Why Single Malt Whisky Is So Expensive | So Expensive

[@monkfitz]

Waking up and realising you drank a $1,500,000 bottle of whiskey would surely be the worst hangover ever.

[@iamthefuss934]

Hungover lol

[@rdr2fan46]

No its hangover

[@andrewsaint6581]

@@rdr2fan46 you have a hangover when you feel hungover. You're all right.

[@prestongonzalez3836]

To hangover is present To hungover is past To hungoverable is ableable To hunghunglinglungover is racism

[@_nick_d]

Expensive piss

[@luckythepainproofman]

This video misses a VERY important part of why. That barrel that’s been sitting there for 30 years isn’t just sitting there. It’s handled, extensively, for 30 years. Rotated, tasted, catalogued, analyzed, and stored for 30 years. A lot of hands and time has gone into that bottle.

[@pauldickhaus1803]

They also glossed over taxes and storage space. You're paying taxes on the land those barrels sit on for 50 yrs. In 50 years, you couldve stored 5 seperate barrels of 10 yr old whisky in that spot. Those 5 barrels each would have yielded approx. 85% of their full volume after evaporation compared to the 50 yr old cask at only around 20% remaining volume. So you would get 20x more whisky out of that spot in the rickhouse. Then you have to account for the inflation over 50 yrs in the value of those ingredients, that space, the labor. That's easily another x10 factor so you're looking at approx. 200x cost for a 50yr. whisky compared to a 10 yr. Now add in that the value of your brand may have increased in the last 50 years, the value of scotch as a product due to collectors, etc so you get to add a premium on that of 3-5x and pretty quickly you realize how a 50 yr. scotch can cost 1,000x more that a 10 yr.

[@fleurdepapaye9635]

Yeah... and 50 years of production steps are not adding the intrinsic values and usefulness of the product.. Something can be so expensive but useless at the same time. At the end, it is just a bottle of water with extra flavors in it.

[@luckythepainproofman]

@@fleurdepapaye9635 Lol. A bottle of water with extra flavors in it? Alcohol for consumption is not a "useful" product. It is a luxury item. It is not a need, it is a want. No matter how old. 50 years of production does not add usefulness, no. But it adds value, rarity, and flavor. Those are why they cost money. People aren't paying for the usefulness of a bottle of old alcohol, they're paying for those things. You want "useful" alcohol? Buy the cheapest ounce per dollar booze that you can find, likely a vodka. You can sterilise wounds with it.

[@pauldickhaus1803]

@@fleurdepapaye9635 lmao whiskey is a luxury product. There's nothing 'useful' about it beside how much you enjoy it which is hard to explain to those who don't appreciate it. It like arguing that a camry is just as good as a Ferrari bc they both get you from A to B.

[@chuckschillingvideos]

Go on and delude yourself that any of that nonsense matters. Of course it doesn't. You can't taste it, though folks like you will bray about it so you can pretend to be sophisticated.

[@jaakko490]

There's something that bothers me in the business. It's been studied, that maturation at oak barrels is optimal at around 24 years. After that, oak doesn't give anything because all the lactates and other substances, which give whisky it's aroma, are already dissolved in to the mix. After that whisky in the barrel starts to lose it's aromas back to the oak and through it to the atmosfere. Also the alcohol is vaporing out. It's somewhere around 65-68alc% when the barrel is filled and if you keep in there for 30 years, it's only 40alc% when you get it to bottle. Also there is less aroma and less content in the barrel. And you can taste it in blind test, 40 year old isn't as aromatic and tasteful as 20 or 24 year old. And yes, I do work in distillery.

[@stephen3293]

I didn't know that. So do you think these super old whiskies are all a scam?

[@diavalus]

@@stephen3293 if it was a real scam, people would not pay that much for a bottle. These people are not stupid.

[@alhemičarka]

@@diavalus never underestimate the potent combination of human ignorance and arrogance

[@GreenPrestige]

True, and also depends on where in the world you are maturing your whiskey. If you're in Australia your maturation time will be shorter due to a hotter, dryer climate. An Australia 4 year old bottle can taste just as good or better than a 12 year old scotch. Source: I also work in a distillery

[@jacobtaylor7506]

@@GreenPrestige interesting you brought up Australia. Cause I was an executive accountant for a wine firm for a bit. The wines were from Australia and told to try to offload all wines hitting past 5 year mark. Same reason you stated.

[@ogmoustachemalefacialcompa3907]

Artificial inflation based on selective demand ... (Selling to wealthy people, thereby justifying the price). Saved you all minutes of your lives.

[@shyampadmanabhan4171]

thanks dude

[@davemarx7856]

That's one heck of a stache.

[@alanrivas2950]

Thank u sir

[@kirilmihaylov1934]

All expensive products are designed to sell to very rich people for a lot of money...buying whiskey for 1,5mln is just ridiculous...I wouldn't do it even I was a billionaire

[@MultiNine999]

Veblen goods.

[@In_Can]

2050 business insider: why fresh water is expensive

[@davekumar549]

Truly the future

[@janapolsid548]

2020: why toilet paper is expensive

[@Ken-no5ip]

Scribbli Chheery Climate scientists are shills

[@tomaszapata4458]

Foreal

[@rafaelcarmo5562]

2050:why oil is expensive

[@jerbsherb4391]

I always love peoples reaction when they drink the expensive stuff. Like they want to try and make it sound better but it's just a glorified version of the normal stuff.

[@Vichu.]

I think they have to

[@jerelsalazar6167]

Hahaha but no. Is a Honda Civic a glorified version of a Countach? Treat yourself and you'll see.

[@rafizxDx]

Idk, I've only had 10 year aged single malt scotch and it tasted completely different from the other whiskies I've had before.

