How One Of Japan's Oldest Businesses Has Served Roasted Mochi For Over 1,000 Years | Still Standing

[@robpattishot]

The fact that she'd take on debt to pay her employees even if theyre not working, really goes to show how much she cares for her employees

[@kimjongun5172]

It is common to pay employees in times like these so you don’t lose trained, good employees and have no one left once these times end.

[@sweetsunshine3800]

@@kimjongun5172 Oh man, I wish American employees felt that way.

[@ianrockdrigo]

@@kimjongun5172 no is not common, at least in south america

[@jesse85]

There’s a lot more loyalty between employees and companies in Japan historically compared to the west.

[@spacy6604]

I’ve heard during the pandemic, Japanese government gave out loans with zero interest to help with their business. I hope her shop is doing ok

[@Flow86767]

Hope this business stays afloat, after all these years and the connection to faith, it’s not just a restaurant, but a tradition that should be kept.

[@iancarter5217]

@@maeudaou7347???r u okay?

[@Royallz15]

@@maeudaou7347 embrace each other's tradition and respect them

[@indrajithak47]

@@roscoebosco2178 you should visit Syria and experience Sharia sometime, you will love it my fellow jihadi.

[@vive335]

@@maeudaou7347 bruh

[@vipanfoto]

@@maeudaou7347 ഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘഘ

[@Hiana_08]

It’s so inspiring how dedicated she is to her work. Not allowing deliveries might have hurt her business, but the essence of what it was made for never leaves

[@thinkingimpaired5663]

Deliveries will likely add the high possibility of spoilage and hardness to the food product. Mochi is best eaten within a short period after purchase.

[@mars9399]

@@ribos2762 yeah, it's about the sacredness and meaning of eating it there specifically. It encourages people to go on walks too.

[@MinutePlant]

Also it would be harder to control the quality just like one of the reply said. It's best eaten warm not cold.

[@alias177]

That's culture for you!

[@diamondbuyers]

You cant help but wish this lovely woman great success and the family business to stand strong for another 1000 years

[@rizdalegend]

Why? They have the biggest scam on earth!

[@lucaskp16]

@@rizdalegend how is it a scam because they have secured clients? this here is normal many family own business on iconic and well placed locations, the most extraordinary part here is the 25th generations part that is rare and there is only few older business like a 1300 years old family own hotel also in japan.

[@अग्रवाल-र2य]

Agree. I envy Japan because India doesn't have a culture of inheriting stores from generation to generation.

[@अग्रवाल-र2य]

@@rizdalegend Can you say the same for European stores that have been around for hundreds of years? If you can't say it, it's just racism

[@gabrielbreaker8859]

@@rizdalegend Bro, your ancestors were the original scammers

[@MrBlitzpunk]

I swear Japanese are ultra dedicated to whatever they do They could be sweeping the streets and make it sound like the best job in the world

[@main_tak_becus6689]

Because they are grateful. Grateful people tend to be content with what they have or do. This is reflected in every thing they do from table manner to running big corps.

[@papagen00]

yes those kamikaze pilots were 100% dedicated.

[@edie9158]

@@papagen00 generally, Pilots who underwent "kamikaze" missions, generally did multiple of them due to weather conditions or perceiving an inability to carry through. Many were conscripted, some university students, even Koreans with the notion they would be hailed as a true Japanese hero in spirit. Though I'm sure there were many who volunteered, it's equally as seen to have many unwilling participants. One recorded Kamikaze pilot was disciplined for having flown too many kamikaze missions, his superiors believing that he didn't have the guts for it.

[@lancermaza6726]

@@edie9158 that’s why America knew they had to use the bomb. Japan will never surrender and they’ll burn their enemies together with them.

[@triliner254]

@@papagen00 That's a long time ago man, stop it.

[@mbrook9228]

"Our ancestors would probably be angry if they happened to know we're using the pounding machine" and "the original spirit hasn't been changed at all" .....Give this woman and her family a reward!!

[@dlh5323]

@@jeushaneradoc4616 hail satan lmao

[@bluecircle06]

@@jeushaneradoc4616 bro what lol

[@ericvauwee4923]

@@jeushaneradoc4616 Why do you bring up christian gospel ffs? This isn't about religion, especially not christian one...

