Can Abercrombie And Fitch Make A Comeback?

[@paargartenhandschuhe8178]

Their CEO is the last person in the universe who should be judging anybody's attractiveness

[@ieatgremlins]

Nuknuk Pakpak Amen.

[@emmasl370]

i was thinking the same like wow 🙈you not one to say

[@metalico181980]

😂

[@vanessadotson8067]

@D K90 At first i was gonna say something to you that wasn't so nice, but then i finish reading your comment, an all i can say is GOOD ONE, IF MORE PPLS WOULD NOT JUST SAY WHAT YOU SAID BUT LIVE BY THOSE RULES AN PASSED IT TO THERE KIDS THEN HEAVEN WOULD BE HERE ON EARTH WITH US! THAT WAS SUPER COOL DUDE...BLESS U AN YOURS! MY FRIEND..

[@susant700]

Nuknuk Pakpak ...absolutely; I agree. That was unbelievably bad form and proving that money will never "buy" anyone real class. ( Even wealthy arrogant bone head business owners ...) A truly horrible attitude from this man; regarding his disdain for customers who have paved his way to the bank. Maybe one day he will look into his own mirror and see his ugly heart reflecting back .... and realize how lame + .... UN - COOL .... HE IS. He could use a personality make - over.

[@issavirgo4838]

Abercombie is like that person who peaked in highschool.

[@mikei6605]

More like peaked in middle school lol

[@reybreneaux5331]

Lmao so their original demographic?

[@Happybidr]

Sure, everyone who goes in that store must LOVE to be blasted with very loud music.

[@crazycatlady2234]

Abercrombie is like that person who was really popular, pretty, and skinny in high school but then popped out a few kids and got really fat.

[@ifonlyunu994]

Yessss. it was their heyday. They can't afford it now:/

[@Kenneth_James]

They started goin under when American middle class got broke AF in '09

[@saturncrush]

Kenneth James Seems so obvious!

[@emilianoandrade7946]

Kenneth James not really thats around the time all My clothes was A&F

[@wonderful543]

Truth

[@mperformance3502]

Nah, it’s when people became “woke” and went hipster feminist vegan.

[@divinefeminineoracle5825]

@@mperformance3502 😂😂😂

[@joelman1989]

“Today our stores have lights on” lol she said that like it was an innovation.

[@chambriawashington1002]

🤣🤣🤣🤣🤣🤣🤣🤣

[@saschamayer4050]

Next year: we "invented" changing rooms!

[@superCappy27]

I mean, if you were ever in an A&F in the mid-2000s, it kind of is an innovation 😂

[@LolLol-ok8pi]

kinda is for AF. before the stores used to be dark and the only there lights were warm yellow. now, most of the stores are bright and the lights are cold/white.

[@ahstiasummers5583]

A&F stores used to be, and some still were in 2018-2019, stores that had little space to move, were dimly lit, and had music blaring so loud one had to shout in ears in order to talk to the person right next to them

[@AdemolaVictorTv]

Actually love these case studies. Good job CNBC team.

[@qncsc]

except. they are trying to attribute "diversity and inclusion" as the reason for everything. the media tried to make it "a story then" and now they are trying to use "their concocted outrage, fake outrage story" as the reason for the store's decline today.

[@Cmi1267]

Marcus Aurelius I can only speak for myself, after hearing the comments made by the guy ceo it totally put me off the brand , mind you I was avid a&f shopper before

[@johnsmiff9649]

@@qncsc As a fat kid during A&F's peak, that's why I didn't shop there.

[@TheArtkaw]

I saw them opening their first stores in Hong Kong on the early 2010s, and their buff models were a turn off to shop there. Plus it was really dark and felt like a club. Just a no for me at the time.

[@EverlastGX]

Its great

[@alanboy5532]

their brand never changed with the time. they still look like frat clothing

[@ricky2152]

Actually no. It is more “urban” now. Used to be really “preppy”

[@Ovulations]

You clearly haven’t checked out their new stuff

[@jordanworley6599]

They lost steam due to NOT having frat clothing. The white kids who purchased Abercrombie went off to college and began purchasing J.Crew, Vineyard Vines, Patagonia, etc.

[@watuwantt]

Not even frat clothing lol it’s more like juvenile clothing, like a pricier aeropostale

[@spencer62321]

Who called this urban because I just looked at their website and I don’t see urban anywhere.

[@didaucungduoc08]

I hate their logo on every shirt. People don’t really want to wear clothes with a logo anymore.

[@user-pe2yx9kt4e]

Devin Nguyen they don’t really do that now and had surprisingly good classic clothing when I checked them out 3 years ago

[@user-pe2yx9kt4e]

Okay actually 3 years ago they had fewer logos and good designs but rn idk I would say I’m meh about them

[@sentry9834]

Big logo designs come and go. You'll be clamoring for them in about 5 years.

[@didaucungduoc08]

Creative Thinker not really unless it is a Chanel logo design

[@sentry9834]

@@didaucungduoc08 See I was right. That same shirt you like from Chanel, you would like it if it had a Gucci logo on too.

[@HayaYoo]

Their clothes are so basic yet so expensive for no reason.

[@RonMinecraft2022]

Mate have u seen supreme

[@alright14]

Exactly i don’t know why to pay 50$ for a normal t-shirt and for a quality like that .its not dior

[@FacelessQueenie]

@@alright14 idk the material might be tbh, it's just branding

[@MorganM2399]

Yess I would only pay that much for something ethically made

[@8BitGamer4life]

The quality is good.

[@digitalkov]

Their target audience simply do not have the money to afford their clothes

[@samfabianpdx]

Their parents do.

[@stackootb9822]

Sam Fabia not always

[@jsiszero]

They're targeting upper middle class...

[@angelgjr1999]

Lol true. I wear 5 year old clothes. :)

[@GauntLife]

@IMxYOURxDADDY Cool channel, bro.

[@Dustinwhy8]

I remember walking into this store in 1999 or so. I picked up a pair of jeans and saw the price tag: $129.99. Then a polo shirt: $79.99. Next stop...Old Navy

[@krismine99]

Now they have the tag on their and it'll be like 50% off. Got a $20 vest, almost bought a $60 puffer jacket and considered a $70 peacoat. They were all half off at those prices, and those are actually reasonable prices

[@paul6925]

The jeans might be worth it if they’re well made but no polo should cost that much unless it’s customized!

[@parkerhunter8970]

Make sure you don't go in 7 For All Mankind. They made A&F look like a low level brand. The same with The Rails.

