Businesswoman's Unsettling Stock Levels Panic Deborah | Dragons' Den

Nicky Fletcher is seeking an investment of £100,000 in return for a 20% equity stake in 'Equisafety'. The company makes clothing and accessories for the equestrian, cycling, motorbike and canine markets. Nicky Fletcher already has Deborah Meaden as a customer prior to The Den, but will any of the Dragons invest after listening to her stocktake?
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #Stocktake

[@Stop_Pre-Ordering_Video_Games]

The company, Equisafety, now has zero debts of any type and is valued at over half a million pounds. Impressive.

[@Akmak]

Yeah I’ve seen her vests all around London

[@shafserious2805]

👏👏

[@ianwhite4821]

Glad she made it. Determined, hard working and not afraid to make tough choices. Well deserved

[@JAB2010]

Armond Welch so what? lol

[@MitchellTF]

Makes sense...the Dragon's Den boost and the marketing push would give her a pretty hefty way to blow through the stock, and the advice is good.

[@ayoutubesubscriberhore9285]

Why is dragons den so addicting when you eat

[@daviddeida]

As it distracts you from your food.

[@ajjo6987]

I would explain why but I cannot talk as I have food stuffed in my face😂😂😂😂

[@Tom135]

it's the perfect length and no bullshit

[@RealityCheck6T9]

because you can sit in perfect comfort and watch someone out of theirs

[@BenjaminGoose]

I dunno, it's really addictive too.

[@VanlifewithAlan]

Amazing how that dog didn't move. What a well trained pooch.

[@michaelwallden7261]

on steroids

[@Hurley76]

It's so well behaved i didn't even know there was a dog

[@phil19852010]

I'm sorry to announce that the dog is no longer with us. R.I.P

[@bushyfpv8036]

Wtf

[@mindspirit179]

Wakey Wakey Taxidermists available for Events, TV Shows, Display's, Mother In Law Pranks etc. Get Stuffed ! by the Best In The Business.

[@Vickersyt]

It’s pretty rare to see such a serious and professional entrepreneur on this show, I’m impressed

[@cl1cka]

Yeah as someone already pointed in the comment - the woman seems sweet, but is actually not such a good person. Has a judgement against her for using false identity at least once, theft of trademark and behavior against competition that led to police being called several times...

[@paulnath4801]

Duncan is such a great person always wants to stick up for people who’ve worked hard

[@Adam-M1]

Paul Nath agreed.

[@peterd788]

@@Adam-M1 Except in this case the woman is dishonest to the core. That's not just my assessment but also of a High Court judge who was ready to have her locked up for contempt of court. She has used at least one false identity, tried to steal a trademark and engaged in behaviour with a competitor at equestrian events that led to the police being called on a number of occasions. She is a horrible person.

[@hurricaneheli79]

@@peterd788 Source?

[@peterd788]

@@hurricaneheli79 It's a 43 page judgement and quite heavy reading but here you go www.ipo.gov.uk/t-challenge-decision-results/o06916.pdf

[@JonasHamill]

@@peterd788 Are you sure it wasn't the Polite that were called?

[@innovativeinnovation6629]

My God she was so passionate and well spoken. I hope she is doing well!

[@tomgreen8706]

She is company is worth amount half a million, the deal didn’t go through so she’s doing well for herself

[@jonathanm2690]

@@tomgreen8706 I have seen these around

[@cl1cka]

Yeah as someone already pointed in the comment - the woman seems sweet, but is actually not such a good person. Has a judgement against her for using false identity at least once, theft of trademark and behavior against competition that led to police being called several times...

[@innovativeinnovation6629]

@@cl1cka I think that would be a Civil matter, I doubt the police were involved.

[@turbochrist]

@@innovativeinnovation6629 No, but the Polite was definitely involved.