[@glorbnorgaborg37yearsago10]

@@jeushaneradoc4616 look, I respect Christians but bruh don’t go spamming this crap cuz you’re annoying

[@arandomguy2616]

@@jeushaneradoc4616 join the church of satan we have cake unlike god

[@mocciiiii]

The way she talks seems like she's storytelling. Gods, I can listen to her all day while eating those mochis

[@enopio_O]

Her voice sounds like a lovely grandmother from a Japanese anime

[@bpcgos]

She will be a great seiyuu as a motherly goddess voice that become the prologue of the story

[@NovajaPravda]

@@JKinder313 Most Japanese are just culturally Shinto

[@xoreign]

@@JKinder313 How is it different than another other religion? Shinto is pretty innocent.

[@glamsky3257]

@@JKinder313 her paganism is the one I adore the most. So different from those hypocrite holly books believers.

[@Atlasbr001]

I don't know why, she have a very soothing voice.

[@Kata40i4]

Sameee i almost fell asleep

[@rafaelperalta1676]

I wanted the video to be longer because I love to listen to her talking. It is somewhat relaxing. She gives that sweet grandma vibes.

[@jossa942]

True she does

[@u-sintiau8824]

kyoto accent

[@juanmanuelpenaloza9264]

Like the Japanese version of La Abuela.

[@EraMovies]

My goodness! Her voice is so soothing, all my anxiety and stress just flew away. I was searching for a way to relieve stress, I never knew accidentally clicking on a recommended video will do the job. (Thanks KZbin and Business Insider) I feel much better now ☺

[@kasumimina7842]

Omg same here, i love her voice. It sounds like Miyuki Sawashiro

[@prodyothandique9643]

I was thinking the same lol. Wish she had an ASMR

[@julesnzietchueng6671]

Me too! Her voice is sooooo nice! ^^

[@nicolaspabloangellegros430]

I understood nothing of what she said (without subtitles) but I could listen to her all day.

[@Max-js1mx]

I don't know what feeling I feel, it's like a warm tingling good feeling thinking about 25 generations keeping a tradition going. There could be people who stood where you where, doing what you did, and you don't even know their name, but you have their blood in your veins. Something about that is so beautiful to me

[@Megadextrious]

Agreed and well said! 🥹

[@Turnpost2552]

What are you smoking? You do realize that is literally everything we do right.

[@Max-js1mx]

@@Turnpost2552 I don't understand your point? And I smoke weed

[@dunmeroverlord]

​@@Max-js1mxbased

[@marcogallo2811]

What a thought, "we don't have to earn too much" - "our business should just be to never get bored, and nothing more"... Keeping prices affordable for customers and not always worrying about maximizing profits in every way.

[@Dr_Khanz]

Tim cook needs to meet her🤐

[@legogonkdroid3792]

@@Dr_Khanz why why should they meet tell me

[@yassinee.]

She clearly does it for traditional and ritual purposes, other than that it's a pretty horrible business route to take lol.

[@mahaphoublue7644]

@@yassinee. yeah because if the price low the business people would have die from no money in the family and the world would be turn into chaos but she do because of place where she live in from her ancestors.

[@kathryncarter6143]

And taking out loans to pay employees when shut down. That would never happen in the US.

[@Train115]

I love how shes not going to pressure her children to keep the buisiness going, if they want to do it they can, if they dont wanna they dont have to.

[@joalbertbarasona582]

Yeees. My heart got soft on that one They are by far one of the chillest and oldest tradition there is.

[@toomanymarys7355]

Her kids aren't from the right family. They're from her husband's family. So they would not be keeping it the family line by the Japanese way of counting.

[@anthyavila9726]

@@toomanymarys7355 You are so SO WRONG. There's a long Japanese tradition of "adopting" a son in law in the family so they can continue the family craft, even in case of trades reserved only for men. That she was even doing this business in the first place means it's NOT reserved for men. Did you really think that 25 generations of a business was really sustained by just men? Westerners really need to STFU about the things they know nothing about.

[@edie9158]

@@anthyavila9726 Tradition and traditional business has gone down a lot ever since the rise of the Meiji Government and even before. Though there are and have been many rules on succession and passing on crafts by gender or some such. There is no need to adopt a son in law or even have someone through marriage or blood succeed in owning the business. There have been examples of which the ownership of traditional companies and business change, and the craft and tradition is kept alive by new owners. That being said, according to many views of traditional Japanese laws of succession, historically, has been done many times, though to whatever the adopted child may receive was usually challenged by a family member of the original family, whether it be an close or distantly related by blood. I doubt something like this would be done over a shop as honor systems and Imperial codes of conduct has long been abandoned. If a child or newer person from a new generation were to take over, even one not bound by blood or law, could take over the business in any case. As long as it takes a proper legal form, it can happen without a doubt.

[@cleitonfelipe2092]

Yep, another millennial traditional dies.

[@janlim0916]

Fun fact: In the top 10 oldest companies in the world, Japan has 5 of them.

[@jascrandom9855]

Most of the world's oldest companies are either Hotels or Restaurants/Bars.

[@a.t.506]

Really admire this fact 👍

[@alessandrojamesdelrosario8666]

The hotels

[@henerylechaffeur4306]

thats not necessarily a good thing, japanese busineses are notorous for being slow and inefficent

[@NooneStaar]

@@henerylechaffeur4306 If being inefficient means it can last for hundreds of years instead of going boom and bust maybe more businesses should be.

[@DineshGaikwad]

Whenever I see Japanese doing something with so much pride and precision and passion, it reminds me that there is still so much to learn from what I am doing.

[@MrLaTEchno]

.we all here on Earth to Learn...to Teach. This way humanity grows as a whole , so at the end of this life we are ready for the next level. Have a nice Day.

[@firecattle]

More than 50% of the companies in the world that have been around for more than 200 years are Japanese companies. There are more than 30,000 companies in Japan that have been around for more than 100 years.

[@jjOnceAgain]

I believe they also have half of the world's 10 oldest buisnesses as well

[@snopdong197]

woah thats so cool!

[@lucaskp16]

@@jjOnceAgain yep including the top 1 a 1300 years hotel

[@all.in.noplanB]

Wow nice info

[@JohnPorsbjerg]

"running a shop to never get bored and nothing more" is such an honorable way to live.

[@KM-00]

If only large corporations can understand this and diversify our economy....

[@JohnPorsbjerg]

@@KM-00 Lmao you’re actually hoping that an entity that exists to make money and exists only because it makes money will ever have values like this? The future lies in small businesses, you just can’t have work life welfare if the boss can’t see eye to eye with his employees.

[@zaraiwzara]

@@JohnPorsbjerg people who actually believe in capitalism and gigantic coorporations are so very naive

[@JohnPorsbjerg]

@@zaraiwzara Word. But then again capatalism heavily relies on properganda to function so no wonder capatalism fans aren’t exactly very informed.

[@zaraiwzara]

@@JohnPorsbjerg and unfortunately, it often works very well, most people should know how much damage multinational companies do to society and the environment, i just saw a few days ago in my country a nestlé propaganda saying ''17% of the aluminium in this can is recicled'', like, you would have to be very naive to be happy with it, and most people are

[@moahammad1mohammad]

Some Japanese are literally the embodiment of "If you're going to do something, do one thing, and do it well."

[@soulmin8175]

@Business Insider bruh your fake business insider you just copy the name or your just a bot

[@neeharika422]

@@soulmin8175 They joined 6 hrs ago 😆

[@soulmin8175]

@@neeharika422 huh?

[@soulmin8175]

@@neeharika422 wdym?

[@terrylap6132]

@@soulmin8175 The account was created 8 hours ago

[@investinstyle-financeinves1181]

I love how Japan still uses a lot of traditional production methods.

[@ykshay]

Is that Rothko

[@ihswap]

In every country this is done lol just like Japan also has mass production.

[@rnrnrkrk994]

I love Japanese, but Japanese imperialism probably destroyed lots of culture/businesses that existed in other Asian countries that may have been standing like this one..

[@ihatenfts501]

@@rnrnrkrk994 Japan destroyed a lot of Okinawan culture

[@トーキ-g8v]

@@ihatenfts501 at least call them “Ryuukyuu kingdom” if you’re referring to their pre-colonization state

[@Lotus-311]

I was born and grew up in the area and that mochi was my favorite snack when I was kid. The video makes me nostalgic.

[@leroyjenkins4811]

She’s such a classy lady with a beautiful smile and voice. The way she speaks is just so comforting.

[@Deeeeeeee33333]

She sounds so humble and gentle, I love how she explains everything, its so soothing, imagine having her as your grandma I'd immediately just watch her talk in awe, I really hope her bussiness is doing well despite the pandemic.

[@fourthpanda]

Idk if you speak Japanese but she doesn't sound humble at all.

