[CASE STUDY] BusyBox - Finding Winning Product Ideas

What is the difference between a massive flop and a massive success?
The gap is smaller than you think.
The difference is not the product.
The difference is the problem the product solves. Context beats content.
I found BusyBox on a crowdfunding website and was captivated by the success. I have seen similar products several times absolutely fail.
The answer is not simple "product-market fit" because, as entrepreneurs, we have the ability to define our market. How does this work?

[@BusyBoxSign]

Thanks for the kind words. We've launched "better, best" on Indiegogo. "Good" is coming soon. ;-) Oh, and pre-sales are definitely not "money for nothing" or vaporware ... there is a lot of commitment and responsibility that comes with a campaign ... I'm sure you understand that. But the sentiment is right on the mark, not having to deal with Angel investors is a big reason to crowdfund. 👍 The BusyBox team.

[@Redbluecollective]

Thank you for commenting! We really love the product idea and how well it is executed. So good.