Bye Bye Smart Bacon (Why We're Boycotting Lightlife)

[@joshuan2674]

Lightlife, the "I'm not like other girls" of food tech companies

[@PhoenixRising87]

That's exactly what I thought when she read off their statement.

[@Juliaissocoollike602]

Lol true

[@siobhanharney1215]

So true 🤣🤣🤣

[@projektbrot]

She's "quirky" 😆

[@matiasmartinez720]

Oh god you are right! That's exactly how they sound and I hate it!

[@lunacea]

The article should have been named something like 'Plant-Based Food Companies start Plant-Based Beef With Each Other' haha.

[@47missjane]

10/10

[@KsandrPann]

GENIUS

[@sayhitovalarie]

🤣

[@Tommy-the-coffee-addict]

this.

[@MartianBlues11]

Lmao

[@ericlotze7724]

Our kitchen shoots out pallets of food, and ships it across the world just like grandma used to.

[@mbcda]

😂

[@minakoa7178]

Lmao

[@scarlet8078]

🤣🤣🤣

[@sonja4164]

😂😂😂

[@mandypants9936]

😂😂😂😂

[@bregieirofernandes]

If nobody was “mimicking meat at any cost” a WHOLE lot less people would be vegan

[@KsandrPann]

It's also just a weird criticism, as if making "realistic" imitation meat is some kind of sin lol

[@hayleym1483]

Even some meat eaters are game to try vegan alternatives to meat! It creates more acceptance and understanding of our ethical stances and they go 'hey this burger's actually pretty good.'

[@KsandrPann]

@@hayleym1483 thats how I was when I started reducing my animal product intake. Plus, its not like omnivores look at traditional hamburgers and hotdogs as "healthy food." I don't expect the vegan alternative to be, either.

[@Ruadhan1334]

Generally agreed. 🤷🏻‍♂️ I mean, I'm only semi-veg (allergies + food stamps = reduced options, anyway), but I was just talking to someone on the bus, yesterday, about how there are actually a few places, in my area, that have excellent tacos (honestly, probably the best in this part of Michigan, in that they're easily comparable to the taco trucks in California and Nevada, that I've had), but my two favourites are a place that offers tacos stuffed with tongue, tripe, or tail in addition to the usuals (my maternal grandparents were born, raised, met, and married in pre-WWII England, so I had a lot of offal, growing up 🤷🏻‍♂️), but I was really pushing the place that offers at least four variety of veg-n tacos! The three I ordered in, most recently, were 1) black bean and poblano with veggies, 2) panko-breaded and fried eggplant with sliced avocado, and 3) portobello, guac, and chihuahua cheese. She'd mentioned liking the Veg tacos at Qdoba, and we'd both agreed that we often get things at Qdoba as Veg, cos it's usually 30¢ cheaper, and she's a student and I'm a disabled musician, so that's an extra laundry quarter and 20% towards _another_ precious quarter, and for the same amount of protein -but there's really only just so much you can do with rice and beans before it's all very dull. Even people who, unlike myself, eat meat at least once a day, still like variety and trying new things, so yeah, if more non-veg restaurants offered better veg options, people would be more interested in eating less meat. Sure, there are cost concerns, no argument there, but it shouldn't be as difficult as the crap veg options at some restaurants seem to suggest.

[@BrookeaCookea]

Marcie because it’s meant to eat meat. If you meat was so bad and toxic nobody would miss the flavor. It would be second nature to be vegan. Lmao.

[@Maryaminx]

The "you can pronounce these ingredients!" marketing drives me insane. It glorifies ignorance and chemical names are actually quite simple to pronounce!!

[@rox732]

Plus something being chemical does not equal it being bad for you. Simply because everything in us und surrounding us is chemistry. This argument drives me insane.

[@andreakoroknai1071]

yep, and some people have trouble pronouncing the simplest of words :) it is anti-intellectualism, like do you consume H2O? oh no, that's a dangerous chemical :O :)))

[@nussa4067]

Roxia Bruns same goes for natural cosmetics! “What is this even, tocopherol” it’s just Vitamin E 🤦🏻‍♀️

[@rocketsurgeon2135]

@Marya Yeah, it's basically glorifying ignorance and stupidity, not to mention adding to the already rampant anti-science sentiments. I completely understand and agree with boycotting Lightlife products going forward, and I'll happily join in stop buying them to fight this kind of bullcrap. The only relevant questions regarding the ingredients is "is it good for you in the amounts included?" and "is the production of it producing an unjustifiable amount of harm to people, animal or ecosystems?" (and recognizing that all types of production will have some negative side-effects/cause some harm, e.g., farming land is in many ways worse than just letting it go wild).

[@mimmikibilly]

If all of these people knew how DNA is spelled, would they assume they had to detox it?

[@aBirdAndHisBoy]

Isn't the point of realistic meat to convert meat eaters..?

[@doofy3111]

Pretty much

[@IceFireTerry]

@vulture cyclops so?

[@piperarcher9706]

My husband have loved adding beyond meat into our diets. (We are flexitarian and mostly eat plantbased.) We also use beyond meat when we feed family and friends when they come over as its a little easier for our friends who arent used to tempeh, seitan, or tofu. My mom even started buying beyond meat to add into their meals for meatless mondays!