[@maszimz]

So you 3 are responsible for slowing me down in the road only to realise the dude on the bicycle isn't a cop😂😂😂

[@nathanglover8938]

If you would slow down for a cop, you should slow down for any cyclist. I know you're joking, but I think you've accidentally given away the mentality of a lot of drivers towards cyclists (i.e. "if I know I won't get in trouble for it, I'll drive unsafely")

[@maszimz]

@@nathanglover8938 I only have 3 issues with cycling. 1) Cyclists should be traceable as cars are through the number plates (so they won't be sexting on the phone and cycling all wobbly) 2) Cyclists should have to prove they've read the highway code (so a cyclist won't try to cut me out from the left at a roundabout and so forth). 3) When cycling in the City, cyclists must have indicators. (Many don't indicate and suddenly swerve making us emergency break which puts us, themselves and others at more risk! Perhaps they don't feel safe to take hands off the bike or are just lazy). Besides these 3 grievances I got with 'SOME' cyclists, cycling is great...keep it up folks.

[@michaelsmith953]

@@maszimz lol sexting on a bike, with a hand down my trousers

[@maszimz]

@@michaelsmith953 mate getting head from a hot broad in the shotgun while driving is a lot better😂

[@jrod8618]

Michael Smith I loved this comment so much I am, as an investor and business partner.

[@laurensmith3873]

As a horse rider, I can say that Equisafety is doing really well nowadays. All farm stores stock them and I wear their hi vis puffer jacket. Most of my friends wear their clothes/use the hi vis horse exercise rugs too

[@embers1224]

New business: too new to invest in Old business: took too long Good profit: you saturated your market Low profit: there is no market Sometimes its ok to just say: not interested Vs Conflicting commentary

[@magician182]

New business : too much risk. Old business : depends on how many products you sold. if you sell 5000 products in 4 years thats just bad Good profit : isnt what saturated means. if your business is already in every market that means there is no increasing it in millions. low profit: its about potential. most of the businesses run in loss for some time. if you are running your business for 13 years with low profit. there is no market.

[@michaelsmith953]

yes they want a mid level business that is earning some profits but still has room for growth, its a sweet spot...thats not conflicting? (you know midcaps perform much better than large caps but are also not as risky as penny stocks...)

[@andrewstubbs822]

I think this lady handled the Dragons' questions in a remarkable way; unruffled, she defended her product in an effortless, and likeable manner. A consummate professional!

[@peterd788]

That's because she's a professional conwoman.

[@RydalS]

When touker is on holiday, he doesn't get out of his hotel bed for a free continental breakfast buffet.

[@motelman6036]

not even for 1% of it.

[@noneofyourbusiness3095]

Because he's too busy with his continental rent boy

[@handbanana4899]

The really bad pitches are the most entertaining, but the good ones like this one are a breath of fresh air after watching a lot of mediocre ones that trip at the last hurdle or get an investment as a wager essentially.

[@ploppyploppy]

A masters degree in performance sportwear..... :o

[@wjatube]

Colleges will sell anything for a buck. At least she got some use from it instead of 'gender equities'.

[@truecrimejungle]

it's probably one of those online bullsh*t courses.

[@MichaelGarland]

If a course has "Studies" in its title dont bother unless you are a masochist.

[@00Kuja00]

It caught my ears as well. Sounded weird.

[@samcooke343]

Masters degrees are generally much more specialised than bachelors, I wouldn't be surprised. There's usually only a few people per course.

[@serdaryavuz6996]

Duncan's straight to the point as usual :)

[@lukem4580]

She must be doing well because I always see cyclists and horse riders wearing them POLITE hi vis jackets.

[@scottycuk]

lol its not an exclusive design.... duh

[@paulthrutner9114]

Saw one yesterday

[@checkyourfax]

@@scottycuk The design is exclusive, it's patented. And the naming is trademarked. Really doubt anyone else is making it... at least not legally.

[@cl1cka]

Yeah as someone already pointed in the comment - the woman seems sweet, but is actually not such a good person. Has a judgement against her for using false identity at least once, theft of trademark and behavior against competition that led to police being called several times...

[@BenjaminGoose]

@@checkyourfax You can't patent a design.

[@tobyhart8515]

I find those POLITE vests to be visually arresting.