[@Jungleland33]

If I wanted to taste European oak I'd take a bite out of a tree, thereby saving myself 30,000.

[@pengfu8608]

I did it last time. I broke my $80,000 denture.

[@cuauhtemocmorisco3493]

@@pengfu8608 😂😂😂

[@MrV98]

Soak wood in water and drink 🤣😂🤣😂👍

[@In_Can]

😆

[@garug1246]

Jungleland33 Exactly

[@varungowali09]

I'll buy it, mix it with cheap Coke and watch people loose their mind.

[@FinlayDaG33k]

I already lose my mind when somebody mixes whiskey with coke in the first place...

[@jackbeck4]

@@FinlayDaG33k yeah i mix whiskey with beer. some time furit juice.😂😂

[@allgamingnetwork9448]

@@FinlayDaG33k jack and cokes brilliant

[@billylee4460]

Fookin brilliant!

[@casinc.2138]

Oh you guys mix it with the soda? Thats why my friends look at me funny when I bring out the bottle of Jack and a baggie

[@carlorenneraraujo]

First, you take the dinglepop, and you smooth it out with a bunch of schleem. The schleem is then repurposed for later batches. Then you take the dinglebop and push it through the grumbo, where the fleeb is rubbed against it. It's important that the fleeb is rubbed, because the fleeb has all of the fleeb juice. Then a Shlami shows up and he rubs it, and spits on it. Then you cut the fleeb. There's several hizzards in the way. The blaffs rub against the chumbles, and the plubus and grumbo are shaved away. That leaves you with a regular old single malt!

[@darrenlamb5640]

But what about pronebbing. You cant simply cut out an entire process. If you dont have at least a good 3/4 pronebble you'll only get around 50-60% of the essential sumptions.

[@laksen1997]

read this with Rappers Delight blasting in the background, and beeing tipsy at the same time. Amazing read xD

[@namjuarez4981]

Referencing a cartoon does not make you smart. It just makes it obvious that you're a virgin.

[@TheDennys21]

Haha, what's that from?

[@carlorenneraraujo]

@@TheDennys21 Rick and Morty season 2 episode 8

[@hall01235]

Costco's Kirkland 18 year old single malt sells for $38.

[@jeffcastor9509]

Glenfiddich Single Malt 12 year Scotch Whiskey cost me $45. Greatly misleading video

[@guntherschumann4574]

If it had a Macallan label it would cost $200. Good stuff.

[@AdmiralFroggy]

Yeah but it's not $30k because it doesn't have the name brand even tho Costco has some of the best alcohol under it's logo. They have damn good vodka and good tequila.

[@mauricioblanco8463]

@@AdmiralFroggy im mexican and i can tell you Costco's tequila sucks ass

[@fruitypebblz]

@@mauricioblanco8463 it's not bad for its price, there's definitely worse tequila at higher prices out there - another Mexican

[@KAJOMA123]

Imagine how much more expensive it could get if someone just wrote “supreme “ on the bottle

[@Kstunnnaman23]

Honestly the way Supreme has been going this might actually happen...

[@garygsp3]

The only people that would be impressed by the word "supreme" on the bottle would be those who don't know enough about Single Malt Scotch to know it means nothing.

[@TwistdTrip]

Just came from that video, great comment!

[@neth77]

Well i paid heaps more for my RTX 3080 and they spelt it wrong too, "Suprim"

[@ozymandias3456]

When stuff if really expensive you don't really need garish logos like that, if anything it would likely make it sell for a worse price

[@rxw5520]

Keep in mind the evaporation is much higher at first and drops down. I’ve not heard it estimated as low as 1% though. The master distiller at Pappy Van Winkle says they recover about 12 gallons of whiskey from a 53 gallon barrel after 23 years of aging. The rate of evaporation starts around 8% annually and quickly drops to around 3%. It may be a bit lower in scotch since the barrels are not virgin oak like bourbon barrels are, but the primary driver is scarcity due to the impossible task of market planning 50 years in the future, and angels share.

[@abeydou4372]

I think the 1% is referring to the alcohol that is lost per year

[@vishushams]

Even if it came from moon and distilled by Neil Armstrong using space water, 30K for a bottle is ridiculous.

[@appa609]

If it came from the moon $30,000 would just about cover shipping

[@arthurli2481]

Well if you want something similar to that. Ardbeg has released a series called supernova from I believe 2013-2015. They had tubes of whisky with oak that traveled with a spaceship/rocket or whatever it was that circulated Mars and made blends of single malts accordingly to the flavor profile came from the “space whisky”. You can probably find one retail about 200-400$ on the resale market now

[@vladiiidracula235]

Slap a few million on for shipping and you good

[@FEURVERM]

That is why its said its only for rich people and business man those 30kdollars are nothing if u have billions and millions of dollars every year On the market

[@Stilyan_Edrev]

Yes, man. This is for rich people. Why would you care if you have Bugatti, and you want to drink 30k whisky

[@jacktastick]

One thing to keep in mind, it all feels the same if youre trashed.

[@ViaMirage]

Fun fact! Lol

[@greendash8765]

Any spirit is good 3 glasses in.😂

[@Chriscovelli1]

I dunno.....you drink $10 dollar whiskey, wake up feeling like a $10 turd. You drink $50 whiskey, and you wake up like nothing happened. True fact. Oh, unless your a raging alchy! Those guys will drink anything

[@generalqwer]

@@Chriscovelli1 Not even remotely true, you feel like a turd after drinking any colored hard liquor, which is why I stick to vodka.

[@Chriscovelli1]

@@generalqwer really now? Hmmmm. I'm gonna test that out. I like good vodka too. I don't discriminate against people's taste. You like to drink Whiskey, Vodka, Absinthe more power to you lol.

