Businesses fail because...

[@Sepci0]

Timestamps: 1. 0:58 Product 2. 3:20 Demand 3. 5:35 Profitability 4. 8:31 Marketing 5. 11:47 Scale 6. 14:14 Platform

[@hamidrezaei3862]

Thanks alot

[@kingnanaprempeh]

Wow

[@kingnanaprempeh]

Amazing summary

[@ClintochX]

Your Amazing! 😍

[@Scuffy]

Product ✅ Demand ✅ Profitability ✅ Marketing ✅ Scale ✅ Platform ✅

[@aviiralsharma]

All what I needed in under 16 minutes....honestly, If this information was in a video of 45 minutes I'd still watch it second by second. SO VALUABLE.

[@JohnCooganPlus]

That's really great to hear! It's a super broad video, but hopefully it creates a framework. Big investors really do think about these 6 steps when considering an investment. If you can convince them that you will be able to pass all 6 hurdles, they will probably back you!

[@capedcrusader4055]

solid breakdown! Really like your videos John.

[@nathanieldking]

I've sat through so many day or week long startup seminars that only covered what was covered in this video.

[@finalbox4416]

Growing a business is: 10% luck 20% skill 15% concentrated power of will 5% pleasure 50% pain And 100% reason to remember the name

[@JohnCooganPlus]

lol a true classic

[@shakirghazali2890]

This is why you should start with food stall

[@creatorbrain]

The amount of value in this video is nuts. Great video John!

[@JohnCooganPlus]

Hey! That's amazing to hear! Glad you enjoyed it!

[@asutin]

Hi hunter :3

[@KittyoTheGreat]

I agree, I'd watch every video this guy makes no amtter what the topic is

[@benedekk.8381]

The strategy I launched my businesses with is 1. business background, research, sales copy, business plan, testing. 2. Marketing, sales system creation. 3. final product creation, manufacturing. 4. profitability 5. Scaling up. 6. Long-term business plan for 10 years. 7. Innovation, new products ideas inventions. !!! you should never create the product first because might no one will ever buy it. Before your product is done: Target audience research, sales copy, business plan, marketing plan. Then you will not go bankrupt because you have a product made with millions of dollars, then no buyers. Just my personal experience

[@shuaibsalim6616]

Why sales copy before business plan and testing?

[@benedekk.8381]

Hey Shuilab Salim! Actually, thanks a lot for that Q. So Starting a Business is quite a ruisk, as this vodeo's title says it. I get the research, sales copy done to see if people would actually be interested in buying the product. If not that is already a no go. But If the idea itself is actually a succes, many people said they would buy it. Then it is time to build a business plan, to make the business actually succesful, and because people already said the would buy, we can create a business plan and Get INVESTORS!

[@FlyEnri]

I just published a 20min youtube video that has maybe 1/10th of the amount of info packed in this 15min documentary ! Insane John, you're killing it !

[@JamalUddinPrince]

Good to have this in my youtube recommendations this soon...only 26 mins ago this video was on air.

[@vsharma17147]

Your Channel Should be Mandatory for Startup founders🔥

[@ABC456-t8v]

The content here is so immersive and helpful that if given a few real life examples for each point, all these could be written into a book.

[@alt_realm]

Content quality is top notch as usual. I want to hear topics like Quantum Computing and how Quantum Technology would help solve problems and what is the current state of it in terms of solving problems.

[@stachowi]

Classical computers aren’t going anywhere, quantum will be used for specific applications same way graphics processing units are used for games, modeling and machine learning. Quantum computers threaten crypto though by breaking their security.

[@hikodzu]

Business Phase 1) 0:58 Product 2) 3:20 Demand 3) 5:35 Profitability 4) 8:31 Marketing 5) 11:47 Scale 6) 14:14 Platform

[@watema3381]

Stolen!

[@Psych2go]

Love these analysis and insights!

[@Allthingfunny]

John you don't know how much help you have been in my life

[@averageweebo101]

I'm still planning on level 1 and this is a great help for my future plans to create a business. Thank you for such a wonderful content.

[@XanderB42]

This is the most helpful video I have ever watched.

[@cesarzaitoun1129]

i used to watch shark tank and they always ask the same questions but never understand why they ask them, but after this i can say i have understand the big picture Thanks for this amazing video

[@salomon1841]

My learning from this video is to think in our business as the life of a person. From the begining to the final.

[@Jamesaflacey]

Honestly one of the best produced channels out there. Appreciate your content and quality of presentation John.

[@expiredlettuce141]

Never watched one of your videos, but i got recommended this one. So glad I did

[@retrictumrectus1010]

I read a comment about you having great production quality and I agree. Then I was shocked that the comment mentioned that he also mentioned that this is not a million-subscriber channel. I did not notice it at all. If you guys continue to pump up quality work, I expect this channel to reach at least 200K subs this year, at the very worst.