[@CharlieCabralos]

vulture cyclops I feel like you were trying to be edgy and snarky, but really you just sound silly.

[@Philemaphobia]

It’s for people in transition mostly, being a healthy vegan is work, look at those lazy raw vegans who all starve. But real life isn’t just about what yo feed yourself, most people just don’t have the time to study veganism it’s not even healthy to just switch your diet in an extreme way.

[@maggiep6605]

Cyanide is easier to pronounce that methylcellulose, doesn't mean I want cyanide in my burger.

[@tamarleahh.2150]

🤣

[@jacobsmith-hi6ey]

I'm sure a farm is going to say our ingredient is just beef. top that. if they're going to be that finicky it can be thrown back in their faces.

[@Ghost-fe1vp]

wierdo

[@mandypants9936]

I do sometimes. J/K

[@hayleya2216]

I used to work at Panera. If we couldn't eat food that we couldn't pronounce, several people wouldn't be able to eat quinoa, baguette, asiago cheese, ciabatta, edamame...the list goes on. Your personal inability to pronounce words (probably due to your lack of experience with them- i.e. I can say most "difficult chemical words" but that's because I took organic chemistry and learned how to pronounce them) has NOTHING TO DO WITH THE NUTRITIONAL OR "GOOD-NESS" VALUES OF THE INGREDIENT. And don't get me started on how this is completely dismissive of people with speech impediments or are non-verbal.

[@mariaastafyeva1426]

I find it silly too. I learned english by reading mostly and some obscure words I haven’t heard pronounced. Does that mean I need to be scared of them? No, I just usually stumble through pronunciation and then the person I am speaking to corrects me. Especially the chemical names which are usually all weird. Just look up chem name for table salt :)

[@Cymricus]

Who can’t pronounce kwinoha?

[@SadSummerSong]

Lmao I also worked at Panera for a time and you're so right. If we're judging the foods we eat based on our ability to pronounce them then most people shouldn't be eating Mexican food, Indian food, Japanese food, sushi, hell even Angus burgers would be off the table for some people. That's a ridiculous way to categorize food.

[@msaijay1153]

Same with artisan bread

[@leneortego9271]

This is such a good point! I used to work at Panera too- Arugula was one I heard pronounced wrong a lot lol

[@t.o.4251]

"Only 11 ingredients" meanwhile their hot dogs, probably their most enduring legacy in veganism (and well deserved tbh) have 17 ingredients and even ~controversial~ ones like carageenan and soy protein isolate. I wouldn't care on another day but someone needs a mirror I'm telling ya!

[@ross3015]

Seriously that was my first thought too. I love their hot dogs and they're super convenient for me as a college student, but I definitely never thought of them as being a particularly healthy or natural mock meat. Idk where they're coming from here.

[@jessa.4529]

I had two of these hippocratical hotdogs for lunch lol

[@t.o.4251]

@@jessa.4529 king tier lunch tbh

[@miekekuppen9275]

@@chlorhex6785 Wellll... Hippocrates does often get the "let food be your medicine" quote attributed to him, so maybe it really was a pill sausage?

[@shannond5350]

Oh no carageenan looks scary! :o :p

[@TheMrsBeagle]

I CAN'T STAND the argument "if you can't pronounce it, it's BAD". LOL just because I can pronounce lemon juice doesn't mean it's going to clean my clothes 😂. Some companies tout this as a valid argument and it's just not.

[@francesbritton]

Arsenic is such an easy word to pronounce. It must be good to put on my salads :D

[@sparkle0859]

lol right? like even sugar is sooo easy to pronounce

[@TheMrsBeagle]

@dannyr429 I know, but ten times a day I hear Seventh Generation commercials using this logic for their detergent.

[@catalyst3713]

Dihydrogen oxide is poison!

[@1000g2g3g4g800999]

@@catalyst3713 Are you sure you don't mean hydric acid?

[@lolwut6635]

But their burger isn't even good? Chill TF out Lightlife. Stay in your lane.

[@alpacallama5959]

I totally agree, when I saw their burgers for sale I was happy, but they tasted so terrible I can’t imagine ever trying their “clean” meat ever again.

[@19Thunderbird94]

Maybe they know their products aren't good so their tactic is "replicating meat at any cost is actually bad" 😂

[@FrankZen]

I actually liked it.

[@breadcrumbs3530]

I mean another name for cream of tartar is “potassium 3-carboxy-2,3-dihydroxypropanoate” so I say we just take all of the big scary chemicals and give them cutesy names. Rename soy leghemoglobin as “moon essence” or some shit and call it a day.

[@jacquieb1529]

The meme of pam saying "they're the same picture" comes to mind

[@kristavaillancourt6313]

OMG!

[@LPempty]

They’re not tho. The other brands have a ridiculous amount of saturated fat in them. Light life only has 2.5g They also participate in quite a few unethical and straight up not vegan practices like trying real meat etc. Theyre right and they should say it, it’s just that the way they’re saying it is ridiculous.

[@dogfishrulez]

I once had a friend tell me that the supplements her doctor prescribed her were making her sick because there were "too many things she couldn't pronounce" in them. I told her it was literally just the chemical names of common vitamins. I can't pronounce Acai! It even has that weird c-squiggle (cedilla) in it! Does that mean it's poison?