[@elizabethrhvb-b6162]

Kelly's hair reminds me of those long curly wigs that men used to wear in olden times.

[@lovejoy4559]

Bloody love Debra! “I know what I bought!!”

[@BenjaminGoose]

Deborah*

[@alexwharton3780]

First I've ever seen of Piers investing in something on this show.

[@shahedmc9656]

He does invest. I've yet to see Kelly invest in anything.

[@nocapdanzvlogs3678]

Respectable story, pitch, business, numbers and woman. How did Deborah pull out so early, I'll never understand.

[@roberthutchins4297]

She´s the most investible person I´ve seen on Dragons Den. Terrific!

[@thevan3293]

2020 is the year of the PPE , and this lady is in the right business at the right time.

[@chrisruffstuff01]

that POLITE notice is nothing new, i used a printers in brighton in the mid 90s that printed stuff using the polite notice for there own advertising, i wonder if they know about this?

[@henrysalisbury3175]

She’s definition of awesome. Duncan and her both have a similar mentality. They’ll do great

[@nessthecat]

how on EARTH were the police ok with that? I don't know HOW she managed to wrangle that! I can't imagine how many people would complain about police impersonations with this around!

[@erepsekahs]

"I thought of this in 2010" she says. I saw this used in Cornwall about 1962. Silly girl. It was a regular thing in several seaside towns and villages. I was first introduced to this at Polkerris which is near Fowey. It was also used on 'POLITE NOTICE- NO PARKING' signs. It was very effective which is why others adopted the idea. The idea has been in use before this girl was born.

[@M4nvrs]

The company made $7m revenue this year so far. They seem to be going strong. Bravo to her!

[@shauntaylor6040]

This lady is so down to earth, knew her figures, spoke well I would invest.

[@CarlaHanson68]

She's a lovely lady, I wish her nothing but success!

[@SiriusMined]

The company seems to be doing reasonably well

[@takingiteasy3044]

I'm surprised she's allowed to use those police check designs. First time I saw riders wearing these, I thought they were policewomen.

[@TheCatBilbo]

I thought that, but she did check with the authorities first and they had no issue. But, it's obviously meant to make you think 'Police!' when you first see it!

[@cowgirl.4363]

Yes, it's supposed to make you slow down. It dues work, I wear one on the quad bike when moving stock.

[@elobiretv]

Thats kind of the point. Anyone that wears one needs a slap

[@rafdahouk9341]

Did Duncan just get snogged on the lips hahaha

[@lukemurray-russell5278]

Jenny “I have two young strapping lads” Campbell

[@thedunyadoneya2628]

Are we going to start seeing a pattern? *victorias secret pitches in the den* Theo: did I buy something from you? VS: you certainly did you kinky man.

[@vanessawyatt]

😅🤣🤣

[@michaelsmith953]

lol if VS is kinky then wtf am i

[@michaelsmith953]

@B.D W la senza is owned by victoria secret lol...just a rebranded name for different regions

[@Supernautus]

@B.D W He owned the British franchise rights for La Senza, but he sold that in 2006, then La Senza Uk went into administration in 2011 before being bought by people from Kuwait, it then went into administration again.

[@noneofyourbusiness3095]

@I love you There is no secret she is always out

[@BeastTheMadness]

That lady was awesome! She really needed someone to help her from business perspective seeing how quickly she accepted the offer. Great!

[@BeastTheMadness]

Also I just checked and she's still in bsnss and going!

[@MichaelGarland]

French rioting must have boosted sales in the past year.

[@turn1210]

I have to say that Polite gilet is ingenious.. i'd be slowing down for sure. Lovely lady too!

[@cl1cka]

Yeah as someone already pointed in the comment - the woman seems sweet, but is actually not such a good person. Has a judgement against her for using false identity at least once, theft of trademark and behavior against competition that led to police being called several times...

[@emilyherrmann3558]

Whyyyy didn’t she bring a real dog, that would’ve won her many cuteness points. Or at least use a fake horse for a horse business

[@stitcha123]

They’re there for hours and hours.

