Create an Effective Digital Marketing Portfolio in 2024

💼Why is having a portfolio essential when applying to digital marketing roles? What should you include and how do you showcase your skills?
Discover how a polished digital marketing portfolio can help you land your dream job with CareerFoundry CMO, Edward Wood. In this video Ed will provide you with some crucial tips to make your portfolio stand out from the crowd. Stick around to see Ed point out what goes through his head as a hiring manager while reviewing some real-life portfolios. By the end you’ll have a complete understanding on how to create your own job-landing digital marketing portfolio!
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Video chapters
00:00 - The importance of digital marketing portfolios in job applications
00:56 - What should an ideal digital marketing portfolio contain?
02:10 - Digital marketing portfolio principles you should follow
03:30 - Digital marketing portfolio review #1
11:42 - Digital marketing portfolio review #2
17:58 - Digital marketing portfolio review #3
25:10 - How to get started in digital marketing, and your next steps
Thanks for watching 👀 If there’s any content you’d love to see, drop a comment below!
#DigitalMarketing #DigitalMarketer #LearnDigitalMarketing
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Happy streaming! 🫡

[@careerfoundry]

What are you top tips on building a job-landing digital marketing portfolio? Let us know here in the comments! ⌨ Also, if you're starting out, get a sense of whether digital marketing might be for your with our free short course, you can sign up here: bit.ly/Get_Started_In_Digital_Marketing_Today1

[@Coffeeandtypos]

I could have missed it, but is there a video like this but for people trying to get into the industry? With either little or no experience? I'm currently trying to start my own portfolio although I'm stuck as to how to approach it (e.g. take RL example and show how I would have done it, or provide pieces based off a hypothetical business situation?).

[@ojb1044]

This was very thorough. As a Career Foundry student I found it enlightening to see what the head of marketing has to say.

[@mohitgrover6988]

This was helpful👍Thank you!❤

[@rainydays8248]

Lol, I also found the second portfolio, while looking for marketing "strategy" portfolios. (Her portfolio had strategy listed as a keyword) and it kind of made me second doubt putting my extremely detailed case study on my portfolio as it seems most portfolios contain much visuals and little text. They show the outcome of their work on metrics, but little regarding the thought process, analytical thinking that goes into reaching the results. I am glad to see the third portfolio which was much more detailed, and provides some insight into the each stage of the process to reach the outcome. I am targeting jobs within marketing strategist/marketing analytics, and writing more in depth case studies to show my thinking to compensate for the lack of experience. What are your thoughts on the length of case studies and including personal projects? Is it safer to put too much, rather than too little? Should I find a way to cater to both those who like to read and those that don't?

[@solomonwrites]

Can you make a portfolio video for us?

[@afsana2595]

Thank you

[@abby4899]

thank you!!

[@careerfoundry]

You're welcome!

[@harleydavis3814]

How many pieces of content should I have in my content marketing portfolio?

[@heymahmudul]

If you can, at least your best 3.

[@Q.T-T]

​@@heymahmudulTy

[@colinwood8158]

Wouldn't a resume be a good way to tell you what someone did? I am confused about portfolios.

[@colinwood8158]

I also haven't worked at any fancy companies such as the people in this video? So how could I possibly stand out?

[@anamrahmath3346]

Resume tells, portfolio shows.

[@Q.T-T]

​@colinwood8158 how could you stand out? Well for one, use a portfolio not just a resume haha

[@christianamalto8047]

I think resume is used for company job applications, contains texts and description and only 1 page while portfolio is also like a summary of your skills but for a digital marketer, most skills are video editing, social media marketing, graphic design, funnel design etc which needs a sample of your work (vids, graphics, case studies, testimonials ..) thats why website portfolio is needed for you to stand out