[@thekaerichtexas]

Bruh....I LIVED at old navy. That was my store💪💪💪

[@chels10902]

Pro tip from an A&F employee, the jeans eventually go to $19.99 on clearance but they're still the sturdy quality that'll last year's 😁 (I never buy anything full price there lol)

[@JackIsNotInTheBox]

AF stores were so fking dark. When I was little, I thought they were haunted houses.

[@glitterthot2808]

trust me they are

[@Jeanjellybean13]

I know it looked like a brothel

[@shspurs1342]

Jean Brannum was that not the point.

[@murtagh231]

I was always too afraid to go in haha 😅

[@elizabethmcbride222]

Hahahahahahahaha

[@candiedpumpkin3726]

Remember when everyone was wearing those Hollister and AF shirts and low rise jeans and everyone was frying their hair with straighteners

[@Feliciatanktop]

This comment gave me horrible flashbacks lmao My old friend in high school in 2010 used to relax her hair every 2 weeks and straighten it every single day. Her hair was practically on life support

[@jankaaishakovacs7714]

White lips, not matching foundation, clumpy lashes, low rise jeans, Naomi Campbell cat deluxe scent, 😎

[@ballerswish12]

wow why must you call me out like this 😔 literally my life my freshman/sophomore year of high school

[@austincrawford9604]

i was a literal child but i remember

[@tmajuru559]

@@Feliciatanktop Every two weeks???!!! 👩🏾‍🦱🔜👩🏾‍🦲

[@egreggergfewrgre7128]

Back when everyone wanted to be a model.....

[@molinaafo]

egregg ergfewrgre wrong, now they want to be Instagram models

[@Ryan-yw8iz]

Same is happening with Victoria's Secret HQ here in Columbus, OH. Lots of layoffs in office and warehouse employees are more seasonal than full time

[@ericagarcia1333]

*Back when everyone wanted to be white rather than the shamed “poor” people of color.

[@devinpeirce7152]

egregg ergfewrgre now they actually think they are . They take pictures , post them on instagram and call themselves "influencers "

[@iknowthetruth4ever800]

Now everyone wants to be a rapper/singer

[@MicansCreations]

I say let it burn like the unsold clothes they burned instead of donating over the years

[@blj1523]

Victor Ibarra omg I forgot about that

[@ImJazzmineLeigh]

Victor Ibarra Taking a page out of Louis Vuitton’s book. Smh 🤦🏾‍♀️

[@acomment5991]

Wow, they did that?

[@icecreamfanatic55]

The truth finally came out ! It has been known but never made public news.

[@MicansCreations]

@@acomment5991 had to do with them not wanting poor people to wear their brand around

[@alexstevens9101]

I only buy their clothes that doesn't have a logo. Mainly because it's pretty good quality

[@jj7958]

Yea. I don't wanna be a walking billboard. lol

[@GameFuMaster]

@@jj7958 I know right. They should be PAYING you to wear that logo. Who is stupid enough to advertise for free?

[@mariabelencoronel4879]

Me 2

[@felixf4378]

Me too, but their clothing is not something I consider "pretty good quality" their quality is average. Their quality is similar to American Eagle, sometimes (specially the tshirts) their quality is lower. I mostly buy their jeans and sweaters because I can just buy a M online and it will fit every time.

[@1Reddd]

I like Hollister’s clothing, but I hate how they stick their logo on everything. Totally ruins the aesthetic.

[@freddoublestuff7403]

CEO talking about who’s cool when he looks like he should be featured on “Botched “

[@jewelqueen5949]

🤣🤣🤣

[@luism8612]

Damn sis your cold as ice

[@UnlimitedAspirations24]

Hahah that’s e really good one

[@nadialeigh-anckerhitchcock4500]

I remember the girls who would save Abercrombie paper bags and use them to wrap their textbooks. It made high school algebra class less awful.

[@sirv8233]

There was a girl in my grade who would re-use the same a&f bag every single day to carry her lunchbox. We were 14 and in 8th grade.

[@nancyhicksgribble9799]

Omg yes lol I remember that lmao **guilty** of the book wrapping !

[@edithl1044]

Meeeeee 😂

[@kevindao1103]

@@sirv8233 Now it's high school/college gals using Lululemon bags. I used to like ANF, now I avoid that store to a T, and went to you guessed it, Lululemon!

[@char6081]

@@sirv8233 that’s like me a 14 year old now. All the girls use Lululemon bags as lunch boxes

[@noahkight8023]

How about not charge $20 for a single pair of socks?

[@chrisyue]

why would you go there to buy socks

[@uzumakinaruto-oq2mq]

Just don't go to place you can't afford. It's that simple.

[@justanamateur1682]

Nah that’s competition. If they can’t lower prices nor increase demand, then they will fail. Let them fail. Survival of the fittest 😤

[@awfulpwn]

One thing I’ll say about Abercrombie value is their quality is one of the best out there. At least it used to be. I still have a logoless t shirt that I bought there in middle school (20 years ago) and I’ve been wearing it regularly since then. I recently lost another from around the same time. All of my other clothes have come and gone but Abercrombie of all companies lasts long af

[@stevejohnson7436]

I like quality and those socks I've been having them for 5 years no holes, no stretch. It just last and you dont have to spend all the time.

[@1javixD]

I feel like Abercrombie didn’t change with times.

[@benedictl6716]

What an insightful comment

[@extra_ice_girl]

That's exactly what happened. They want to sell a hoodie for $60 in December, put it on "sale" for $50 in June. No thanks.

[@tmm226]

Excellent point, and ONE day the same will apply for Amazon when the next big way to sell retail comes along,,,,

[@mackpines]

@@tmm226 I hope so. I'm tired of shopping online. Be social and go to malls and shop.

[@cward1890]

AF died and Polo and Lacoste made a comeback

[@adumb789]

Love how a clothing store is full of models who arent wearing clothes

[@bobbysierraVlogs]

Makes you wonder…what are they trying to show as a model,,

[@kuppa2997]

@@bobbysierraVlogs its to show and tell us that the clothes that they sell fits well on muscular and atheltic bodies

[@CT-vm4gf]

That’s the genius of it.

[@creepnasty5370]

@@kuppa2997 you’re smoked out 🚬

[@renaudli5834]

They're not naked, are they?

[@nottodaysatan101]

They overestimated their potential, just like a popular high school student who after school ends comes to nought.

[@OTnerd7]

Your analogy is perfect!!!!

[@nottodaysatan101]

Jessica Warner thanks queen ❤️

[@Oli75]

I still remember 15 or so years ago when I was looking for an Abercrombie & Fitch sweatshirt in a size and the cashier said "It's not going to fit you.". It did fit. That was no way to treat a customer that was willing to pay $60 on a sweatshirt.

[@yougotgamesonyourphone6947]

Olinda I woulda told them to kiss my ass

[@lll3388]

Olinda yeah I remember the employees were horrible

[@infallibleblue]

Hope you didn’t buy it.