[@mango9602]

@@fourthpanda ok, we know you’re salty that you have nothing special in life but there no need to go around a comment section and Copy an passing they Same thing to everyone who disagrees with you.

[@fourthpanda]

@@mango9602 I'm not disagreeing with people I just want to see what they have to say lmao, you must be new here cause the only way to get a response is to leave multiple comments, and would you look at that, it worked.

[@mango9602]

@@fourthpanda so you are fishing for attention? “Idk if you speak Japanese but she doesn’t sound humble at all.” Isn’t a question, and you can’t say much about why it’s soothing, it’s a personal opinion to those people. So I’m Not sure what you would get from this other than comments telling you to shut up.

[@LokiToxtrocity]

@@fourthpanda So you basically have nothing else to do, so you fish for attention cause your that starved for meaning, or just to feel anything... That's just sad.

[@muhammadabyan2792]

I really like how Japanese culture has such a deep sense of mannerism. Through their tradition, how they talk, think and act.

[@doswheelsbetter8292]

They don't allow foreigners and keep it within their own. This is the only way.

[@mathewjarvis7748]

@@doswheelsbetter8292 must protect tradition

[@thichinhphan4010]

@@doswheelsbetter8292 A positive way to look at this is that foreigners don't share the same beliefs and values because of different roots, histories and environments. No one would want to force a person of a different background to adhere to the same values because it's inconvenient to both parties, unless there is a greater motivation/motive.

[@meneither3834]

They're also insanely conformist.

[@Funcakes20]

In Japan, they politely express gratitude to others by saying, "Kimochiiii, Yamete!"

[@masterchiefy830]

the Lady Owner is the Auntie we wanna spend summer visiting cooking and teaching about us more on life. can sense her golden heart.

[@mariow7818]

What a charming older lady. Just her calm and sweet personality alone is priceless. Her dedication and faith is admirable. As well as her faith in her family. She doesn't need to choose anyone to run family buissness. Someone will step up to that challenge when it comes. Nobody needs to suffer pressure of being forced into it. It should be individual choice of said person or family as a whole. With such warm personality I hope for the best for her and her family.

[@martinmartin8666]

Japan is on different level. 10 years of practice just to learn how to properly roast?.thats extreme dedication

[@nehemydavis461]

Well, There is a saying that when it comes to kabayaki it takes three years to master skewering the eel, eight years to split the eel, and a lifetime to master grilling it.

[@martinmartin8666]

@@Steamed nope . you're kinda missing the point. The examples you stated are different from what they do.. you're talking about as a whole..what im saying is how they focus on the most minor detail for a long time..there are some apprentice who spend 2 to 4 years just on picking coal and nothing else..like what other culture does that?..its embedded in their culture..they do the simplest thing with great pride.

[@jchen8942]

@@Steamed he's only pointing out that japan has great attention to detail and basics when its not necessay, even for picking coal for cooking a dish, which doesnt require as much attention to detail. Probably wasnt talking about coal miners. Japan does have a culture of great attention to detail thats not necessary, see wabi sabi, which can be a good thing and also often times a bad thing. Where did disrespect for coal miners come from? You're getting defensive assuming things

[@radioclash84]

@@Steamed calm down we are not saying only Japan does it but just stating that we are impressed that it seems in Japan it seems be way more prevalent than others. If it happened everywhere to such a degree I don't think you'd have thousands upon thousands of comments on KZbin expressing astonishment and awe.

[@radioclash84]

@@Steamed racist or a weaboo? You sound like the racist to me. As an Asian myself there is no reason to hate Japan for their good attributes. We can learn from them not saying we all don't have good traditions and customs in our countries but this is a video about Japan!

[@trollichu504]

Japan has such a rich culture, that I can't imagine the country without it

[@peterxing2047]

Don’t need to imagine, look at China. That is a country whose traditional culture has been destroyed.

[@brandaang1280]

@@peterxing2047 in some places yes but there are still many places in china upholding their rich culture. bold of u to assume china is without their culture-.-

[@apurvd6177]

@@brandaang1280 that's true, I visited Taiwan and it was culturally amazing! Though unfortunately not in Mainland

[@Mohak_16]

@@peterxing2047 China probably has a bigger culture than Japan. Most of Japanese Culture you see is influenced by Tang China.