[@QsPracticalNonsense]

The low volume of this video makes it truely feel like _premium_ quality.

[@bjarne431]

Yeah but the problem is that it can be watched an infinite number of times. A bottle of whisky can only be drunk one time sadly - I don’t think it tastes quite the same if you put it back in the bottle after going through your body LOL

[@lukehuston4927]

I have had the opportunity to try Glenfiddich 12, 15, 18, and 21-year-old varieties. There’s absolutely no way that I would pay the price for anything older than the 15. It was a fun experience to try the older stuff, and it definitely tasted different, even better, but I just can’t justify it in my mind.

[@revolvermaster4939]

I think the 15 is the best!

[@NazriB]

Lies again? AMWF CHINESE

[@nineaxis9941]

You. You are a smart man, I strongly dislike these pretentious people that actually believe it’s somehow better, hell normal ass jack daniels tastes better than some of these $100,000+ bottle lmfao

[@whatfruit7965]

@@nineaxis9941 Jack Daniels is pish and shouldn't be called whiskey, but agree there are a shed ton of Scottish and Irish distillery's putting out product superior to the fashionable super rich brands.

[@negative6442]

@@nineaxis9941 Jack is nasty

[@mrgallbladder]

You can give all sorts of reasons for why something is expensive, all of which could be perfectly valid, but ultimately it comes down to demand. It's expensive because someone is willing to pay that price.

[@TheRandomINFJ]

People comment the dumbest shit and get like 5k likes and here you are all with all your logic at 59. Wtf? This makes me question society. You rock 🤜🤛 Your comment was so spot on. -Sadie Edit: omfg I thought it said you commented this 1d ago but it was actually a year ago. Haha sorry for the late, random reply 😂🤦

[@DieCryRetry]

Obviously. But that's not the point here, the question is, why is there someone willing to pay so much?

[@mrgallbladder]

You could never answer why someone is willing to pay. Everyone has different reasons, most of which are probably marketing. They had been led to believe it's worth it. Like many other things, such as diamonds. Diamonds aren't rare. Diamonds are cheap in the industrial world. Wine is another big one. 97% of all wine is sold under $15 a bottle. $100 wine is objectively not better than $13 wine. It has been proven many times through blind tasting with "experts" and non-experts.

[@DieCryRetry]

@@mrgallbladder "They have been led to believe that it is worth it", Exactly! How is it done? By making things seem exclusive or rare. By making things look so called "high class". It's generally the story behind the product that the providers use to convince the consumers that it's worth it.

[@Imperatorr1]

Indeed

[@kingk2405]

I am not a whisky connoisseurs but I always have a great respect for all these artisans who are only looking for quality and putting time , effort , skills in order to deliver it . Price is secondary and if the connoisseurs are paying then the artisan keep going and feel rewarded for their work . At the end of the day what matter is to have everybody happy .

[@pjmcquillan3424]

the only good take in these comments, and thats coming from someone who doesnt even like whiskey

[@kingk2405]

@@pjmcquillan3424 It is because in essence I love artisan and art work . Food , furniture , cars , clothes , houses , carpets ...whatever ...the most important thing is the love of things well done without any shortcuts on quality and time .

[@Glenn-F-Rice]

@@kingk2405 well said. Balance is key.

[@chronometa]

Can you imagine starting to work there at 20 and at 40 pull out the barrel you first put in at 20?

[@nguyentuan7704]

the 50 years old barrel, in that time you dont even have enough strenght to pull it out

[@cesarbravo822]

4:33 "It's the intrinsic quality of the whisky inside the bottle that's driving the market". Lol. His BS game is on point.

[@amazingVideozs]

Whole of Christie is a big scam.... fake valuation all time

[@BuriedFlame]

That's the majority of any alcohol. Marketing. Have to gloss over the fact that it's essentially poison in a bottle you don't actually need to live.

[@gorkyd7912]

@spoons I reckon if my ancestors did live to be 100 eating raw meat they weren't kindly enough to record that fact for their posterity.

[@gorkyd7912]

@spoons White rice is healthier and easier to digest than brown rice. Unless you're diabetic. Raw meat is healthier... unless it's covered with bacteria and parasites that will kill you by 50.

[@gorkyd7912]

​@spoons Some bacteria are beneficial, some aren't. Uncooked meat can grow many, many different strains of bacteria. E. coli, salmonella, and listeria are not caused by commercial feeds. Trichinellosis is not caused by commercial feeds, it's present in wild game. Anthrax is endemic many parts of the world, can kill large wild animal populations, and has a fatality rate when consumed by humans of 25-60%. Most harmful bacteria and parasites have an initially mild effect. You may have some gastrointestinal symptoms, or nothing, but the organisms will multiply and sustain a population in the host until the host's innate countermeasures become compromised by something else (injury, exhaustion, scarce diet, viral infection, high stress, lack of sleep, hypothermia, dehydration, etc) at which point the bacteria or parasite is able to grow and overpower the host's defenses and consume the host's resources, further weakening the host and making it susceptible to further infection. This is how old animals die, and why they don't reach human-like ages. Again, it may be healthier but it doesn't scale up well. You may kill your own goat and eat it raw that same day, but don't eat raw goat meat from the local store that's been sitting in a refrigerator for 3 days.

[@murphine969]

The age justifies the price while the occasion justifies the cost.

[@nxscythelynz]

you know shit is expensive when they use violin music in the beginning of video

[@frankiecooley5018]

😂 I swear

[@edsongomez8011]

You know it's expensive when they have an accent

[@wokk9543]

@@edsongomez8011 everyone has an accent tf you mean💀

[@Bombersk8s]

Quite content with my $65 bottle of Glenfiddich 15 year. Bloody fantastic. Cheers!

