama9465]

6:10 pretty sure you're talking about ma boy sam

[@lyudmilaworrall295]

supper talk

[@KeesversluysMusic]

You'll have Fame and Fortune. And live in your Golden Cage. To dream the impossible dream all day is a waiste of time really.

[@newchange6739]

This guy looks like VSauce

[@MelodyMaker]

You cannot create something greater than what you are.

[@kiverismusic]

I disagree

[@priyangshudasofficial]

You are great enough !

[@KaraHinamori]

Thanks for this! I'm trying to break into the indie music industry and these tips were really helpful :) I'm "Father Koi" if anyone wants to take a listen!

[@LegPuppy]

creating content with personality is easy, its actually getting anyone to see your content without having to spend loads on promo is another thing all together!

[@dionc4243]

I agree I think it's just doing it on a consistent basis just flood your socials with as much as you can

[@BissiMusic]

hold up!! you haven’t DM me yet bro but i am still so close to you. 💔 😂🤣 how you doing that

[@jasonpillingmusic]

Yes, social validation is powerful. But "people are sheep" is maybe a bit harsh. People are people.

[@kazonikz]

Even in psychology books they use this term when explaining Social Proof, it doesn't mean it's bad, it's bc people move their attention like sheeps

[@FroznColors]

any musician/producer would like to network w me?

[@cmhenriquez]

What kind of sound are you aiming for?

[@fettichopper319]

Do you know how to fight? 😂😂

[@arsirey]

ARSI REY "El Tigre De La Bachata" #BuenaBachata 🇩🇴 kzbin.info/www/bejne/g2iXimNpn5uqkLc

[@yearight9185]

Don't know anything about the music business but have a feeling its probably pretty cutthroat "as any business would be with millions of dollars at stake". Feel that there is a lot of talent out there that could be doing a lot better with the right guidance for example this young artist kzbin.info/www/bejne/fZ-pmqeCo7SSqs0 I have seen so many talented artist come and go on KZbin and I wonder if they had the right people behind them if they might have done better. Anyway I have no connection to this artist just the hoping she can find success as she is a diamond in the rough IMO.

[@ChrisWhittenMusic]

Your advice is still living in a pre-Covid world. Play live? When is that going to happen on a consistent basis? Especially going into winter with indoor venues being the only choice, especially small, enclosed indoor spaces. then your advice to 'draw a crowd'. Same thing. Third bit of advice - stage a publicity stunt. I know you added a caveat but your Oasis brawl example is absolutely ridiculous. I think one thing mentors should do is encourage people to make the best music they can, not do publicity stunts and start fights instead of making great music.

[@PurpleHazeNation]

I just played live Friday . In Canada. Think more outside the box. Sir.

[@ChrisWhittenMusic]

@@PurpleHazeNation It's not about me 'thinking outside the box', winter is coming and the government (actually across Europe) has banned theatres, concert halls and clubs from holding any gigs. I'm just bringing up the reality, not a fantasy.

[@PurpleHazeNation]

Chris Whitten you right, my fault. But virtual performances are a thing now. Write your own story fam. And fuck the government

[@MelodyMaker]

I don't use spotify. Indeed, people are sheep. How sad.

[@MCMGEVVS]

People Are Sheep.

[@indoorteacher1653]

First thought was why is Steve Carell bald now?