How I Find and Pitch Retailers for Wholesale

Welcome back to my video series on Wholesale for your Handmade Business. I hope you are ready to learn all my tips and tricks for finding retailers that align with your brand, crafting the perfect pitch email, and how to start building your list of stockists. If you have never done wholesale before, I'm here to help guide you through the process. It's a fabulous way to add an additional revenue stream to your small business and also build your network of people. I hope you get a ton of value from this video and be sure to watch the rest of the videos in my series:
How to Price Your Products for Wholesale: • How I Price my Product...
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[@jessicahall1968]

Hello! I just opened Faire store. I am working on my second wholesale order! I have my candles in 2 stores so far. Marketing is a lot of hard work and I've had several rejections. But I am keeping my head up! Thank you for a great video & info.

[@caitlinblue]

That's AWESOME! It's a hard grind for sure, but every little bit forward will add up to huge results. I'm cheering for you!

[@anabs_wrenandrita]

When I used to work real estate, I had a friend and very experienced and successful real estate agent once tell me that out of 100% pitches you may propose, only about 5-10% will be a yes. So to get 10 "YES" you need to at least pitch 100 times. It takes a lot of work. Great video Caitlin!

[@caitlinblue]

I don’t have exact numbers but I feel like yours are very much my experience! Thanks so much for sharing!

[@StephFuses]

I swear you read my mind. I was actually approved last week about wholesaling in a soap and lotion store! I make fused glass soap dishes. I've been considering working on wholesaling this year, I have an application into faire, but I am still on the wait list. I was thinking about doing an email to an owner, with the offer of a pitch package, although I didn't understand that's what it was called. So I'm really glad that you mentioned that you make that offer and it's potential, because I was going to ask you. Thank you for this information, it's helped a lot

[@caitlinblue]

I’m so glad you found this video helpful! I’ve got a few more planned over the next few weeks!

[@LilyJames25]

This video has really helpful information. Thank you.

[@caitlinblue]

So glad you found it helpful!

[@blackdogpress]

Thank you Caitlin. I am in the Stationery and greeting card business and have my product in a couple of retail stores but haven’t had confidence to approach more shops.This was very informative and helpful!

[@caitlinblue]

So glad you found this video helpful! You’ve got this!!

[@kirstenpennington3485]

Such good info, thank you SO much!!! ♥️

[@caitlinblue]

So glad you found it helpful! Thanks so much for watching!

[@nneonline]

Thank you Caitlin for sharing your experience and knowledge🩵

[@caitlinblue]

You’re welcome! I’m so glad you find it useful!

[@chalkline1505]

Thank you Caitlyn. Another great presentation.

[@caitlinblue]

Awe thank you! I’m happy you enjoyed it!

[@pamwayman1944]

Thank you for as long the great advice

[@caitlinblue]

You’re so welcome! Glad you liked it!!

[@nicolefiore49]

Excellent video 👏🏻 Thank you for sharing your knowledge and experience with us ❤

[@caitlinblue]

So glad you liked it! Thanks for watching!!

[@hn8276]

So helpful! I'm not at the capacity to do this yet, but storing away for the future!

[@caitlinblue]

Love that! Thank you!!

[@editesantos9051]

Thank you❤ This is super super good info. Thank you Caitlin❤🤗

[@caitlinblue]

Yay! So glad you found it helpful! I've got a few more videos coming up in the next few weeks too!

[@editesantos9051]

@@caitlinblue i can't wait to watch🥰🤗

[@NaddiaWiklund]

I just subscribed to your channel, bc you laid out all the info in such clear and easy way! I just opened my Faire account last week, and got only one order, that I really need to focus on growing my clients with the local retailers first. This is extremely helpful! I watched your both episodes on Faire, btw! Do you have tips on how to increase your shop’s visibility on Faire?

[@caitlinblue]

Thank you!! So glad you found me and liked the videos! I have another Faire video planned so I’ll add in your question as I’m sure many people are thinking that, thanks!!

[@m.s.3798]

my library has many resources, its worth finding out what your local library has to offer in terms of small business resources, guides, demographic info.

[@caitlinblue]

That’s a fabulous suggestion! Thank you!

[@user-ql2xo9vy4r]

Hi Caitlin, love your content, but also would like the site for your lovely tops. Where do you buy them? Absolutely love them, and hangers full with them as a back drop in one of your videos

[@caitlinblue]

Thank you! They’re mostly from an Australian brand called SPELL!

[@L_27Forsythe]

Thank you for this. Out of 10 or 15 stores, how many sign wholesale with you? Trying to gauge is it 1 out of 10 or 20 or 30? Thanks

[@caitlinblue]

It’s not really that much of a formula…but I pitched 30 retailers the last 2 weeks and got 2 new accounts! Some weeks you may get more or less.

[@beingemma]

This is great video! I just got my first wholesale account 🎉 When pitching the $$ side on a later email are the sales based upon the calculation from how much they order from you and knowing your MSRP? This is a much later thing for me but curious how to calculate.

[@caitlinblue]

That’s amazing congrats!! I’m not sure I’m understanding your question about the $, sorry!

[@beingemma]

@@caitlinblue You mentioned how sometimes you will mention how you and a particular retail are project to make for example $5000 that year together. Just curious how that number is calculated. :)

[@savonneriedecouverte]

Hello, just to let you know, in case this video does not make as many views as you thought, I have subscribed to your channel and I have all the notifications on but this one video does not appear neither in my subscriptions nor my notifications. I only saw it on my homepage, not even at the top. Maybe a glitch in the upload. Thank you for your videos.

[@caitlinblue]

Hi! Thank you so much for subscribing and for the info on notifications. I don't see anything on my end but who knows these days with the algorithms. Thanks for the heads up and for watching!