[@zaphodbeeblebrox9225]

And jenny is allergic to investing

[@waydefox816]

I wear three of these while feeding my camel

[@waydefox816]

🐪

[@personalpc7439]

be careful of camels......

[@robertblack3867]

The hardworking, honest lady deserved the investment.

[@LeadsTheFallen]

The only reason people slow down when they wear those outfits is because they think at first glance it says POLICE on the back.

[@BigKahunaFL]

How the heck is this different than the multitude of safety vests ALREADY ON THE MARKET?

[@dannyboyspain1]

Great video. I love it when they get a dragon. Hope she makes a HUGE success of it and shows the other dragons they were wrong.

[@msstarlight4770]

I recently had a very long argument, with someone online, about the 'polite' gear. I said it looked like police gear, the other person disagreed.

[@msstarlight4770]

@Ru22eLL☺ Yes, it does, it's very eye catching, too, because it. Thanks for replying.

[@harleyjane6825]

A very long argument... fml 😂

[@Irishgal333]

Great product! I wear their gilet when horse riding and people REALLY slow down 👏🏻

[@markvega5036]

So they still trade then

[@guitarsolos89]

@@markvega5036 "The company made $7m revenue this year so far"

[@markvega5036]

@@guitarsolos89 Thanks

[@MCFC111]

Lol

[@ianoian1]

My wife whispered into my ear the other night that she was thinking out of the box - didn't get me anywhere😍!

[@debbiepugh654]

Really enjoy my daily dose of dragons den

[@leoarc1061]

Forget Jenny... How many deals has Kelly closed???

[@opinionday0079]

At the beginning I thought she was going to be selling stuffed toy dogs and if she was by God I was ready to invest

[@auniqueoutlook.1469]

For me the most interesting part is who awkwardly goes in for a kiss and who doesn't (also awkwardly).

[@exorc304]

Hope everyone has a great day today ❤️

[@LeadsTheFallen]

@Dain lolz

[@theplugdior5662]

Simp

[@v4o82]

Why were they worried about stock levels? That's what the Dragon's can come in to sort out easily, quick impact.

[@theovolz3073]

Peter “frowny face” Jones.

[@iranicus3393]

Being a horse rider myself wearing a fluorescent top is vital when trekking partly on public roads, being seen protects you a lot and helps your case later if you get into a road accident, some terrible drivers out there. Stay safe fellow riders!

[@Pat2296]

I like her. She's confident and straight-forward. OMG, did Kelly almost smile?

[@edwindsouza8816]

The perfect outfit for Jenny when she goes out....

[@CyberBeep_kenshi]

She needs a special edition saying "impolite"

[@chewnz1127]

This is the only thing keeping me sane atm.

[@lilyjessicalimmer7531]

I don’t know why she didn’t mention maybe the construction industry. With the amount of building sites & projections going on be a great bit of the market to pursue.

[@ifwecouldvote]

She did

[@googly108]

Oh I felt so happy for her 🙏

[@Suzyfromtheblock]

Peter so stern almost with contempt

[@TheCuggsmeister]

Good for her. I hope she does well.

[@PocokPresents]

That "POLITE" sign should be illegal! It mimics the original POLICE SIGN on purpose.

[@hslmedia2663]

Was a story on FB about someone who was on the phone to 999 and they hung up because someone drove past in one of these. I found it rather amusing but its got a serious side for sure.

[@jakeevans9746]

She deserves every success. I wish her all the best.

[@rachaellouise2666]

I like her confidence

[@WobblesandBean]

This is one of those things where you never once think about stuff like this, like, who wakes up and goes "I'm going to make a business of reflective clothing for horse people!"

[@thedunyadoneya2628]

An equestrian performer with a masters degree in performance sportswear? Like what she just said is her background? Did you watch the video?

[@WobblesandBean]

@@thedunyadoneya2628 Of course I did, but it's like the guy who invented hair bows exclusively for dogs, it' just such a specific, niche thing that no one ever thinks about, but clearly there's a market for.

[@RadReggieYT]

love you guys

[@christophermills1733]

She deserves it, hope it grows amazingly!

