Can A Watch Capture The Sprit Of A Place? Lōcī’s Pacific Coast Highway ( PCH Loci )

[@RelativeTime]

Just noticed Chris Antzoulis published an interview today with Lōcī's owner Trip. If your curious give it a read. www.mainspring.watch/introducing-loci

[@FiremanFrach]

Beautiful watches. I can relate to the Monterey Bay. Lots of memories (to include getting engaged to my wife of 36 1/2 years in Santa Cruz).

[@brianmsahin]

It's a very interesting watch, nicely done dial. When I traveled around the US way back in 2004 I drove a lot of this highway and you don't exaggerate when you say it's beautiful Shane. It truly is breathtaking. The strap suits this watch nicely too. The way the side of the crown matches the dial is very cool.

[@talanjohn]

Great review and I really like the design of this watch. The dial is very well done…the handset, the markers…great dial package.

[@bernardbarroga1497]

Love the watch! And great review as always.👍🏼👍🏼

[@ef4331]

Stunning pcs.. Love the green sweeping hand, ideal size as well..

[@Koishishibaman]

Thanks for bringing something different. Great review , stunning watch. Really like this one. Like the concept of what they did. Been on the PCH many times. Beautiful road to drive and enjoy the view. Going to check out their web page. The cost? I live in the insanity of California. 😢 Maybe I will move to Texas and be your neighbor.

[@adk7962]

As a Los Angeles based watch enthusiast, I definitely like them, but a little out of my price range. I have to believe many of your viewers share my sentiment which is, I can save up for something like this, and it’s going to take some time, but for the money, there are SO many other watches I would get. Still great watches. Probably plenty of celebrities out here who surf (or are wannabe surfers) who would be interested. Thanks!

[@el_puma_real]

I’m also a California native and I think this is a uni line of watches as well. I agree the price for what you get (or not….a bracelet) is a bit steep. I’m definitely gonna keep my eyes on this brand.

[@jroark101]

Fantastic review, little pricey for what I can afford but wish them all the best. Cool design I must admit

[@iansclone]

I love this concept; get a Humboldt Redwoods design in production and I'm even more keen. I completely agree about a bracelet but, with a Monetary Bay theme, rubber does fit the motif. Also, you missed an opportunity: ditch the big mac for a double double lol

[@RelativeTime]

Well I'll be talking about the double double for a bit in an upcoming video if that helps. Lol

[@andrewlevett4274]

Stunning watch, great for a one watch guy.

[@gregalonzo747]

Beautiful pieces. Presently I am living and working in Austria. However Santa Barbara is home. One of the best my favorite excursions was to drive up PCH to Pismo Beach. If time permitted, all the way to Monterey. 🍷

[@larrydalton2205]

Really nice looking watch and a concept with lots of potential. SW200 is nice but I'd as soon have a Miyota 9000 movement. But that price on a strap only...ouch!

[@Z-S-H]

Very cool watch to cover, not my thing but seems to be well made and unique and looks great on that rally strap man!

[@gregs.8895]

Very cool! Would love to see one in person

[@Aliens_Gonna_Get_Ya]

Kool Watch & concept… 👍😎

[@jaydub9509]

Great review! Beautiful watch, though I'm probably not going to purchase either the automatic or quartz versions unless they are discounted in the future. However, I really do like the tie-in to various geographic sites; it's one of the aspects of Islander watches that I appreciate, having grown up on Long Island. As an aside: one can never tell with brand names, but the term for multiple locations is usually pronounced low-sigh.

[@Box_13]

The Loci makes me think of the Geckota SAS watch. However, the SAS was fun, also had a charitable aspect, was quartz, but much more sensibly priced.

[@mrvico78]

Well, sir... greetings from sunny San Diego!

[@RelativeTime]

Have a CA burrito for me!

[@macguyverson9370]

I’d like to see a Pacific Beach or La Jolla version.

[@RelativeTime]

I suggested a white dial version for the hotel Del or Point Loma Lighthouse.

[@macguyverson9370]

@@RelativeTime that would be cool as well!

