CAPTAIN AMERICA BRAVE NEW WORLD TICKETS SALES DISASTER?! Nowhere Near Ant-Man Quantumania

CAPTAIN AMERICA BRAVE NEW WORLD TICKETS SALES DISASTER?! Nowhere Near Ant-Man Quantumania
CAPTAIN AMERICA BRAVE NEW WORLD FINAL TRAILER Box Office Success?
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[@markheffernan876]

I've never pre-bought a ticket for any movie EVER! I just don't believe presales will tell how well a flick will do once it hits the theaters Keep up the amazing work and as always please stay safe. Excelsior! Heff

[@denodastoner9979]

It’s the narrative they are trying to push that’s all

[@39Bosski]

Especially not during the winter months. I wouldn't want to be caught up in a blizzard. It will be the day of or the day before for me.

[@anthonyontv]

“I’ve never pre-bought a ticket for any movie ever! Therefore it’s rare for anyone else to have too!” Said one person out of billions.

[@navystylz]

I was like "what? It's out? Maybe they need to anounce these things in better ways." But then I seen that it's not even out, it's just presales. Nah, eff that. That means nothing. People aren't going to rush to prebuy tickets for a movie. Esp not as rocky as Disney has been with Marvel in recent history.

[@krtvmndz5848]

@@anthonyontvliterally bruh I hate people who think like this. I went to the fan day event of Deadpool and Wolverine and there were hella people who pre bought their tickets.

[@matthewdegraw6947]

I hate all the fear and hate-mongering towards the MCU right now. Just because there were some stinkers in the mix, doesn’t mean that everything is awful for the next film. Plus, it isn’t 100%Marvel’s fault that those projects were crappy, but rather also with Bob Chapek. Thanks for calling this type of BS out EA!

[@MichealBrown-35]

Add 2023 Hollywood double strikes into the mix

[@matthewdegraw6947]

@@MichealBrown-35ya, definitely didn’t help things, but it gave Marvel time to fine tune some of these other projects.

[@MrSteve8511]

What!? Maybe we're all tired of the DEI BS! Which is MARVELS fault. No one wants to see black bird man captain America! If Buckey was playing this like he should we would be more positive.

[@matthewdegraw6947]

@ My brother in Christ. The only DEI bs that happened was Black Widow making Taskmaster into a woman who didn’t even have the power set of the actual character. Have you ever read a comic? From your comment, the answer is a resounding NO. Sam Wilson and Bucky Barnes have both been Captain America for a length of time. Bucky took the mantle after the Death of Captain America run after the first Civil War. Sam took it on after Steve lost the abilities of the Super-Soldier Serum, and RAPIDLY AGED!! They adapted that story line, and, honestly, if you’re of the opinion that taking story beats from the comics is DEI, then you better stfu and talk to people who actually know the comics.

[@matthewdegraw6947]

@@mattjvictory 1st, like I said in my original post, marvel does have some blame, but it is mostly the fault of Bob Chapek, as he is the one who wanted quantity over quality. Ever stop to wonder why we got over a dozen Marvel projects in just over a year after the worst of the pandemic was over? It’s because the CEO at the time was not interested in building franchises, but cheap cash grabs that may or may not have actually worked. Secondly, who was paying for it?! What argument is that? Just because Disney and Marvel are paying for it, doesn’t mean anything, man. It’s the creatives, and the oversight that is being shoved down their throats. Remember Spider-Man 2 and 3? Do you know why 3 was so bad?? STUDIO OVERSIGHT!! Thirdly, no, EA is not a Disney shill. He’s constantly calling them out and criticizing them and their failings. And he straight up has said in previous videos, that Marvel knows that it’s not going to break even. Marvel knows that they have spent way too much money for that to be possible for this film, but it is a story that needs to be told for the greater MCU. Lastly, dude, if you don’t like the MCU or Marvel content, why tf are you on this channel to begin with? Go do something with your life instead of being a miserable no-life on a channel that talks about something you don’t care about.

[@edwardluna9907]

Some people just like to hate. You can't call something a flop until it comes out. Chances they aren't fans to begin.

[@ronpetersen2317]

They predict some of that based on available data like ticket presales. It could be a financial flop. It has a budget of on the high end reported at $375 million. It might likely be higher. That doesn't account for marketing. In general a movie needs to do about twice it's budget to be profitable. With most movies I am a sit and wait for the reviews anymore because they been putting out a lot of meh movies

[@BuckyBarnesNC]

Yep. Those same people like it later on.

[@MarvelRivalsIdeas]

@@ronpetersen2317its budget is lower than the marvels which was 284million . The 350m budgetcame from the same reporter that said we’d have Spider-Man 4 May 2, 2024 guaranteed. They also said the budget for guardians 3 was 500m and Deadpool 3 was 800m

[@richardreed6249]

Actually, you can from watching trailers, looking ot the movie making process, spoilers, and numerous other metrics.