[@hayleym1483]

I know how to pronounce acai and I still say 'uh-sigh' everytime lol.

[@dogfishrulez]

Hayley Morrin I also “know how” to pronounce lots of Japanese and Chinese words but native speakers will still tell me I pronounce it weird! Which also reminds me I once had a vegan friend who told me she couldn’t go to our local Chinese restaurant because they didn’t “have anything without meat” I called her out on her BS because luckily I had a family friend there who said that traditional Chinese monks are vegan and they served this kind of traditional food! Just ask!!

[@dianaelisa9261]

The cedille is just a fancy s

[@stephanieprado2880]

Açaí is kinda like "ah-sah-ee"

[@IJustWantToUseMyName]

Stephanie Prado Thank you. I have some friends who named their daughter Acacia, so that is what my brain tries to do each time I see açaí. It ends up coming out “Acac...ac...whatever that is” every single time! Maybe seeing it spelled out the way you did it will stick with me now.

[@ultikfa8971]

Lightlife's current tactic feels unprofessional, overly dramatic and frankly childish to me. It would surprise me if this didn't backfire massively. They will row back soon, I'm sure.

[@scarlet8078]

I think it's a way to garner publicity, appealing to the "cancel culture" lifestyle that many vegans & other extremists online seem to love so much. (Not all vegans are that way, of course)

[@hayleym1483]

@@nansi113 Lightlife is owned by Maple Leaf Foods, a major manufacturer and distributer of deli meats and products

[@IsaacIsaacIsaacson]

@@nansi113 So is LightLife. It belongs to meat conglomerate MapleLeaf Foods

[@kylelundgren5133]

Capitalism is humanity's greatest kindered evil.

[@ReptarIsStraightEdge]

UGH. I can not!! They have PLENTY of products that have over 20 ingredients and that look like meat. Who told them this was a good idea? Just put out your competing product and let it speak for itself. Or give customers a better value. There are so many ways to compete without throwing companies pushing the boundaries under the bus.

[@katieamarsh]

Preach. To be honest, I cook a lot of things with a lot of ingredients. I don’t think somethings is bad because I use more ingredients.

[@MartianBlues11]

They’re pandering to the orthorexics and the mommy blogs who want to eat “as clean and nAtUrAL as possible.” It’s very trite at this point. I get very tired of the purity pandering by health food companies and/or vegan brands.

[@hayleym1483]

@@katieamarsh Right? I just added up the ingredients for my favourite minestrone soup (which is quite healthy) in my head. There's 21 ingredients. All of a sudden is it not-so-good for you just because the ingredients are well into the double digits? Pfft.

[@joyjones8231]

Wow, I've done it, I've lived long enough to see a literal "food fight", "professional" companies totes ok with throwing some shade.

[@zebunker]

Hope you get cancer for saying "totes". Use real words.

[@emmab.1328]

Ze Bunker who pooped in your cereal

[@katieamarsh]

As someone who has practically been a carnivore, your channel has me cutting out meat more and most. Am I a vegan? No. But am I seriously considered at least being a vegetarian? Yes. Thank you for being a reasonable sane human. I appreciate it.

[@Theelderscrolls52]

I’ve been vegetarian (99%) for over five years. And let’s just say, undergrad was terrible! So many people asked if I was the ‘typical’ vegetarian. Or if I hated them because I didn’t eat meat. There is this sadly true fact that a lot of vegetarians and vegans are mean. Unnatural Vegan has definitely helped me feel better about this side of the meat free group. I slowly cut out meat. And I will still try something every so often. We have family friends from Africa and they often want me to take a bite of something they made.

[@laurie5057]

wow congratulations you're "seriously considering at least being a vegetarian" , A+ work

[@hannahgrace37]

Congrats! Reducing animal consumption is also important! Keep up the good work :)

[@ilselindberg6557]

A 100,000 people reducing meat consumption does more good than several thousand people becoming vegan. No need to be salty about someone else's food choices.

[@afirewasinmyhead]

The salty replies in this thread though, lol. You do you, Katie. It’s rad that you’re informing yourself by watching UV and cutting down your meat consumption. ✌️

[@nocause5395]

Lightlife isn't that good so maybe they should step back.

[@mindoverbread1213]

What a time to be alive! I remember when I became vegan (17 years ago) and the only vegan milk I could find was in the back corner of Whole Foods, covered in spiderwebs. The dark abandoned corner for the weird people 😅 Now vegan (plant based) companies are fighting amongst each other.

[@darlingdahlia1109]

I know right? I remember in the early 2000s, my family (not even vegan, just most being lactose intolerant) would drive to the nearest Whole Foods (2 hours away) to pick up specially ordered pallets of soy milk just so we could eat cereal like normal people. So glad things have changed!

[@lucyoe2454]

What country was this in? I remember as a child in Australia in the late 90s/early 2000s that a few brands of soy milk were available at major supermarkets, even in the very rural area I grew up in. There was certainly less range than there is today, but soy milk was still widely available.

[@mindoverbread1213]

@@lucyoe2454 good ole USA. South Florida de be exact

[@mindoverbread1213]

@@darlingdahlia1109 I know right. Being vegan now is extemely easy compared to back in the day

[@myrhythm7522]

I hope it will be this way in my country one day too. We have one brand of plant milk (soy and rice), it is ridiculously expensive, and I have never even seen tofu :(

[@tomminommi]

I've worked as a packaging and brand designer for a food company on "clean and organic" products. In the strategy process they figure out how they can stand out from competitors and even if their product is virtually the same, they figure out how to write the ingredients and descriptions to lean into their strategy of being the most healthy and whatever. This is clearly what's happening here. It's actually pretty smart because people will buy into it because everyone has been trained to be afraid of "unpronounceable ingredients" and that "natural and organic" is better, for years!!! Edit: The letter to food tech companies actually is brilliant. They are playing into callout culture and virtue signaling! Really great marketing, but shitty tactics. Impossible and Beyond should come back with their own letters and defend themselves. Edit2: still watching video, apparently they did, yay!

[@angeliparraguirre7329]

Thats a good point, thanks for pointing all that out.

[@daylightsleeptight]

“It’s toasted”

[@666blaziken]

"we don't want our burgers to bleed". I take it they wouldn't eat beets either since that's where the "blood" comes from Edit:. It actually comes from soy hemoglobin, but it isn't toxic or produced by chemicals.

[@katieamarsh]

Shit. My beets are bleeding.

[@aprioriontoast704]

beyond burgers don't use soy hemoglobin tho only impossible use it.

[@belalugosisdead4444]

But, everything is made of chemicals literally. Including us

[@aprioriontoast704]

@@belalugosisdead4444 I agree but to be fair it is a colloquialism for synthetic/artificial chemicals not organic ones. Still though they are anti gmo and bananas and most plants are in some way gmo (genetic modification) Beyond meats only ingredient that is synthetically produced is methylcellulose which isn't dangerous , infact it's used as in fiber supplements to aid the bowl , it isn't even digested it's a harmless fiber.

[@belalugosisdead4444]

@@aprioriontoast704 All I did was inform op about how everything is a chemical. Everything you just told me was useless

[@angelfreeland3441]

Literally the only reason I started going more plant-based is because I tried Beyond and Impossible burgers. The food science used to create the burgers is often the weapon used by the carnivore community. We need more comparable options before we start attacking other productive brands.

[@kristavaillancourt6313]

The funny thing is my grandma worked for lightlife's parent company in the food science division. Every major food company has one. This idea that Beyond grows their food in a lab is silly. Every food company has a lab. It would be stupid not to.

[@khughes8205]

@@kristavaillancourt6313 Butchers don't have a lab..

[@curiouslytot1950]

I am still waiting for a good soy free burger. I refuse to eat beyond meat because of what they did to Don lee farms and the allegations that they allegedly are falsifying tests on their products... I hope a better one comes out or that other brands start branching out to produce allergy safe foods. :/ would be nice.

[@curiouslytot1950]

Actually rephrasing because life light is soy free.. I wish a company not using shady af tactics would come out with a soy free line! Then I can eat vegan burgers without that nagging feeling of supporting soulless brands. :|

[@kitea007]

Why don't you just eat meat? That's the best option :)

[@Theelderscrolls52]

I guess I can’t eat apples anymore. I can’t pronounce half the stuff that’s in it. Plus it has CHEMICALS. Here are just a few Alpha-Linolenic-Acid, Asparagine, D-Categin, Isoqurctrin, Hyperoside, Ferulic-Acid, Farnesene, Neoxathin, Phosphatidyl-Choline.

[@Kaleysia]

A lot of people probably can't pronounce Tocopherol, Retinol, Ergochalceferol, Thiamine etc. Guess they should stop eating vitamins, eh?

[@ericarivera2203]

Definitely! Who wants to eat Methylcobalamin or Cyanocobalamin ?!?! Cyanocobalamin has cyanid in the name. 😯

[@AndrewHelgeCox]

Third one is a mouthful tbf

[@phoenixfritzinger9185]

“Don’t eat anything you can’t pronounce...” * laughs in chemistry degree and several years of studying Latin and Greek , and some dabbling in linguistics *

[@theloganpresley]

lightlife: "unlike our competitors, our foods have no additives, chemicals, fillers, or taste"

[@mandypants9936]

Perfect

[@olive1274]

anytime a company is like “move away from THIS product! our products are ssoooooooo much better than this company!” it just immediately turns me off to that company idk, just seems to me that if your product is that good, you wouldn’t need to tear another product down to stand your product up. it should speak for itself???

[@blackIisbunny]

Why are lightlife commercials just wholesome, made plants, and "we taste great buy us" but their website is a "bitches we will cut you" campaign. Ligthlife pick a 🤬 side.

[@naomi-art-stuff]

LMAOOOOO

[@eileenherbert8607]

Can we get a shirt that says "Gimme all that salty soy"?

[@meghanmrowiec6634]

A thousand times yes

[@AndrewHelgeCox]

Or “Salty Soy Bi...” for those salty days.