[@jonrutherford6852]

Out of my price range, but I stayed the course just because I enjoy your presentations -- and having a narrator my poor ears can actually understand. Nice-looking watch. The elevated indices and the finishing and lines of the case remind me of my Oceanus 200. Nice to hear Vaer mentioned, too: I have three of theirs and like them very much. Good wishes to Loci, even though it's in the "California" price tier.

[@patzguitarz]

I'm not really into sports watches, though this one is interesting. The case reminds me of 70's Seiko.

[@RelativeTime]

I think there was a line called the "Seiko Superior" in the 70s. kind of reminds me of that.

[@Paul_Whaley]

I like the design, and think that the look it really solid. Price is a little high, but SW200 + giving money to a charity makes sense as to why it's nearly $1100. It's not for me, but I can appreciate it a lot more than many other microbrand watches.

[@monologic4806]

The one with yellow pavement stripes is kind of cool. But over all, it's kind of gimmicky. I don't like the indices and crown too big. I can relate to the design, USN out of San Diego and family up in Oregon. Not for me though. Thanks Shane, good find 👍

[@RelativeTime]

I was just reading an intervew with the brand owner. I think he is also former USN. Guess that's how he wound up in Southern California. I actually grew up in Point Loma, so pretty familar with a lot of the Navy areas. Still weirds me out to go back and see Liberty Station. I still think of that whole area as the old NTC.

[@monologic4806]

@RelativeTime Really nice place to grow up in. Your folks are righteous. That view from the light house is amazing.

[@tomoshiro87]

Love the ocean waves on the dial but, the date window spoils it for me

[@mariog7213]

Looks cool but I’d like a bracelet for it

[@RelativeTime]

That would be nice.

[@georgetorres1739]

Dave over at just the watch just did a similar review of another railroad inspired watch.

[@RelativeTime]

Haven't watched it yet, but I will

[@watchalot919]

Not much to dislike apart from the price

[@stavros_katsopr]

Got to make a sneaky question. Lately i see many american brands using SW200, instead of japanese ones. Has this something to do with justifying the price increase, although there is a tax treaty among these two countries(!!!) ? Seems weird... plus i guess it makes earnings profit tad better (and quality, still supports the "american assembly/higher level" theme too...). As for the "grand" price thing, i think it's becoming universal. Inflation is all over, luxury items like watches don't have a chance getting away with it. Not even chinese brands do these days. Prices creep up there too, fast indeed.

[@RelativeTime]

I'm not sure. I would think there would be a similar treaty to Japanese goods, but who knows. Could just be the trend. I've heard a few brands mention wanting to stay with Miyotas as they think they are more reliable.

[@2500MSUB]

I’ll give them Props for being different with the concept but not into the watch or the concept all that much best of luck to them.

[@Co808]

Why does the dial make me think of the Christopher Ward C60 #Tide...😀

[@RelativeTime]

It's sort of the same shade of blue

[@DM-rc4yu]

Is that leather rally strap from Aliexpress?

[@RelativeTime]

No, I think that's a Barton one.

[@finesse49]

I like the design but it's a bit too big for me and definitely too expensive. BTW, loci is plural, so locations or places. Locus is the singular form.

[@jamesmartin3360]

Love the concept but price too high for me

[@jaer.6540]

The prices are crazy on these...what the heck

[@jaredstephenson6468]

Feels like a cash grab. It’s so cheesy looking. The quartz price is too high even if that was the price point they used for the automatic. Especially without a bracelet. That’s absolutely bananas.

[@islandterror5198]

Having driven from Mar Vista to San Luis Obispo I don't see the correlation , but , the concept seems to have originated in Long Island .

[@RelativeTime]

Long Island?

[@brianmccord7387]

@@RelativeTime I think he means watches named for landmarks? Many newer Islander watches are named after LI towns

[@RelativeTime]

@@brianmccord7387 ah ok. Yeah I know Marc has been naming them after, but not sure if the name plays a part of the design at all.

[@islandterror5198]

@@RelativeTimee Marc naming his newer offerings after towns in L.I.N.Y.

[@gregtolley3455]

Its not authentic cali unless the taxes more than double the price and it comes with a homeless guy crapping outside your front door who then steals your car and calls the cops on you for hassling him. THATS the reality.

[@RelativeTime]

That might just be with the Bay Area versions. The SoCal ones just come with a bunch of Vanlife people taking all the parking spots.