[@ericzennaiter]

More like 95$ and that was 15 years ago. Even their basic tees were 28$.

[@CanopusLux]

And you still bought it?

[@natureglitz1301]

I honestly miss the old Cali Surfer Vibes the Store had in 2006. I loved the feeling of shopping in a "malibu beach house" they used to have. Now the brand is like anyone else. nothing special anymore

[@ricardoh87]

It was never special and expensive af. I was glad when H&M came to the US

[@madi4481]

@@ricardoh87 You do not know quality. They sold quality organic 100% cotton and wool and leather that has lasted me for over a decade for that meager price. H&M is synthetic trash

[@DannyLrides]

The old ceo looks like Matt Damon having an allergic reaction

[@chilee4725]

Joey's third chin dammit laughed so hard you made me wake my kid lol

[@1588chrissy]

😭 I was thinking Gary Busey having a breakdown

[@yhassenbey]

😂😂😂😂

[@joannmartinez7271]

😂😂😂😂

[@hxshxt3530]

No. He looked like Voldemort trying to be hip in high school..

[@davidcopeland5450]

Hollister was the brand to wear in middle and early high school. Then I moved on.

[@jj7958]

same

[@martinbalagat]

Hollister was the name of the town i grew up in. A&F had no right to take that name for themselves.

[@JesusMeza3]

@@martinbalagat why

[@martinbalagat]

@Lockonese How dare you! LOL!

[@martinbalagat]

@@JesusMeza3 Because the name, Hollister, has already been taken. They should come up with their own name if they want to be original.

[@LoLsaladz]

I actually like their clothes, it’s high quality compared to h&m. I just get the sale/clearance stuff.

[@booftherow_]

Justin Huynh same. Sale is the way to go

[@i5KP]

Justin Huynh same here! Their quality is really good and with clearance prices it’s too good to pass up

[@YourModdedControllers]

I do too.

[@deyanirap2008]

Same 🖐🏻

[@zico739]

H&M is fast fashion, it’s not supposed to be high quality.

[@juliusmaloney]

You’ve got to love how it’s consistently unattractive middle aged CEO’s and executives that are the ones that make these discriminatory statements about who can shop or represent their brand...have they looked in the mirror lately?

[@prepperjonpnw6482]

I call it Hitler syndrome lol. He was always promoting this blond haired blue eyed aryan super human the absolute antithesis of himself. You dont have to be perfect to promote perfection.

[@violotwaves17]

am i the only one who loves their new clothes? i don’t like anything with a logo on it, but the new women’s clothes they have are beautiful

[@HamsterLadyColl]

I strongly agree!!!

[@HRaeN]

I just got my daughter the cutest jacket there for Christmas.

[@marktheregulardude8651]

They have great deals, and the clothing is much better quality then competing brands such as H&M and Zara. They focus on casual and laid back yet very stylish new trends. I wore them through middle school and then stopped but since 2016 I have been in love with their clothing and Abercrombie and Banana Republic are my fav clothing stores.

[@elenaoriglio3915]

Someone told me they completely rebranded so I checked it out. HUGE FAN. Especially because they have petite sizes!!’ But only online unfortunately. But there’s a store around the corner from my office so I definitely take advantage of the pick up in store function. Great pants for work. Tops. Dressed etc

[@Gloria88Tay]

Agreed! They also rebranded to have a more inclusive catalogue!

[@hkevinmiami]

I was teen back then, but with all of the white models - I felt it was never for me being a black teen. Being honest.

[@fawkkyutuu8851]

#truth

[@lancelotkillz]

It wasn't my guy...

[@lancelotkillz]

Just whites... But like a fool I was a bandwagoner

[@jenb6910]

And that is absolutely not okay...a company like that, that isn't inclusive shouldn't be successful.

[@LmaoMoni]

SAME it was uncomfortable

[@jonlohrenz5446]

The lesson here is: Don’t hire a CEO that looks like Gary Busey.

[@miket4234]

Jon Lohrenz 😂😂

[@sammyp1575]

Jon Lohrenz 😹

[@mike63ful]

Big fake teeth lol

[@apexone5502]

😆😆😆

[@James-cb7nb]

He grew the company for a decade and Hollister is still good....

[@kayliechang3694]

This was the og brandy Melville

[@Imaxxacre1]

A&F: The official clothing brand of stuck up materialistic teens in the 2000s

[@extra_ice_girl]

If I flip through my high school yearbook everyone is wear a shirt with a moose on it or FITCH written across their chest. Except me, because I grew up super poor. I was lucky to shop the sale at American Eagle.

[@warningsigns4526]

agree

[@sevnlight6313]

@@extra_ice_girl I had it worse. I was blessed if I could buy 3 shirts for $10 dollars downtown in the Chinese stores. Plus the kids would make fun of me. All the shirts would be hanging outside in display

[@sevnlight6313]

@@extra_ice_girl The teens would be "Ha ha ha those are the 3 for $10 downtown Chinese shirts"

[@sevnlight6313]

@@extra_ice_girl I went to sleeping in Walmart parking lots in my car with my family. To paying a $140,000 House in one year and three months. Not bad.

[@MsMusic902]

I felt like they only wanted white kids to wear their clothes 🤷🏽‍♀️

[@tay2944]

AHARON STEINMAN you are wrong. It was very well known that they rarely had models that were poc and mostly all their employees were white. Don’t be offended by everything snowflake

[@Bekssss]

views dumb snowflakes offended every 5 min

[@tay2944]

barcaman101 there is nothing wrong but if you don’t and can’t change with the times your business will always fail.

[@ouranhshc100]

I never fit any of the clothes from their or from Hollister. But you're not wrong about all the white people wearing them 😂. I went to a total white school district and all the Caucasians were wearing abrecombie or Hollister 😂

[@VAL702]

FACTS

[@ThingsILikke]

Does anybody else just really dislike spending a lot of money on clothes?

[@JohnControl]

My broke ass don't have a choice lol

[@ThingsILikke]

@@JohnControl I don't mind spending on something I feel will help me make more money, like for my career, but with clothes I just don't feel it's worth the trouble and price a lot of times. Shopping sucks and the stores play awful music and the clothes are overpriced almost every where I shop

[@ThingsILikke]

@Kyashi San yes that's why it hurts to spend so much on them

[@MK-tq5ec]

5 jeans at good will $20....2 jeans at Macy’s =$120

[@ThingsILikke]

@@MK-tq5ec jeans at Goodwill are more like $40 these days

[@elmobrother]

That CEO looks like he is about a third of the way into a werewolf transformation.