[@ELISHACAEZ]

You just reminded me I don't have to invent everything I can just buy someone else's entire company that's soooo smart

[@brandonemmanuel5032]

I needed this. Thanks man. I gotta say I'm in level 4 of this game too, and tbh level 5 is really hard to crack... but we thrive. To the folks getting started, let me say this: Timing is key and Patience is a competitive advantage. And even though the life-changing chunk of money comes in often in level 5, when you do level 1, 2, 3 & 4 correctly, you've built solid ground and a money-making machine that enables you to survive long enough in the game to witness your competition come and go and the landscape change, 'till it's the right time for you to rise. Thanks again.

[@adriancornejo2223]

This couldn't have come at a better time. I'm a startup nerd myself who just launched his product a few days ago. No sales xD. Will try my best to find product market fit

[@jainilt]

Awesome stuff dude.... You make things so clear...

[@robimalco]

This is the best content I have ever found on youtube (and I spend a lot of time finding cool content)

[@joogaloo929]

How does this only have 3000 views? Well, if anyone is here from the future, just know I was here before it blew up

[@aaronmiranda630]

wouldn't developing marketing channels that are targeted towards growing your most profitable customer segments that were acquired by organic users, be the best strategy until you meet diminishing returns or develop a new product that targets a new customer base? Or is there something I'm missing here?

[@ruyoledmonton9012]

I’m not here to converse for him but to testify just for what I’m sure of ,he is trust worthy and best option ever seen

[@nicholaswilliams6092]

Edward is an expert,he is really good and everyone loves his genuine services ,he has helped me recover what I lost trying to trade on my own

[@anthonymedina8240]

He is very good,I invested $5,000 and cashed out $14,000 after 3 weeks.I still wonder how he get his analysis

[@tracyira2793]

Knowing the right source guarantees winning and profit, Mr Richardson has been my money making machine

[@jackleonard575]

How can one reach an expert in trading , cos I have lost alot of money trading with a wrong trader .

[@yolandacabrera4687]

He is an exceptional and lucrative broker at same time.I just bought my dream Mercedes from last weeks profits.All thanks to her expertise

[@CharlesWeill]

Watch out, John! Mentioning VPNs is poison to AVD. Viewers are trained to think any mention of a VPN is an ad haha

[@JohnCooganPlus]

ahahah I gotta watch the chart for a dip.

[@davidsimeoncole]

“Growth comes in 6 stages” was enough for me to subscribe

[@educationaltechnology8363]

I can see a new successful multimillion YT channel .. wonderful content and valuable info congrats 💐

[@flyinghead1147]

6:09 one of the creepiest things I saw online

[@dennisrydgren]

Im CMO at a startup. This is a nicely balanced summary of then game.

[@stachowi]

Bro... this content is fucking awesome. I'm a 7 figure entrepreneur and this content is fantastic. I knew a lot of it, but it builds trust in your channel and your content. You're really helping out a lot of early entrepreneurs from a lot of loss and failure. Kudos.

[@gc-yt6627]

What business do u run if u don’t mind me asking @stachowi

[@stachowi]

@@gc-yt6627 i own a gym chain and an online nutrition (digital diet plans) company... i used to work as an engineer and i taught myself how to code at night, then applied my skills to business. Nothing ground breaking, just execution.

[@gc-yt6627]

@@stachowi what coding Lang would u recommend me learning as a 16yr old? And r u based solely in the US (the gym chain)?

[@stachowi]

@@gc-yt6627 100% javascript, yes in the US. I WISH i had this course when i got started... would have saved me 7 years of manually learning and trial and error. kzbin.info/www/bejne/hJ-adotpr9B6i9E

[@stachowi]

@@gc-yt6627 where are you from?

[@joelmaiato4302]

I never thought 15 minutes could be so short

[@Michaelshay1979]

I’ve been on step one for three years! Still chugging, never give up!

[@josue6131]

Building tension up towards level 5 felt like a movie, made me say “damn” and everything! Great video man

[@curtisfoster540]

Subscribing to this channel was a very smart move for me. This video, like so many others in his library, is just BRILLANT.

[@mentoriii3475]

the content quality on your videos is beyond insane

[@anthonyfuscellaro233]

Blue apron is an example of bad planning when it comes to CAC. Chewy is basically the same concept that ended up being way better because they've been able to keep their customers happy while keeping their CAC low. I'd love to see a video comparing the two.

[@thenbaplayer9485]

Wow Such a great video definitely going to subscribe!!!

[@Jubair194]

This was a *bloody* great video, more please sir!