[@gianflores4866]

@@peterxing2047 all them shenanigans that the communists did really ruined some of it

[@lilamari8591]

Gordon Ramsay: *walks in the distance with a backpack and cargo pants, looking very determined* "I'm here today to learn one of Japan's oldest recipes of rice cakes; Roasted Mochi. The tension is high as I need at least 10 years of experience to be able to perfectly make this, but I'm aiming for 2 hours. Let's see how I do."

[@user-vi4xy1jw7e]

Wut

[@cheonsa.jeonghan6937]

😂

[@coolman72891]

Lmao the accuracy

[@uhuhuuh1486]

i can hear his voice saying it

[@pranavkakkar7637]

Why'd I read it like he was narrating? 😂

[@rannvijaysingh1]

One thing I like the most. Although Japan is modern developed world but still connected to its root.

[@gabbar51ngh]

Conservatism and Capitalism

[@MotherEmbracingWomanhood]

And that’s so important, so crucial

[@Funcakes20]

Yeah, JAV is quite a testament to their deep culture.

[@okamisaiai5459]

@@Funcakes20 Bro... 😂😂😂

[@sheepuswoolius]

@@Funcakes20 Yes. I like kimono JAV

[@lurji]

her voice is so sweet and kind, she sounds like such a pure soul

[@Glumsage]

That must be so emotionally, and spiritually fulfilling to be carrying on a legacy spanning 1,000 years while keeping it modern and faithful to the history of it

[@Vivi-ng9qo]

Her voice is so amazing and accent is literally a chef's kiss

[@fourthpanda]

You must not speak Japanese, she sounds like a traveling salesman trying to scam you out of something.

[@candacegarcia921]

She seems like a sweet, humble woman! May the gods bless her and her family!

[@fourthpanda]

Idk if you speak Japanese but she doesn't sound humble at all.

[@Jovilynch]

What gods? There's only Jesus.

[@candacegarcia921]

@@Jovilynch meh...everyone has different beliefs! Try to respect others because yours are not superior. 😊

[@Jovilynch]

@@candacegarcia921 of course everyone has different beliefs. I'm not saying mine is superior but it's the Truth.

[@f123raptor]

@@Jovilynch”I’m not saying mine is superior but it’s the Truth.” ROFL 😆😂🤣

[@kokocute123]

I would love to visit them once it’s safe enough to travel. Such a beautiful example of service and resilience.

[@John081590]

She is so sweet and charming, and her dedication and passion for the business speak volumes on her character! I wish her family and business well for the future to come.

[@mrhmd8308]

This is one of the few businesses I’ve seen where the kind spirit of the person dwells within the business

[@technomad9071]

that old lady has the sweeetest accent, like a fairy god mother

[@angrylabourer2633]

Something like anime right?

[@technomad9071]

@@angrylabourer2633 like home and i was born in south africa

[@bravofoxable]

Japan = Polite. Always. I admire tradition, dedication, focus, honesty, quality, manners... This was very nice, thank you

[@jaysonmartin1542]

the more good things we heard about japan the harder to accept what atrocities they have done in the past

[@JK-pf3tj]

@carl hartford It's the past. What about Tibet, Uighurs and North Korea now?

[@JK-pf3tj]

@carl hartford Why do you still blame the people who have been rectified and are living seriously? They aren't even at war.

[@mid5503]

Japanese are kinda racist ngl

[@rytacomoto739]

@@mid5503 tbh what country isn't racist?

[@joelpoel7830]

Every batch have a part of yesterday’s batch, that means today’s batch is I little bit of batch from 1000 years ago.

[@gondalgandul6848]

Woaaah, mindblown

[@rizwanchicku5106]

2 months they where closed

[@lavenderrroses]

@@thatguy7155 they say it in the video

[@anthyavila9726]

There's a lot of bread and other similar products made like that.

[@thatguy7155]

@@lavenderrroses sorry i heard him wrong and though that he was saying about it being closed permenantly 2 months ago

[@XxSapphiregurlxX]

This lady's voice is so soft and soothing, she could convince me to give her my credit card details and I wouldn't blink an eye

[@jacketyrose7832]

I have absolute respect and adoration for this woman. God bless her and her family, may their shop continue and bloom.

[@mr.cookie7308]

The Japanese are all about quality and authencity: specialize in something and continue to improve until it is perfect in every respect, refine the ingrediants, refine your method, and create a work of art that cannot be duplicated. That is the real relentless pursuit of perfection.

[@Hakuna_My_Tatas]

You should see their Katana making process. TRULY an art.