[@seek8739]

The Solera is good so is the 14.

[@5tr4nge75]

Glenfiddich isn't even a particularly good whisky as whiskies go. Jura, Laphroaig, Balvenie, and Lagavulin are all much, much better whiskies.

[@buticansingmanyanimesongs3020]

@@5tr4nge75 snobbery at its finest lololol

[@paranoidrodent]

@@5tr4nge75 I've got a fair sized whisky collection, much of which is scotch, and honestly there's nothing wrong with Glenfiddich. It's not *particularly* good but it's definitely not particularly bad either. If anything, it kind of sets the baseline for "alright". It's got an easily drinkable well-rounded profile that is pretty much a textbook Speyside... which is both a good thing (it's very approachable for folks not into scotch) and a bad thing (that textbook flavour profile seems kind of boring to anyone who's really into scotch... it's too inoffensive and lacking in character). It's more balanced than its other overly commercialized rival, the Glenlivet, which is much heavier on the oak (which puts off some novices) and less overpriced than the mediocre expressions of the Macallan (the third of the big 3 over-commercialized distilleries). Personally, I'd rather a Balvenie if I want a Speyside and usually suggest that to novice scotch drinkers too, but I'll admit the 15yr Solera and 21yr Glenfiddich are a pleasant enough dram and I've got a bottle of each in the collection (the 21 was a gift). They're not my go-to scotch by any means (that would be Highland Park since I prefer its balance) but they're fine as a change of pace now and then. The 12yr is inoffensive but underwhelming. Still, the 12yr is a huge improvement as a mixer over most blended scotches (some of which sell of about as much) and I keep a bottle for that purpose. Your other recommendations are all fine scotches, but you've got a pair of Islays in there along with Jura. Those are a very different beast from an easy to drink Speyside like Glenfiddich. Balvenie is a far closer comparison. Honestly, Glenfiddich's worst sin was simply becoming so commercially successful that they're viewed with disdain by a lot of scotch aficionados. They have almost zero cachet as a result. It's a perfectly competent distillery and they occasionally produce some noteworthy whiskies but their green 12yr bottle is practically iconic as one of the single-malts that are bought by people who know nothing about single malts.

[@Hugh.G.Rectionx]

@@5tr4nge75 Laphroaig is definitely personal preference. the quality is there but there are many people who would rather drink from an old boot.

[@themrgumbatron]

very informative for a whisky lover.

[@rockets4kids]

Rich people driving up the market, that's how.

[@tle398]

Suntory would agree

[@rockets4kids]

@G Money Hipsters be more interested in spending an afternoon taking a picture of the bottle for their instagram feed than actually drinking the stuff.

[@i-24band98]

Preach

[@Tscornynow]

Fr lmfaoo

[@thefattymcgee5801]

Lol yea and only rich people...

[@tubevantedi]

The driver for the price: 10% production, 20% time, 70% status symbol

[@maaaaaarccc2348]

basically Apple and their products lol

[@brandonlee7226]

Factual

[@TackKeyNack]

スバルA.S. Cinematics, nah. Apple is more 30% production, 10% R&D, 5% service and 55% marketing.

[@Danevv]

95% status symbol

[@billylee4460]

Nah. This is 10% luck 20% percent skill 15% concentrated power of will 5% percent pleasure 50% percent pain And 100% reason to remember the name

[@Green-Andy]

I always appreciate whiskey. I haven't really explored as much as I wanted but as far my favorite has to be Glenfiddich 18 and Crown Royal XR.

[@generatorjohn4537]

I thought all whisky is just whisky until I tried a single malt whisky after drinking an ale. I never thought whisky could taste so smooth. I was hooked.

[@Cameron-ki1qx]

In Skyfall when Bond says it was "a waste of good scotch" when Silva shot Severine, I thought he sounded like a soulless monster. But now I get it.

[@lawmaker22]

yap, macallan

[@hamletfisherman5740]

Yeah, but even then it was a sarcastic reply. He obviously didn’t want her to die.

[@Polostar79]

The scene that best captures the magic of scotch is from Inglorious Bastards. The British officer has been discovered to be a spy and right before he dies he says “there’s a special rung in hell for people that waste good scotch”.

[@davidnguyen6541]

I felt like I just watched an video ad for Glenfiddich. Well done.

[@johnl.7754]

Like most luxury items the status it gives the buyer is why it is so much more expensive then mass consumer items. The poor have their $200 nike the rich have their old wine/whiskey....

[@martinvargas9533]

That 200 dollar "Nike" sure don't go to waste .I have bought shoes for 200 and made 2 thousand for each one.

[@gavinhanson9213]

martin vargas Not like you can do that every single time that’s a 1/1000 chance

[@PillowKing]

Plus it taste good. I feel like paying for anything more than 120€ or older than 20 is paying for status.. IMO, 20 years is the most reasonable price to taste ratio.. usually.

[@Andychengg]

@@martinvargas9533 yes but 2000$ for people that drink 30000 dollar bottles are just pennies to them

[@WowBloke]

@@gavinhanson9213 I mean you kinda can, the resale market for hype trainers is always there. The only issue is predicting which will be more sought after. I knew of a pair of trainers (which weren't even that nice) that sold retail for 120 but the resale was approching 5k

[@border_collie7991]

This just shows that ppl will buy anything to feel exclusive or special 😂

[@themekkavlogs7787]

Facts

[@marianaplayfair]

N this statement applies to almost all "why is x so expensive?" video

[@Joshua932-l2c]

The same thing could be said for people buying wine

[@manlikegus238]

Be surprised

[@Qwerty-bc6vb]

Let's just say that people who have lots of money to spare have the privelage to spend their good hard earned cash the way they want it. What's foolish is those social climbers that would purchase something expensive but tries to hide the fact that it costs them an arm and a leg just to feed their ego by pleasing other people. What's crazy is that most people in the lower class up to the entry level of upper class criticize or judge those people who buy luxury products, when the reality is they are just jealous. I mean a man earning $200 a month would feel butt hurt over a man that smokes a pack of cigarettes that costs $1000.