[@JohnCooganPlus]

Thanks so much! Got a bunch of new ones coming soon.

[@redmond2582]

John - this is EPIC! One of the top 3 learning for me on KZbin (I have premium membership and I watch a lot). Thank you. Not sure if you took these 6 layers from a book - if not - please write one. It will be very useful and sell like crazy! Great job!

[@dhanvisykes]

Well done video! really easy to digest and clearly outlines the path to success!

[@hemi8650]

good job, John. What an informative and in the same time short video!

[@neerajwa]

Unexpectedly great video. I thought this is yet another candy floss suggested by KZbin. This is probably the first video of this creator I saw, but I am sure subscribing to it

[@benedekk.8381]

I am not entirely sure why are you explaining basic terms when clearly all of your audience is in business. What I like about your videos is your personal observation, not the stuff we learned in TAXBOOKS back at university!

[@EmekaI]

I really like this way of thinking about it as six levels. Definitely helps you know where you sit

[@vozestoica8436]

Product Demand Profit Marketing Scale Platform

[@JohnCooganPlus]

nailed it

[@Fian_so]

It's good to find people who share a good part of their wisdom up front.

[@Fian_so]

@♜Pinnedby• John Coogan hooo how it's nice to be answered back by one of these dumb scamers

[@DonMaseven]

You're heading towards 1 million subs, brother - Superb video!

[@AlbertAngmor]

This is so clear. Great work

[@abderrahimoukhrib4212]

Thank you John. i love your content.

[@Libtardo123]

What about a service-based company, such as an engineering firm. How would you provide greater innovation and break out of the competition?

[@Iam_Xtopher]

What's type of engineering firm are we talking here. For me, an Architect, we teamed up with other people in the value chain and created and integrated company focused on single typology that's incredibly on demand.

[@Libtardo123]

@@Iam_Xtopher I’m personally interested in construction engineering. So I guess architect somewhat relates

[@Iam_Xtopher]

@@Libtardo123 Yeah sure I do relate and that's why we made the switch to become Real Estate and Property Developers and also slapping technology on it.

[@AlexanderMoen]

Movie Pass Business Plan: sell $5 bills for $1

[@KennethChooTV]

Wow this is a very valuable content for entrepreneurs and it basically breakdown how most biz fail. This will help us learnt from their mistakes and thrive!

[@abbasz1]

One of the best channels i am subscribed to. Thanks

[@johnburlinson5472]

This is so fucking good man. Incredibly helpful. So cool to be watching this far before this channel becomes the largest in the business world.

[@itmomotitimo]

This is better than the 2 year MBA I did in entrepreneurship

[@TylerF]

Loved the use of examples to really explain things. Great work John! 100k is just around the corner 😈

[@JohnCooganPlus]

thanks a lot! 100k is soooo many people, really crazy to think about.

[@JohnCooganPlus]

aaaand it happened lol

[@technovation9504]

Big love from a 16 year old "wanna be unicorn startup founder. Big love from South Africa 🇿🇦

[@capslock5704]

Honestly amazing content, and as a business owner myself. This really hits home.

[@GuillaumeVerdonA]

I feel like I got a whole MBA from this one video. Incredible value. Thanks John!

[@ozzyfromspace]

Inspired by this video, I'm gonna start building a platform I've had running in the back of my mind for a while. Goal: get an MVP hosted within the next two months (mid April). Then start crazy fast iterations to a find product market fit. This sounds impulsive, but I'm a coder with a lot of pent up energy, and I really, really want to build something cool, so lets' see what happens. Wish me luck y'all ☮️🙏🏽

[@bandara7353]

This guy provides extremely high quality content

[@proudxyt9669]

I value this channel more than my collage..

[@oneito947]

a fantastic video on all the hurdles that a company requires to go through to be able to grow. you are right that level 4 is a hard level to crack generally

[@damienostler4531]

Interesting though about MoviePass is that the theater companies them selfs such as AMC implemented the exact same product into their own platform , with a movie limit

[@markmccormack9026]

Man you are so nice and genuine and cool. Just discovered you. compsci MBA from Melbourne Australia. Well done.

[@cyanide6954]

Just subbed keep it up man

[@JDihlmann]

First of all great video, great content and well structured. I have some critic regarding your cutting style and visual background, the first 5 - 6 videos I watched where great and refreshing, seeing all this shorts from movies really sparked interested and hype. But now after several videos more I must say that it starts distracting me from the real content and the video topics start to blur. I cant visually remember which video was which and therefore it is hard for me to recommend specific videos to others. Sure its the leanest and entertaining way with low cost, but if you keep growing I would love to see some restructuring or own visual content.