[@Museislife115]

interesting that this is coming from one of the biggest meat manufacturers in Canada. They have a 'processing' plant in the city I live in and it genuinely give off one of the most disgusting smells i've ever experienced, not to mention the truck-loads of animals they kill every day there. greener planet and more sustainable food system my ass

[@ericlotze7724]

added VITAMINS dear GOD

[@madelineosborne2672]

I can’t stomach any LightLife products.... Literally every new product my partner and I try, neither of us like very much and can’t finish. On the other hand the Impossible burger is one of the reasons my parter was able to eat vegetarian! Impossible and Beyond have done more for us to eat vegetarian than LightLife ever did.... Now I definitely won’t be buying their products! 😂

[@ggultraps]

I eat like 70% plant based now (partly thanks to you) but my mom doesn't at all lol and Beyond has been such an amazing bridge between diets for us. Lightlife's attitude is so alienating.

[@kkaterinaki018]

I'm not going to comment on the fact that this whole situation is completely NOT helpful for the consumer (vegan or not), but literally this is the absolute worst marketing I've seen lately. It's so problematic to advertise a product with such negativity because that's also what consumers are going to take from that message as well. Unnecessary negativity! As a vegan I would deffo try this burger if it wasn't for that message they put out there! I love when I see little vegan retaurants in my city (Athens) supporting each other on instagram cause there is space for everyone! What is wrong with their communications team?

[@ericlotze7724]

Anytime i start hear "GMOs" and food tech being called evil i usually turn my ears off lol.

[@amoureux6502]

I wouldn't mind the non-GMO stuff as much if it focused on the actual problem of the monopolization of GMOs but it's always the ~clean ingredients~ angle they take which is shady in its own right

[@Avaleeni]

this whole marketing campaign reminds me of some teenage girl trying to tear others down. actually that’s not giving teenage girls enough credit

[@Strawbibble]

Damn, I just bought some of lightlife’s new Italian sausages that cook similar to the beyond meat sausages. I like them a lot. I also like that lightlife is usually less expensive. This makes me a little sad to see. Idk. I don’t get their stuff too often anyway. I’m not looking to avoid them entirely, but I won’t go out of my way to look for their stuff... oh and their sausages! I loved their gimmelean sausage. Bruh. It’s not that big of a deal, but it’s kinda sucky.

[@aprioriontoast704]

I think the main thing is you eat and support vegan products. I can see how their products are still good and I don't think boycotting them will change much if we're all about the ethics choosing vegan is what really matters even if some products are pro or anti gmo / processed , the more options the better. The truth is we know all these food items are junk foods but they taste good and aren't murdered animals that's what makes them good!

[@XxFluffyxX]

I love that they're like "our burger has ingredients you can actually pronounce because we're better and we're all about that clean label" but their bacon has "soy protein isolate, carrageenan, autolyzed yeast extract" etc. So fake

[@SunFellow941]

I'm not boycotting a good vegan line like Lightlife because of a stupid ad campaign like that. They are assuming, wrongly, that health food people will not be able to see how empty their claims are. The fault is in their advertising department. I do like veggie burgers that are made from mostly whole foods. Our local bakery co-op makes three veggie burgers that are pretty natural: a tofu-walnut veggie burger, and a Brazilliant burger made from brown rice and nuts and veggies--- those are my favorites. I think this whole thing is worth a chuckle but certainly NOT the outrage that would see the need for a boycott. They just have a poorly educated advertising team. I guess the veggie meat business is getting very competitive and they thought this would give them some traction.

[@theywalkinguptoyouand4060]

I put my money where my morals are. I am not supporting a company that does such underhanded tactics. Why do you separate the company from the ad campaign? They approved that ad. They approved that pathetic marketing strategy.

[@historicalaccuracy15]

tbh i think you're gonna be hard pressed to find a company that's been around as a major multi national brand for more then a few years that hasn't gotten up to some shitty stuff a time or two

[@piperarcher9706]

I cant boycott them as i never buy them anyways because they are gross. 🤷‍♀️

[@kassidybrown4054]

They’re also owned by a huge Canadian meat company?... that doesn’t bother anyone??

[@historicalaccuracy15]

@@kassidybrown4054 wut

[@rn2787]

If Litelife wants to die on that hill they can. I actually love the Impossible burger and Beyond sausages (I hate the burgers).

[@Ilovechickpeas]

I hate the Beyond sausages now and love their burgers.

[@rn2787]

@@Ilovechickpeas I just can't with the smell. It genuinely makes me want to vomit. I don't know why.

[@hayleym1483]

Honestly I liked Lightlife and wasn't a fan of the other 2 companies but this is just pissing me off. I'm a business/marketing student and there were 20 things wrong with this campaign lmao I don't know how it passed through so many company officials.

[@rn2787]

@@hayleym1483 yeah I see companies do stuff all the time that makes me question how these companies have any customers. Like when the dairy industry went after vegan products all I could think was none of the people buying dairy alternatives were going to buy dairy anyway. They spent millions for nothing. Even if I weren't vegan I can't have dairy so it was literally a pointless campaign for me and the people allergic to milk and people who are lactose intolerant. The same applies here whole food vegans and vegetarians aren't going to buy their products regardless. I like their hotdogs, but not enough to continue buying them after this.