[@mike3.0tt18]

I LOL so hard

[@fantus04]

Kids don’t care for brands and clothing anymore. It’s all about the new tech while wearing clothing from thrift store

[@jenefer3744]

This is true because kids nowadays are more wiser about clothing. We are now on sustainable clothing era.

[@bful-q7g]

On point.

[@mythicboi7717]

@NPC Trailer Switch, Celebrity NPC that's some kids most kids thrift or wear cheaper clothes u just see the kids with gucci because they stand out but the vast majority dont wear designer clothes.

[@visa9313]

Then you clearly dont observe the youth

[@aggern299]

Fantu N you have no idea about What you are talking about lol

[@KhoiBoa]

Y’all notice companies now are making their clothes thinner trying save cost. Nike stuff are thinner so is Express.

[@MsSilverthewolf]

Phew, I'm glad I'm not the only one who sees this!

[@waaakeup69]

YES! My 27 year old ass went into A&F a couple months ago because they were having a jeans sale. Imagine my horror when I realized after trying them on that they were as thin as paper. I noped out of there real quick.

[@mrs.s8855]

Go vintage! I found these amazing classic Levi's and Armani outfits.

[@Maria-xd4uk]

@@mrs.s8855 Yea, honestly I have been going vintage myself because the clothes were made well. It's crazy to see my old clothes from 10 years ago that I still use last longer than stuff I recently bought this year!

[@Eveningbreeze721]

I notice! I did buy some long sleeves women's vnecks recently that are pretty thick and $10 each from Target . I am impressed with the quality. Either they got the message that we notice crap quality or they will change next year and sell thin tops like every one else.

[@forever_golfer1981]

Most retailers not named Amazon or Walmart are closing stores.

[@Aamie]

Walmart will probably close in 100 yrs

[@Theaverageazn247]

discount stores like ross are doing fine. Also AE is doing well. Its the POS out of touch stores that are dying. Looking at VS and AF. Boomers need to get with the times

[@sevnlight6313]

Amazon acts stupid sometimes. They wouldn't access my order over the phone because I wouldn't say .com after my gmail. Not even a supervisor would do it

[@sevnlight6313]

@@Aamie Doubt it.. Walmart has better customer service than Amazon. Amazon milks it's customers on prime. Many things I can get from Walmart right now, no need to wait for shipping.

[@Aamie]

History will prove me right

[@gordodiablo6783]

Abercrombie was lit in high school in the early 2000’s

[@Softnsweetbb]

Mid 2000’s too

[@chels10902]

It was popular back then BUT the brand was racist and homophobic, I love how diverse it is now

[@SLone3251]

It was the IT brand, alongside Hollister. Funny because I HATED A&F and never understood why it was so hot in 2005 and 2006. I never owned anything from the brand until my late-20s when I started dressing more...conservative and a little prep/casual. But around this time they started getting rid of the small moose logo and instead had their full brand name obnoxiously spelled out like Off-White.

[@anthonye8931]

@@chels10902 tf that gotta do with his comment lit ≠ popular

[@madi4481]

@@chels10902 Nobody want to to buy fig clothing 🌈 Take your "diversittyy" agenda and...

[@NaniiFresh756]

I buy my clothes at Marshall’s. You literally find gems there. I have so many graphic tees from years of shopping there. I regret nothing lol

[@enriquecarmonamercado6117]

Elsy I’m #teammarshalls 🙌I Love Their Selection And Low Prices👏

[@NaniiFresh756]

Enrique Carmona Mercado for real. I spent $200 at Macy’s for a CK bag and found the same exact one at Marshall’s for $105 😑

[@lockheart619]

THANK YOU! Marshalls is one of the few stores that don't make me feel poor!

[@NaniiFresh756]

lock heart YESSSS DUDE (dudette? Lol) that’s my store no matter what. I can spend hours there smelling candles, trying on clothes, but decor lol. Even snacks. I get toys for my dog there each time I go. It’s like a must. I can’t just go in Marshall’s and not get her anything lol

[@1rockcrawford]

lmfao gems? hardly; more like junk they cheat you out of your cash for, with sneaky marketing tactics.

[@JennyH-yr1hj]

These types of brands including hollister defined who was popular in my high school. If you could afford their clothes it meant that you had well-off parents, and therefore the cool kids were the rich kids. Thank god it’s not like that anymore

[@JLDReactions]

Jen I'm sure there's another rich kids brand nowadays though.

[@ft9kop]

@@JLDReactions yep. Vineyard Vines

[@Inaworldoflove]

It's sad for kids who get left out of 'cool kids' groups because their parents can't afford or buy into the hype. Then there are parents who actually force their kids to wear high end brands, I've seen that working at Louis Vuitton, these rich ass parents who bring their teenage kids in to buy them a $400 bracelet or $500 belt, even a $2000 bag for their kid and sometimes the kid looks like it's a chore. If the kid isn't interested why are you forcing them to dress 'rich'?

[@valeriev4333]

its no longer hollister being the "it brand" but its still that way now like my younger sibling in high school tells me that the cool kids are the ones with high end brands sadly its still happening except now its expensive shoes & clothing like gucci etc

[@JackoBanon1]

Nowadays the teens shop a lot of cheap stuff and almost nobody cares about the brands anymore.

[@Chase5678]

Hollister is keeping af afloat. Af wants $60 for a hoodie, no way they are selling.

[@lakorai2]

Yeah especially when that hoodie is a rebadged hoodie sold for $10 at Target

[@Rocket_Man.]

Af

[@trihard2045]

60 gud priceee, i pay like 90 per pants when i shop nd 40 per t shirt, SHOES cost likle 117 buckkkss homiieee

[@mcontreras7595]

TRI HARD that’s because you’re true to your name a “TRI HARD”

[@MALIK-fk1rz]

TRI HARD 117 for shoes from where? i spend at least 200

[@neptunechrome]

I feel like Brandy Melville has replaced Hollister and Abercrombie and Fitch in terms of being popular with teens and also the exclusivity.

[@EvansSt83]

Vineyard Vines replaced A&F too.

[@neptunechrome]

true but i feel like brandy melville has more of the target audience of teenage girls

[@1rockcrawford]

Hollister is actually still riding quite strong today, but then again, they were never quite as sexualized or expensive as A&F.

[@ivanespinoza1495]

I remember walking into this store in 1999 or so. I picked up a pair of jeans and saw the price tag: $129.99. Then a polo shirt: $79.99. Next stop...Old Navy

[@TheBooban]

Kids aren’t reading all the stuff the CEO is written to have said or even know who he is. The kids simply got bored and are moving to the next hyped brand. Like why would they switch from A&F to Hollister then? Same poo poo, different name.