[@needifi9592]

give me a minute to admire this piece of art. It burst through my soul like a flame of light, it gave me the power to do things I thought I could never do, due to this video my younger brother that was in a wheelchair, got up, and my dog that died, came back, and all I have to say for this video is, once again, Another… Masterpiece.

[@Glenn-F-Rice]

And it makes women prettier the emptier the bottle gets

[@-4subscriberswithahammerad521]

Hold on let me sell my kidney to afford half the bottle

[@leanardodavinci994]

Not to be that guy, but your kidney is not that valuable.

[@MrMundo3d]

Leanardo Da Vinci it is for people

[@yanniskarageorgiou3573]

@@leanardodavinci994 He'll be getting 2000 - 15 000 that could get him a shot of it

[@leanardodavinci994]

@@MrMundo3d Oh I just checked and apparently it is! 262,000$ for a kidney. I did not know that.. Almost tempting.

[@zararianrock]

@@leanardodavinci994 I'm genuinely curious why you though a human organ (which cannot be mass produced like shoes) would not be worth much. Plus if you did not actually know this for fact then why would you state it as such. Smh internet be goofy.

[@caroledavis9362]

My Dad used to be the matketing Director of Glenfiddich/Grants whiskey, in the 70s. He eventually developed his own label, Glentalla and Tayside, and was doing well. Then Invergordon and Distillers Co. put all the small independant labels out of business... 😔 this was the 80s/early 90s.

[@avijitworkmail8533]

How did they put small labels out of business?

[@caroledavis9362]

@@avijitworkmail8533 They stopped selling the single malts to those independant labels (these two companies own the majority of the distilleries). Then they undercut the independants prices (Dad sold exclusively in Australia, S Africa and Japan - was just starting to open up the European market). He had a million dollar contract with an Australian hotel chain, and Invergorden came in and undercut him, then they kept it in court indefinitely, my Dad went bankrupt trying to get the broken contract legally dealt with. This was in the 80s.

[@fenellainnis7216]

My husband was raised in a whisky bond in Scotland his dad was the caretaker,the smell of all those barrels never leaves you.

[@joeynice123]

I spent 4 weeks there and drank a lot of neat single malts....occasionally with distilled ice cubes on a hot day. Fun times exploring their unique lands.

[@maybeyourbaby6486]

I feel like this is a bit misleading, honestly. The video's essentially explaining why the ceiling for incredibly rare and specific single malts are so high, and making it sound like the average price is that high. Where I live(Sweden), most single malts cost 30-100€, which is kind of a lot but not sell your house a lot. I mean after all, I expect to pay 30-50€ for rum here, which absolutely doesn't have that prestige. Sure they get really expensive, but that's because there's basically no price ceiling, not because every single single malt costs its weight in diamond. I know it's still not super cheap, but I would 100% have the same reaction if I saw a video called "why cars are so expensive" that spent 90% of screentime talking about why a Lamborghini is expensive: like sure a Ford is expensive too but it's not 300 000 €

[@122-i7b]

Emelie Winberg get a life

[@magicvibrations5180]

I absolutely agree. Single malt whisky is not inherently more expensive to make than other types of whisky. "Single" means it's from one single distillery and not blended with other whiskies, and "malt" means it's made from barley. They make it sound like single malt is so rare it's only for the rich but it's just so common.

[@maybeyourbaby6486]

@@122-i7b you fool, getting wasted on aged spirits *is* my life

[@timdehoog5584]

Very true indeed. A good single malt won't be that expensive if you do a little research. From 30 euro till 90 euro you got some very nice and tasty single malts that won't cost you a fortune.

[@smashexentertainment676]

@@maybeyourbaby6486 Take a ferry to Tallinn and you can shave off like 30%+ of taxes in duty-free. And single malt becomes the cheapest whiskey you can get :D

[@g.w.7893]

I can't simply agree that something is worth whatever someone is willing to pay for it. Craziness cannot be measured.

[@uthmanibn-jafar1159]

You can't simply agree that something is worth whatever someone is willing to pay for it? That's literally the exact metric by which every commodity on earth is valued. Saying you "simply can't agree" with that is like saying you simply can't agree that gravity exists.

[@mitchs.920]

Yeah, I’ll stick with $7 Canadian whiskey. It does what I need it to do!

[@BuriedFlame]

Forget you spent seven bucks on alcohol? :P

[@voxac30withstrat]

Which is get legless and obviously NOT for the sheer enjoyment of it. Ive had Canadian 'Whiskey" and with all due respect I wouldnt wash my car in it. And while we are on the subject of North American drinks WTH is Clamato? Seriously who the hell thought clam juice and tomato juice was a good idea? Id rather lick the sweat off a diuretic gorillas buttocks.

[@ARCSTREAMS]

7 bucks? wtf you smoking ,,never seen whisky that low priced not even 200ml

[@jw8252]

If you put enough vodka in the clamato you don’t taste it

[@jjryan1352]

@@jw8252 the only downside is that you have to taste vodka

[@frwd0]

Next, *The most expensive bit of dust found on earth.*

[@johnwayne2103]

That is actually Moon dust

[@andersvesterholt2170]

Mars meteorites have a finder's fee of 1000 USD/gram

[@PlayMoGame]

Artisan dust crafted from a family heirloom recipe

[@jaydenslaptop]

Gartin Marrix it's spider man's dust after he dusted

[@teddyz.z7550]

Thats already a thing

[@macho13us]

The "angel share" is the most expensive evaporation process in the world :)

[@pauljaison398]

Imagine being a worker there and accidently breaking one of the barrel.