[@Hannah-zw9ow]

I absolutely do not understand why people love the beyond burger. It both smells and tastes like canned dog food. “WeLl HoW dO yOu KnOw WhAt DoG fOoD tAsTeS LiKe” it tastes the way canned dog food smells.

[@elisenieuwe4649]

'Only' 11. Like that's not a lot anyway compared to just an animal product. Honestly, their argument can get people into meat again, since apparently vegan meat replacements are super scary and have a lot of ingredients that we can't pronounce.

[@neteszti]

New vid idea: a review of the Netflix docu-series Un/well, pls. I wonder how accurately they portrayed some of the practices in it, your opinion on the practices, etc.

[@elisenieuwe4649]

I know products without many weird ingredients and we can pronounce it: beef, chicken, pork. Oh wait.... Stupid tactic and arguments they give.

[@kitea007]

Too many dumb vegan slaves on this page

[@ericlotze7724]

"Expeller Pressed" idk cheif this sounds a bit advanced.

[@Rehptawr]

The impossible burger actually got a lot of my friends, none of which are vegan, to try the impossible burger from Burger King. I think a few liked it and I know at least one of my friends ~loved it~ Edit and I know they're not vegan but the reduction of eating meat is good 👍🏻

[@Horticarter41]

The absolute best thing ever is watching Swayze get all ragey over people being stupid and pretentious it's (chefs kiss) beautiful. I love love love how logical and unperturbed by "not being able to pronounce" ingredients on a package she is. She's just a normal woman who happens to be vegan. She is the biggest reason my family has started reducing the amount of animal products we eat. She has shown that changing our meals to vegan or at minimum vegetarian is much easier than I'd ever thought it would be. I thanl her for that. The earth thanks her, and I'm guessing if the animals knew about her, they'd thank her too.

[@marljusweety]

I guess "natural flavours" is easier to say than actually having the flavouring ingredients listed. 🙄

[@SakuraKaay]

"Fight, fight, fight."

[@nerdwriterfighter212]

Pleaaasee talk about the Vegan Teacher from tiktok.

[@johanneshalberstadt3663]

They are playing dirty and it harms the vegan or plantbased movement, so their intentions are questionable. I think they only care about placing themselves against those big competitors and were kind of grasping for a straw too find a Unique Selling Point. BTW I'd be curious to know how many ingredients actually hide behind Lightlife's "natural flavours" and how "unprocessed" they are.

[@_typhoid_mary_]

Quorn and Boca haven’t done anyone dirty (that I know of)

[@theSUProject]

If they are so against processed food, they should stick to selling chickpeas haha

[@Serioslump]

I’ve recently started my vegan journey and your content (which I’ve been watching for a few years now) was a big part of me finally making that commitment. Love your work queen!

[@anna86381]

Congrats!! That's awesome! Good luck on ur vegan journey!!

[@BodyImageFitnessLLC]

Congrats on going vegan 🌱

[@mandypants9936]

I know this is a very old video. I really appreciate your research and your responses to things that affect you and your family. That also includes many of of us. Because of many dietary restrictions. I can’t fully be vegetarian or vegan. I had massive surgery on my digestive system about 20 years ago. I get many nutrient, vitamin mineral deficiencies from what I eat. If I take too many supplements I get kidney stones. Those are a horrible experience that I don’t wish on my worst enemy. I guess I’m watching you call a flexitarian, plant based as much as possible without causing me health issues. I’ve been living like this for over a decade. And the only issue I usually get is low iron. I really have enjoyed your approach throughout the years.

[@suzq2744]

I worry about soy protein isolate but I think that is in most meat alternatives so I just only use those kinds of products in moderation and try to get most of my protein from beans, tofu, Tempe, pseudo-grains, and leafy greens💚

[@MovingToTheYukatan]

Beyond burgers snells just like moist cat food when cooking. Lol

[@14palekid]

Impossible burger smells so bad raw, but once cooked it tastes exactly like beef. It’s raw form is one of the worst foods I’ve ever smelt lmao

[@marieel3225]

True

[@wafflesocks5260]

TRUUE, but I still think it tastes good when it's done cooking. I thought it was better before they changed the recipe tho🙁 ~

[@MortuaryQueen]

Yep. I thought it tasted reminiscent of spam too but apparently I'm alone in that comparison lol

[@jessa.4529]

omg moist cat food, that is exactly it

[@annala2956]

It is a stupid (and dishonest) attack on their part. But I really like tempeh and LightLife is the one I can find reliably, so I’m not boycotting that particular item.

[@angeliparraguirre7329]

Thats great, she isn't telling you too. Swayze is just sharing this news and explaining her view. I never had lightlife before. Just not available near me. 👍🏾

[@annala2956]

Funniest thing was I went to the store yesterday and they were out of tempeh but they had LightLife “meatballs”...methyl cellulose was like the 4th ingredient. 😂

[@nottheshirt483]

Damn. This is the angriest I’ve ever seen Swayze get.

[@ChandaurRoshini]

That Lightlife burger is not even good? Meanwhile, the beyond ground is so good that we literally had a whole month where we ate vegan/vegetarian.

[@unoriginal1086]

Yeah! I got into a tofu obsessed stage... I have like 4 tofu containers in my fridge. I wish I could get some without plastic, but meat comes in plastic too so I think it is still much better for the environment. Yeah, in my opinion, going for some less meat/other animal products is much better than none!