[@Bicth97]

This aspect is great in restaurants because instead of every restaurant trying to sell as much variety as possible, you have shops that sell one thing but extremely well

[@lasagnadogo4819]

It’s so fascinating to know that your family was working in the same place you are around 1000 years ago.

[@obscuremix8198]

If I ever go to Japan, trying this mochi will be high on my list.

[@yupper4030]

Haha

[@pkx_phant0m456]

you and the million others who saw these videos on youtube. its a shrine, leave it to the worshipers and just appreciate it from afar. half of the shrines in japan are already overflowing with dickheaded tourists taking selfies.

[@yellowgetbright]

Sotenbori Crab and Zuboraya are on my list, along with traditional ramen.

[@daviddavid5880]

If you're reading this, Kyoto, your town is truly awesome. I sincerely think that Kyoto is one of the most wonderfully beautiful and exquisite places on earth. I've been twice, it was a privilege both times, and I really want to see it again with my children and maybe with luck their children. Thank you all very much.

[@amysolley4268]

The older brother has a philosophy about the business that I envy. That's honestly all I want in life.

[@MiKi-sx3tt]

She has one of the cutest, warmest voice I've ever heard

[@jubli123]

I really love her voice..she feels so much like a comforting aunt to me.

[@nandinhocunha440]

Yeah, Hentai ruined me

[@Mienarrr]

What a likeable and hardworking family!! May she and her business be prosperous and healthy!!

[@lolyboom1652]

The voice of this woman is just... pleasing. I could listen to her for hours without understanding a word.

[@TheZurete]

This video brought tears of joy and relief, I felt so heartwarming with this beautiful story, her voice was kind and soothing. I felt hugged.

[@aldyfirmansyah6801]

7:34 "Someday, if Imamiya Shrine ruined, then we would retire..." man that's sad, i hope Imamiya Shrine never ruined forever...

[@santoryu2753]

I really really hope her next generation, whether it's her children or relatives keep it going. So many people leaving their traditional family businesses for new "city" life style or corporate career only to realize it's such a bad way of living. And that the fullfillment of traditional work and life style can never be even comparable. Few generation later most people will realize city life and corporate like jobs aren't really for us humans. It affects us mentally heavily. There already people now trying to leave that lifestyle. I know I am one.

[@SuperbusQuartus159]

I believe that through the internet, these cultural and spiritual practices and others can be kept alive by the people that believe in them, whether that's through donations in person or through something like gofundme, tourism sales, and the donations of time made by those that want to stay and learn these practices. Not gonna lie, though, this is going on my list of places to visit after the pandemic!

[@AlishN7]

There is always hope. An acquaintance of mine had worked as a successful graphic designer for decades, but as time went on he got tired of the corporate rat race and decided to go back to his little hometown, and take over his aging father's donut shop. He put his own spin on the trusty old recipes and is keeping it going as his father retired. As time goes on we tend to realize what is most important in life, you know. I hope Naomi-san will have a successor just as dedicated as herself.

[@moondust2365]

Yes and no? It really depends on where you are and how you live. Some might argue that traditional lifestyles are also bad and that we should go back to being cavemen. Really, it's up to you. Certain city jobs can be taxing and hard, but the same goes for rural jobs. To me, what's important is that you work with what you love doing and what skills you have and that you should try your best to adjust your environment without affecting it negatively, while also adjusting yourself. In a lot of ways, I am quite the opposite, although I'm mostly going from a lower-class urban lifestyle to a middle-class urban lifestyle. While I admire people for preserving their traditions and do try to revive certain others from my own country, I am not one to force people to leave or go to city, remove or follow certain traditions, it is up to them. I also try to encourage people to create crafts and their own traditions, rather than simply following everything their ancestors did. If they want to continue the tradition, great. If they want to renew it, change it up a bit, good as well. If they want to replace it with a new tradition, fine too. Our lives shouldn't have to be dictated by others, whether it's tradition or modernity, rather it's up to us. If you feel that city life is not your cup of tea, it is your decision to make and I hope it goes well...

[@pauljerome01]

@@moondust2365 correct its just his opinion

[@meri11167]

A pure devotion for the god & the worshipers. Those "most religious" priests who turn religion to enrich their own family, must learn from this woman

[@creatorsky8764]

More like Christian millionaire evangelists.

[@YokanAemi]

To me, she sounded like the gentle aunt who will tell you that everything is alright, and i was wrong- She's way kinder, gentle, and lovely-.... she's more than meets the eyes. Respect! May business thrive more for you, ms. naomi. prays*

[@nikoutoajaisai6310]

She has the most loyal and sweet spirit I've ever felt before. She touched my soul.