[@brauntough9088]

Peter's shoes are spot on..

[@macioluko9484]

So happy for her

[@foodbiteph]

great product

[@michael6255]

Shrewd move their from Piers with the preference shares.

[@harrisonpickard6824]

I'm so early Jenny isn't out yet.

[@sanjuansteve]

I love dragons (people too) with empathy, compassion and the desire to empower others. :D

[@velonamoses8043]

Just love these 2 Pierce and D👋😆👍

[@Vegan123]

This was a good job all around.

[@highestqualitypigiron]

"it doesn't matter how competitive it is" famous last words

[@tooshlong]

It's also very true. Always room for one more if it's good enough.

Some of what that woman has hanging up has to be illegal. There is no way someone can be outside for a length of time without being confronted by a nutter who got pissed Off with one of them and gets smashed in the face a few times.

[@Hamza-pf1tx]

Deborah doesn’t like being interrupted but she loves interrupting other people 5:33

[@D5DRIFT]

What did piers mean when he said "the money comes out first", as he made his offer?

[@superflatjellyfish]

It means any payouts via dividends from the company comes out to him first, until payback, rather than being pro-rated between the shareholders equally

[@jamesbond91615]

Can someone explain what the cash comes out first thing is pls

[@readmycomment3157]

Very convincing pitch and entrepreneur.

[@kirkjohnson9353]

Horse people are nuts

[@callesierra]

A MASTER degree in “performance sportswear”. I find that a little ridiculous.

[@damianstarr1696]

Without Sportswear development we wouldn’t have Half of the world records that exist in sports. Aerodynamic cycling helmets, those full body swimsuits that got banned for giving too much of an advantage, goalkeeper gloves. It’s merely applying science to a specific area. It’s no more ridiculous than the research that goes into developing new shampoos

[@shadaba.qureshi4367]

Nicky should have told the Dragons her clearance rate i.e. How soon the inventory is replenished in her unique business.

[@jeritkunjumon1426]

Narrator: "Nicky had no issues with the Boys in Blue but will her business stay in Black.. " Peter: What could this Business generate ? Nikki: Millions ... Jenny: I am out ! Tej : There is no Vitamins pocket on it. I am out! Deborah : I brought your product, Hence I am out!

[@annceiq]

Could someone explain to me why the stock levels are bad? i thought holding stock is like holding money which she could simply sell?

[@ellencampbell3921]

Annce Iqbal I think the unsold inventory(factory) is considered as overextension of credit. She has no cash. Just debt. and then spending more resources$ to store products (warehouse). I think this was economics 101-2. Managing inventory is crucial to success.

[@davidmellish3295]

It's called cash flow,she's in debt of £48 000 but has £250 000 worth of stock, if she managed her stock properly she wouldn't be in debt and would have more cash in the business and wouldn't have to be looking for investors as she would have the money. If you manage your stock correctly it frees up cash that can be used in other ways,maybe advertising/marketing etc

[@shahedmc9656]

I always like a happy ending on DD.

[@prabalvasudev6967]

Peter jones is like the Simon Cowell of business TV world😂

[@khiezerhussain3267]

Good job lady

[@royfr8136]

Talk about reinventing the wheel.... its just a high vis jacket

[@08aoc]

9:30 Piers audition for The Bill!

[@roulettesoftware]

Win On Roulette!

[@TheJohnCooperShow]

Good on her

[@katherts]

Does Kelly ever say anything beyond, “I’m out”? 🤪

[@daviddeida]

Hilarious...got anymore..?

[@johnsmith-wx5fb]

She must provide for community support officers

[@hansfromcongo6322]

'We're the largest in the U.K. high visibility market' Wow what a market.

[@CyberBeep_kenshi]

You can tell Pierce got involved, they are all over the place when you look them up. Good job

[@Hutchyy]

The deal didnt go through

[@byronelenica8329]

She is investable. A slam-dunk investment.

[@sefyboy7183]

She did a great job.

[@angrydevilentertainment7456]

Dragons den is like an addictive drug..... Need more 😂