[@IJustWantToUseMyName]

Unoriginal if you have some Asian markets or grocery stores in your area, you may be able to find tofu in a refrigerated bulk bin, without any packaging. Though now that I think of COVID, it might not be available that way right now.

[@seitanonwheels4834]

The vegan chicken at KFC is Lightlife. That's not "clean" at all! Come on.

[@nataliemaxey7796]

What if I want fricking b12 in my burger?!

[@QueenVampireFFBF]

Perhaps if Lightlife added some of those “extra” ingredients, their burgers and meatballs would actually taste good. I’m with you, the only product I enjoy is their bacon, the most “processed” tasting one imo as well. Will probably still buy it though, as I still want to keep vegan companies relevant and growing - despite how ridiculous this attack ad was. Lol.

[@TeacherOffTheClock]

We've gone beyond, and it wasn't impossible. As in--we made "Knock-off beyond," not "Impossible." Since their ingredients more resemble Beyond--pea protein.

[@CampMelp]

RIGHT!? They just completely copied Beyond's burger. Bananas.

[@JuliaMurphy2013]

Is it bad I just did not care? oh no, company tried to get an edge in the market.

[@DeezNutzOnYoChinnyChin]

If you didn’t care, you wouldn’t have commented.

[@slightlycrummy]

All I can think of is how all of these brands are trying to do the most PR crap but Morningstar is just creating all of my faves and they're minding their own business

[@shannond5350]

I LOVE your hair and style, always have, but it's so refreshing to see it up today :) Them mentioning the simple 5 steps of their process makes me want to completely forego purchasing their product so I can just make it myself at home... yea that's uh great marketing there, bud!

[@alexwansss]

I also had the same "fight fight fight" reaction when you read Beyond's scathing rebuttal

[@tvaa193]

I actually really like the Lightlife grounds. They are a lot less "beefy " than the other two brands and make a really good replacement in recipes that call for ground Turkey or pork. Highly recommend. Prob wont boycott, I totally like options and the other brands sometimes overpower in flavour.

[@shinebright048]

I wont be boycotting either and I only buy one of their products

[@oliviagreen8853]

All mock meats are processed lmao processed doesn’t always equate to unhealthy. The CEO of light life is just butt hurt their sales aren’t as good as these new companies doing amazing things

[@nobodynowhere3322]

And, honestly, being vegan doesn't always mean you want to eat healthy. Sometimes vegans want to enjoy something kind of bad for them too, just not involving dead animals.

[@nobodynowhere3322]

Otherwise vegan chocolate and ice cream would not be things.

[@lindsayerndwein5309]

Beyond and Impossible doesn't make food to appease health focused vegans....If anyone want to be a clean food freak, just eat whole foods. The rest of us will occasionally enjoy our delicious science experiments.

[@silenceisviolencegovegan4298]

Impossible Burger and Beyond Meat have ads that cater to vegetarians and meat eaters which is good but they go too far when they have pictures of Burgers with animal cheese or other products. Not cool.

[@brittanylutz7742]

All of those vegan food companies are processing their food. It’s debatable whether one is “better” than the other. If you had to make aaaaallllll your foods from scratch you would be pretty limited on what you can eat.

[@bellsandbabies]

Dha omega supplement you recommend for kids??

[@thebiblicalvegan]

“I guess it’s hard to pronounce so it must be bad for you” 🤣🤣🤣🤣 that sentence made me sub. Ready to see more of your content! 🤣

[@laurie8090]

I am also a Morningstar Farms fan. I try other companies when they bring out new items, but always come back. However, I do buy Lightlife hotdogs. They are the best, so I will continue to buy them. I don't want to get involved in stupid marketing squabbles. I just want lots of vegan "meat" options.👍

[@scruffylookingnerfherder1983]

I encourage EVERYONE to go over to their instagram and let them know this isn't okay.

[@koirasikin]

For me, vegan food means eating clean and as little processed as possible plant-based foods. I find it interesting that vegan culture in the US relies (at least from what I have understood) so much in vegan foods that try to mimic real meat. I wonder how it is in other parts of the world. Thought at the beginning of my vegan process I also relied a lot on fake-meats before I learned how to cook delicious plant-based foods myself and probably it's less scary for meat-eaters to eat something that looks, feels and kind of tastes like meat than tofu or beans.

[@RekitRachel]

lol the side by side ingredients is just so funny. then the letter after that...

[@1000g2g3g4g800999]

Can someone explain to me what the objection to high numbers of ingredients is even about? And like, most of the common ingredients people seem to be put off by the chemical names of are pretty easy to recognize.

[@DitaKruger]

I honestly can't bring myself to care. It's disappointing that the company felt that they only way to sell more product was to try and bash other companies, but like you said, the clean eating people aren't buying any of those kinds of products anyways, and I doubt the campaign is really going to reach most mainstream consumers who aren't already paying attention to the fake meat market. People have already heard the hype about beyond meat and the impossible burger, and those companies successes are (seemingly) in large part due to their availability in fast food chains and restaurants, so Lightlife is going to have to make a lot more noise if they want to be heard by the masses. I'm more disappointed by Morningstar's decision to include palm oil in their incogmeato products.