[@LuckyDanTheMan]

I’ll see it in the theater, I’ll take my family, and if it’s fantastic I’ll see it twice. Most movies don’t make the cut for shelling out theater prices anymore

[@catmario-_3170]

I bet deep down, Anthony Mackie is like “lord please let these reshoots end, no more.. 😭”

[@BrunoDias1234]

a guy with wins beats red-hulk, really?

[@akakjb]

​@@BrunoDias1234Apparently you have never read any of the comics where Spider-Man and Daredevil have managed to beat the Hulk. Granted, they didn't look too good after they were done but they did manage to beat the Hulk.

[@BrunoDias1234]

@@akakjb she-hulk vs daredevil?

[@akakjb]

@BrunoDias1234 Nope. Real Hulk. And Matt got royally fucked up. Beck on the day, just about every Marvel hero had to take on the Hulk at least once. How none of them were ever killed is one of the ways you know you're reading a comic book!

[@BrunoDias1234]

@@akakjb opinion? Sam beats red-hulk Kraven beats knull

[@jasonjensen6330]

Streaming killed the box office... Hollywood has consumed itself at every level in the last 3 decades....I plan to see this with my son

[@ronpetersen2317]

Yup. There were a number of movies I was going to see in the theaters but I waited too long and it went streaming. They need a bigger gap as they are shooting themselves in the foot for the most part.

[@toddtastes9855]

@@ronpetersen2317 I agree with both of you. Back in the day if you missed a movie at the theatre, you had to wait 6 months to a YEAR before it came on VHS. Even DVD was like 4-6 months. Now all you gotta do is wait 6 WEEKS and it’ll be available at home!🤦🏽

[@amberbanuelos7053]

@@toddtastes9855 even if it’s a little longer, like with Inside Out 2, it’s still usually around 12 weeks at most. I’m somewhat neutral on this movie, though I’ll definitely watch it when it’s on Disney+. Just not excited enough to pay extra to watch it in theaters. Aside from Agatha, Marvel hasn’t released much of a higher quality in the last few years, so why spend more when I’m already paying for Disney+?

[@djmattblack]

100%, its so expensive to go to the cinema nowadays and most people would much prefer to watch films in the comfort of their own home

[@ronpetersen2317]

@@djmattblack Not true. I can go on tuesdays for $6 or $7 bucks. I prefer to watch movies on a very big screen with a great sound system. We need to get out of the house more anyway and not be a society of hermits.

[@furbl4345]

Quantumania earning a small profit is still a profit. I'm glad someone finally told the truth that the movie didn't lose money like most haters falsely claimed it did.

[@Immortal_Liberty]

ANT MAN 3 DID NOT EARN A PROFIT! STUDIO ONLY GET 50-54% OF THE GROSS DOMESTICALLY, AND 35% FROM FOREIGN GROSS,AND ONLY 22.5% FROM CHINA(ON ANY MOVIE). DO YOUR BASIC RESEARCH, THEN DO THE MATHS. IT LOST LOTS OF MONEY! MARKETING BUDGET WAS 110 MILLION FOR ANT MAN 3. ADD THAT TO PRODUCTION COMPANY.

[@furbl4345]

@@Immortal_Liberty You forgot to factor in merchandising, licensing rights (with Coco-Cola) and PVOD (Quantumania was topping this chart upon its release). Adding all those revenues, I do see a green for Quantumania.

[@alsoknownasbags]

With the current economy some ppl would rather handle that mobile service bill or their water tab now instead buying a few seats in advance. You can get perfect seats the week and day of. Film studios can’t work us into a frenzy as easily as before. Times & movie going habits have changed.

[@AresGodOWar]

Tell that to Deadpool and Wolverine

[@BuckyBarnesNC]

What? It’s $16 for 2 tickets. Just bought mine yesterday. It’s not the state of the economy, it’s called people don’t know how to save money, and blame others for their financial BS.

[@darthstormkitty]

​@BuckyBarnesNC very true people are all babies who want to blame everyone for them being lazy underachievers! I think everyone also want to say dei & woke nonstop too when the reality is the scripts aren't great & streaming has driven down the need or desire to watch movies at the cinema. Time will tell but this movie is likely middle of the pack at best.

[@Ironmike341]

The economy is doing great, unemployment is low, stocks are booming.

[@akakjb]

​@@Ironmike341Remember that because it's about to completely tank.

[@marloncain9545]

Let's get ready for something crazy. Smdh. Some ppl want to ruin this movie for no reason.

[@joekeefe1811]

Publishing news isn't "ruining" anything.... Just wait and we will see... I'll end up seeing it at least twice.. But I def don't need advanced tickets

[@williamrodriguez5820]

Falcon and the winter soldier was slightly worst than just being mid. What can we expect?

[@MrButchersTube]

Be sure to go 17 times so they can make their money back.

[@trell1011]

Bro you know why people want to ruin this movie

[@spider-man500]

Because the production was a fucking disaster? Because most people don't care for Sam Wilson as Captain America? Because the MCU as a whole has gone downhill? There are so many reasons why the ticket sales prediction isn't good.