[@plsarguewithme2665]

If i ever go to Japan, I'll definitely go there. This is so beautiful and has to be preserved

[@Puiz4Life]

Such humble origins and custom. May it survive for another 1000 years.

[@ArturoVilchez92]

I have to say Japan is by far the most spectacular country I've ever been to. The people are incredible and I would recommend anyone thinking of traveling to put Japan at the top of their list. It is truly an example to the world.

[@IWill4everBeSamurai]

Thank you for the kind words! God bless you!

[@Ganaha_Celosia_Priskos]

I've been to this shrine and even to her shop ever since I was a little girl and I can't even count how many mochi I've had over the years! It really takes you back in time in a way so this place has a very special place in my heart as I have many sweet memories from Kyoto, the shrine, and her shop.

[@rairye]

Shes so soft spoken, its soothing to hear her voice

[@sritejauppaluri4194]

That's gottta be one of the most anime-like soothing voice ever.

[@16MissedCaIIs]

Lmao I know right, I thought the same.

[@corruptedteka]

This lady reminds me of Ghibli movies.. Listening to her is so soothing. She sounds like a sweet granny that'll tell you stories and teach you to live well.

[@fourthpanda]

You must not speak Japanese, she sounds like a traveling salesman trying to scam you out of something.

[@sritejauppaluri4194]

@@fourthpanda I don't xD, it just sounds soothing

[@Relco12]

oh wow its japanese

[@mynk5311]

4:25 she says the old poverb about homonyms 「商い」"Akinai"=business &「飽きない」"Aki-nai"=never get bored

[@TheFrogMan-or5rx]

This mochi shop has literally seen the rise and fall of the Samurai era, two world wars and probably thousands if not tens of thousands of earthquakes throughout its existence while still managing run to this day. Pretty darn impressive if I do say so myself.

[@limaoatmosferico2975]

Not to count all the epidemics

[@kajteksroda9033]

Love, devotion, and respect. What cooking ingredients! Together with honour and integrity. Universal receipe. This is a beautiful story. Thank you.

[@Squ33zemly]

Is anyone gonna talk about how AMAZING Noami’s voice is? I could listen to her talk for HOURSSSS

[@hetkanaalvanfred]

Japanese cuisine always amazes me

[@randomdoggo2998]

I haven’t eaten any food yet this morning so that looks really heckling good right now

[@fhvys]

How are there dislikes already-

[@fhvys]

its been like 2 minutes..

[@fhvys]

@A one channel why u laugh tho dksbja

[@SevenHunnid]

I get high on my KZbin channel for a living 🥶🙏💯

[@hgff69]

From CCP bots

[@SC-jt3uf]

Neighboring countries

[@amenin9953]

This woman's voice is so soft and soothing. Reminds me of my grandma...

[@lyvybryans5197]

The dedication she have made me teary-eyed 🥲

[@ashoshahaque191]

Love how the Japanese culture still cares about honor and mannerism. Still gives me hope for humanity

[@santoryu2753]

They are not affected too much by "westernism". They did in 80-2010s and it created suicide, low marriage rate and many other social issues. But slowly they will understand that their traditional way of thinking is better than western bs mess.

[@Ephriam.]

@@santoryu2753 i am sorry but i dont get the part of low marriage rate, could you explain it o me, i may say that my english is pretty bad so my confusion could be because of my poor understanding

[@santoryu2753]

@@Ephriam. No problem. No need to apologize for english because it's just a language. By low marriage rate I meant that way less people are now marrying. In western culture many people don't want marry anymore. That's the same thing in Japan aswell. Also people are not having children as much as well either because both women and men want to have a career. Therefore no time for looking after the children. In my own opinion I believe these issues started because Japan followed western culture way too much.

[@Ephriam.]

@@santoryu2753 what i cant understand is the problem of that, i feel you are saying that low marriage is a problem, of course it is a western thig that is mlre and more common in japan but i dont think it is something bad, that's my opinion so it is okay if you disagre, i would to hear your opinion about it tho.

[@gabbar51ngh]

Japan is pretty much ruled by right wingers politically that's why. Not much immigrants or communism

[@Povlennebo]

The owner lady has such a nice voice.