[@IzzyHendrix]

one of my best friends is allergic to loads of fillers and emulsifiers, including maltodextrin, *and* is dyslexic (hard to read long ingredient lists), so in that way, i do really appreciate brands that simplify their ingredients the way lightlife does. but it is really obnoxious that they would do something like this. but this also doesn't seem like something that would be a net negative. a huge criticism of tasty vegan food from nonvegans is how processed it is, so it is nice to have some mock meat brands that have more "whole" ingredients. when fast food brands having beef (haha) with each other on twitter is mostly viewed as a joke, i don't think feuds between vegan companies would really be seen any differently.

[@IzzyHendrix]

also: i dont but a ton from them anyway, but honestly, it's a higher priority for me to avoid companies like Coke and Nestle that Lightlife's negatives pale in comparison. so i'll probably still buy a product or two of theirs once in a while. like you said, it probably is just a marketing thing. i doubt the people at the company actually care all that much.

[@AndrewHelgeCox]

Potassium Chloride: did you look into why that’s in one of the ingredients lists and whether it’s a good thing to be eating?

[@LinGin91]

What’s actually so egregious about this though? It’s a standard marketing attempt. Honestly think you’d run out of options if you struck companies off your grocery list based on stuff like this. I’m all for standing up to shady companies, but this one doesn’t seem like an outlier. One could boycott Impossible or Beyond for associating w/ meat industry reliant fast food chains in the first place.

[@abee2557]

the thing ive never got about people complaining about chemicals is that, obviously, everything we eat is made up of chemicals, usually with "long difficult names." theyd complain about ethanoic acid and acetylsalicylic acid and ascorbic acid but not vinegar and aspirin and oranges (vitamin c) when they're literally the same thing

[@christina7454]

Don't tell them about all the scary chemicals with long names that are in their own bodies and necessary for survival. 🤔

[@irinka8319]

lightlife tried to pull a don draper and it backfired 😭😭

[@cc-qg9sq]

Why are they so jelly, though? 😄

[@jeanninebechard6294]

I get what you are saying, but as a vegan with a platform, I don’t believe you should call for a boycott of a plant based company that may influence others. This is an ad campaign. It is marketing. I don’t understand the strong action of boycotting.

[@kilibubblecata6266]

I live in Portland too and I wish we were friends lol. That was so forward and I doubt you'll read this but you're freaking awesome and I am lonely and I need a good vegan influence in my life haha. My partner and I aren't vegan yet but we love your channel and are starting to practice "reducitarianism" with both food and other products. Anyway, hope you and your family are doing great. Listening to you and playing Animal Crossing is gonna be my Friday night tonight. 😛😻

[@Kimi95B]

Also I live in Poland we don't have this companys here. Sadly?

[@emmab.1328]

Continuously bashes beyond and impossible burger for being to processed yet they use one of the most processed oils lmao

[@jordandior3191]

Well, I love Smart dogs and since that and Boca burgers are the only vegan products available where I live, I won't be boycotting. That would be like chopping off my nose to spite my face. I can't believe anyone would boycott this company over something so silly. That's privilege for ya.

[@amoureux6502]

It really gets me that people are suggesting Sweet Earth over LightLife when Sweet Earth is owned by corporate giant Nestle

[@nyezarec]

gosh, im so early. time to watch and enjoy vegan mom

[@mimmikibilly]

I see from your profile picture that you're a person of culture. 😏😏

[@KingsMom831]

Thank you for making this video!!!🙏🏼 I have followed your channel for YEARS, great to see there are still some “ethical” vegans still out there.....

[@Quaabo]

What exactly is the different between methylcellulose and "modified cellulose"?

[@andrewguthrie8979]

Have you tried the Deliciou brand fake chicken mince? We love it

[@Toxicwoman66]

How do you cook the smart dogs I have half a pack in the fridge and they taste so bad

[@jessicakauhane5114]

That's disappointing. I recently I started meal planning, Meatless Mondays and another vegetarian meal a week. We used the Lighthouse crumbles to make Flautas and they were AMAZING! My family loved the taste and "meat" texture. It's also cheaper than the Beyond Meat, at least in our store. This letter does put a "bad" taste in my mouth.

[@jamg8483]

So please correct me if I’m wrong but I currently could not be vegan or even vegetarian really because of the extreme amount of soy that is used in vegan and vegetarian foods. I have an auto immune condition that is triggered by the amount of soy in my diet. I can’t ever eat tofu, or eat edamame because of this. So I’m actually excited to try this brand out since I can’t have soy based products. Soy is in everything and I’m completely aware of that, but because of the extreme amounts of soy in basically all meat substitutes I can’t eat them.

[@roselynne7632]

im not a full on vegan but the impossible whopper and then impossible meat at the store single handedly got me to switch off eating meat daily to eating it maybe twice or three times a month now, im so grateful and excited for the availability of all these new products to try. im slowly replacing everything in my shopping list with vegetarian/vegan alternatives when i find things i like (unfortunately i struggle a lot with food texture and changes in routine so its a process) this campaign does not make me want to try lightlife... just looking at those ingredients its basically the same as beyond but with a superiority complex