[@sams4mmmm]

Exactly these researchers are over-analysing the stats, kids just follow the latest trends that's it

[@Knickerson]

Yes and no. There are buyers who are influencers. If they change their mind for whatever reason, the rest will follow. One cool boy or girl in school tweets, “AF sucks” and the rest will take that cue to move on.

[@mysteryperson7242]

T Knickerson people who follow the crowd to “fit in” are basic. That’s completely what kids aren’t doing nowadays. Speaking from a highschool senior’s standpoint, kids like to be different and wear something that stands out from the crowd, if A&F would change the companies viewpoints up a bit a whole new crowd would come into these stores. The CEO’s are too old to understand new style and need to change either the times or just go.

[@Knickerson]

Mystery Person - not to pull an age thing, but we said that as well back in our high school/college days. It sounds trendbreaking, until it becomes popular to break the trend, and then it’s not. Hush Puppies were a thing in the 70s, and then they weren’t ... until the 00s, when kids started to wear them because no one was wearing them, until someone noticed that they were wearing them. What did we do when we didn’t want to wear what no one else was wearing? We shopped at the thrift store. Nothing new.

[@TheBooban]

Sam Sam I wouldn’t call them researchers. Its news media. Fake news media. They have to blow up something to make a story, when really, nobody cared until the news told you its really important even if its not. After hearing it everyday, people take it for the truth.

[@caligirl7966]

As a former Abercrombie employee most of the customers were tourists I rarely saw any locals buying, also it was way to pricey

[@jh1328]

The name itself represents that early-mid 2000s MTV popped collar-huge logos shirts nonsense. When I see another mid-30s guy wearing Abercrombie, I instantly think that dude talks about the girls he smashed in college constantly and still buys Natty Ice.

[@annawitte8571]

Yes

[@jaythethinker3994]

Lol natty ice

[@masonlovesroblox]

I miss natty ice and smashing college girls lol

[@chels10902]

The rebranding is honestly good though because A&F now has a diverse array of employees and even the models are diverse. Love to see it!

[@trevorn9381]

@@masonlovesroblox Me too bro and I am 48! Worked at A&F back in the 90s when I was in college.

[@itmeandreas]

This vid made me feel like I had the most interesting marketing class today. I'm in my 4th year of Business Administration lol

[@just_jon96]

I wish my professors played vids like this in class!

[@daniii1783]

Wattpad authors be like “he looked like he walked straight out of the Abercrombie and Fitch catalogue” 🤷🏻‍♀️

[@beautifullEternal]

Ooh moms write watt pad ficus now?

[@Khymeira]

lmaoooo

[@juliusnoahsiebert1906]

So true 😂😂

[@HautePinkFluff]

I actually really like their clothes now and the changes they’ve made. They look more mature and classic.

[@2000Smillie]

Vanessa Dugan exactly, and the pieces without logos are often simple and good quality, it’s even more of a bonus if you get it in sales.

[@Softnsweetbb]

Aniya Raine oh you know her personally? Lol

[@chels10902]

Yes! And they have diverse employees and models now too, I love it

[@nathancosta36]

Parents everywhere celebrate its downfall.

[@Truehoon]

So do people of color.....including woke Asians.

[@nihilisticbarbie]

And normal, non- model types of people

[@Khloe_dancer_model]

I was. SAD.I love it.

[@gregoryvierra6114]

When I was in my early 20s I was approached by a store manager to work in his store because I fit their physical appearance requirements. He never stated this but eluded to it time and time again. It was just a creepy experience and I never pursued the job.

[@Trd2020]

Overpriced, they need to lower the prices

[@Trd2020]

BBD Design how is the high pricing working for them?

[@Trd2020]

Sydney Austin they need to adjust with the times or sink down under.

[@carlosm2014]

The one in my town is always having sales. You can find jeans for $29 any day of the year. Back when I was in middle school nothing was lower than $30, now half the store is.

[@mkp08706]

They have drastically lowered prices

[@tinorosmg9374]

Kids these days want real designer not Abercrombie

[@spicyjoked4713]

Tino Rosmg I’m 13 and I like Abercrombie a lot

[@robynvalentine5355]

honeyglow doesn’t matter they’ll make their parents buy it

[@mrwhatsup71]

That’s true they want expensive ass sneakers and designer clothes

[@tinorosmg9374]

Invest in LVMH, the kids will thrift jeans and t shirts then use their summer work cheque on one Louis Vuitton piece for $800.

[@michaeldehoyos6185]

honeyglow a lot

[@NPAMike]

When i think of A&F i think of the former CEO Jeffries and his face. He may have retired but that image all over the internet killed that brand.

[@patimuse]

Doesn't Jeffries still own 2.9% stock in A&F he received as bonuses? They can erase his legacy & distance themselves from his controversial comments; no manner how many facelifts, why should the public help A&F rebound if it means an ugly person can continue to profit millions when he's insulted potential customers they're trying to lure now & tainted the brand as elitist

[@Agtsmirnoff]

Lol you must be ugly

[@TJ-oo5mx]

What did he do wrong?

[@mynameisasecret593]

Oh I looked him up, yikes he looks kinda creepy!

[@Panpayia]

What about Juicy Couture ? 😂 Every darn high school girl and their mom would wear a full Juicy outfit.

[@andreawirtz2728]

It quietly comes back 🫣 2022 I see a lot of girls wear croptops and pants with the logo „Juicy“ 😰 I always found it slightly disgusting to wear, but I survived 2010 with Juicy logos so 12 Years later I will as well 😣

[@kefkapalazzo1]

Let them take their brand off of everything they sell and I’ll be in there fast. The quality is nice

[@saveUyghurs]

kefkapalazzo1 ya the logos aren’t cool anymore but their new stuff is actually pretty nice

[@jesseprince5440]

Abercrombie has now taken the logo off of almost every shirt. They give the option to buy with, or without, the logo.

[@entropy8000]

Its crazy though how popular logos and graphics were in the mid 2000s. When j was in middle school all i had was abercrombie, hollister, aeropostale etc w/ the oversized logos and stuff, now it seems so gaudy

[@kefkapalazzo1]

Jesse Prince I’m gonna invest in some sweaters thanks a lot. though I hope the one onn jk 5th ave is still open

[@kefkapalazzo1]

Derek Townsley yeah when I was like 15/16 in 2010 the designer craze began. Today I won’t wear a logo that isn’t adidas lol

[@TributesAndUnique]

Their jeans are fire when they're half off though...

[@marktheregulardude8651]

Currently @ 50% online and in stores

[@yougotgamesonyourphone6947]

I buy them all from goodwill for $12

[@cassandrab1035]

I agree. They’ll often have some cute clothes but they’re just wayyy too expensive

[@RinCooks]

Only worth it when you buy sale tho

[@dejdej6769]

I use to get them at an outlet mall and they were $20 and new. I did the same for Hollister. Couldn't imagine paying full price for those.