[@neanda]

this is timeless advice, thank you John

[@andrewfurey21]

im working on something myself and this really helps

[@JohnCooganPlus]

Awesome to hear that! Good luck!

[@mastercheif1989]

you forgot to mention three very key factors - Most big corporations are predetermined to excel with the help of regulators we are told to believe we live in a free-market economy but we don't. As the corporations and relationships are often filled to the brim with bureaucrats. The barrier of entry for applications requires a steep initial capital investment that very few people actually ever acquire due to them either not coming from a ruling family or being pre-selected by their cronies or by securing the rights and protective measures needed to either patent, trademark, and secure an idea. A class of people in this world is pre-determined to own everything as another class is pre-determined to work or as they call us the Plebs. Some families go back generations that just placate the ESG of two major global corporations - Blackrock and Vanguard, don't believe me look it up.

[@bryantbrown8747]

Great videos and highly informational. Keep them coming!

[@terlumunjoseph6779]

i think this is the same situation for youtube as they are blocking people using ad blockers

[@BriefNerdOriginal]

Is generating profit the sole goal of a company? No social impact? No progress over innovation? Are these really just side effects?

[@noveleden]

I never want to see that security checkup video again it was terrifying

[@nicholasn.2883]

My homies and I are stuck at #1. We work weekends only because of school. We're going to beat the vaporware stage and then commit.

[@i_thewanter]

giga based. "I've never broken past level 5". You're a legend John.

[@itsmejonah4267]

This man right here is gonna be a KZbinr

[@King3baid]

What level would you put mr beast on 🤔

[@JohnCooganPlus]

good question, I think he's around level 5 right now. He's placing big bets on new business lines, but we don't know if they will continue to scale just yet. If he puts a million dollars into launching that chocolate bar, will he get $10M out? and more importantly, can he scale that investment? Is there a business where he could deploy $100M and get $1B out? That's the really hard part. Lots of businesses just top out.

[@finalbox4416]

​@@JohnCooganPlus I think Jimmy ought to consider launching a Y Combinator-style program: pay 100 people to quit their jobs and become full-time creators. Not just a monetary investment, but also provide them all the know-how about thumbnails and making engaging videos. Could easily be a $1 billion business if scaled up.

[@lehast]

This is a freaking awesome video, you earned every letter in that sentence, THANK YOU!!!

[@BradyDigital]

Love your videos John. I entered into a startup a few years ago around the 4th phase working in development and marketing, and we were acquired by a fortune 500 company last year! Keep up the great videos 👌

[@JohnCooganPlus]

That's awesome! Thanks for the support!

[@stylinsandwich]

Damn bro congratulations!

[@aarohanyt7374]

Got the mr beast video recommended Ended up binge watching couple of your videos ! Great content mate Makes me even more excited to go to college , and get into tech and problem solving

[@JohnCooganPlus]

That's great to hear!

[@TheLastCodebender]

They should show this video in business schools! Excellent work!

[@JohnCooganPlus]

Thanks Zaurbek!

[@mauriciorivero]

This is an outstanding content to educate to newcomers!

[@husninazer]

Was expecting a video today. First one to watch!

[@JohnCooganPlus]

More to come!

[@blindedbliss]

MoviePass thingy is often offered by cinema locations themselves now.

[@thelaw3536]

Good structure and editing

[@EthanBampeire]

Thanks for the Video. I like the examples you give.

[@triplea007]

This video should be called, "An MBA in 16 minutes".

[@erictuthill5424]

I think you have some of the steps backwards, and I think that is because of your perspective as a software developer. Product is step 4. You can figure out demand, marketing, and profitability earlier than product development. You can do preorders or market research first. If you figure out what people want to buy and how much value they are willing to exchange, you can figure out the rest, money will flow from there. You do need to understand if the product is deliverable, but other than that, you shouldn't waste the time and money on a product that you don't have a fairly good idea will be successful. Business is based on risk, but the best business men know when the odds are in their favor before they act.

[@alim.ismail8272]

Does youtube analytics show that I watched every second of this video?

[@Θανάσης-κ2γ]

DUDE i saw here 5 hours before you had 88k subs and now you got 90k wtf increased by 2000 in half a day!!

[@LionTree]

I've been watching your videos for a while. I just assumed I was subscribed....great content! Officially subbed!

[@shahinchoudhury8256]

its such a great video i just can't explain in words where do you learn all these things? yk books? courses? or experience? or combination of all? please let us know the sources

[@lupusk9productions]

Is level 6 only necessary if you are aiming to be in the fortune 500 level profits? cause not every business needs to be a platform...

[@emmanueloluga9770]

11:07 cue in "OOPs I did it again to you" and Akin crying meme lmao. This shit is wild.

[@lawson1310]

Great video,please what are the names of the movies cut scenes you included in your video.