[@kicknowledgesmith8608]

I just want to go back to a time when no one cared about box office numbers and critics scores and just cared about movies. Many classic movies from the 90's and early 2000's flopped and had rotten scores and nobody cared. I'm sick of the gaitkeeping and the culture war stuff.

[@takerhulk3163]

Yep i know what u mean. Look at Ace Ventura low rotton tom score but i still love it

[@Immortal_Liberty]

dude, everyone with a brain ALWAYS cared about the money.ALWAYS! me and my friends ALWAYS looked at it 20 yrs ago,and critics scores mattered way more decades ago in fact. You are a clueless kid.

[@Immortal_Liberty]

classic movies flopped? yeah, but they were never franchise films,dumbo. Studios never planned to make a 2nd fight club or american beauty and not even a 2nd gladiator, ridley simply thought of that in 2021 initially. You know nothing of history it seems,or films. Most classic films were hits btw,not bombs. and critic scores mattered way more back then, look it up.

[@takerhulk3163]

@Immortal_Liberty back in the day i just went to cinema and if i enjoyed the movie id buy it or see it again. If i didn't moved on. Never once did i think oh jeez i wonder how much Ace Ventura or Terminator 2 made

[@takerhulk3163]

@@kicknowledgesmith8608 i get folk want there fav movie to have a sequel or what ever. It just sometimes dosnt happen. I really dont care how much a movie makes it isnt going in my wallet lol. Ignoring alot of socials before I see cap 4

[@SUAVE_RICOSUAVE]

I think ticket sales are low because it's opening on Valentine's... you're not gonna add "go see a Marvel movie" to the itinerary for Valentine's weekend. If you're in a relationship, you'll never hear the end of that if you do lol

[@dnice4145]

Dinner and a movie it is, lol.

[@rubenavalos5455]

I'm getting lucky my niece is buying my ticket because of Valentine's Day

[@ariyanadumon4549]

I went to see Deadpool with my Wife on Valentine's Day 😂.

[@joel198d]

@@ariyanadumon4549that’s a little different though I went with the homies lol 😂

[@kicknowledgesmith8608]

@@ariyanadumon4549 but it opened on the 12th not on Valentine's day. This movie opens on that day.

[@Undici]

It's definitely a different era with so many comic/super hero inspired shows, hopefully Cap 4 will deliver on the goods and keep the MCU going strong!

[@CappyLarou]

Who gives a flying whoopty - doo about presale tickets? It's freaking dumb.

[@starsick7]

Deadpool

[@CappyLarou]

@@starsick7 touché'

[@Actionfiguresinaction]

Dumb as it is? It is a 'Mertic' that goes into forecasting 'first weekend's box office.

[@CappyLarou]

@@Actionfiguresinaction what in the hell is a "Mertic"?

[@takerhulk3163]

I know some folk get tickets on the day. Later in the week or month

[@PatrickHarnish]

I am all in for this. Bought tickets day one. Will see multiple times if good. Super hyped!

[@johndevitt4706]

My local theatre just closed down, next town over with a multi-plex is 45 minutes away. My family is seeing this, we just are not into pre-sell tickets. Keep being amazing.

[@Takarr]

Definitely watching this on opening weekend.

[@BoosieBraun-q5s]

Same

[@Actionfiguresinaction]

1000%

[@kevinf.518]

The most important thing for me right now is if the movie is good if the movie is good it should do ok financially.

[@djmattblack]

Out of all the MCU movies this year this is the one that i thought might struggle to make money as its costs have been increased due to reshoots and a lot of people just arent that bothered about a Captain America film without Chris Evans

[@Sbudre]

The bizarre thing is that this movie looks really good and interesting. First Marvel movie since "Winter Soldier" I'm actually keen to pay to see.

[@Immortal_Liberty]

you kidding? It looks DULL and something youve seen a million times, concepts and narratives from tens of thousands of spy and government thriller films we have seen before for many decades. Very tired,nothing new, boring and uneventful. Give us the damn celestial head in the ocean,give us the multiverse,give us the great expansive narrative . not this old worn drivel. You clearly havent seen any movies,kid.

[@gelan8543]

The movie is going to open on Feb. 12th in Asia. Checking the theater seating reservation, only a few tickets have been sold.

[@ShaneDocPuff]

I genuinely feel that most people no longer trust Marvel as they once did and are waiting to hear what initial viewers and critics have to say. This movie has a lot to live up to, given how excellent the previous Captain America movies were. I hope it turns out to be more than just watchable. I long for the return of the Marvel we all loved.

[@curtcurt74]

So many people are counting this movie out just because of some projections or numbers and it looks like a genuinely good movie

[@WarBoundMyart]

People hate everything Disney right now

[@kicknowledgesmith8608]

Dead pool just made over a billion and many liked the Born Again trailer.

[@adamgoudy]

@@kicknowledgesmith8608 Nobody saw Deadpool as a Marvel movie. It was a Ryan Reynolds movie and it paid homage to fans. This movie is just like Eternals and the Marvels. Just Disney franchise filler

[@thambone30]

Quit spreading falsehoods.