[@govarzelf4731]

it sucks for them won't affect you. worst case scenario you get fired.

[@sylvesterhurt447]

May as well start drinking it off the ground... start that good ol unemployment buzz😭

[@khoocheepeng]

Is OK, replace the cheap one, no one knows

[@catseng3949]

the barrels aren't very expensive, single malt/cask are expensive because they are the best barrel, not just any barrel

[@ironnads7975]

It isn't expensive yet when it's still in the barell

[@martinmendiolamm]

I'd rather buy me a car instead

[@skyforce2132]

Yea

[@trumpet90909]

You'd rather buy a depreciating asset, rather than an appreciating one?

[@power_of_Christ_God]

@@trumpet90909 it depreciate big time once you start drinking it lol.....nothing to show for

[@trumpet90909]

@@alamatrix488 yes, "can" being the operative word. Some cars appreciate as classics, but almost all whisky does.

[@campkira]

It not for everyone.

[@angelmaldonado7967]

I started collecting Single Malts in the 1990's. Introduced a local importer to them and now their location has over a hundred different varieties. It's like drinking a good cognac each bottle is different.

[@samuelmontypython8381]

Also to everyone watching, Yamazaki whiskey is no longer in production. There are still unopened bottles in Japan but you will literally pay an arm and a leg. An oz. in a highball glass is like $100 here

[@AshrakAhmed]

I have two bottle in my house that I bought for only £58 so I'm not sure what you on about.

[@totalbliss1]

5:50 - Polite way of saying "we don't sell that peasant swill."

[@whiskyboi312]

Well blends used to be drunk by higher classes and single malts by the working class 50+ years ago so its not really a status thing rather then a lot of single malt releases are more scarce and exclusive then blends that were made for mass markets.

[@bladerj]

@@whiskyboi312 like lobsters ? damn, the 1% really takes away from the masses.

[@whatharmcanitdo]

@@bladerj and the fashion company Diesel is now making workwear inspired clothing. Higher class people look down on the working class, now people with money want to dress like us... I'll never understand fashion or trends like that.

[@mattwilliams3373]

I can see why it ends up costing so much just based on the time it takes to make. A lot of labor and changes happened between those years. Also realize it’s still ridiculous and something 99.99999% of people will ever experience

[@myself047]

Same reason as why any stupid "Luxury" product, costs a Kidney or Lung. There are people who buy it.

[@myself047]

@sand man Na bro, I get enough High with 30$-50$ stuffs. I am jealous of the amount of money they have, not the Bottle.

[@SillyGoose778]

@sand man Doesn't mean people are instantly jealous, 30K for a bottle is just straight up too expensive, look at champagne, worth it? In my opinion not, 750 cigar? Hell no, more expensive sometimes means better but there are limits.

[@SillyGoose778]

@Valdis4418 Well if you look at it that way, you're right then ;)

[@welliminitnowso]

Right

[@Lucky-dv6ju]

If you are jealous of the amount of money they have why do you go get a job instead of complaining on KZbin comments section.

[@CrazedGin]

A video about single malts where they mention the whole process of making the whiskey, except the actual malting process.

[@JH-lw1fz]

I have been a single malt fan for years and even took a trip to Scotland. The truth is a lot of older aged scotches simply tasted like crap until it reached the age they printed on the bottle. Actually asking for the best tasting scotch, with money being no option, they will walk past the expensive display, past the Macallan and pull out a bottle usually between 12-18 years and about £40-£60.

[@erickim1739]

Taste is subjective. There is no best or worst because everyone absolutely has different tastes. Just like some people prefer medium+ cooked steaked over something more rare. Or how some people prefer crispy vs not crispy bacon. Coke vs Pepsi. List goes on and on.

[@tt55k]

Love a good Highland scotch , not so much the others. Macallan and Glenmorangie so far are my favorites.

[@firstname-kd1bd]

Imagine you drop the bottle. $30,000 gone just like that

[@alfseca]

Imagine you drink the bottle. $30,000 gone just like that

[@jeffsafawi7947]

@@alfseca that shit better make me drunk for at least a year

[@as_below_so_above]

I'm drinking some Glenlivet Founder's Reserve single malt while watching this video. Only $43 in my local liquor store and it's some good stuff. But I gotta agree, older whiskey is definitely smoother and tastier!

[@1776brando1]

I could be bill Gates and I still wouldn't pay that much for alcohol

[@fairlanewhip79]

Basically every alcoholic drink ever is just another flavour of ethanol. Think about it. Pure ethanol tastes like window cleaner, but it all has the exact same effect.

[@ARatherDapperTapir]

@@fairlanewhip79 Tequila actually functions as a stimulant I believe, making it inherently different. Still don't like it though, personally.

[@PragmaticDany]

@@ARatherDapperTapir Don't think so buddy, i live 30 minutes from tequila and my best bud has a master's on tequila making processes, the only active chemical is ethanol, same as any other liquor.

[@ARatherDapperTapir]

@@PragmaticDany after a small check, it seems you are correct. My mistake.

[@smeraldasanchez2218]

🤣

[@heinthijssen3965]

Watching this while drinking the Glenfiddich whisky, loving it 🔥👍

[@jacksonbauer5199]

Love her voice! I wonder if she’s up for narrating E-books, that’d be wonderful.