[@mentuemhet]

i'm from the real Hollister, California. the Hollister company has threaten to sue any business that sells "Hollister, California" t-shirts. also, the company has no stores here nor will they ever build any. it's because the real Hollister, CA is an average small town that's surrounded by countryside. so, their image of Hollister would become unappealing.

[@trishle7145]

didnt yall just have a earthquake?

[@mentuemhet]

@@trishle7145 yes, we did have an earthquake. 😄 it wasn't that big. i wish it would have lasted a lot longer cuz it felt like a vibrating chair; i was sitting down when it happened. anyways, maybe someday the real Hollister, CA will be in the spotlight regarding this huge clothing company. FUN FACTS: they filmed La Bamba (1987) in this town.

[@Wow_wow1]

Always wondered why they named the company “hollister”. Lived in Monterey and drove through hollister many times and the town is fairly boring...

[@Babyshoes777]

Hey I’ve been through hollister CA, it’s a cute town, but very small. I’m sure kids who grow up there just want to leave 😂

[@lucyfoxx1116]

I grew up in Santa Cruz so I understand 😂

[@divabonitaa]

I love A&F now, I find a lot of timeless and great quality pieces there. It’s the perfect in between from forever21 crop tops and Ann Taylor.

[@chrislopez218]

all Abercrombie has to do is remove that moose from their clothing. Consumers want plain and simple clothing, Abercrombie fits really well but the moose actually ruins the shirt. Remove the moose, drop prices by a few dollars and they’ll have people buying their clothes again.

[@dealstobid]

Haha true to that. They also have to step up their quality lately

[@maddhatter1206]

A lot of their clothing now is unbranded and plain, which is working out really well for them. Hopefully they catch on to this and keep it up lol

[@d0uble_O]

😂🦌🦌🦌🦌🦌🦌

[@alfonsoperez1762]

I like the moose but low key

[@kaleyjoplinRAWRR]

Lol I actually never minded the moose but I never like the huge A&F slapped across their shirts and sweaters.

[@chrisrosadonyc]

their clothes are way too chad for me

[@erikafuller869]

Chris Rosado 😂 😂😂😂😂

[@ezzar8165]

haha OMG good one!!

[@lymarie1974]

So sorry I’m a kid of the 80s. What in the world does that mean? I got to get out more

[@sammyobvi.9710]

lymarie1974 don’t worry, I’m 19 and idk wtf that means lmao

[@maggiejetson7904]

So far I think I only heard the word "chad" from Indian. Are you Indian?

[@javierjaime9386]

It's a fact employers hire people based on looks.I once heard a manager say "I only hired her because she has a big ass but she has no experience in retail"

[@navyforeveryoungjean-phili5940]

Javier Jaime I worked for American apparel and my managers always asked how the prospective employees looked. If they looked suburban then send them away.

[@gloriaemon6624]

In London hollister basically only hire models too

[@shillilove]

Kellie Hickman I don’t know where you live, but I live in south Florida and there was almost always a black person working in every store I went to. I’m black and my older sister worked in Hollister. Also, when we went shopping together, she was invited to apply at Abercrombie because she matched the look. When I was older, I was also invited to apply. It’s about matching the “look” they’re going for. Maybe they don’t hire that many black people in places that don’t have a lot of black people but I went to many stores and saw black managers and everything. You just have to look good (conventionally speaking). 🤷🏾‍♀️

[@jaboubaa928]

I used to go to their stores a lot but I swear the moment I heard they were racist towards Muslims I never set my foot there. It was 6-7 years ago. I would never support racist companies.

[@Timoteo4]

@@shillilove It may be true that you may have seen a black face or two in the store depending on where it was located, but as far as their advertising and catalogue, you didn't see any melanin. That was a major issue. As for their hiring, it was the floor staff that had to be "cool and attractive." Cool and attractive is subjective, depending on who's making that decision. I think they hid those that didn't fit that look in the stock room.

[@whatstheniche8716]

Summer Girls was huge on my first day of 7th grade. I’m so glad I never cared what people thought. All I knew was $25 for a T-shirt was ridiculous. I’m glad to say they never got a cent from me.

[@XxvaxionxX]

The CEO himself is not at all good looking.

[@MeZzZzZzZzZzZzZzZzZ]

Hes like 55...wth do you expect?

[@sabrinabass2944]

@@MeZzZzZzZzZzZzZzZzZ Brad Pitt is 55 and he's very good looking.

[@MeZzZzZzZzZzZzZzZzZ]

@@sabrinabass2944 ok and Brad Pitt is one in a zillion lmao...they arent comparable.

[@sabrinabass2944]

@@MeZzZzZzZzZzZzZzZzZ actually he's not. There are plenty good looking people in their 50s and 60s and not just the rich and famous.

[@MeZzZzZzZzZzZzZzZzZ]

@@sabrinabass2944 "plenty of good looking people in their 50s and 60s"....said no one ever. You must be older.

[@babyyvie]

Hollister is still dark as F and I didn’t know what color my sweater really was til I left the store 🤦‍♀️

[@Nic-zs9yf]

😄😄😄😄😄

[@Khloe_dancer_model]

Lol!😂😂

[@fortunamajor580]

Next time bring a flashlight. 😁

[@Max-my6rk]

lol

[@Anony584]

Justine carrington Everything looks good in the dark bc you can’t see well.

[@CCCFFHO]

Previous CEO: At the Cashier The Cashier: We only sell to attractive people, sorry

[@theHAHA111]

We only sell to rich whites, sorry

[@taralorna1981]

Hahaha! I'm glad they're changing and being more inclusive.

[@philsmith4482]

Literally how I felt buying something there

[@1911beauty]

@@taralorna1981 McDonald's needs to become more inclusive. Maybe they should sale tacos, boneless skinless chicken, donuts, Skittles, and let's add filet mignon to the menu. This whole inclusion thing is going way to freakin far. If a store doesn't suit your taste or budget, don't shop there. When I was in high school in the 90s I loved AF. I couldn't afford it. So I found good knockoffs at JCPenney, Kmart, sale Liz Claiborne, lookalike polo, and Tommy. I win best dressed every year, even over my richer friends who shopped at AF. Style and fashion are a personal thing. No brand or store should definitely you. Even to this day I am not a boutique store shopper. I love the big chain stores like Macy's and Bloomingdale's. The sales are better. The quality tends to be nicer for the money. People need to get over themselves and get in where they fit in. This new world of inclusion is excluding individuality.