[@WarBoundMyart]

Its not you may not see it but i see people just hating all the time anything Disney. Weather its Star Wars Marvel or a Disney remake. Disney got a lot of haters​@thambone30

[@takerhulk3163]

Going to Disney land paris in a few months so not every one lol

[@carlos_picyweiner]

From everything I’ve read it’s looking at 85-100 million for the opening weekend, it’s a holiday weekend so that should help.

[@oal5609]

The title on this is crazy. I'm still watching it but at home later. It's still early.

[@forestpark73]

Times are tough on a lot of people right now.

[@ThunderMikey]

The problem is the inflated budget. If it only makes 400 mil, it's still not turning a profit.

[@pj6915]

Why is the world obsessed with budgets these days? It’s Disney’s problem how much it costs them to make, not ours as the viewer. We just need to concern ourselves with whether it’s a good movie or not. I get what you are saying but I just feel like budgets are used now as a way of creating internet noise and quick and cheap judgements on what should be judged on its art.

[@ThunderMikey]

@pj6915 because financial success directly translates to what the studio wants to make next. It's also a symptom of an underlying problem. Throwing more money at a project doesn't make it better. Having a great script from the beginning does.

[@pj6915]

@@ThunderMikey I agree with what you say for sure, especially about ensuring they have a good script at the start. I do think though, that if the internet hadn’t already judged a movie on its budget before it’s even released then the movie would actually perform better at the box office, because it wouldn’t be under a cloud of negative financial toxicity from the start.

[@carydabbs6562]

Do major Disney stockholders watch this channel??

[@cosmictruthtortoise]

Everyone wants to act like a Wallstreet stock broker these days.

[@cardsfan5100]

I’m watching. I’m tired of people trashing movies they have never watched.

[@TheRedSully]

Also why will I spend $65-100 to go see a movie when I can wait 4 months and it’ll be on Disney plus for $12-30

[@exxodusk]

you can just watch them for free online, not on disney plus max 1-2w after theatrical release for like full hd quality why pay at all stop giving them money

[@cjwoolfolk6170]

When you go to see a movie at a theater, you go for the experience (going with friends, seeing exciting scenes and seeing others reaction etc)

[@takerhulk3163]

Jeez thats bad. We have a cinema card here with a monthly price so dosnt cost to get tickets.

[@FranMessina1998]

Man... some people in the comments still thinking that the movie budget was 350 Millions of dollars when that was denied weeks ago xD

[@1Pearljamfan]

As long as it's entertaining with a story that moves towards the future, I'm going to be happy.

[@nathanielthomas1394]

Oh I have sat through the Eternals and The Marvels so this movie will far surpass those 2 and even Ant Man. I am a huge fan of Mackee and Ford is in my top 5 all time so this movie will shine. With the economy the way it's been over the last four years and the strikes I am just happy that Disney is still putting out movies to go see.

[@keynind2905]

Me... I'm the type of fan that will see the movie 4 or 5 times of it's good... Marvel Movies that I saw that many times: Civil War, Dr. Strange, Black Panther 1 & 2, Infinity War & Endgame!!!

[@MrButchersTube]

Black panther 2? Was it the plot holes that kept you coming back or what? Perhaps it was the awful pacing?

[@keynind2905]

@@MrButchersTube are you mad at my opinion? like really????

[@39Bosski]

@@keynind2905 I guess you're not allowed to like what you like.

[@keynind2905]

@@39Bosski facts! that's like telling someone to go to the bathroom when "THEY" tell them too!

[@xxPenjoxx]

Marvel films really do be costing too much to make. The chance to break even is always too high.

[@myselfandeye3884]

People need to start realizing that after the last Avenger movie a lot of casual fans tuned off from superhero movies. Since then there hasn't been a movie that resonated with the non-Marvel fans apart from Deadpool, but had more to do with Ryan Reynolds and Hugh Jackman teaming up than that it was Deadpool and Wolverine. There aren't a lot of people invested in a Mackie lead movie. Hell I doubt there would be a lot of interest even if it was still Chris Evans. The non-Marvel fans are just superhero movie tired. They should lower the budgets and really focus on the Marvel fans, because there still can be made money but not the big money it did before.

[@ariyanadumon4549]

I'm just not a fan of Captain America in general as a character. He was literally made to be WWII American Propaganda and he still is as far as I'm concerned. Good on Mackie for taking up the shield, I wish him well.

[@crosshair80]

I'll be seeing it at least 4x. Can't wait for this movie to come out.

[@christophergutierrez2760]

It just doesn’t have the wow factor that a lot of fans get excited for. I’ll wait till it comes out on Disney plus 🤷🏻‍♂️ I like the movies but there was a noticeable drop in quality the last few years. Seems the storylines are rushed…

[@paulc5389]

The drop in quality lines up with Stan Lee passing away. I doubt that's a coincidence.

[@michellecadwell6668]

I've only bought a few tickets prior to seeing a movie. It's usually the day of and it's because I bought them for my grandchildren to go to the movies with their friends. There's so many people who don't have to purchase pre-sale tickets. It's understandable in the big cities to ensure you get them.

[@nyslice]

considering the movie prob needs around 900 million ish to break even its going to need heavy lift to make up the difference.. if the movie does not resonate with fans it will translate to lower sales of merch. No company is happy spending to 500 million ish at the box off to break even or lose money.

[@cosmictruthtortoise]

It's wild that we live in an age where half a billion dollars could be considered a bad thing.

[@HappyOne-i7p]

it´s even wilder how you put that out of context :) that film costs like a billion and plays in IF lucky half a billion with like aditional 200milion in promos... in a time where tickets in cinema cost like 200% from what it was 15 years ago and making the movies also got like 5 times more expensive think that is wild and a bad thing! imagine those people would say instead of making that movie we just burn 100 million and give 300million away to poor people or sick people or you or me :) and it would be better !!! not just because i dont have to waste my time on a movie like this

[@takerhulk3163]

Totally lol

[@wokedragon3211]

NO ONE IN AMERICA IS GOING TO SPEND MONEY ON ANYTHING FOR THE NEXT 4 YEARS PLAIN AND SIMPLE WE CAN'T AFFORD IT AND FOOD!

[@AresGodOWar]

If the movie cost 300mil to make, and they make even 500mil. Doesn't that mean they lost money, if they have to split with the theaters? If they keep losing 50-200mil a movie, they won't last long.

[@Netherstrasz]

I’ll see this movie, but it’s hard for the general audience to be excited about a Captain America movie without Chris Evans. The falcon and the Winter soldier Disney+ show did not do any justice. I like Anthony Mackie but the betrayal is just not that engaging, plus I don’t like his suit. It sounds superficial, but we need superheroes to look cool too.

[@davidwalker7983]

Its really ridiculous how all of this is turning out. 1. Streaming movies has killed the movie sensationalism and interest for people to leave their houses and go watch movies with friends, families, coworkers, dates, or even by themselves. 2. There are wayyyyyyy too many "critics" online that people are soaking up to whatever those people say or think about a movie before it has even been released. 3. Movie makers, story tellers, producers don't need to change the fundamentals of characters that are already established to pander to political agendas that may completely ditter fanatics of what they love. 4. Fans need to allow new ideas of characters to flourish as long as it doesn't change the fundamentals of what that characters role even if a new character is filling that role.

[@Actionfiguresinaction]

Only those under 30. And?.that's a Sad as F sitch. Bunch a screen babys who won't even know soon how to deal w the 'Outside'😂😂 their own safe space(home) and? That? Won't make for good soldiers in the next world war. Exactly what the powers that Be? WANT 😂

[@takerhulk3163]

100%

[@silverfreak4954]

Its no morbius or madam web opening😂

[@thealexeitube]

You bought two tickets before you even knew of its quality ? Alright bro

[@takerhulk3163]

Got 2 tickets to looking forward to it

[@TheoButler0421]

Here's the only question that matters. How much did this movie cost to make? If that number is half a billion, then they need to make a billion to break even. That's all that matters. Feelings/Opinions don't matter. Money does.

[@TerrellAustin19941]

☝🏽👍🏽

[@timothythomad5529]

Expecting this or most future Marvel movies to make a billion is silly. Unless it's an Avengers level team up, and even then probably not.

[@KingKaam]

Probably over 450M making it one the most expensive Marvel movie

[@TheoButler0421]

@timothythomad5529 its not about my or your expectations. It's about what the studio (any studio for that matter) spends to make, promote, distribute the movie. Like Feelings, Expectations don't matter. What does is the financial bottom line. U spend it? U need to make it back.

[@pj6915]

Doesn’t matter to me one bit how much it cost to make. What matters to me is whether it’s a good story and well made. Secret Invasion cost $250M+ and it was awful. Agatha All Along cost less than $50M and it was incredible, I rewatched it 3-4 times. Money spent doesn’t equal enjoyment factor or plot strength. I think we would all enjoy the movies more if we stopped caring so much about budgets and cared more about how the experience of watching them. .

[@under_wraps]

Couldnt agree more! The box office numbers to me doesnt gauge if a movie is good or bad!

[@nunyabidnez9004]

I never buy tickets early.

[@jboohoo1]

I Cant agree with you more, i always see people last dislike a movie.... and then find out that they have never seen it. Thanks for speaking the truth

[@nogrecords]

6:37 Amen!!! I'm so sick of the marvel naysayers, the haters the misogynists the racists, anyone that's just going to hate on our marvel movie for the simple fact that it isn't a white male leading the movie! I used to believe that there was way more of us than they were of them, but after, well just say, what I've seen lately, I no longer believe that. And that those people unfortunately outweigh us

[@Aegis_359]

Most Studios would fold if they dropped almost 400mil to make a movie, not including advertising, only to get a 400-500mil return

[@bluewolf8318]

Days of streaming are quite different

[@rubenavalos5455]

Yes some people are going to wait till it comes to Disney Plus unless it's a banger like Wolverine Deadpool people won't spend money in the theater

[@CertifiedUltraEgo]

​@rubenavalos5455 People love Deadpool and Wolverine for who they are, not because the movie was good. That can only be said after the movie comes out, not beforehand. When it comes to Falcon being Cap, I've seen plenty mixed opinions so a lot of people might not even watch it at all even on Disney+

[@kennethhopkins8184]

You know you're doing well as a company when people can't quantify your potential by comparing other companies

[@9RealmsPublishing]

Dude... Im sorry but your objectivity I think has been compromised here. The estimated budget, prior to marketing, is 350-375 million. You said, it doesn't need to do Endgame numbers on a film with a comparable, if not more than Endgame budget (the budget for Endgame is 356 million). They literally cannot afford for it to be not a billion because once it clears 350 mil budget, they need to bring in over 800 to 900 mil just to turn a profit. Box office revenue is not taken by studios 100 percent, there is a 40-50 percent split between studios and distributors (ie theaters). Given that the first Marvel movie to cross the Billion was Cap 3, the expectation is precisely it will break a billion. The fact is that the quality of MCU projects since Endgame has plummetted. When they make a good movie, it makes the billion or pretty damn close. The fact is that this movie has had multiple different test screenings that have had disastrous reports. Additionally, Sams tenure as Cap has not held audiences in the comics and the fact that people have cared more about f4, Superman and Thunderbolts than anything with this film shows its in bad shape and Marvel is doing everything it can to give it marketing legs it just doesnt have. The only way this does well is if it has positive word of mouth and given what weve heard from screenings, I very much doubt that it will.

[@jeffreyfettes]

I disagree. I think he got it exactly correct. Most of us know very little about the movie business, especially on the scale that Disney operates. “Common sense” might suggest that their primary objective should be turning in films at a low budget, controlling marketing spend, and then turning a profit in theaters. So why don’t they do that? It’s because those who are in the IP business know that their primary objective is to 1) Do no harm to the IP and 2) Expand the value of the IP. 1) To do no harm, you want to make sure you don’t scar a brand with too much controversy (which is why so much was spent changing Sabra). You want to make sure you injecting the best quality content possible to keep the general conversation and buzz about a character going in the mainstream. So they need a Captain America movie to keep up the sales of backpacks and keep their theme parks relevant. 2) How do you expand the IP? You introduce lessor known characters and attempt to elevate them into the public conscious. The more Marvel characters that everyone knows on site, the more that their $4 Billion dollar investment keeps going up in value as an asset. And so by their internal calculations, adding $100M of cost to this film is worth it if it keeps everyone talking about Captain America as a brand and launches the Red Hulk to enhance their IP. Do they want the film to make money? Of course. Yes. However, the performance in the above two categories is primarily what they are focused on when releasing these films. For all of us fans to pretend that somehow Disney is just stupid and doesn’t understand how to make money in entertainment is kind of silly. Most importantly, Michael Roman pointed out that as fans we should care the most about if the film is good and if we like it. Pre-Endgame films barely got any scrutiny on their budgets and profitability. Well just knew that we were having fun. That’s our job in all this.

[@9RealmsPublishing]

@jeffreyfettes pre endgame the budgets of these films were generally below 200 mil, and they brought in double to tripld that. Winter Soldier had a budget of 170 mil, and brought in 713 mil world wide; Civil War had a budget of 250 mil and brought in 1.15 billion. Every single one of those entries were profitable on box office alone. Marvel has seen activd diminishing returns since endgame where they have dumped tons of money into projects that have performed poorly, with some notable exceptions like No Way Home, Guardians 3, or Deadpool Wolverine. But most projects have fallen flat and as a result have shown a decrease in profitability. There has been a super saturation of content between film and streaming and mosf of it has not been good. As such interest in the marvel brand is waning and these presale numbers are a result of that. Word has gone around about the extensive reshoots and lukewarm response to the Falcon and Winter Soldier show has more than likely turned people away and unless the review embargo lifts and people are blown away resulting in incredible word of mouth, this movie is nof projecting to do well. It is the fourth entry in the Captain America saga, and this is a brand that even though may no longer have Steve, is still strong and people do care about, so the fact pre sale numbers are on par with Ant man and the wasp and eternals does not bode well at all.

[@FranMessina1998]

The budget isn't that big. The Hollywood Reporter already confirmed that it was smaller than "The Marvel's" budget, which was 307 Millions of dollars.

[@9RealmsPublishing]

@FranMessina1998 that was before the extensive reshoots where they effectively re did about 3 quarters if the film.

[@cosmictruthtortoise]

He is literally the most objective fan you could listen to on youtube. It doesn't have to turn a box office profit when it's an investment in the MCUs future. It just has to be a good film. Disney is a far bigger entity than people seem to realize.

[@pj6915]

I see every marvel movie at the cinema when it comes out but I never buy a ticket in advance (I prefer to keep my time options open). So I WILL go and see this. But, am I feeling that excited for it? Not hugely (we haven’t seen these characters for so long 😫) , but I’m going with an open mind and hopefully it will be awesome and a pleasant surprise.

[@melconhuger6776]

Maybe it's because it's so cold in parts of America-who's going out to see a movie in these crazy temperatures? I know I won't! The movie doesn't look too bad, though. Take it for what it is: a good way to be entertained for two hours, nothing more. Again, it's just too cold. Here in Pittsburgh, it's -4 degrees!

[@carlos_picyweiner]

Thank you Michael! All Fires 🔥!!!

[@mrc302]

Hope film does well.

[@Gamer-ks9pj]

I got my tickets. Can’t wait.

[@adamellis3013]

Literally needs to make a billion to break even. Very doubtful. Remember you have to double the budget at least. The movie theater get half the take.

[@VWayyyyyyyy]

A billion??? Where do you get this number🤣

[@CertifiedUltraEgo]

​@@VWayyyyyyyy you don't think a billion dollar business not looking for billion dollar numbers???

[@VWayyyyyyyy]

@CertifiedUltraEgo You have to be realistic that''s all.

[@jaylinc2062]

You know it won’t. Chris Evan’s needed a strong supporting cast (Avengers) to get those numbers for a Captain America movie. Mackie’s being set up to fail at this point.

[@linkjourney422]

I feel like Cap 4 will live/die by how well the film is received by the viewing audiences

[@ericcrook5147]

The dude does not even have the super soldier serum. People with brains just look at him as a replacement for cap being silly. You could put hawk eye, black widow or any other person that is a very skilled warrior as Sam. Just does not make sense. Bucky makes more sense or somehow have gotten Sam to take super soldier serum. He is just not believable to be captain America replacement. It is the 800 pound gorilla in the room. Hard to take him seriously as that level of Avenger!

[@ronpetersen2317]

The issue is their budget is quite high. It could get decent viewership but a "flop" is a financial determination. They really should have gone for a much lower budget from what it ended up as. It looks entertaining strictly based on the trailer.

[@amilcareschettini5881]

My only concern is Anthony Macker doesn't give lead man vibes. However, I'm interested in the MCU

[@Awdreejahslin]

I am blown away that people can see a film in the theater more than once… it must be nice to have that type of disposable income…. Even if this is your job… one’s overhead costs has got to be through the roof!! Most movies are 12-15 dollars a ticket! Y’all must not get concessions or sneak in your own goods…. Cause it’s flipping expensive to go the movies!!

[@takerhulk3163]

Do uz not have a cinema card u pay for monthly we pay £11 a month and get tickets for free and 25% off snacks

[@koolerpure]

i think people are not buying pretickets anymore, i dont see a reason too cause im still gonna get good seats on opening weekend. the only part of the trailer that has me questioning how good the movie is that part of sam pushing off a 300km/hr rocket with his shield as if it was nothing. i can see ironman doing that but cap with nothing but wings and a shield i dont think so

[@alsoknownasbags]

The wings are Wakanda vibranium tech. Superior to Iron Man’s tech. You’d hope they’d be able to cut through something less stable than vibranium. Also the reserve kinetic energy helps.

[@ericclark7218]

I don’t buy tickets until a couple days before I see it. As a OTR truck driver, I never make it on weekends, usually on a Monday.

[@cmptrman]

For me, personally, I'm just not that excited by Captain America--in general. The franchise has never gotten me super excited. Steve Rogers Cap at least had super powers...Sam Wilson is basically a powered down Iron Man with a Frisbee. And he's going up against a Hulk??? I get that they're trying to do the "Every Man" story, "you don't need powers to be special" kind of thing. Just not super interesting to me. I'll definitely see it...just maybe not in theaters.

[@davidthompson1573]

“The days are gone where Marvel movies make a billion dollars”…. Is a statement that serves nobody. It’s not about timing; it’s entirely about the quality of casting, directing, editing, and delivering what audiences actually want - not what Disney decides they should want. These shortcomings are due to poor creative decisions, not a lack of audience interest. And yes, a financial loss absolutely qualifies as a 'failure.' Ultimately, profits will dictate the future of this franchise, as they were the driving force behind its creation in the first place.

[@BiggestDawgEver]

I definitely agree with your take, Michael. The fact is that we are living in a different world, post pandemic. The habits of moviegoers have changed. Partly due to inflation, and also just because a lot of people got used to not going to theaters as often. Covid wasn't the only factor, as streaming trends also changed how audiences engage with media, as did rising ticket prices. It is unrealistic to expect that every MCU movie will be a billion dollar film, especially given the more uneven quality of late. As you say, tracking for a good opening weekend is still the best indicator for a headstart to profitability, but word of mouth is still where a movie truly rises or falls.

[@denodastoner9979]

I’m starting to get irritated with movie critics you guys are gonna ruin it for the entire MCU with all the negative reviews…smh

[@xplosyv]

NEVER bought a pre-sale ticket...they need to stop

[@adenansu]

Feb release, Valentine's Day release... I'm going to be seeing it, but I've had decades of "they release movies in Feb when they know it's going to bomb" programming in my head.