[@matttaylor6500]

Not gonna worry about the old stuff but the Glenfiddich you get at the LCBO is fantastic :)

[@ketfoen]

Omg man, its just booze not the elixer of life. You are gonna pee all that old sugar water out 40 mins later anyways, so is your pee then also worth 30k?

[@im4g0d_1]

Maniac Bob if you’d buy it at that price.

[@im4g0d_1]

dirk diggler there definitely is. You know some old rich white dude wound buy some foreign piss for an absurd amount of untraceable bills.

[@im4g0d_1]

dirk diggler 10/10

[@benvasilinda9729]

If u put it in a barrel and wait 50 more years later, yes.

[@Soleilune1995]

Wealthy people: $30,000 glass of whiskey --------> worthless pee Average people: $30,000 college degree --------> worthless job (and also $30,000 of debt)

[@mrgoats]

I’ve talked to a lot of distillers. One popular trend is the oldest whiskeys aren’t their best. They got old because the distiller didn’t have feel it was ready.

[@hiyukelavie2396]

I'd like to see experts consistently picking out the expensive whiskey in blind tests It has already been proven that in blind tests, wine experts are not able to consistently pick out which is the more expensive wine

[@charliecane3621]

Here's a great way to piss off a wine professional wine taster.... Drink the wine yourself and tell em that the farmer had flatulence

[@dr.bendover-md]

Well, nobody ever said that retail selling price should only be based on the quality of the product. That’d be absurd, and would completely disregard the logic of free market.

[@RylanStorm]

"That's not art. That's just signatures"

[@lilisan2329]

I think this is possible for a whisky tester because the older whisky has such a strong taste of oakwood that you cant really enjoy it. They just have to pick the whisky that didnt taste good and say this is the old one.

[@RylanStorm]

The older the whisky the better it tastes. Suggesting that older whisky isn't nice is silly

[@wrongtarget5523]

@4:22 Distilled in 1926; My grandpa wasn't born Bottled in 1986; Way past I was born. Dam

[@elipsorange]

So smaller quantities makes for a better product because of attention and detail into the product. Wow. Who would've thought

[@doctorpanigrahi9975]

It's abundant so there's no point in charging that much.

[@TheNewSchoolGamer]

Well, I dunno how many 93 year old bottles of limited run single malts you can find...

[@Alex-lg9zb]

What do you mean there’s no point, people are buying it for that price - that’s the point.

[@robdeskrd]

It's abundance is part of the point, if you can convince people with more than they know what to do with that your normal product is 🎊special🎉 and therefore absurdly more expensive wouldnt you rather have a lot of it? This is just another example of validating themselves through conspicuous expenditure while other people a stuck still starving death on Earth right now

[@mattiaslindgren7794]

I have over 150 bottles of whiskey, But not of the price ranges, My most expensive cost 1300-1500 dollars ..: P

[@tomthumb9533]

I used to think Glenfiddich was a beginner whisky, those effusive Speyside notes led me to believe. However, over time, I've come back to that whisky because it's just...too...good.

[@illimited2]

Is there any sort of difference outside of status when it comes to such an expensive bottle? I spent 600 on a glass of bourbon once during a special event and it was decent, but not far off compared to a 10 dollar bottle. The difference is smoothness in terms of the lack of the burn coming from the alcohol. I didnt find that to be anything special honestly. The flavor really wasnt that impactful. In fact, Ive had dirt cheap whiskey with a rich flavor profile in comparison. Yeah, it burned a bit more, but I thought flavor was the key point?

[@gbrm6077]

When I lived in Alberta, I'd buy a really cheap whiskey, for about $15.00, run it through some charcoal twice, add about an oz of sherry and a few drops of liquid smoke. It was surprising how close to Lagavulin it tasted.

[@garystanley1234able]

30,000 a glass?! This whiskey better make me turn into thanos for that price

[@EUK007]

Macallan 18 Yr Sherry Oak is my choice everytime i need to unwind.

[@TouYubeKids]

4:18 On holiday, Professor X is trying to make a living as a wine specialist.

[@patw.6567]

rappers don't flex about these they must be broke. checkmate.

[@yanniskarageorgiou3573]

@assmuncher lynchdaddy No, it's because food and drinks aren't really advertised in rap(excluding grey poupon) It's more about clothes and cars.

[@N4K3DN1NJ4]

@assmuncher lynchdaddy Hennessy being in hip-hop is a legacy of the black community being very brand loyal. Hennessy made and effort to advertise to the black community in the early 20th century, creating a long lasting customer base spanning generations. They saw their parents and role models drinking it and knew they made it when they could too.

[@yurlim]

@assmuncher lynchdaddy bitterness kills you slowly.

[@yanniskarageorgiou3573]

@waterside I wasn't hating it's just nobody ever mentions it. Also I only listen to new rap. The only drink Kendrick ever mentioned was Dussé so that's all I heard.

[@kolboy757]

They don't promote alcohol anymore like they use too.

[@viktormuerte]

I received a bottle of Yamazaki 12 years old as a gift some years ago. I finished it within a month. I didn't know how much the bottle cost at the time I got it, so I was shocked to find out I could've sold it and bought two bottles of Johnny walker blue label and still would've had enough change for a decent meal. 😂

[@smarty34_69]

If you buy it (I cant afford), you better savor every damn sip 😂

[@thuranz2773]

Apparently there's a way to rapid age spirits. It was developed at Lost Spirits distillery in the US. It's something I'd like to read into more as the results were apparently very good and I have an interest in technology.

[@gasmaskery]

Woodchip method and warmer temperatures do the trick. That's why rum typically isn't aged as long as whiskies because the warm weather increases the speed the flavour imparts into the spirit, and the angels share evaporates faster.

[@DarkModulator]

I understand for production and rarety the price skyrockets. But price is set by the consumers and the prestige of the brand. But the price is out of this world and not comparable of what you are buying ( a consumable product). In the recent years especially, but as a luxury product this is ok. For old batches to have a pricetag of 20-30K and up price is normal. But the 1,5M is money laundry.

[@Fractal227]

10 seconds in. WHISKY IN A WINE GLASS?!

[@brntstud608]

That's the best way to smell the aroma, which plays a big part in taste itself.

[@dannywhite132]

It's not a wine glass it's a whiskey glass with a stem designed so you don't heat up to the drink with your hands (hense you see him hold the bottom not the glass itself)

[@lippy22]

It's called a capita glass and it was designed specifically for nosing and tasting scotch whisky. If you (like myself) hate using stemmed glassware you could also use a glen cairn glass, which is essentially the same shape just without the stem.

[@bandabanderos]

Gets to sample a $30k whiskey and all we get is “distinct” and “smoother”??? No wonder 2020 is mad at us 🤦‍♂️

[@ln9201]

Hmm, hints of Jupiter and God on the nose, even a wee bit of spice from Arrakis.

[@migueltapia5165]

Yup glenfiddich is one of my favorites.. on the rocks or just straight both ways work for me

[@jasimhayat1]

I’ve been to the Glenfiddich and Glenlivett distilleries up in Scottish Highlands. Great experience

[@babaracus5332]

Jimmy Hayat no you haven’t

[@jasimhayat1]

B A Baracus Oh come on.

[@Josiah4153]

If Apple made whiskey

[@manictiger]

Except that the bottle isn't designed to stop working after a couple years.

[@bmstylee]

It would be boring and bland to sell to a mass market. Just like Johnny Walker.

[@catey62]

watching this as I enjoy a glass of Spey river single malt Scotch.

[@quontox9247]

This almost made me feel bad for finishing a bottle of 17 year old hibiki with my dad and friends in an hour.

[@austinjames5516]

3:44 A subtle mockery of the millennials, their incapability to scrutinize the real value, rather giving into the name and fame of a 'brand', and that too confidently and openly said by the seller

[@JAYCEETAYLOR]

My goodness, just imagine how good that Macallan 1926 tastes....

[@chloehennessey6813]

I got my brother a bottle of 30 year old Belvenie. Yes single malt is expensive.

[@thedudeabides1443]

Did the seller at least use organic butter on your cheeks when you had to bend over, grab your ankles and spread ‘em?

[@chloehennessey6813]

@@thedudeabides1443 You only graduate from West Point once. I have everything I need- my husband is the one who suggested it. 🤷🏼‍♀️

[@thedudeabides1443]

Chloe Hennessey Haha just kidding around with you. Huge props to your brother for graduating from West Point that’s a remarkable achievement!

[@zeeshanalam2704]

i am happy with my cough sirup😊

[@vinaybhat7670]

hahahaha

[@davidm.1934]

And hydrocodone with dabs.

[@NorthRoyalton]

@@davidm.1934 I'm happy with my heroin

[@cuauhtemocmorisco3493]

I am happy with mah weed😂😭

[@RobertsDigital]

The flavor is very unique and very delicious

[@khoaleo9589]

I swear water and malt would be called “Walt”

[@user-tr2dh4xx6u]

WHOOPS poured a few drops extra- that's gonna cost you an extra $100

[@x1o6_]

Never expected a video to be so close to me, I'm in a town across from Dufftown called Keith. It also has a distillery and cooperage.

[@chriswilliams7308]

I've had the pleasure of sipping a 50 year old and all I can say is WOW!😲 It's beyond an art form what they have been doing with this.

[@archazazel1855]

Red and green lable also are single malte and many other and super cheap for example

[@tiagod2948]

Nope.

[@Anatoly_Tsvetkov]

No, they are blended)

[@outdoorfreedom9778]

I do drink a single malt but a 12 year old, Price is around $30.00. I have tried the 18 year old and there is a slight difference but nothing worth the $10 or $15 dollar price increase! I like the single malt better then the blended but I'm not a Scotch Snob. I'll drink a blend.

[@TheControlster]

Thought it was so expensive because you needed a drop of world peace juice to make it, a very very rare ingredient

[@amritpalapkalsi1226]

Watching this while chugging my Budweiser.🤣

[@richardkenny7563]

A truly awful beer

[@ricoh881227]

Im glady they acknowledge the reason why Japanese whiskey are hella expensive....Very rare to see opposite company acknowledge another distillery company..

[@DB-ib6cz]

“Younger people want nicer cars nicer shoes nicer hoses”😂lmao

[@SMBBM92]

Listening to the experts in the video justify prices is so funny. Each one says something different every time you ask. It's almost as if they're making it up as they go along.

[@JimIBobIJones]

A lot of it is marketing. Single malt is still blended whiskey - what makes it "single" malt and not "blended" malt is that all of the whiskies used in the blending comes from one distillery. So there are still multiple different whiskies blended together in a single malt just like blended malts. The "malt" is more important than the "single" part. A malt whiskey is made with a single grain - malted barley, but will always be a blend of multiple different whiskies aged in different barrels for different amounts of time. "Grain" whiskey is where multiple grains are used, so it could be a blend of barley, rice, bran etc. etc. whiskies. However, a grain whiskey can also be a "single grain" whiskey if all of the whiskies used in the blending are made in the same distillery. Long story short, the "single" part matters much less than whether its a "malt" or a "grain" whiskey and ultimately what determines quality is skill of the master blender and not the classification of the whiskey.

[@soloistcool]

Single Malt isn't that expensive. You can get a good bottle for 30 dollars

[@jeffcastor9509]

Rex Limiron nah he's right. I payed $45 for my 12 Year Single Malt Scotch