[@smitty03281964]

That's the best comment of 2024 so far and it will be hard to top. You should thank Gavin Newsom for making it easy for you.

[@rbsafe]

Having spent much time in my life along the PCH, from San Diego to Huntington, along the Central and Big Sur coasts, and Monterey Bay... I love the concept. But, for me, the implementation doesn't catch the vibe or sense or atmosphere of those places. The Monterey Bay version is closest, but really, is that the watch I'd wear on Carmel's main beach? Capitola or Santa Cruz? Hardly. The Lodge at Pebble Beach maybe, but that's not me. Or most people. IMO, a PCH Watch should be a true sports watch, with physical attributes appropriate to the actual California coast lifestyle.

[@RelativeTime]

When I think back to my days in SoCal, I think it would be hard to nail down one design or style that represents California. Part of the beauty of the area is that there is a little bit of everything. But like you said... I think the more important thing is the physical attributes. A watch that ready for just about anything.. skiing, surfing, hiking, nice dinner...

[@rbsafe]

@@RelativeTime Building on what you said... I'm imagining a watch that has the waves, trench, and color ques of the Monterey Bay but also brings in function. Such as, if I were a scientist at the MB Aquarium, out on a research boat, or a diver on same, or a surfer in Santa Cruz, what functions would I need? Certainly water resistance and durability. A scientist might also need GMT time for logging data. So I'm thinking a GMT watch with excellent dive capability. Do all that and -now- you've got a beautiful, appropriate, and functional PCH Monterey Bay watch. Or am I overthinking this as usual :)

[@Justthemow]

It’s definitely (Lo chi)

[@RelativeTime]

That's how Google translate pronounces it. Although when I asked the brands owner he said (low-ki). So that's what I went with.

[@jmac5755]

Swc uses selita's

[@brianmccord7387]

I guess the 10% donation to charity begins to justify the price tag, but I am not sure the value for money is entirely there with this one

[@chilledwalrus]

It is also a mathematical term and is pronounced “low-sigh”.

[@manuzach]

Lowkey…lower the price ..jeez $675 quartz ?!

[@Rikki-Tikki-Tavi]

Feels pricey for what you're getting. Regardless, I think its pronounced "low-sigh".

[@AckoMunze]

Looks way better in sunlight. But otherwise, grossly overpriced. That simple cut out date makes it look super cheap. I couldn't care less about sellita, but even with it, 1100$ is a hard no! And don't even get me started on 675$ for a quartz. There are more and more shameless watch brands popping out everywhere nowadays. On the bright side, watching your review is as satisfying as always, good stuff!

[@ajvoice6290]

Too expensive I think, the SW-200 is a bit meh in my opinion. Looks nice enough but not for me.

[@michaelkilbride2927]

Not a bad.looking watch but no bracelet and then the price a 500 dollar watch at best at the price there asking no thanks

[@aubsta1]

Loci…as in the location of alleles on a chromosome 😉

[@Miclantechupi]

Hopefully they don't pronounce it Loki, seeing as how he was the god of mischief, trickery, and deception. I would be too concerned that it would lie like a cheap watch. Which it really isn't.... 😂

[@AnPrionsaBeag]

Way overpriced. It should be around $250. Max.

[@RelativeTime]

$250.. with a selitta?

[@kevinmarble5260]

Oddly enough, I'm knot interested in donating any money to Commiefornia or it's non-profit causes that may or may knot bee something worthy since it is in Commiefornia. So that alone is a deal breaker. The only exception might bee a cause for getting rid of Gavin and other Communists in CA.

[@max.loves.watches]

🥱

[@brianmccord7387]

Jory Goodman burner account uncovered

[@RelativeTime]

Doesn't Jory live in California?

[@max.loves.watches]

@@RelativeTime He does, but often speaks about his desire to leave.

[@kevinmarble5260]

@@RelativeTime Yes, Jory Goodman lives in the LA area.

[@2500MSUB]

I tried living in Texas in the mid 2000s I’m from South Florida and couldn’t bear to be without the ocean couldn’t do it moved back after 5 months 😬

[@RelativeTime]

Well, there is a coastline here, but it's still a bit different than Florida.