[@tonyscowboyshow2344]

And to think I loved both these brands in high school, now I'm thinking I'm not paying $50 for a shirt with a moose lol

[@imapotato8010]

The CEO looks like the Orc out of Lord of the Rings.

[@randomname8616]

You mean Azog, the pale one from the Hobbit?

[@mikhailsordinarylife]

Gothmog

[@imapotato8010]

Hans Mikhail Yeah Gothmog. I just couldn’t remember his name.

[@imapotato8010]

Random name I mean Gothmog.

[@MBATheGreat]

Don’t insult the Orcs like that

[@manuelborchardt3401]

I grew up with Abercrombie and I still wear their clothes, but now without the logos. Love them and I hope they stay open forever!

[@MrJonathanlopez100]

Manuel Borchardt same here and most of the time they have better styles.

[@just_jon96]

Literally me

[@chels10902]

I appreciate this and I love the rebrand with how diverse they are now!! -A&F employee

[@Sergio-fu7mv]

How old are you? 16? 😂

[@princejerrickfalling-darli8651]

Nah

[@jeffboldrinjr7166]

Not with today’s economy and those prices they can’t.

[@gorgewashingtonful]

Today’s economy is the strongest it’s been in awhile. Also I usually only buy expensive stuff like that a few times a year when I have the need and notice a deep discount

[@Autumn_Forest_]

buklao Actually, it’s the strongest ever in history.

[@jh1328]

What economy are you living in?

[@l_b8029]

I’ll tell you why I don’t shop their as an adult, I think their style now is totally something I go for minus the crop tops but it’s seriously just SO expensive. I can go to target and get the same top for half the price

[@choysum9030]

My dad used to wear Abercrombie back when he was still cool.

[@stevienguyen2047]

In the 1800’s?

[@danpatrick5944]

S7R4 ....rube

[@flamingapplepie1]

Lol that reminds me my dad once bought a shirt there but it was too tight so he never wore it

[@antoniot.6594]

Lol, I take it your dad's Asian? I've seen a lot of older Asian dudes still trying to rock A&F...Hope your pop moved on to fitted suits or something else that's classy and didn't let himself go lol

[@Mhel2023]

@@stevienguyen2047 nah, we shopped there in the 90's when it was actually cool 😂

[@gbreeze99]

I never shopped at A&F because my local one STANK of this weird cologne smell and it was so dark inside I could barely see

[@Inaworldoflove]

I actually didn't mind the smell. It was way over powering though. I wouldn't want to work there.

[@ahstiasummers5583]

Don't forget the obnoxiously loud nightclub music that'll deafen your eardrums if you spend more than 5 minutes there

[@priscilaassis5704]

They all smell, super dark and super loud. I prefer to shop their clothes second hand 😂

[@gbreeze99]

@@priscilaassis5704 Same. A&F's clothes werent even that cool

[@teovaldovazquez-rebol4025]

I was never an upper income teenager in the early 2000s. Kids now buy thrift clothes and think its to be 'unique'.

[@cdgipson9172]

History repeats itself. That was trendy back in the 80's.

[@Prettyboi_Lele]

This brand was elitist and racist. Then they tried to talk about diversity I remember I interviewed for them two times and never got the job and all their questions were about diversity.

[@thecutbeautii3399]

The narrator is shady AF. Clearly he's been watching housewives....I love it.

[@youbyoubalancedliving9700]

prime example of we have the power as consumers. "vote" with our dollars.

[@tzwacdastag8223]

Abercrombie and Flitch wants a comeback. Supreme: Hold my fans

[@ingeniousJay]

A strong no...Supreme has a grip on the youth and abercrombie has no chance at grabbing them.

[@hiih4499]

Why have I never heard of them??

[@Lucky8s]

@@hiih4499 Supreme? They're a massive street brand with a very loyal following. Abercrombie used to be really popular back in the late 2000s. I'm 21 and don't know anyone who wears their clothes now.

[@vergil01202]

Next up: The rise and fall of Supreme

[@tzwacdastag8223]

@Tre really

[@CC-ge7vi]

One year later and their revamp in my opinion has been a success. As a woman in my early 20s it’s hard to find a store in the middle, that’s not geared toward teens or women above 30. Abercrombie has made a huge improvement in all their clothing and I’m so happy that I now have a store to shop in that I feel fits my age

[@Aenima308]

Didn’t know Frankenstein’s monster was the CEO of Abercrombie

[@happydayz7857]

Jason Lee dayum lol

[@gripitl6878]

Jason Lee 😂😂

[@memebonita]

Hahahahhaha

[@devinpeirce7152]

Jason Lee exactly

[@ryanschurton]

I’m dead 💀💀

[@EverlifeGame]

Wearing Hollister in 2019 would honestly be embarrassing. I'm shocked they're still in business at all.

[@triple-aries]

The Honest Author it’s popular in many countries like India and China

[@marcoakastallion8621]

I don’t really wear there t shorts anymore b/c I like to eat and I have a gut, but I love there pants. They always have a sales on the jeans.

[@samdavisok]

Lol

[@Mysonismybestfriend]

Yes, I live in California Bay Area and it would be embarrassing to wear either...

[@jeffreyfigueroa8965]

You're missing out on their jeans. Ive tried them all and Hollister has the best jeans for the price.

[@darlingjewel6938]

I never felt like it was for me. I was a heavy set black teen. I didn’t feel welcome

[@BaibaVulgaris]

You mean you are racist? So if you dont feel welcome it makes everyone else racist?

[@brooks5895]

Same. I never purchased any of their clothes because it always features fit white men which I am none of those. I am glad change has happened and realizes white privilege and white supremacy. I still will never buy any of their clothes unless the company goes out of business and everything goes on sale to really cheap prices

[@madi4481]

It wasn't

[@jada7323]

Guilty confession: I still wear their jeans 😭 they’re the only one that fit me the way I like 😂

[@lcomposemusic]

They’re good jeans

[@albertomacias7159]

H&M is killing Hollister, American Eagle, Aeropostal, and A&F

[@stoichr3324]

Alberto Macias I don't get it. H&M quality is beyond inferior.

[@albertomacias7159]

@@stoichr3324 these days are about saving money, but hey be my guest if you want to buy $80 Jean's

[@sato88888888]

what about UNIQLO, Zara?

[@jj7958]

Yea. H&M is basically the teen store that all those others once were.

[@stoichr3324]

Alberto Macias Let's say I shop at H&M regularly. After 5 wash, it becomes unwearable. Then, I have to go buy another cheap clothes and it becomes cycle. I can go to Club Monaco and buy things that are on sale. It lasts significantly longer. I still wear coats that looks spotless from Club monaco and banana republic that I bought 10 years ago. You are not really saving money in long term. In the end, it's not about saving money it's about shopping smart.

[@ricinnovate9776]

A&F , expensive AF !

[@booftherow_]

Ric Innovate omg HAHAHAH

[@blixx87]

Ric Innovate not everyone’s broke

[@louise-yo7kz]

🤣😂🤣😂

[@Chigirlll]

I applied to Hollister in my high school days and was denied but they also only hired mixed and white girls/guys. 🤷🏽‍♀️

[@asho345]

Yea, they turned off black consumers which is a shame because we LOVE spending money on name brand clothes. They could’ve hired some beautiful dark models.

[@asho345]

Greg Whites are for undies.

[@emesshots1161]

It was like going clubbing with your parents 😂

[@princejerrickfalling-darli8651]

It definitely wasn't. I remember squinting in those stores.

[@MsNathaliabello]

I really like their clothes for winter clothes and comfy clothes, also gap when on sale. I like simple plain clothes for working.

[@bradwoods371]

Abercrombie's quality is not up to par for the prices they charge.

[@gripitl6878]

Brad Woods and the alienated Buyers.

[@chavant]

Brad Woods I disagree. Their jeans remain my favorite and are very durable.

[@JohnControl]

Elli but they're not better than Levi's, Lee jeans, Calvin Klein etc

[@chavant]

John Control I’ve had CK’s and they didn’t keep their shape too long. Can’t speak on Levi’s/Lee’s as I haven’t owned any, but the jeans A&F carried were almost worth the cost. I was just saying I personally like them even though I no longer spent my money there. :)

[@imnaynay]

John Control I guess it depends. The jeans I own from stores like Abercrombie and American Eagle have lasted longer and have fit me better than jeans I’ve had from other famous brands. The only pairs of other jeans I have that lasted longer were a vintage pair of Levi’s and some from Rag and Bone

[@michaelharris5281]

As far as has their clothes are concerned they've always been very high quality from what I remember granted they were also very expressive

[@smileandlaughs]

Their materials are high quality but their designs are abysmal. They basically tries to sell the brand at an inflated price.

[@michaelharris5281]

@@smileandlaughs lol yeah

[@garlandstrife]

they released nice jackets and outerwear.

[@dealstobid]

Yeah their quality was pretty good. I used to buy them in my college years and they lasted very long. However recently I think they lowered down their quality. T-shirt would not last as long. Their design look in my eyes still looks the same. Not buying them anymore due to quality.

[@garlandstrife]

@James Valt ikr, god bless those little fellas

[@CharlanaJo]

I still love both Hollister & A&F. TheQuality of the clothes and how long they last is what keeps me shopping there as well as American Eagle.

[@linc131313]

I remember when I went to my job orientation, after I got hired at the San Francisco/Market Street location, the managers told us that we got hired because of how we looked - we looked good, they said. Nope, not making this up.

[@en6866]

In reality that is the way every single retail store hires, just other stores won't admit it so that they don't get a lawsuit. Just take it as a compiment.

[@jacklam6140]

When I walked into a Hollister, it’s just dark and dim. I can hardly see myself in mirror

[@JoshFullstack]

Jack Lam that’s the point have you Seen yourself? It’s disgusting lol

[@_1Brick1_]

😂😂😂

[@lacucurrucucu9245]

Lol 😂 some mirrors in the stores make you look really weird,is like they don’t want you to buy their clothes,I went once to one store and my skin looked a little green because of their lights.

[@jko1854]

I was that Asian kid who always got sent to the storage to fold clothes. -____-

[@CardboardBoxed]

Ryan Tang Lmao, I remember going to A+F in Taiwan years ago and they got those travelling white kids that teach English abroad to work there. It was so cringeworthy, especially since the Taiwanese were soo much better looking. Racism is so sad, I can’t imagine what people must have been through to become racist.

[@latenightcrazies]

Damn dude 💀💀💀

[@rgdssd]

Ryan Tang I grew up at the border and middle and upper class kids from Mexico were obsessed with these brands, they would flock to these stores. I don't think they knew about the racism scandals. I remember thinking- how pathetic to be shopping at a place where you are not wanted! Sad.

[@jamescrud]

Ryan, you never worked at A&F. Stop it.

[@jko1854]

@@CardboardBoxed Taiwanese are better looking :)

[@gg3675]

Weird to feel bad for a CEO, but Horowitz really has the vibe of my mom trying to correct a mess my stepdad created. Oof.

[@MichaelLovely-mr6oh]

But at least Fran Horowitz is doing her best to undo the damage wrought by Mike Jeffries; who is a prime example of what can happen to you if you have too many plastic surgeries.

[@CRFSUIGENERIS]

The stores were so dark that I couldn’t see the prices lol. Despite the modern teen wasp vibe, they had great quality wools. Can’t really vouch for the other stuff though. It had it’s run as all retail does. I’m grateful for it’s association with my pre-teen and teen years. I’ll still remember that cologne smell till my nursing home days. 😂

[@MikuHatsune12]

@Jamie Kinthaert you sound like you're straight from 2002

[@jpdrummer86]

@@MikuHatsune12 what does that even mean? so what if he did that in 2002, what were you doing in 2002?

[@MikuHatsune12]

@@jpdrummer86 lmao. Saying fierce sounds like that not what he used to do as a job don't get in your feelings.

[@Slideyslide]

I have some of that cologne. An ex of mine used to smell it all the time. I never wore it because I had actual designer stuff. It might make me sound stuck up but what are you going to pick lol

[@charmsz566]

I never in my life thought that i would wear Abercrombie past high school, but now 90% of the time someone asks what I’m wearing, it’s Abercrombie. I’m almost embarrassed to admit it given the company’s iffy history but I gotta say, they’re clothes are made to fit my body perfectly, there’s no tacky logo, and they’re made very well. Well done abercrombie, I thought I was just a weirdo for going back to an old brand but the numbers speak for themselves. Looking forward to seeing what happens with the new and improved brand from Here on out!

[@marktheregulardude8651]

My father has some Abercrombie and Fitch clothing from the mid to late 1900's. It is rugged, and STILL wearable. This is clothing over 40 years of active wear and tear in the winter. This brand still catches my appeal in 2019 with their new twist on style. They offer a professional and laid back look, with quality clothing and designs. I think they're 2000-2013 phase was strictly for teens, but they seem to be on the right track again

[@georginajiang9186]

Abercrombie was like Victoria’s Secret but a clothing brand.

[@princejerrickfalling-darli8651]

?????

[@saaaimming5992]

Honestly I liked the old A&F better 🤷🏻‍♀️ their dark store and sweet smelling musk with half naked dudes was iconic

[@Softnsweetbb]

Saaaimming lol agreed

[@paladyn35]

me2