Can a new way of accounting save our planet? | Richard Mattison | TEDxBathUniversity

Richard talks about a "a new way of accounting that could help save our planet". He encourages us to take into account the environmental impact of our unethically capitalist ways of treating natural resources such as water. He also talks about the maintenance cost of goods, such as washing a pair of jeans, which he shows can make a huge impact.
Richard is CEO of Trucost Plc and has advised various UN bodies and governments on environmental reporting and ecosystem services and has led ground-breaking projects including developing the world’s first Environmental Profit and Loss account for PUMA, valuing the environmental costs of the world’s 3,000 largest companies for the UN-led Principles for Responsible Investment, and producing the UK Government’s Environmental Reporting Guidelines for Business.
Richard is an honourary Fellow of the Royal Society of Arts, a member of the Global Stranded Assets Advisory Council, advisor to The Economics of Ecosystems and Biodiversity (TEEB) coalition, and has contributed to the World Economic Forum Global Agenda Council.
Previously Richard held a number of senior positions as a strategy consultant with Mitchell Madison Group and began his career as a neuroscientist. Richard holds a PhD in Neuroscience from the University of Edinburgh.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx