CAREER PATHS IN MARKETING - What are marketing career options you can pursue?

This video is the first episode of a new series that will be an extensive guide on career paths in marketing.
Throughout a series of videos, we'll look at what different roles in marketing look like and to understand the career paths in this large and growing field.
This video lists out the different career paths in marketing and makes a list of career options you can pursue. This will be more of a macro look.
In the later videos of this series, I'll do deep dives into specific roles and will share what that particular job title means and what exactly that person does. We'll look at job postings and review the qualities and responsibilities companies look for when hiring for those roles.
2nd video of the series - What Does a CONTENT MARKETING MANAGER Do: bit.ly/3n9xJGs
If this is something that will help you, don't forget to subscribe to the channel and hit the notification bell to get updated when there's new content on the channel and so you don't miss the upcoming episodes of this series.
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▷ WATCH THESE NEXT:
Guide to choosing the right marketing path: • How to plan your marke...
What Does a CONTENT MARKETING MANAGER Do: bit.ly/3n9xJGs
Top Marketing Certifications (Free and Paid): bit.ly/marketi...
DIGITAL MARKETING SALARIES: bit.ly/3jndbYw
STARTUP vs CORPORATE life: bit.ly/3lCabZQ
HOW TO CONDUCT A CONTENT AUDIT: bit.ly/contenta...
What To Do As A New Marketing Graduate: bit.ly/3fgINND
MY CAREER STORY: bit.ly/careerst...
A CAREER IN DIGITAL MARKETING IN 2019: bit.ly/2Xd2Bbq
HOW TO GET A CAREER IN MARKETING WITHOUT A DEGREE: bit.ly/marketin...
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🙋🏻‍♀️ a b o u t m e
Marketer & educator spent years in b2b tech. Now putting marketing brain into NFTs & web3 and having fun. Weekly videos on KZbin. Head of Marketing at Ninja Squad.
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My goal with this series is to help you:
1. understand the big picture - what are we really talking about when we're thinking of a career in marketing and your options if you wish to move forward in this field
2. learn how you can prepare for different roles in marketing
3. prepare yourself for what you'll be expected to do and match your experience with the roles
4. evaluate which qualities and skillsets you need to work on to work in your desired field
Sound good? Subscribe to the channel and turn on the notifications so that you don't miss the upcoming videos. 🔔 bit.ly/33aKB7A
#marketingcareer #marketingjobs #careersinmarketing
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you!

I'm so excited about this series. Let's make this your *ULTIMATE GUIDE ON CAREERS IN MARKETING* . Let me know which specific field you are interested in so I make sure to cover it in the later videos! ⬇️

[@marielehnertz4199]

Really excited for this new series! Will there be a new video each week?

@@marielehnertz4199 That's the goal! (God help me lol 😅)

[@caitlinohare9734]

Hello! Could you talk about marketing and law in any way? The legal side etc. I am a law grad thinking about making a change! Would a law background help in any way? Thank you so much, so happy I have found your channel ☺️

[@sashablack6963]

I would love to see a more detailed video on demand gen! thank you so much for your content

[@girlin_wonderland02]

Please make a video for Marketing communications. Which is good marketing communications or content marketing?

[@Deborahbks]

3:21 Digital marketer 3:54 SEO & SEM 4:22 Email marketing 5:30 Content marketing 6:31 Social media marketing 7:12 Product marketing 8:00 Public relations 8:35 Event management 9:05 Demand generation 9:40 Marketing graphic design

[@heymikeelay]

Thank you!!! :-)

[@nihatambe8888]

Thankyou so much... You made my life easy🤝🏻😊

[@ExquisiteKinkyCoils]

MVP🏆. Thank you.

[@Laura-sg6ss]

You Absolute Angel🤭🤗

[@tootietheedancer5980]

🐐

[@ashwinpanse5682]

Brilliant video!! To the point, clear, precise and very informative. I say all of above because for a layman( in marketing) like me, I found a broad insight into "What is marketing in today's world all about? " I am a 100 percent techie by profession and my daughter wants to pursue a career in marketing even though she has a tech bachelor's degree looking forward to do a MS in Marketing. Great video for me as well as my daughter, to understand career paths in marketing. Looking forward to more videos from you. 👍

[@segunsamuel1665]

Would be great to chat with you about this. I’m in the same fix myself (trying to transfer from an undergrad degree in Engineering to marketing)

[@lesliehuyghe4890]

I just started looking into a career in digital marketing and it is a very overwhelming field with a ton of areas to look into and learn. I'm so grateful for this video ,it helped me look into what each field of study actually means and narrow down my interests . I'm excited to go down this rabbit hole of marketing!

[@eagle7619]

Hi me as well! Pursued marketing as my major but since I interned for my brothers insurance company I got distracted and ended up in that field post graduation. Trying to break into a marketing career now, not much experience but still have a degree

[@lesliehuyghe4890]

@@eagle7619 good luck! I just made my first website a month ago and it was so fun! Still trying to find a way to break in as a career. Any good tips you learn along the way lemme know :)

[@eagle7619]

@@lesliehuyghe4890 you do the same! should definitely stay connected

[@RichardWalls]

Great video, Elif! Good that you made the call out on what people could expect when going into marketing depending on the size (or stage) of the organization. You're absolutely right in that some people are hired for x role, but end up doing mostly y. For some marketing roles, there can be alot of overlap.

Precisely. I know some people would already know that info if they've experienced working in different organizations but majority isn't aware of it and I think setting out the right expectations is key into career planning.

[@Eternything]

3:20 start here;

[@nihatambe8888]

Thanku so much I was really looking for this comment.. You made my life easy🤝🏻😊

[@shirousako3450]

I’ve been a marketing assistant mostly on digital marketing, graphic designs for marketing materials, and social media marketing for 2 years and I’m wondering what should I do next or recommended? I’ve applied to over 100 jobs and no offer. I’m thinking of going to take digital marketing program or do freelance.

[@JordansTutorials7577]

hows it going any updates?

[@pauldano255]

Hows it going

[@joeyb3889]

How is it going

[@tomasluna411]

Thanks for this valuable information, greetings from Argentina 🇦🇷

Glad it was helpful Tomas!

[@Thelastoftheoriginals]

As someone who minored in social media marketing and now works as a coordinator, I touch on a lot of these principles in my everyday role! Do not expect a straight role within this field. I take on way more than my job description and pay wage. Thank you for this video! I realize that while I don’t have direct SEO/SEM experience.. I have the others, making me a strong digital marketing candidate. 🤞🏽🤞🏽

[@CustomerRelationsManager]

Marketing is comprised of the four "P's": Product, Place, Promotion & Price. Whatever happened to going into packaged-goods advertising with a BA/BS or packaged-goods product management with an MBA?

Apply for the first cohort of my 3-week online course!! (Nov 15 - Dec 3) Take control of your job search: create a job hunt plan, build your professional profile and have an interview strategy. 🚀 Break into Marketing and land your first job: maven.com/elif-hiz/break-into-marketing/

[@chrystianaw8256]

This channel is gold!

Thank you!! I’d like to think so too 💕☺️

[@yevheniialemeshko1511]

Thank you Elif, watched through a few videos and they all are super informative and help a lot! ❤️

Very glad to hear that! Thanks for sharing ❤️

[@sarikasangwan1702]

Another great video, Elif. Demand generation was definitely something new for me. ❤️

Its a relatively new and increasingly popular title.

Thanks Sarika!

[@KatM272]

My toughest challenge is that I end up in roles that I wear multiple hats and it’s a lot and I’m trying to make a switch so I can do a few

Ohh i hear you! Do what feels right! 🙌

[@Ayelet.M]

Thank you for this, time stamps would be great though

Noted!

[@mandlenkosiandilemakhuya9758]

Thank you Elif, I am a marketing student and i was wondering if I can be your intern and gain experience even if you don't pay me.

[@sahildeshmukh1462]

Hey dude I am too a marketing student so have you got a internship????

[@ruberthatorres4710]

Hi! We at Consumerchoice are still looking for interns in the field of marketing. If you are interested, you can send an email to [e-mail]

[@achintkalra9302]

Hi elif Thanks for informative videos . Kindly make videos on brand marketing ,jobs ,courses and scope of it.

Thanks Achint! There's a new upload today on brand building if you're interested.

[@dreamworld4636]

Hii Elif, Can you make a video regarding a career in merchandising?

[@sheberumuktar2859]

Awesome explanation 👏

[@akariomura6215]

I really like your video! I just have a question what's the difference between content marketing and marketing graphic design? I feel like making content and designing seems same to me. your content helps me a lot as a digital marketing student in Japan! Thank you!

[@raymongarrido5682]

content marketing It's something like create the video or photos I think, and graphic design is more like edition of that content, photography, videography, adobe, after effects, etc

[@sudipkumarbose3806]

Thanks for this amazing video... But I want to know how is the scope of digital marketing in the countries like UK?

[@juan303093]

Great video!

Thanks Juan!

[@vladislavklopkov8557]

Thanks for the video. May you help me to understand the demand generation marketers? I thought all marketers are generating the demand

Hey Vladislav! I understand why you might be thinking that way - happy to explain. Not all marketers are tasked with demand gen goals. Ultimately, the goal of marketing is to drive traffic, leads and revenue. But demand generation managers are specifically focused on establishing demand gen strategies then working with other marketing team members.

[@cheenu2193]

hii i am interested in copywriting and ui ux designing so in what category of marketing willl it come?

[@DJLENERD]

Thanks for this 😭🙏🏼

You’re welcome!

[@ziaahmed9813]

Thankyou so much @Elif Hiz you helped a lot can i ask u a question related to marketing for myself as a carrier to earn my living ..

[@prinseresa7290]

Thank you!

You're welcome!

[@nisharajput9795]

Hello, I am from India, in Gold Jewellery field(Single Jewellery ) B2B , Please can you make video about Gold jewellery marketing. Thank you.

[@arceusplays8284]

Can i get good salary job in digital marketing course??

[@suma7710]

Great video

Thanks Suma!

[@sikandarrinwala3121]

Elif hiz thanks

[@renita3551]

Thank you for this informative video Elif. Could you please elaborate on inbound marketing as a career in one of your next videos. 😊

absolutely! I plan to do a video titled specifically 'what does an inbound marketer do' :)

[@mimi-if1uo]

Can anyone tell me , how many types of retailers

[@axelrocha1635]

And what about Marketing Science?

[@LuckyZap]

im a good student and i focus in class, yet i feel like i cant do any of these and wouldn't be up for it. anyone else??

working is simply very different than school. But don't let information overwhelm you. You can and will be able to do whatever you choose in the future.

[@LuckyZap]

@ thank you ♥︎

[@reginaldlatten215]

Saw

[@pabloulloa18]

Trash taste background music, guess there are fans everywhere Awesome video tho thanks for the tips!

[@claudiecakez]

I’m a marketing & communications coordinator and it’s totally true that I have to wear several different hats for my role.... things like social media management, copy writing, event management and some admin work too! It’s a versatile job but can also limit the amount of time and effort I can put into each division. I’d love to experiment with paid ads in the future but my company unfortunately is not at that point in our social media yet.

[@sahildeshmukh1462]

Hey ma'am have you did bachelor's or master's degree in marketing???

[@Laura-sg6ss]

Aww hopefully u get to do that soon!!

[@Laura-sg6ss]

@@sahildeshmukh1462 have you done*

[@shayma857]

You are awesome at explaining

[@itamaradanielle]

Thank you! This video was a life saver! For the longest time I’ve been looking for a video to give a general breakdown of the different sectors of marketing.

[@lijojacob9668]

Please make a video on books that you recommend for learning marketing concepts 😀

Adding to the content list 👍🏻

[@lijojacob9668]

@ Thanks 🙏

[@mangofloatgrammars5929]

Hey does. She has already?

[@rinze9367]

I did a google digital marketing course and i decided to settle for just social media management instead. The headaches of a marketer doing everything and still not getting goals scares me

[@Putjans]

What certification shpuld I get for product marketing ? Thank youu

[@Thats_MarieHoney]

Great video! What’s your specialization? Email marketing?

Inbound marketing

[@Thats_MarieHoney]

@ Oh! thank you! subscribed!

[@raymongarrido5682]

Can you set up the configure to put on the subtitles for spanish audience? Please, Hello from Perú

[@EmilyClaireDaly]

This is SO Helpful Elif. I am about to begin my marketing degree and this really clarifies where it could take me!

I'm so glad! This series should be really helpful for many I hope.

[@sahildeshmukh1462]

Hey dude are you doing your bachelor's degree in marketing????

[@most-points]

@@sahildeshmukh1462 I am. Why do you seem so shocked?

[@damiantran6488]

@@most-points how is it going? I am thinking of doing that course as I just finished year 12.

[@gitongaita55]

Loved it....

[@lexizahra]

I'm new to your channel but I've been watching many of your videos. I hope this isn't offensive and I don't know if it's because you're talking a little faster than usual, but your accent seems almost nonexistent in this video compared to the older videos I've watched. I had to double check your name to make sure I didn't end up on someone else's channel lol.

Firstly, welcome! Interesting :) My level of english is the same but my guess would be that I have become more comfortable making videos in time as I made so many... :)

[@lifeman2k22]

I have a question, since social media marketing has to do with social media does that mean that Social Media influencers (Instagram influencers etc) are a part of the Social Media marketing Team?

Great question. Answer is no - social media influencers aren't titled as social media marketers in marketing organizations. The influencer relationship managers/partnership managers (titles always vary) could be a part of the SM team (but don't have to be). So not the influencers but the people who reach out and work with influencers. However pls note that it doesn't have to be categorized under social media marketing - you can find it as 'partners marketing' or 'PR' too.

[@YU-bh9wy]

Any tips of making your way up to be a marketing manager or in general a higher position?

[@TheKokot52]

learn, learn, learn

[@bariiiiiiii]

Good one

[@JIYASINGH14]

I was wondering how to start a marketing company?? Anyone got any ideas?

[@aliyahbrvown]

i needed this because in school they did give us the options of marketing.

[@matocajsa9096]

I want to do like license branded mascot characters. Like sanrio. Where would that belong. I like making characters.

[@wbtagency]

We believe that you can give more guide in digital marketing.

[@thebillionaires2937]

Thanks alot

[@fernandaito7101]

Thank youuu!!

[@DataPastor]

Elif what you are talking about in this video is mostly marketing communication, which is okay, but it is only one P of the classical 4P areas. I just want to highlight that communication is a rather narrow field of marketing, which is unfortunately a common stereotype among non-marketing in the society. As a matter of fact, the main areas of marketing also cover consumer behaviour research, marketing strategy, segment management, product development, pricing, distribution channels management, customer care, user experience, customer touchpoints management, marketing logistics, merchandising etc. It would be great to see once a video also on the full picture.

this video is focused on career paths and common roles in marketing, not marketing methods and how to execute a marketing strategy. I'm afraid you were just looking for an opportunity to criticize someone with a nonsense comment and you picked me. we don't have to agree on definitions of marketing and you don't have to watch my content if it doesn't bring you value. but you don't get to judge my understanding or knowledge of marketing.

[@DataPastor]

@ thank you for your answer. I apologize if I was too picky, I didn't meant to. I have improved my comment a bit to be clear that I didn't mean to judge you - I only wanted to highlight that communication is just a rather narrow field of marketing, despite of its poor reputation in the society -- unfortunately most people believe that marketing equals advertising. Have a nice day, and thank you for your content!

[@SkyBlue-fw8wr]

U r talking like u r in a hurry... Please a bit calm down while speaking.

first time I ever hear this 😄🧐 normally people find the way I speak to be very clear... gotta listen to this video again :)