[@paulc5389]

This needs to pull about a billion just to break even after the cinema cuts. When it doesn't that absolutely objectively makes it a failure.

[@ConstantBattle1]

Meanwhile my wife bought our tix before I even realized that they went on sale 😂🤣😂

[@arcticdragonofthewest1435]

Yes! Thanks! I hate when movies get labeled a 'flop' before it even comes out. People need to chill and stop with the clickbait and wait until it comes out

[@RamzCorp]

I have NEVER heard of anyone EVER pre-buying a movie ticket EVER....??? A cause for concern....???? WTF...??? NO.....

[@txmoney]

“They may not make money on this thing but it doesn’t mean its a failure”. That makes a lot of sense. 😂

[@Dark_Kommissar]

The problem with Brave New World is its budget. It cost about $375 million. Movies have to make about two to two and a half times their budget to make a profit. That’s because they also have to cover the marketing and give the theaters their share.

[@TradingWithoutFear]

Word of mouth is how I buy my tickets for a movie if I don't hear a movie is good I don't go and see it.

[@joelcatlack6322]

It’s possible people are skeptical about Sam Wilson taking on the Captain America mantle. Mackie kills it as falcon!! Every time Bucky gets his hands on that shield, I get excited. Not gonna lie! 🤣💀

[@futuredragonrocket]

The release date for this film is not the best. Not only is it the middle of winter, but Valentines Day weekend. I’ll still see it opening night though.

[@aurorazoe6011]

Never really understood why some people obsess over pre-ticket sale. The movie has not come out yet. If its good, more people will buy tickets after release. That just my two cents. I have never purchased presale tickets.

[@ronaldperry9103]

Maybe Marvel would make more money if they didn’t spend so much to make them, but that won’t ever happen with the amount of CGI that is used and rewrites and reshoots or what ever

[@scotedler3984]

I don’t buy tickets for any movie a month in advance. Many people have no idea what their availability is that far in advance. I will buy tickets for the movie the week of release.

[@mr.canadian155]

COPE. ''Just because a movie doesn't make money doesn't mean it's a failure.'' That is the matrix that is used to determine if a movie is a failure.

[@OnlyTheStrongSurvive416]

The other day I watched Ant-Man Quantumania and it was 💩 I would never buy a pre-show ticket for any movie so I will have to wait and watch this to see how it is!!

[@JoshKleiner]

Hoping Captain America Brave New World is a nice bump moving Phase 5 along into Thunderbolts*

[@thaddeusnallphilosophersst6855]

The thing is that it doesn't seem like people really go to the movies anymore unless there's a really really big title. For various reasons, all of them social. It isn't just Marvel that has issues.

[@genefreeman9591]

I’ve never heard someone say if it doesn’t make a profit it’s a good thing.

[@sidneyrivera3578]

I can’t wait for the movie to come out and stop all this nonsense

[@bykviking13]

How is theater attendance in general vs pre-covid? Let’s do some inflation/deflation adjustments. I’m excited to see this and will likely go Monday afternoon after school with my 12yo, but I’m not buying tickets ahead and not seeing it Thursday afternoon and again Monday like I did for DP & Wolvie. Still pumped tho!!

[@amboutte7918]

Marvel is not promoting this film nearly as enthusiastically as Deadpool and Wolverine. 😢

[@davidcortez2224]

I was thinking the same thing but Reynolds seems to be a marketing genius behind everything he does. That's why I would replace Stan Lee with Deadpool to promote every Marvel movies X-D

[@mikescichlids]

I think alot of folks get hung up on numbers....but I watch for quality....if its good..its good...and still could under perform at the box office for various reasons....great take!

[@jasonelliott7977]

I REALLY want this movie to be good and be successful. Anthony Mackie is so good in the role and deserves some good fortune.

[@edcentricTV]

I'm a superfan, so I don't agree with Marvel not having the "same shine." I'm excited about every project. Whether the movie is good or not isn't important to me, it's just cool to see the characters I read about as a kid on screen.

[@forgivemeifidontshakehands1650]

F The Numbers! I've Never Ever Pre-Ordered Tickets Before But I'll Definitely See It First Week With My 2 Kids. Depending How Solid It Is, I'll See It Twice In Theater 🤷🏾‍♂️

[@recognition2respect]

Love the way you worded all this @EverthingAlways I'm a huge fan of Marvel, Akira Toriyama, Godzilla, Predator, Terminator, Planet of The Apes, and just sooo many more... also a fan of your work. I will always watch these on the big screen and usually on Thursdays the day before it's promoted. When things are released I'm all about the merchandise, I'll get the shirts to use for workouts, funko pops to add on to my collection, and just anything that I can one day be like look son/daughter, this was my passion in movies. Especially if they keep releasing them, steel book dvds that come with them post card like collectables. Keep up the great work!! Thank you for all that you do!!

[@MarkSolariActor]

Looking forward to Captain America!

[@Odoggaming500]

7:13 I hear you man, as always you spittin facts because that’s how I feel watching these movies and even in these most anticipated titles we could only hope that it makes a good return as well‼️💯