[@lalakuma9]

I feel like when I hear about mutigenerational Japanese businesses, it's usually passed down between generations of men. It's refreshing to hear about a business that's passed down for 25 generations of women in the family.

[@トーキ-g8v]

It’s hard to make a multi-generational business when Japan was a patriarchal warrior country.

[@yun-shyhpang3745]

It seems like the service was to help the temple visitors feel blessed rather than make a profit. That is what gave it a chance to be inherited and operated by females. It really is special.

[@Will-lc4sm]

i hope this lady gets appreciated by her kids and grandkids because god almighty her voice is THE most soothing thing ever

[@adhoc302]

This may well be the most beautiful thing I see for the whole year. What a joy to commit yourself to purpose in the way she does.

[@tarako5480]

She says two words. 4:33 商い(akinai)＝business 飽きない(akinai)＝don't get bored

[@अग्रवाल-र2य]

This culture is the reason why I love Japan. I wish I could go to Japan someday💖

[@davidcabessa5489]

I’m always so amazed a Japanese culture, so family oriented and the cars that goes into there work amazing.

[@sanb2023]

So ethical, and so simplicity no ego at all...Few people find their purpose of life ....she is one of them..She is proud of her but no arrogance at all.Inspiring ...this shows money is not everything..👍👍

[@iurichiba]

This is the kind of spirit that makes me proud to be a Japanese descendant. It’s really inspiring!

[@gamergrill4933]

Now that's a cool family tradition, for some reason I love when people do something for many generations

[@sidjtd]

She offers the Mochi to Kami, not “God” or “gods” technically. In Japanese word Kami, person can become a Kami after someone passes away, a place can be inhabited by Kami, and a frequently used tool can almost become a Kami (definitely have a spirit or soul, like a spatula) so the definition of Kami is not the same and less and more than God

[@blallalaksksks6885]

She offered the mochi to kojīn-sama. Not kami-sama. Get that one right before trying to preach

[@Jayden_the_steak]

"good chef just throw, no measure" - Uncle Roger 🤣

[@MCJJtracks]

I love how she speaks. Met many nice ladies her age while in Japan and they always made my day with their attitude and openness.

[@Aliyah_0119]

Her voice is so calming and beautiful. I just love to hear her dedication. We’re rooting for you!!

[@wafa6377]

the lady has a lovely expressive voice, like one of an anime character lol

[@gustman9048]

The generation when they started this: There will be flying horses and carriages in the future!

[@RyRyWags]

Wow, 1000 years in business that's amazing! Here's to 1000 more years!

[@Cup1dzzz]

she seems so nice, like she’d be more than happy to give you a hug :)

[@KevinRay_man]

Omg that has got to be the absolute most adorably pleasant person that's ever graced this big ol ball of dirt...she is completely wonderful. It's honestly astonishing.

[@birdbrain8224]

I love how deeply the roots of tradition run. While they aren't afraid to adjust to the times, they won't ever leave their traditions. Some may say it's sexist to have the women learning and carrying on the practice but this isn't some big corporation where one sex are valued more than the other because one or the other couldn't possibly do the others jobs. This is all about tradition of the women being sacred. Men are sacred in other traditions in Japan, it balances out so well.

[@kermitthefrog5275]

I’m putting this place on my bucket list this place is a must go for me!❤️

[@pixlitol]

She is amazingly humble. I would love to meet her!

[@haifaahalim7860]

Her voice is so calming

[@Dante26able]

So impressed by the history and the dedication of this wonderful woman, standing by her beliefs and her shop 😊

[@mephistopheles7377]

The Japanese always seem like such humble people. Hope to visit one day if the world calms down.

[@aniquinstark4347]

I like how Japanese culture still has a strong appreciation for hand made products. We seem to have lost that in the west in favor of getting the cheapest price possible.

[@kwm9315]

It's sad that a lot of businesses that have been around decades or even centuries and survived more deadly pandemics couldn't survive covid 😭 Really hope they make it💪

[@Bob_Adkins]

Oh, they survived COVID just fine. It was the government restrictions they couldn't survive.

[@benwyness148]

@@Bob_Adkins they're still there and seem to be doin pkay

[@avataredward7541]

She has such a calming voice I could listen to her explain things forever

[@raatkehumsafar4801]

Lots of love to all lovely and evolved people of Japan and its eternal culture. May you get over all the hardships that mother nature probably showers on you because probably only you guys can endure it on behalf of all the humanity. Unconditional love n respects from Bharat